Everybody knows the phrase, “a picture is worth a thousand words”. Essentially, great written content can boost your SEO presence and promote your expertise. Yet, if you seek brand recognition and rapid conversions, visual cues can be significantly more effective, thanks to the Picture Superiority Effect. Psychologists describe the Picture Superiority Effect by the fact that images are processed more quickly by the brain:
- They are immediately recognized
- They are quickly recalled
According to research, you are likely to recall only 10% of written or heard information within 3 days. However, if you consume the same information through images — whether pictures or videos —, you can remember up to 65% of it after 3 days. In other words, it makes sense to promote your company using images because it's what people are going to remember. As the brain processes images 60,000 times faster than texts, it's obvious that pictures and videos have a huge marketing power. So how can brands best capitalize on the Picture Superiority Effect?
They can start vlogging
A video (b)log, or vlog for short, is essentially an informative video sharing valuable content about the company. Therefore, a vlog will combine different elements of marketing:
- Creation of a content strategy plan
- Video filming and editing tools and skills
- Optimization of the content for digital promotion
Many marketers approach vlogging with the same technique as writing new blog articles. They focus on Google trends, keywords, competition's content, and customers' frequent questions and comments. However, it's essential to also work closely with professional vlog video makers who can help design enjoyable, digestible, and fun content for this media. Vlogs can also be repurposed for advertising through YouTube promotional network and Google Display Network.
They can use images as eye-catching tools
Google offers the largest display advertising network online. Marketers can utilize the full potential of the Google Display Network with their AdWord platform, where they can upload banners of different sizes and even assign videos for their campaigns. Marketing expert Single Origin Media advises that display advertising is very effective to re-engage lost leads by showing them a product they are looked at on the site but not bought. However, it is essential to trust an expert to build a stylish and impact banner visual that can contain all the essential Google display tricks:
- Quality imagery that is responsive or specifically sized for the different targeted placements
Smart and effective taglines that are easy to read and memorable
- A visible Call-to-action that drives clicks
They can grow their social media presence
Images and short films are the most popular content form on social media. There's a reason why platforms such as TikTok, Instagram, and Facebook are effective in building brand recognition and reputation. Visual content is more noticeable and can help show the human side of your brand. Additionally, social media advertising prefers visuals. Marketers use Instagram Stories, Reels, and TikTok to reach new audiences. In fact, social media users are more likely to buy from brands that create memorable social media ads!
The priority for brand awareness is to be seen. It sounds straightforward enough, yet too many businesses still forget the importance of visuals as part of their digital presence. A quality website can retain customers and generate leads. But your videos and images are responsible for web traffic and lead generation outside the website.