Several companies and brands know a little about SEO for their websites and online platforms, but few know about the vast benefits it provides for a business.
Searching Organically Is the Primary Source of Online Traffic
When people search for a brand or business, they usually do so organic search engines. This factors into the way your website performs, and plays a major role in how many people actually buy from your business. The more people search for your website, the more likely these searchers will turn into customers and engage with your business often through your site or social media pages.
Marketers are also aware of the fact that Google owns a large part of the search market in comparison to competitors like DuckDuckGo, Yahoo, Bing and Baidu.
This doesn’t mean that all search engines can’t make a brand more visible to potential clients. However, Google owns around 75% of the total search market, and if you want to be seen on the leading search engine, there are some guidelines to keep in mind. Don’t forget that the remaining 25% of of the search market controlled by the other search engines can be valuable to your brand as well.
Learning More About Google
Google is the most visited website in the United States as well as the world. Google is also the world’s most popular email provider – Gmail has over 1 billion users. YouTube, which is also owned by Google, is the second largest search engine. It’s also important to note that most of the world that has internet access goes to Google a minimum of once per day to get the information they need.
As a brand, you should be highly visible and deemed a credible resource by Google. This will always work in your professional favor, and quality SEO is the way to accomplish this.
SEO Makes Your Brand More Credible and Trustworthy
Experienced SEO exists to create a solid foundation for an appealing website with an enjoyable user experience that easily searchable. This increases the credibility and reputation of your brand.
There are several factors that make your company authority on popular search engines like Google. In addition to the benefits we’ve already mentioned, your reputation is built over time with elements like positive user engagement, high-quality backlinks, and optimized content and on-page features.
Making yourself an authority in your niche will do wonders for your brand and all your digital optimizations. Just remember that this won’t happen overnight. It takes time for your customers to trust you, just as if you were establishing an in-person relationship with your clients.
It’s important to be patient with the process and commit to making our company one of the best. Engaging with your customers in a positive fashion and delivering quality products and services with each interaction will make your company more reliable in the eyes of consumers. If you are looking for software development, IslandSEO can help – check it out.
SEO Can Improve User Experience
Finally, remember that good SEO can enhance the search experience for users. All companies want better organic rankings and as much visibility as possible. However, few companies know that creating a positive user experience will help them accomplish these goals.
Google has learned how to decipher whether users are having a negative or positive experience. When users have a familiarity with searching and finding your business website, this will lead to success for your business. The bottom line is that consumers know what they’re looking for. When they can’t find it, they’re more likely to give up and go another route, which lessens the chances that they’d find your company. Not to mention your website traffic will suffer.
Working with your marketing department to come up with proven SEO strategies for your business can bring about more consumer interaction and sales and increase the popularity of your company.