Social media is a powerful tool to reach out and connect with your customers. The more people you follow and engage with, the better chance you have of generating interest in your business or product. Once you've created an online presence on social media sites, you must design a user-friendly website where people can find all of your latest updates. Finally, commentaries from industry leaders/influencers will help generate interest in what you're doing by tapping into their followers or readership base. 

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Content Creation

This refers to the act of creating content for your website or blog. This can take the form of written articles, videos, podcasts, and any other media that is relevant to your industry.

Content will only be helpful if it provides value to your customers; don't create something just because you think people want to read about it – think like a reader, not like an author.

Your content should answer questions that your customers or prospects may ask. As Jerome Clavel puts it, you should understand your most important customers to provide real value to them. Your content should be something they'll find helpful enough to share with others, thus promoting you and your business for free.

Use Social Media

Despite the digital marketing myths, you need to use as many techniques as possible. For example, social media is an excellent way to increase your visibility.  Try creating accounts for each platform with an image that represents who you are and what you do.

Take the time to put together a well-written, informative, and easy-to-read bio. Describe why people should choose your services over others.  Don't forget about hashtags. Be sure to tag any posts related to your field so it's easier for potential customers to find them online.

Don't just post once every few months either – be active daily while also taking advantage of immediate opportunities when they arise. For example, participate in trending topics by replying several times to ensure people see your responses.

Have a User-Friendly Website

Having a user-friendly website is key to good digital marketing. If your website is challenging to navigate or outdated, visitors will leave before they take action.

A user-friendly website should be: 

  • Responsive (mobile friendly).
  • Easy to read and use.
  • Have simple navigation.
  • Have a clean layout with no distractions.
  • Easy to understand.

Also, have a clear call to action if you don't want your visitors to bounce off without taking further action. 

Use Commentaries From Industry Leaders/Influencers

Doing this will give your content instant credibility. You can ask them for feedback on your new product or service or post something catchy with your products in full view.

Another thing to consider with industry leaders/influencers is that they are often happy to contribute content for free. So if you have the budget, it might be worth offering an influencer a fee or some other kind of compensation. However, this isn't always possible, so don't feel disheartened if your favorite blogger doesn't want to work together just yet.

The key here is being creative with new ideas on partnering up with these people to market your business.


In conclusion, building an online presence with digital marketing takes a lot of effort. But, it can also be very beneficial for your business if you get it right. There are many different strategies to consider when building an online presence, so try some of these ideas.

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