Original Article:?Business Week
“Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of ?sponsored search? ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term ?Toyota.? In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.
The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing.”