PerformanceExchange? Platform Provides Solutions for Publishers and Advertisers

MediaTrust has announced the release of PerformanceExchange?, an online CPC bidding platform that helps marketers extend their search for customers. PerformanceExchange? searches for relevant advertising offers, providing marketers with access to campaigns that result in superior conversions.

Using proprietary CPC bidding and a custom delivery system, PerformanceExchange? generates text ads of the winning bidders. Advertisers only pay for quality customers that are successfully delivered to their landing pages. The PerformanceExchange? system can deliver custom ads over a variety of avenues, with a focus on emails containing dynamic content.

Emails are targeted and delivered to consumers who have opted to receive particular types of offers. They?re delivered within graphically compelling media created by MediaTrust. Emails are monitored closely to comply with CANSPAM, ensuring they?re only delivered to customers who will be most responsive to a specific type of ad.

PerformanceExchange? provides all the tools needed to set up the system and manage campaigns with a minimum of effort. The platform supports cost per action (CPA) and cost per lead (CPL) campaigns. It can be used with display, search, social media and email campaigns. Marketers set their own budgets for each campaign.

MediaTrust has access to unique advertisers that offer high-paying campaigns. The platform helps advertisers identify high-paying campaigns that match the user?s geographic target and promotional methods. Landing pages and test campaigns receive constant testing for optimum conversions.

PerformanceExchange? provides a tailored dashboard that can be customized. Tools and resources are provided to allow users to track and manage their campaign statistics in real time. The Stats Reporting API enables marketers to work with advertisers within the system, automate interactions, and access payouts and landing pages for individual campaigns.

MediaTrust provides excellent support with PerformanceExchange?. Experienced professionals are available to help with questions and promotional aspects that will result in the best conversions for individual campaigns. A referral program is also offered.

The platform provides advertisers with a no-risk means of advertising. Advertisers pay nothing unless they achieve the desired results. Industry professionals aid advertisers with increasing traffic, data monetization and communicating with consumers in a more effective manner.

The PerformanceExchange? platform by MediaTrust provides a superior means of reaching targeted consumers that are most receptive to particular types of products and services. MediaTrust provides the tools, technology and access to quality advertisers for success. The system also benefits advertisers with a cost effective means of advertising that only delivers their brand and message to targeted customers.

Sales inquires can be emailed to, publisher and affiliate inquires can be directed to, and business development inquiries should be addressed to More information can be obtained by visiting the website at

Update: MediaTrust Announces $3 Million in Funding, New Hires to Support GrowthFinancial and human capital investments support the launch of the company?s performance-based advertising exchange platform

Affiliate Summit West 2011 Day One

Day one of Affiliate Summit West 2011 was pretty awesome. I decided to skip some of the sessions and head for the Meet Market since the Exhibit Hall did not open until Day two of Affiliate Summit West. It was packed. I stopped by the Media Trust booth and hung out with Peter Bordes founder and CEO of Media Trust he talked about?their?new platform for CPC and how this will?benefit?the affiliate industry. I personally think Media Trust is on to something big & will test out?their?new Performance Exchange?CPC bidding platform.

Nick Throlson & Peter Bordes
Nick Throlson & Peter Bordes

After hanging out at the Media Trust booth, I headed to one of my favorite networks booth Blue Global Media. They have grown into an amazing network over the last couple months. If your not with BGM you need to be! I highly recommend them they are very experienced affiliates & test the offers before they go live which is one thing I have not seen any other network do.

Blue Global Media Booth

Later that night I decided to go to the ShareASale Under The Stars Party. I had an amazing time Tryst club was packed John Chow & Syed Balkhi were on the dance floor showing everyone up. Syed decided to start break dancing, good times.

ShareASale Party @ Tryst
ShareASale Under The Stars Party @ Tryst

Overall the first day was a great experience. I met a ton of great networks and entered into every contest at the meet market so wish me luck on winning another Ipad :)

ASW11 Meet Market
ASW11 Meet Market