Small businesses often have a very tight budget to work with. This can make it incredibly difficult to promote your company. The good news here is that there are many ways that you can market yourself and most of the time you don’t need to spend much money at all. If you want to find out more, then simply look below.
Google My Business
If you have a local business, then you need to try and create a Google My Business account. This has become one of the most effective ways for you to market your business, for free. The great thing about this listing is that it gives you the chance to show up on things such as Google Maps. You can also show up on the local section of things like Google Search as well, and this is fantastic to say the least. If you want to show up higher on Google Maps or even in the local search results, then it is imperative that you optimise your profile. If you want to optimise your page, then you need to verify your ownership. This is usually done through your Google my Business account.
Post and Engage
Increasing your social media engagement and building an online community really is the best way for you to try and grow your business. It also gives you the chance to express your personality while also helping you to build trust with your audience. Creating a business account for your Instagram page, Facebook and even Twitter is very easy to do, and it is something that you can easily take care of if you just have a few minutes to spare. Just make sure that if you do create an account, that you use it. If you create an account and then leave it inactive then this will work against you far more than you realise. If you need some help with your social media marketing then BrandTotal have some good posts.
Tag Brands on Social Media
Tagging your brand evangelists, your loyal customers or even neighbouring companies will help you to strengthen the reach of your business and it will also help you to reach a new audience as well. You should try and encourage your followers to tag you on social media and you should also try and ask them to use your business location in your post as well. If you can do this, then you will soon find that you are able to really strengthen your brand overall.
Another marketing tactic that you can use to really strengthen your reach would be for you to try and use hashtags in your social media posts. You can use them on Instagram as well if you want. Twitter and TikTok are other options that you have, so make sure that you look into them if at all possible. Trending hashtags and broad hashtags will help you to reinforce your brand’s identity but at the end of the day, you have to make sure that you are using hashtags that you know relate to your brand. Location-based hashtags are a must too if you run a local business.