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Social media marketing is the best thing you can do for your startup or if you do not have a huge budget for marketing. The key as to why social media is so great is because it is free. 100% cost free. If you have the right people on your team, they will be able to use it for all it is worth and you can easily see an increase in business. Here’s how to do it.
User Generated Content
User generated content or UGC is a digital marketing strategy where others do the work for you. For example, if a user loves your product and wants to share it on their socials, and they tag you in it, then you can just turn around, take that content, and post it on your site.
User generated content motivates 79% of people to buy that product, so the more people that share your product the better for you.
Interact With Your Customers
When you make social media posts where you can interact with your customer base, the more they are going to want to visit your page and see what you’re selling. People’s phones are the biggest distraction they have. People check them during commercial breaks, when they are waiting for someone or something, and when they don’t want to sit idle.
If a potential customer or existing customers can spend that time interacting with you through games, quizzes, or questions, you can quickly gain more followers and drive more traffic to your site.
With the proper hashtags and the proper connections, you can start to spread your ideas and your products across the world map. An easy way to do this is to partner with influencers who can help promote your product. Influencers can have millions of followers, and those followers can be anywhere in the world, and a lot of times, they are located everywhere in the world.
An influencer can introduce your product to millions of people at once, and that is low cost advertising. Influencers can convince a large number of people to buy something with one really great post on their account’s story or feed. You are reaching a whole new audience within a matter of minutes.
Create Great, Relevant Content
Do your own creating. So far, we have seen how others can give you a leg up on social media, but what about what you are creating. Funny videos, product videos, and behind the scenes videos all make for great content. People like to see how things are made, who works for your company, and what you are doing in your life.
A sneak peek into your world makes you more approachable and more trustworthy, and when people feel as if they know you, they are more likely to be loyal and buy from you. Opening the door just enough for people to see in will benefit you a lot in the long run, and again, a lot of this is free.