The internet is outstanding if you’re a user. On site after site, there is more excellent content than you can shake a stick at. It is medium that just keeps on giving! Alas, that’s only one side of the coin. The other side, which is from a content creator’s perspective, is that there is too much good — and bad — stuff out there, and that it’s becoming more and more difficult to get content noticed. Indeed, sometimes just getting people to look at what you’ve produced is as difficult as creating it in the first place.
Social Media Channels
If you want to get noticed, you better go to where everyone’s hanging out. In the digital world, that’s social media. This is where content comes to life; it goes viral, it’s shared, the creators are followed. It’s an out and out machine. Of course, simply posting a tweet or Instagram photo with a link is not going to get you very far. You need to first, focus on tags, and then second, spend time building up your list of followers. If you have enough people behind you, then you’ll have an increased chance of spreading your content far and wide.
The Big Players
Your website depends on other websites for its success, and by that, we mean the search engines, and by that, we more or less exclusively mean Google. To make sure that your content is getting noticed by people, you need to first ensure that it’s getting noticed by Google. If you haven’t put all that much effort into the SEO and linking side of your website, then the search engine will have a hard time finding it. Don’t know how you’re currently doing? Test website crawlability, and find out. Making your site easy for Google to find isn’t the most difficult thing in the world, but does require some time and energy.
It can take years to build up a website that receives thousands of monthly visitors. While you may eventually reach that level, in the meantime it may be a good idea to work with other, more successful websites, in order to get your content seen by other internet users. Guest posting is an awesome tool that can serve all parties well; the other site gets great content, you get exposure on another website. If you’ve got great content but, thus far, only a small audience, use this method to expand your reach.
What’s so great about your content, anyway? Is it the information, the design, the relatability? You’ll need to have a level of flexibility when it comes to your content. For example, you might love writing blog posts, but video is the latest trend — it accounts for something like 80% of internet traffic. As such, it might be worthwhile adapting your content to different mediums. Some people love blogs, some love podcasts, others love infographics. The research is already there — just mix up the vehicle, and potentially reach a new audience.