Home Office Essentials To Make Your Life Easier

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Working at home is something that many of us have had to get used to in recent months; and in fact, a lot of companies have decided to make the move to remote working official and permanent to cut down costs. 

If you are currently working at home or you will be doing soon in the future the most important asset you can have is a home office. Having somewhere specific to your work is important not only for your own convenience and comfort but also to ensure that when you switch off for the night you can really leave work behind. 

A home office might be a separate room in your house, or a small corner you have created for yourself to work from, and to make it the best it can be there are some things you need to do. From looking at your screens to ensuring plenty of natural light; we want to note a few items that will make your home office working experience so much better this year. 

Multiple screens

One of the first items that will make your life easier when working at home is having more than one screen to look at. It can be both annoying and time waiting throughout your day to have to constantly flick from window to window when doing your work. Whether you are using something as a reference or you need access to multiple documents at once; we know how hard it can be to manage with only one screen. Computer monitors can be bought for a very reasonable price and by having these in your possession you will likely be able to work more efficiently and more productively. 

A comfortable chair 

It is crucial to ensure your own comfort when it comes to working at home. You need to make sure that you are able to work for long hours every day without damaging your back, and a comfortable chair will not only help you work more productively but it will improve your overall posture. Make sure to invest in a good chair because this is where you will be spending a huge chunk of your time throughout the week. 

A cable organizer 

One thing you may not have considered about working from home is how many cables you will end up with under your desk. Devices need power, and power means cables and sockets. First of all, ensure you have enough sockets in your chosen location to withstand the devices you need for work and ensure that you organize them in a way that they won’t get in your way. It might also be a good idea to know a good personal injury law firm if you have a whole lot of cables to use for your role. 

A whiteboard

To help you stay focused when working at home one thing you can consider doing is hanging a whiteboard somewhere above your desk where you can see it every day. A whiteboard will allow you to write down important tasks and notes and this will ultimately help you stay on track. 

Your Business Needs To Be Seen: How Can You Achieve This?

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If you want your business to be successful, then you need to be seen. If people have no idea about who you are or what you do, how are they going to know that you are the solution they need? The short answer is that they won’t, and you are losing customers every second that your business is invisible. In this article, we’re going to be taking a look at some of the things that you can do in order to get your business seen, so keep reading if you would like to find out more.

SEO

The first thing that you are going to need to think about is SEO. Search engine optimization is the thing that will determine where your page is ranked in search engines such as Google. Typically, people aren’t going to look past page 1, maybe 2 if you are lucky, to find what they are looking for. It’s for this reason that you need to rank as high as possible, as it gives you a better chance of being seen by users. If you hire a professional SEO company, they will be able to provide all the services you need, helping you to rank higher. This will include ranking for certain keywords, phrases, and even locations.

Social Media

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Another thing that you are going to need to do is use social media. Do you have any idea how much of an opportunity you are wasting if you aren’t using social media for your business? Most of your clients are already on there, we guarantee you, so if you’re not, why not? Social media is not something new that you need to get your head around as you probably have a page on all the main platforms. Your business needs one too, and if you want to hire someone to manage this for you, post content regularly etc, then this might be a good idea.

You want to engage with your customers using social media. Once they have found you on here, they might want to talk, comment on posts and such, which you need to reply to as often as possible.

Traditional Advertising

Finally, there is always traditional advertising if you want to focus on this. Getting your name out there on the TV, billboards, radio, leaflets and so on might seem old fashioned, but it still works. People still go outside, they still see signs, they still read posters at bus stops when they have nothing else to do, and you need to take advantage of this.

We hope that you have found this article helpful, and now see some of the things that you can do to achieve getting your business seen. There are, of course, many ways that you could go about this, but these are just a few of the ideas that we came up with off the top of our heads. We wish you the very best of luck, and hope that you see the results that you are looking for. 

Smart Inbound Marketing Tactics For Every Business

How to Raise the Profile of Your Law Firm

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Instead of interrupting your customers as they go about their day, and fighting for their attention, why not draw them to you like moths to a flame? Of course, that is the very essence of inbound marketing. Although, to be successful with this type of marketing you will need to know about the specific tactics you can use. Luckily, the most effective ones are documented below. 

Keyword optimization continues to be one of the most powerful tools used for inbound marketing. The reason for this is that when you successfully optimize your keywords for search engines, you will land higher in the search engine rank positions (SERPs). 

Of course, the further up you are the much more likely your business will be to get a click-through from interested parties. That is, they will come to you! 

However, getting your keyword optimization right can be tricky, especially as the algorithms used by Google are always changing. The good news is several tactics can help here. The first of which is to create high-quality content where keywords and long-tail phrases are organically placed. This is important because search engines can tell the difference between a genuine post with useful info and one that is just focused on keyword stuffing. Indeed, if you try the latter you are likely to be penalized by said search engine and find yourself much further down the SERPs than you want to be. 

Another option is to make use of the most important keywords to your business in meta tags. These are the short blurbs that you see underneath the listing title when the search results are returned. However, if you choose to use meta tags remember that they should be no longer than 150 characters, and only cover each keyword once. 

Use a marketing hub 

Another way that you can make it easier to get more inbound marketing leads is to centralize all your marketing efforts. This means using a single hub where you can control your content creations, emails, automation, and even SEO. 

HubSpot, in particular, is a popular choice for this function. Although, collecting all of your marketing efforts in one place can be a bit confusing, to begin with. Not to mention the stress of getting the most out of all the features and functions available to you. 

The good news is that by working with a HubSpot partner you can significantly simplify this process. Indeed, with a partner's expertise and experience you can avoid many of the issues that businesses encounter when swapping to a marketing hub, something that will ensure your inbound efforts stay as effective as possible even during the transition. 

Get involved in the discussion 

Last, of all, don't forget that another great way of getting inbound marketing leads are active on social media. In fact, by being part of your target audience’s daily life on social media you can gain a lot of advantages including trust, and reputation, as well as encourage inbound marketing more directly. 

To do the latter you must, like, comment, and follow especially brands that are similar to your or are operating within your niche. Additionally, be sure to get involved in discussions and engage and interact with your followers, as these are the people that are most likely to become your customers when the time comes! 

In particular, a great way of doing this is to respond when your brand is tagged or shared. After all, you won't just increase regard with the people that are doing the tagging, but you will be reaching a wider audience as well. 

How Can Web Development Companies Attract The Best Talent?

Every business needs an amazing website if they are going to stay relevant, so there is plenty of work out there for a successful web development company. If you have experience in the industry already and you are looking for ways to move your career forward, you might decide to start your own web development company.

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There are a lot of elements that you need to get right if you are going to be successful, but finding the right talent is the most important. Without a team of expert web developers, you won’t be able to provide an amazing service and build a good reputation. So, how can web development companies find the best talent? 

Develop Young Talent 

Skills like coding are becoming more important in the education system and kids are learning them from a much younger age. If you want to find the best web developers for your business, you should think long term and develop young talent. There are some great companies like Whitehat Jr that teach math and coding skills to young kids. If you invest in things like this and build relationships with educational facilities, you can then start offering internships and entry-level jobs to promising young web developers. You can then draw from a talent pool of talented web developers and help them improve their skills. 

Invest In Technology

People in the web development industry are likely to have a keen interest in tech. If you don’t invest in the right tools, potential candidates will be very unimpressed with your business and they are unlikely to accept a position. If you can’t offer the same tools that other businesses are offering, you will soon fall behind. Investing in the right tech will also improve the quality of the websites you build. It’s equally important that you can demonstrate to potential employees that you have a good grasp of all of the most important web technologies.

Take Advantage Of Remote Working Practices

Limiting yourself by geographical locations drastically reduces the pool of talent that you can draw from. The thing is, remote working practices are becoming more common and in the web development industry, it’s particularly easy for people to do their jobs from home. If you embrace remote working practices and invest in the right project management tools to ensure things run smoothly, you can then start hiring from all around the world. This means that you no longer have to make sacrifices and you can hire the best possible people for the job. 

Fix Your Company Culture

Company culture is very important in the tech industry. Most tech companies have a relaxed culture that is focused on flexibility and collaboration. When people are looking for web developer positions, they will be searching for companies that embody those values. So, assess your company culture and consider making some changes to create the kind of atmosphere that people in the tech industry are looking for.

If you follow these steps, you will be able to attract the best talent to your web development company.   

7 Tips For Boosting Your Productivity

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Whether you’re CEO of your own business, beginning your entrepreneurial hustle, or working within a large business, a high productivity drive is what sets apart the winners from the losers. You can have the best ideas in the world, but if you don’t have the motivation or energy to see them through, you’ll be doing the ideas (and yourself) a disservice. So, if you’re looking for productivity tips, then you’ve come to the right place. 

1. Plan 

To-do lists aren’t going to set the world on fire, but they can seriously increase productivity and keep you organized. It’s recommended to do these the night before or at the end of your working day. Write down what you want to accomplish the next day. If putting pen to paper isn’t your thing, there are loads of online to-do list tools you can use. 

2. Get single-tasking 

Multitasking is not the way forward – it’s a sure-fire way of getting nothing done quickly. So, pull it back, and focus on one thing at a time. You will immediately notice how much more focused you are. By placing all your focus on one thing, you can get it done quicker and better, and on to the next task. 

3. Outsource where necessary

There is no need to bang your head against a wall to complete something that’s outside of your expertise. Boost your productivity by placing your energy where it can make a difference, not where it can’t. For example, if you need a marketing expert then you can call upon Joey Armstrong, and for a project manager, utilize a person or online tools.

4. Take breaks 

It could sound counterintuitive, but taking breaks can help your focus. By setting a time to step away from your laptop, breathe, have a cup of coffee, or go for a walk, and see how much better you feel when you get back to work. If you find this difficult, it could be necessary to schedule these in to your day, so you don’t miss them. 

5. Notice your patterns 

Do you work better in the evening? Or are you a morning person? By understanding your working patterns, you can work with yourself rather than against yourself. If you find you work better at a certain part of the day, you can use these specific times of the day to complete tasks that are particularly taxing. Meaning you always stay on top of your game.

6. Remove distractions 

That could mean removing the TV from your eye-line or turning your phone on Do Not Disturb while you’re working. Some people consider using noise-cancelling headphones or dedicated focus music to keep them going. Whatever helps you – make sure to use it every day to keep your productivity levels high. 

7. Look after yourself 

Ensure you’re getting enough sleep every night to aid your concentration and make sure you’re fuelling yourself properly with good food and proper hydration. These are the bedrock of proper concentration. 

A Guide for Tech Designers: How To Optimize Your Next Project

If you want to reach the pinnacle of your niche tech sector, you must constantly push the boundaries with regard to the projects that you produce. You’re never going to get anywhere in your career if you consistently play it safe, which is why you must make an effort to improve your design capabilities on a regular basis.

Quite simply, if you want to prove to the world that you are capable of rubbing shoulders with the giants in your field, you can never afford to stand still. Put the following advice into practice, and make sure you go above and beyond to optimize your next project.

Invest in the right tools

It doesn’t matter how skilled or experienced you are as a tech-design professional — if you don’t have the right tools at hand, you aren’t going to optimize your next project. It is for this reason why you must stock up on all the solutions you need to improve your overall workflow.

When you take on the challenge of sourcing better equipment, be sure to head straight to the Octopart search engine for electronic parts. Here, you will be sure to unearth everything you need to ensure the success of your next tech project. Whether you’re looking for connecting tools, electromechanical solutions, or test equipment, you will be sure to find it on this tech distribution database.

Spend time with like-minded individuals

Who you choose to spend your time with will have a profound impact on your technical capabilities. With the right people by your side, you will be sure to learn new skills on a daily basis. This will then make you much more likely to provide a well-rounded service in your niche tech sector.

For advice on what you must do to surround yourself with people that actively push you to succeed, be sure to click here.

Check out tech-based content

If you want to produce a cutting-edge level of service that is truly befitting of today, you simply must keep your finger on the pulse of the latest tech trends and advances. To perform this all-important task, you’re going to need to check out new tech-based content as often as you can.

Thankfully, the Internet is now full of platforms that provide insightful tech advice and guidance on a daily basis. Here are ten of the very best tech blogs that you should consider subscribing to:

1. The Verge

2. Engadget

3. TechCrunch

4. Wired

5. Gizmodo

6. Ars Technica

7. CNET

8. Mashable

9. ZDNet

10. Mac Rumors

So, you want to optimize your next tech project? If you’re to achieve your specific goals and aspirations in this sense, it’s imperative that you heed the above advice. Once you invest in the right tools, surround yourself with like-minded individuals, and check out tech-based content, your skills as a tech design will be sure to improve. Ultimately, this will help you to carve out an authoritative personal brand for yourself in your niche sector.

Key Cryptocurrency Terms To Get To Grips With!

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As far as investments go, cryptocurrency is still relatively new. Indeed, people have been trading stocks and shares and investing in real estate for decades. By contrast, crypto is only 20 or so years old – at most! As a consequence, there are lots of terms and things that people don't understand. The fact that cryptocurrency is a digital asset only confuses things – you get so many different technical terms.

We can't run through every single term in the industry, but we can pick out some of the key terms that you need to get to grips with…

Blockchain

We'll begin with a term that confuses many people. Blockchain is a technology that's used to help organize data and keep records safe. The data in these records can't be altered after it is recorded, and lots of information is stored in blocks. Blocks are basically where many cryptocurrency transactions take place and are combined together. The blocks then make up a chain of verified transactions, which is what a blockchain is. 

Mining

Mining is a term you will hear a lot in the cryptocurrency space, but it's not something that the average investor will need to worry about. Effectively, when people mine Bitcoin – or any other cryptocurrency – it means that new ‘coins' are entering the circulation. This is done by using very complicated computer software that solves different problems to create the cryptocurrency. It sounds confusing, and that's because it is. Nowadays, you have organizations like My Blockchain Life that deal with mining for you. So, you don't ever have to worry about manually doing this yourself – unless you're bored and want to find out how. 

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Smart contract

This is one of the newer terms in the industry, and it refers to a digital contract of sorts that's written into the coding of a blockchain. The terms and conditions are part of the coding, and it works like a normal contract. The whole idea is that a smart contract removes the need for any middlemen, so transactions can be completed faster and more cheaply. 

Fiat currency

You see this thrown around a lot, and it has nothing to do with the Italian car manufacturer. Instead, fiat currency refers to all the traditional forms of currency seen throughout the world. USD, for example, is a fiat currency. This means it is controlled and distributed by the government, making them completely different from cryptocurrencies. 

Moon/mooning

No, it's not what you think it means! In the cryptocurrency world, mooning is a way of describing something that's growing in value. It's a term that was coined online, and many people now talk about sending things ‘to the moon.' If you ever see someone talk about a cryptocurrency that's mooning, you should pay attention as it means it is on the way up. 

For those of you that are serious about crypto investments, the best advice is to read up on all the different terms. Think of these ones as your starting point, then go out and find other ones. When you understand what people are talking about or referring to, it makes your whole life so much easier. 

Drive Productivity To Gain Ground In Business

If you, and indeed your workforce, are productive then you know that you’ll be able to serve far more customers and deliver everything from a higher standard of service to more sales. Attaining productivity can be pretty difficult depending on what you do and which industry you’re in. On top of that, every single business owner runs their business in a different way. This means that you can't look at what others are doing, because doing so yourself may not quite work. Here are some tips to help get you thinking about how you can really drive productivity to gain ground in business. 

Use The Latest Tools

Being tech savvy and future forward can lead your team to being more productive in a couple of different ways. For a start, you can ensure that you can cast your key presentations to a large screen so that your team can properly see what you’re doing and talking about. A fire tv can do this for you or something like a Google chrome cast. Make sure you have the right software in place so that you can properly move through work. If you’re expecting your staff to be able to push through work items they need to have the right software. Set them up to succeed. Think about your competitors and what they’re using. It might be giving your staff faster laptops, or setting up a fast internet connection. The options are myriad, just be sure to do your research beforehand. 

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Set Up Proper Training

Training which lasts is pretty important. If you can get brilliant training for your staff then you know you’re on to a winner. It can be in all manner of things. Maybe they need help in selling your products on amazon or perhaps you’ve bought a nice shiny new bit of software that you’re not getting the best out of. You need to really concentrate on getting the best out of your staff and investing in real, solid training is one way to do it. But how? There are people who offer training out there, or you can do it yourself if you’ve got the time and inclination. The point is that you don’t want to invest in cheap training materials which doesn’t have much impact on your staff or worse, gives them the wrong information. 

Lead By Example

It's really important that you act right because people will automatically look to you for leadership. What you do, will be followed. If it looks like you don’t care that much, then they aren’t going to either. You need to lead by example. Put the work in that you want them to do. If you don’t, then you’re going to end up causing a negative culture. Especially if you lambast people for doing things that you do all the time. Simply doing them because you can isn’t a good argument in this day and age. Whether you’re worried about financial aid for your business or simply looking at clients, you need to be doing it with verve and energy. Be infectious. Create excitement about your business and brand and others will follow. It’ll rub off on them, and from them, it’ll rub off on customers.

Brand Visibility Drives Sales: Help Your Business With These Tips!

If potential clients and customers don’t know about who you are, and whether you exist or not, then they aren’t going to purchase your products or services. It just won’t happen. So, how can you really get your business brand under the eyes of the people who are most likely to part with their cash? It depends on your industry for a start. People expect to see branding in certain places, but that doesn’t mean they will always look for it. These tips can give you something to think about and help aim your efforts in terms of brand driving sale.

Print Your Logo On Everything

The more people see it, the better chance there is that it’ll get ingrained in their head. Next time they think about needing something that you offer, you’ll come to mind. You might think this is obvious, but have you really found every option available? If you visit lanyardsfactory.com.au you can ensure that your staff cards and passes have your logo on them. Then they’re walking advertisements. Think about business cards, letter heading, stationary, websites. Every marketing tool you send and use…make sure your logo is leading the way. Of course, the logo needs to be unique and recognisable in its design, and you can’t sprey it absolutely everywhere, but be consistent in your approach for the best chances of brand recognition.

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Rank Matters Most

If people tap a relevant search term into Google, or AliBaba, Amazon, etc., you’re going to want your product to pop up in the top list. This doesn’t just happen. Ranking can be pretty tough a lot of the time. Take Amazon for example. You need good sales, brilliant keyword research and product design to start to rank. You can either use various amazon marketing services or do this yourself, it depends on time. You need to put time to it. It’s the same if you just want your website to rank on Google. You need to ensure that you start to work on ranking your site, because if you don’t, no matter how good your product or services are, no one will see them to buy them. Ranking is a difficult area to navigate due to the constant updates from Google and other search engines, but 

Don’t Blanket Advertise

Blanket advertising is a thing of the past. It doesn’t work too well, it can be pretty expensive, and you won’t convert too much. Target your advertising. That way, you’ll gain brand visibility with the correct demographic. If you offer services to college students, but older people know about you, you aren’t going to get that many conversions. Narrow down your brand strategy as much as you can. Think about your niche. If what you offer applies to a lot of people then you don’t need to worry about this so much, however, it’s a double-edged sword, because if your product or service is super niche, you can spend less on advertising because you’ll know where to go to get those key conversions. 

What is the Future of WordPress

What is the Future of WordPress

At some point, everyone has heard of WordPress. There are many reasons it is used heavily in making web pages. This is mostly because of its versatility. With it, designers can choose how to utilize it. If you can think of it, you can make it. You can even choose to build it from scratch or use one of the many in-built options. But what can we expect from it in the future? The updates and improvements keep on coming in regular intervals. What will be modified, added, changed, and removed? To understand its future, we will also have to go back and look at its development history. There is a reason it became a number one content management system. It is cost-effective, there is only a small learning curve, and there are a plethora of customization options. In this article, let’s cover if WordPress will remain relevant.

  1. How changes occur

First things first, how do changes even occur in WordPress? Firstly, changes come from companies that make the ecosystem. This ecosystem is reportedly worth over 10 billion dollars as per Matt Mullenweg, the co-founder and project lead. The second, the community. This represents anyone that uses WordPress. Those who care about the software and the ecosystem will make suggestions. The community sometimes overlaps with the companies. But this is not always the case. Independent professionals and end-users all have a say in its development. Lastly, there is a constant, natural push to modernize and optimize. The web industry is moving at an ever-increasing rate. New technologies are emerging. Not only that, they are more affordable and available than ever. This means WordPress has to follow. Otherwise, the project risks falling behind and becoming obsolete. These forces work in unison. Also, competition like Squarespace and Wix are major factors in development. 

  1. Previous changes to WordPress

Some major changes happened in 2020. Features were added and impacted the ecosystem, mostly for the better. Of course, the idea is to constantly improve the landscape. Security is a major concern. That is why WordPress implemented auto-updates. Outdated versions of anything can pose great risks to security. This feature helps website owners to keep everything updated to the latest version. In turn, this minimizes the chance for successful hacking attacks. Version 5.5 was the first to introduce an auto-update plugin. WordPress 5.6 introduces a user interface. In it, you could opt-in to auto-update to the latest releases. WordPress is praised for its backwards compatibility. PHP dropped WordPress at the end of 2018. The users picked safety over modernization. That means, WordPress still supports PHP version 5.6. Due note this, old PHP versions will become obsolete. WordPress plans to drop those in a multi-year plan. 

  1. WordPress and performance

Performance is always a key factor in the online world. Speed matters when it comes to content delivery. The attention span of the average visitor is only a couple of seconds. If you cannot deliver what they want, there is someone else that does. According to Google, more than half of website visitors will bounce if the page does not load within three seconds. Everyone benefits from a fast and secure website. Owners, hosting companies, and most importantly, search engines. The last one is very important when it comes to SEO. Web designers in Perth are making constant strides towards improving page loading times. This goes for all content. Text, images, audio, and video. All multimedia content needs to present itself, and do it fast. Most notably, video is the heaviest of them all. For developers, there is always room to improve and optimize. 

  1. Accessibility

WordPress also improves accessibility. These are mostly bolstered by the community. Also, in smaller part by businesses. For the past few years, WordPress has put great focus on improving its accessibility. Accessibility compliance is also required by law. This is motive enough to invest time and effort into developing it. Even if it wasn’t, there is always someone with a disability. If your site does not account for those people, you will lose a large chunk of the market share. And in such a saturated online market, no one can afford to give ground. That is why WordPress is making great efforts to make its websites accessible for everyone.

  1. New developments

Still, development is not slowing down. There are a hundred tickets every day. Developers keep coming up with new ways on how to make it better. The WordPress project is working on many different things all the time. For all the details, you can always check out the WordPress roadmap. Let us cover the basics. There are four stages for the future. The first one is the editor. This phase will introduce the block editor as a plugin. The second phase will utilize the full power of Gutenberg’s block model. This means that the entire site will be customizable. The third phase focuses on collaboration. This will allow multiple individuals to access the content at the same time. Lastly, phase four will focus on languages. This will make translation and language plugins unnecessary. Multilingual support will come natively. We can expect basic functionality in the near future. 

  1. Careers

WordPress is solving a lot of problems for individuals and companies alike. Anyone that has skills in WordPress can look forward to great career opportunities. Freelancers, conventional hires, and contractors will always be in high demand. Especially in the online industry. Writers, editors, developers, designers, marketers, content managers, tech support, you name it. Multiple industries will benefit and expand thanks to WordPress. 

The future of WordPress is looking bright. Their focus on innovation is enabling it to remain the top CMS. For this to keep happening, this project employs a lot of people from different industries. WordPress has an interesting philosophy. Features that 80% of people welcome will be incorporated natively. For the smaller percentages, this falls down to plugins. WordPress provides flexibility, backups and is highly secure and fast. And it will only continue to improve upon those traits. 

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