How & Why Use Visuals To Promote Your Business

Everybody knows the phrase, “a picture is worth a thousand words”. Essentially, great written content can boost your SEO presence and promote your expertise. Yet, if you seek brand recognition and rapid conversions, visual cues can be significantly more effective, thanks to the Picture Superiority Effect. Psychologists describe the Picture Superiority Effect by the fact that images are processed more quickly by the brain:

  • They are immediately recognized
  • They are quickly recalled

According to research, you are likely to recall only 10% of written or heard information within 3 days. However, if you consume the same information through images — whether pictures or videos —, you can remember up to 65% of it after 3 days. In other words, it makes sense to promote your company using images because it's what people are going to remember. As the brain processes images 60,000 times faster than texts, it's obvious that pictures and videos have a huge marketing power. So how can brands best capitalize on the Picture Superiority Effect? 

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They can start vlogging

A video (b)log, or vlog for short, is essentially an informative video sharing valuable content about the company. Therefore, a vlog will combine different elements of marketing:

  • Creation of a content strategy plan
  • Video filming and editing tools and skills
  • Optimization of the content for digital promotion

Many marketers approach vlogging with the same technique as writing new blog articles. They focus on Google trends, keywords, competition's content, and customers' frequent questions and comments. However, it's essential to also work closely with professional vlog video makers who can help design enjoyable, digestible, and fun content for this media. Vlogs can also be repurposed for advertising through YouTube promotional network and Google Display Network. 

They can use images as eye-catching tools

Google offers the largest display advertising network online. Marketers can utilize the full potential of the Google Display Network with their AdWord platform, where they can upload banners of different sizes and even assign videos for their campaigns. Marketing expert Single Origin Media advises that display advertising is very effective to re-engage lost leads by showing them a product they are looked at on the site but not bought. However, it is essential to trust an expert to build a stylish and impact banner visual that can contain all the essential Google display tricks:

  • Quality imagery that is responsive or specifically sized for the different targeted placements

Smart and effective taglines that are easy to read and memorable

  • A visible Call-to-action that drives clicks

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They can grow their social media presence

Images and short films are the most popular content form on social media. There's a reason why platforms such as TikTok, Instagram, and Facebook are effective in building brand recognition and reputation. Visual content is more noticeable and can help show the human side of your brand. Additionally, social media advertising prefers visuals. Marketers use Instagram Stories, Reels, and TikTok to reach new audiences. In fact, social media users are more likely to buy from brands that create memorable social media ads!

The priority for brand awareness is to be seen. It sounds straightforward enough, yet too many businesses still forget the importance of visuals as part of their digital presence. A quality website can retain customers and generate leads. But your videos and images are responsible for web traffic and lead generation outside the website. 

Tips for Getting Into Ecommerce and Making a Go of It

Tips for Getting Into Ecommerce and Making a Go of It

Ecommerce is a rapidly growing industry and can be a great arena in which younger entrepreneurs can try their hand at starting their own company. And given how successful so many ecommerce companies are, it might even be viewed as an industry where success and profitability are guaranteed. However, the reality is that an ecommerce entrepreneur must work hard and be smart about their choices, just as any business owner must.

Steps to starting a successful ecommerce business.

There is no one guaranteed fool-proof recipe for ecommerce success – but there are steps you can take that can give you a major advantage in the ecommerce realm.

  • Start with a product that fills a need – don’t just come up with an idea for a product; look at customer demand and problems that need to be solved, then brainstorm to figure out how to provide solutions.
  • Write up a detailed ecommerce business plan.
  • Have a great website that attracts customers and is easy to use.
  • Have a memorable and snappy DBA (doing business as) name as the basis of your marketing.

How to achieve sustainable growth in ecommerce.

A strong launch is just the first step – here’s how to keep on moving and growing.

  • Tap into different marketing techniques: email marketing, pay-per-click, social media marketing, and even classic marketing methods like buying ads.
  • Maintain an impeccable business reputation for the quality of your product as well as your excellent customer service.
  • Turn customers into repeat customers using techniques like back-end sales, loyalty rewards, and promotions.

Best business practices to bear in mind.

Put the kind of effort into building your ecommerce business that you would put into creating a brick-and-mortar store.

  • Always be prompt – don’t make customers wait for a communication or an update, and get products shipped to them as rapidly as possible.
  • Communicate with customers, suppliers, partners, and employees. Don’t leave people hanging and guessing.
  • Maintain impeccable organizational practices in every aspect of your business.
  • Stay flexible and willing to learn and to make changes.

Getting into ecommerce can be rewarding in many ways, especially if you’re looking for opportunities to advance, as a younger entrepreneur. But don’t cut corners or assume that it will be easy. Instead, go into it with energy and determination, and stick with the principles that will help you succeed.

Image via Pixabay

Sign of the Times: Tech and Business Survival During the Pandemic

Aeon is a geo-data management provider, offering integrated tech solutions for the oil and gas sectors. Advanced data navigation is at the heart of all we do and we understand, better than most, the importance of technology utilization in streamlining businesses. If you’re an entrepreneur looking to stay afloat during the pandemic, it’s crucial that you consider your relationship with the digital space – here’s how, presented by WebGuyNick.

Software

Oftentimes, your business practices can be quickly and affordably upgraded via the adoption of new software and technology. It’s therefore important to ask yourself, ‘which of my methods could be considered outdated?’ By transitioning away from cumbersome analog operations to modern, tech solutions, you can often save money, time, and stress. Many warehouse and storage providers, for example, have been slow to embrace inventory management software, resulting in more inconvenient, accident-prone operations. Conversely, startups often make the mistake of overspending on unnecessary software, wasting up to 37% of their software budget. Finding the right balance is about understanding your business and its unique software requirements.

Website

Domains, devs, and website maintenance are expensive, which is why over 30% of small businesses continue to evade hosting a site of their own. But the importance of having a central online hub for your business is difficult to overstate – this is your means to control information and branding, sell products, generate leads, and prove credibility. It’s also important for saving your business money – especially during a pandemic, consumers are increasingly drawn to the digital sphere and if you can transition accordingly, you may be able to do away with expensive office contracts or physical stocks in exchange for a cheaper, more convenient desktop set-up. If you’re in the majority and already own a site, it’s still important to adapt to growing online traffic and upgrade your site with blogs, conversion funnels, live chat functions, or contact forms. If you need help getting your website up to code, get in touch with WebGuyNick.

Social Media

Staying in contact and interacting with your clientele is a crucial aspect of managing a business and there are few better ways to do it than via social media. If you want to maximize your business opportunities during the pandemic, it’s worth pushing forward on Linkedin, Facebook, Instagram, and even TikTok, using regular updates to spread brand awareness, promote offers/new products, and generate new leads. Depending on your type of business, goals, and resources, some channels will have more appeal than others – Instagram, for example, is often a handy tool for restaurants, whereas B2B ventures may have more luck on Linkedin.

Internet

The internet can be used for more than just promoting your business and building your brand. For example, have you wanted to go back to school to finally earn the MBA you’ve always had your heart set on? If so, you can enroll in online classes to achieve this goal. What’s more, multiple start times throughout the year mean you can begin whenever your schedule allows. Not only will you feel great about your accomplishment, but you’ll also gain a wealth of knowledge that can help you successfully navigate your business toward success.

Branding

Sometimes, a few small branding tweaks can pivot a small business in a more profitable direction. This can mean changing the voice of your brand, the aesthetic or even updating the logo to make a stronger first impression. If you’re not well versed with design software, it may be worth looking for logo designers online via job platforms such as Upwork. From there, you can read through reviews, calculate delivery times and costs to ensure that whoever you hire is going to bring you value.

Physical Changes

Not all positive changes for a business take place in the digital space. Sometimes, it’s beneficial for a business to relocate, switch fulfillment providers or even reduce time remote working. There are always ways you can benefit from technological advancements but a savvy business person will recognize that you can’t lean too heavily on computers and that it’s often more logical to strike a balance. When updating your software, website, or social media channels, always try to simultaneously consider the physical changes you can make that will benefit your business.

Keeping business alive during the pandemic is no easy task, often, it’s a question of adaptability. If you want to stay afloat, you’ll need to be on your toes, willing to re-orientate your company’s direction in line with the times.

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An Ecopreneur’s Guide to Starting a Business

Image Source: Pexels

Every small detail matters when running a sustainable business. In addition to your product, sustainability needs to be ingrained in all aspects of your business which includes, manufacturing, supplier relationships, marketing, and more. While running a sustainable business can incur higher start-up costs, as reported by the NACS, around 64% of Americans are open to paying more for green products, allowing you to receive higher earnings in the long run. For those planning to start their journey as an ecopreneur, this article by Web Guy Nick will explore all the important steps one needs to take to launch, market, and manage the business.

Research & Planning

A business plan is the founding block of your business which should include information related to your business idea, goals, funding requirements, product offerings, and more. If you’ve never written a business plan before, you can use these samples.

Before creating a plan, you’ll need to decide on an idea. If you’re struggling to find inspiration, you should research successful sustainable businesses and how they manage their operations. As reported by Earth.org, these are a few of the most sustainable businesses in the world:

  • Autodesk Inc.
  • Dassault Systemes SE
  • McCormick & Company Inc.
  • Alphabet Inc.

As you’ll notice, the companies included are from various industries such as finance, information technology, food, and more. This points to the fact that it is possible to create a green business in any industry as long as the practices you follow are sustainable, helping to minimize your carbon footprint and providing customers with good quality goods/services.

Applying for Grants

Launching your business will incur various costs such as applying for licenses, purchasing inventory, software subscriptions, and more. A good business plan will make it easier for you to obtain grants, which can help you cover costs without the need for repayment or selling equity.

Here are some prominent grants you can apply to:

  • Department of Energy Grants and Loans
  • EPA Grants
  • National Science Foundation Grants

Adopting Green Practices

Greenwashing is a term used to describe companies who spend time and resources marketing themselves as sustainable while engaging in practices that harm the environment. Being caught in greenwashing can prove detrimental to a small business as it will reduce customer trust and drive them towards competitors.

To stay true to your promise of being sustainable, here are a few practices to incorporate in your business:

  • Go Paperless: Refrain from printing documents or contracts. Instead, use software to sign and send documents to required stakeholders. Additionally, going digital will allow you to save money and resources otherwise spent on paper, storage, ink, and transportation.
  • Work with Local Suppliers: Partnering with local businesses will allow them to reduce their carbon footprint, as goods and inventory will be circulated locally rather than shipped long distances in planes or trucks. Additionally, it will help to create a thriving local ecosystem. 
  • Switch to Remote Working: Your business will save significant resources by not building or leasing an office. Additionally, as employees won’t need to travel for work, they’ll directly contribute towards reducing carbon emissions. 

Marketing Your Business

Even though customers want to buy sustainable products, they often find it difficult to find them. As a green business, your marketing plan should include steps to promote your products online, educate shoppers regarding your sustainable practices, and convert them into loyal customers.

  • Create a Website: A responsive website will be key to educating customers about your brand, products, sustainable initiatives, goals, and more.
  • Get Active on Social Media: Instagram, TikTok, and Snapchat are prominent platforms used by customers to find and buy products. Post content on these platforms daily regarding your products, ongoing offers, discounts, and more.
  • Promote in Your Community: Find local businesses that allow you to place promotional material in their establishment. This is a great way to create a buzz in your locality and develop a customer base. You can choose to create flyers, posters, and business cards for this activity. Here’s an amazing business card template to use.

The keys to running a successful green business will be creating a sound plan, maintaining your commitment to sustainability, and consistently engaging with your customers.

Tips To Get The Best Out Of Social Media For Your Business

Social media marketing offers a raft of benefits for businesses across all sectors, but success is never guaranteed. If you’re looking to utilize social platforms to put your brand on the map or drive sales, here are some tips to get the best out of social media for your business.

Image credit: https://pixabay.com/illustrations/social-media-social-media-3408791/

Define your ideal buyer/follower

The first place to start when embarking upon a mission to launch an effective social media strategy is to define an ideal buyer/follower. Decide who you want to sell to and get to know your target customer. Conduct market research, ask questions via polls and interactive surveys and analyze data related to app use, traffic and interactions. Once you have defined your ideal customer, use the findings of market research and data analysis to establish the best channels. Some social media apps are much more popular among certain demographics, for example. 

Show off the human side of your brand

Many businesses will set up social accounts and profiles with a primary objective to sell products and promote services. Social media is a brilliant platform for advertising products and services, but perhaps the most significant benefit for businesses is the opportunity to show off the human side of the brand. Tell your backstory, share your core values, provide information about your company culture and ethos and let your followers get to know your team. 

Build a following

Social media offers businesses, community groups and organizations the chance to build an online following and bring people together. There are several ways to attract new followers, raise brand awareness and get people talking about your business via social media. To boost numbers and encourage your followers, customers or members to share content, it’s an excellent idea to run promotions, competitions and giveaways and incentivize referrals, recommendations, leaving reviews and sharing posts. 

Once you have a following, you can develop the community further. To build relationships and create a bigger network, for example, you could move your Facebook Group to your own app or set up a new profile linked to your brand for followers to engage with each other. Communicating with customers and followers can help you establish long-lasting ties, which will enhance client loyalty and help you gain positive reviews. 

Make your brand stand out

Social media platforms provide businesses with a stage to set their brands apart and make them stand out. To catch eyes, turn heads and attract shares, likes and comments, create original content, engage with followers, encourage them to share ideas and feedback, involve followers in content creation and don’t be afraid to think outside of the box. The average person spends around 145 minutes per day on social media. Web users consume a huge amount of content. You want your posts to stand out when people scroll. 

Social media is not just a channel for creating leads and generating sales. Businesses can benefit from unparalleled opportunities to engage with customers, build a following and distinguish their brand from others. If you’re looking to get more from your social media marketing campaigns, or you’re launching a startup, take these tips on board to achieve amazing results.