At first, it may seem to be overwhelming to choose the perfect content management system for your business. As a vast array of products and vendors exist online, discerning the correct CMS may seem impossible. However, there are a number of pros and cons to each CMS that will help you choose. Above all else, you should visualize the elements you want to be included within your website and set a strict budget. Keep on reading for comparisons of various CMS tools along with specific businesses they may be beneficial for. 


Squarespace has built a reputation as one of the simplest CMS on the market. With the help of Squarespace, you will not need any experience to design a high-quality, eye-catching website. Squarespace makes it extremely easy for you to quickly get a site up-and-running, and then you can begin making any edits and customizations as necessary. Squarespace boasts a drag-and-drop interface, and it will allow you to observe the exact way your site will look once it is published. 

Squarespace also handles much of the hosting and maintenance which will help you avoid the mundane tasks and headaches that may arise. However, because Squarespace has made it so simple to use, website designers may not find the level of customization available in more involved CMS platforms. If your business only requires a simple but beautiful website, then Squarespace may be perfect. 


As yet another simple solution, Wix provides business owners with an easy-to-use interface for all of their CMS needs. Wix offers an innovative drag-and-drop tool that makes it quick and simple to fill your webpages with compelling text and images. 

Like others, because Wix is aimed to help beginners build their site, business owners who need more tools and customization may need to use a different CMS platform. Wix is not ideal for creating complex sites. However, it is perfect for a business that needs a professional-looking website without any in-depth features. For many businesses, this is more than enough. 


WordPress is one of the most popular CMS, and it is used by nearly 60 million websites for a diverse range of services. With a feature-rich framework, you can customize anything and everything until it is perfect and unique. However, this wealth of options can make it difficult for owners to discern which elements are essential. 

WordPress also offers a post editor, but for many business owners, an understanding of basic CSS and HTML may be necessary. Essentially, because WordPress offers such an in-depth level of customization, more knowledge may be necessary to get the site up-and-running. If you feel as if you are up to this task, then WordPress may be perfect for your business. 


As one of the most SEO-friendly CMS, Shopify is perfect for E-Commerce websites. It automatically provides access to many of the SEO tools necessary for promoting your business, and it makes it easy to organically incorporate keywords into your content. Shopify will help any business quickly show up on search engines and improve their rankings.

That said, Shopify is not for every small business. If you have a business that operates primarily online with a variety of products, then Shopify may be perfect for you. However, if you simply need a website to pass along to potential customers, then you may not be using Shopify to its full capacity.

In the end, there are a wide variety of CMS available on the internet. By spending time deciding which CMS is perfect for your company, you can set your website up for success!

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company. 

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