If you are the proud owner of an online book mart, then it would be of prime importance that you have a solid business website that can reflect your company and its values. These days online book shops are growing in popularity tremendously. As a part of the larger e-commerce platform, online book shops are extremely popular with people because of the large discounts they offer, along with the guarantee of receiving genuine products.
But in order to be successful in this business, it is important to have a beautiful business website. Your business website will be the prime factor that differentiates your company from the rest, and hence, you must build it with a lot of consideration. In this article, you will be learning about the proper way to design your online book mart.
Why is the web design of your online book mart so important?
The web design is the main aspect of your business website, no matter whatever type of business you run, but your web design needs to be perfect. The design elements will help in setting a specific tone and role to your business website. You can easily create a business website, but in order to truly make a mark in the online business community, you would have to add the extra flavor of the design.
In a book shop, it is all about aesthetics and design, beauty and grace, orderly classification, and accurate categorization. The book shop must be easy to browse through, and one should be able to easily locate the books that one wants or might like to read. Along with this, the general décor must also be inviting. It is for this reason that libraries and old book shops have a certain charm about them that makes people want to read more while a glass showroom like building will not look too appealing for a reader.
Thus the type of products you want to sell should be considered when you are designing your shop. Similar is the case with online book marts; you must incorporate specific design elements that would stand out and appeal to customers. It has to have neat categories of genres and sub-genres containing books of different types. The arrangement of these books can be based on the alphabetical order of the list of authors or different books on related topics that can be clubbed together and so on. The main objective is to ensure that the customer feels at ease when they visit your online book mart.
In addition to this, you must ensure that your visitors are easily able to navigate through your site and search for specific books also. Asides from this, you would have to optimize your online book mart properly for search engines to correctly index them so that your page has high organic traffic. It is for these reasons that the web design of your online book shop must be top-notch.
What design elements can you incorporate?
One of the most important decisions which you will have to make early on is the specific design element that you want in your online book shop’s website. You cannot incorporate design elements randomly based on popularity because they might not be suitable for your business products.
- Font and Text: The primary thing to consider would be the font and text size of your basic content. Because this is a book shop, so there would be plenty of textual content involved in the form of reviews, testimonials, summaries of books, and so on. Thus you will need to choose a professional-looking font type that is appealing to a reader. Font types like Bookerly, Times New Roman, and Cooper are popular with book publishers, and you can also consider using them. Do not use font types like Calibri, Ariel, Blackwood because although they are good for general content, they do not seem fit for book lovers. In addition to this, you should also consider the size of the fonts.
You can generally use a font size of 12 points for general content in other types of business websites. But for a book market, it would be better to go with larger font sizes like 16 points or 14 points. This will ensure that the text of your business website is more prominent to the eyes. In addition to this, you can also use italics to highlight certain specific parts of your content, like maybe important reviews, quotations, citations, and so on.
2. Photos: You will have to use plenty of generic photos on your website. You must photo of all the books which you have for sale. Ideally, it would be best if you upload three images per book. The first image would be that of the cover page of the book; the second would be that of the contents page, the third is the image of the last back cover page of the book. These photos must be of high resolution, and the user should be able to zoom in the photo to get a better understanding. You should ensure that your web design is responsive because a responsive web design will ensure that people are able to easily zoom in and see your images from their smartphones and tablets also.
3. Navigation and arrangement: You may put a carousel-like running display of popular best sellers, classics, or new publications on the home page of your business website. In addition to this, remember to keep a search box either in the middle or on the top right corner of your home page where people can easily search for the books they want. This search can be on the basis of the author, genre, and specific titles.
You should club your books in different but specific categories according to their genre, type, author, and so on.
For more information on how to find the best web designer for your business website, you must search for website designer NYC on the internet. Hopefully, the information mentioned in this article will have helped you. Stay tuned to us for more information!
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.