Mike Little and Matt Mullenweg developed and released WordPress in 2003. It was a simple tool for blogging back then, but now it is a leading CMS system in the world. 33.1% of the sites existing over the internet are using WordPress. To get a higher rank on Google or other search engines, optimizing the SEO is important, and WordPress is exceptional in terms of SEO. Users can use many built-in features, which makes the entire process of optimizing very easy. In this blog, we will list out our reasons as to why WordPress is one of the best platforms for SEO.
1) Automatically adding Metadata
The meta description is an influential ranking factor in the search engines. Metadata is a summary of the web page or the blog post. Users can view it under the page link within the Google search result page. Metadata improves the position of the website, and users must add it to every page and post of their website.
2) Optimization for Mobile
Nowadays, the search engine is used more from mobile phones than from a computer. It is a new trend the website owners need to adapt. There should be no separate URL for websites, one each for mobile and PC. Instead, there needs to be only one URL that will ensure that the inbound links are not separate because of different URLs. Hence, blogs need to be mobile-friendly.
Users can use the responsive design to optimize themes for mobile, and WordPress has this feature for premium users. Users can check how their website looks when the customization is complete on different devices. There is a plugin called Jetpack plugin, and it will help users comply with the mobile standards of Google.
3) Site Speed
Visitors are bound to be frustrated if the loading time of a site is high. It will increase the bounce rate, and Google many ban the website if it is too slow. Speed will not be a problem if users are using WordPress. It comes with optimized themes, and many plugins will improve the speed of the website. Users can check their website's load time on Google's PageSpeed Insights.
4) Optimized SEO Images
Images affect SEO indirectly because they improve the visitor's experience. By breaking the flow of the entire text, the readability of the content gets improved. Optimizing the images for SEO is necessary to get maximum exposure. Users can fill the Alternative Text section in the image edit options and include their version of the keyword for the best results.
Users can utilize the free plugins if they want to optimize the image size automatically. Optimized SEO images will make the entire content engaging.
5) User Experience
Visitors will spend more time, and engage on the website if they get good user experience. Google calculates the user experience from parametres like the average time that a visitor spends. If the user wants to calculate the bounce rate, they can do it from their Google Analytics account. If the bounce rate is high, then it is an indicator of poor experience for the user. Visitors will be more engaged if the website looks good. They will drop their comments or post questions. The website's ranking will improve because of an active community. Users have many options for customizing their site with themes and plugins that WordPress provides, and they can use them to design creative websites for themselves.
6) Integration for Social Media
The ranking will be good if users engage with their visitors on social media. It is about the activity of other people in the user's posts. WordPress allows users to install plugins that will boost their exposure in social media. Users can add buttons for social media to their content to get shares from their visitors. They can automate their campaigns and connect the latest news feed on their website. It will encourage visitors to be part of their campaigns.
7) SEO Friendly URLs
The permalinks are the URLs on the user's WordPress website. It is possible to edit these permalinks from the WordPress Dashboard settings. There are two ways through which the permalinks will affect the ranking :
• Pretty permalinks can boost the click-through rate of the user's post in the search engines
• Keywords in the link are a significant factor in the ranking.
Instead of leaving the permalinks to the default option, customizing it is a much better option. It will improve the traffic for the website.
WordPress has features and tools that users may not find elsewhere. It will save them a lot of time. The overall experience is better because of new plugins and themes coming in the market daily. WordPress is free to use and has enough add-ons/plugins for users to customize their site as per their needs. It will continue to dominate the SEO and CMS community because of its open-source developer community who continuously provides new themes and plugins for WordPress. There is a high demand to hire WordPress developers by companies because this platform can solve many problems that the business nowadays face.
Prinsa Prajapati is a technical content writer who loves to write about WordPress web development. She shares her knowledge about the recent advancements in the area of web design with a WordPress development company. She also likes to talk about different software, CMS, IT languages, and technologies.