You have the business model in place; you have the products and the website, but all you need now are the customers, and preferably ones that will keep returning to you. 40% of people who completed a Campaign Monitor survey said that customer retention was their number one goal, and why wouldn?t businesses want to keep their customers? After all, it is cheaper to retain customers than to seek out new ones. Here?s how to fully utilize your email campaign, so you can keep improving your customer retention.

You cannot rely on loyal customers to keep your company afloat, as you also need to attract new customers, but how? Email campaigns are 40 times more effective than Facebook or Twitter when it comes to acquiring new customers, and by personalizing the email to the recipient?s demographic and previous browsing or purchasing history, you are able to increase engagement rates by keeping customers interested with tailored relevant and targeted information.

The key to a successful email campaign is successful data harvesting, and 54% of marketers said it was their number one challenge. Yet, you can get great data by designing your sign-up form in a way that captures the information you require such as hobbies, gender, and date of birth. Once you?ve acquired the relevant data, you can, for example, send an offer on a birthday. This is an unexpected touch that will be greatly appreciated by the recipient.

Use your data to personalize the emails that you send out. Personalized subject lines are 26% more likely to be opened, and these generate an eye-watering 760% increase in revenue. By choosing an automated software, you can get the best return on investment with a flexible tool that allows customization, personalization, and integration. 20% of marketers felt that lowering marketing costs was their number one challenge, and by using data segmentation and personalized emails that contain more relevant content, 84% of marketers say their email effectiveness is growing, and so is their profit.

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