How to Raise the Profile of Your Law Firm

SEO

Instead of interrupting your customers as they go about their day, and fighting for their attention, why not draw them to you like moths to a flame? Of course, that is the very essence of inbound marketing. Although, to be successful with this type of marketing you will need to know about the specific tactics you can use. Luckily, the most effective ones are documented below. 

Keyword optimization continues to be one of the most powerful tools used for inbound marketing. The reason for this is that when you successfully optimize your keywords for search engines, you will land higher in the search engine rank positions (SERPs). 

Of course, the further up you are the much more likely your business will be to get a click-through from interested parties. That is, they will come to you! 

However, getting your keyword optimization right can be tricky, especially as the algorithms used by Google are always changing. The good news is several tactics can help here. The first of which is to create high-quality content where keywords and long-tail phrases are organically placed. This is important because search engines can tell the difference between a genuine post with useful info and one that is just focused on keyword stuffing. Indeed, if you try the latter you are likely to be penalized by said search engine and find yourself much further down the SERPs than you want to be. 

Another option is to make use of the most important keywords to your business in meta tags. These are the short blurbs that you see underneath the listing title when the search results are returned. However, if you choose to use meta tags remember that they should be no longer than 150 characters, and only cover each keyword once. 

Use a marketing hub 

Another way that you can make it easier to get more inbound marketing leads is to centralize all your marketing efforts. This means using a single hub where you can control your content creations, emails, automation, and even SEO. 

HubSpot, in particular, is a popular choice for this function. Although, collecting all of your marketing efforts in one place can be a bit confusing, to begin with. Not to mention the stress of getting the most out of all the features and functions available to you. 

The good news is that by working with a HubSpot partner you can significantly simplify this process. Indeed, with a partner's expertise and experience you can avoid many of the issues that businesses encounter when swapping to a marketing hub, something that will ensure your inbound efforts stay as effective as possible even during the transition. 

Get involved in the discussion 

Last, of all, don't forget that another great way of getting inbound marketing leads are active on social media. In fact, by being part of your target audience’s daily life on social media you can gain a lot of advantages including trust, and reputation, as well as encourage inbound marketing more directly. 

To do the latter you must, like, comment, and follow especially brands that are similar to your or are operating within your niche. Additionally, be sure to get involved in discussions and engage and interact with your followers, as these are the people that are most likely to become your customers when the time comes! 

In particular, a great way of doing this is to respond when your brand is tagged or shared. After all, you won't just increase regard with the people that are doing the tagging, but you will be reaching a wider audience as well.