We’ve all been there. Our about and contact pages, our branding, our storefront, our navigability, our SEO priming, our blog posts, it’s all seemingly working. But something remains. What? We’re not entirely sure. By all intents and purposes, we have most of the things any successful website needs on paper.
But there’s just one thing that won’t quit – and that’s that niggling feeling. You likely know what we’re talking about. You’ve likely felt it. You’ve likely also either let it get at you or disregarded it as best as you could. But it can always be there. For perfectionists, it can be that dulling down that voice and understanding less is more is the best route forward. But for some, it can mean a call to actual perfection.
In fact, this can become a worthwhile website design tool should you know how to grasp it with both hands. We hope to help you do just that. Let us see how this odd feeling can help you, and how we can prevent it from growing in its neurotic strength:
The Layout Isn’t Quite Right
You might be quite happy with your branding, but how it feels on the page might not sit quite right with you. Perhaps the templates are a little missized, or the posts are a little small, or the eye navigation upon first impression is just a little confused. Perhaps it takes you just a little more time to reach the home button than it should, or perhaps you have trouble finding it at all. Perhaps the search function is returning zero results despite entering in keywords you know pertain to a certain article.
Maybe your contact page is just a form, when really it should have some text explaining why that form should ever be used. Perhaps the formatting of the website doesn’t quite align right when stretching the window around. Even one of these issues can be annoying, but more than one? That can be a travesty. Sometimes digging through your aesthetic and navigable layout diligently, with care and attention, can be the one thing keeping you away from a difficult layout application, and will help you avoid that niggling feeling.
Engagement Is Way Off
It can be that when we launch a website, we expect positive results. We’ve gone to all this effort in UX design, reachable and readable content, and just know that we have something to offer. So why, even after a month or so, is no one visiting our page? Well, it could be that your user research is way off. If you can contact a professional service to help you with this, it could potentially help you get better analytics and metadata, show you what you’re doing wrong, and help you chase conversion leads to make your website more of a success. Contacting a successful SEO outfit could also help you develop a more confident and custom solution to help your page become exposed naturally. It’s important you focus on the meta-analysis of your website, not only to wish for comments and hits. This is the reality of running an online presence in 2019.
Your Community Outreach
It’s important to consider how you might wish for your community outreach to propagate. What is your intention for the website? To become the hub of all your content? To host a few choice articles? Or to open a blog for potential affiliate marketing and earning money from sponsored posts?
Not quite knowing what you hope the community to do with your website will also confuse them after they have clicked on it. Your community outreach means something, and it often makes the most difference. Do you wish to allow comments through tools such as Disqus? How are you to propagate discussion, through forums or through open dialogues? Do you have the capacity to feature noted social media posts and turn them into content, as well as reflecting that on your social media timelines?
Community outreach can influence web design in a number of ways. If it’s half-baked, not present, or perhaps overly accepting, your decisions can change. This means it’s essential to move forward and choose something reliable ahead of time.
Overall, it is essential to ensure that your website design is both creative and flexible, but also has a reasoning behind everything you choose. Small mistakes, such as formatting errors, can be noticed and changed. But without a solid direction, you can find it harder to approach the intentions for your website you once had.
With these tips – we hope you’re better able to avoid that ‘niggling’ feeling when committing to an online design approach.