Whether you’re a social media fan or roll your eyes at the mention of Facebook or Twitter, all businesses and entrepreneurs can benefit from having a presence on these platforms. When you factor in the number of social media users, which is in the billions, it makes complete sense to use the tool for marketing your brand.
While some business owners have a good grasp on social media already, others aren’t sure how to get the most out of it. To help, here are some tips that will make you a social media pro in no time.
Begin with a Plan
Before you dive into the social media world, you need to have a plan in place on what you want to achieve. Conducting a social media audit, creating goals that follow the SMART framework, and looking into what competitors do will give you inspiration on how to conduct yourself on social media. If you need help coming up with a social media strategy, companies like JBD Agency can help. You should also create a social media calendar that adds structure and ensures you’re posting the right content to your pages at the right time.
Choose the Right Platforms
You may not realize it, but the social media platform you use for business purposes can have a huge impact on your revenue. For example, if you want to target Gen Z, many of them use platforms like Snapchat and TikTok. If you want to appeal to millennials and generation X, you’re likely to find them on Facebook. There are pros and cons to all social media platforms, so you need to decide which platform will benefit you the most.
Know Your Target Audience
If you don’t have your target audience established, you’ll have great difficulty maintaining a social media presence. For instance, if your products or services appeal to stay-at-home moms, you should post content and updates during the morning and afternoon where they are more likely to see them. Make sure you begin with your current customers and start compiling data, before digging deeper into social media analytics. As you do more research, you will get a better idea of who is visiting your pages and buying into your brand.
Focus on Quality
Many business owners make the mistake of focusing on quantity, rather than quantity on social media. While you may believe posting constant updates will benefit your brand, users don’t want their feed to be completely filled with your output. Instead, you should focus on creating quality content that is short and sweet and gets the message across. Once a consumer subscribes to your page, try not to lose their custom by spamming them.
Building and maintaining a successful social media business page takes time and effort. As your page grows in popularity, you need to remain consistent, otherwise users may not have faith and trust in your brand. It may be wise to have a social media team designated to keeping your pages updated, but only if you can afford to do so.
If you know how to use social media to your advantage, your business will benefit enormously. Creating business pages on platforms like Facebook can be a fantastic way to build your audience, keep connected with customers, and create a reputable brand.