Email marketing has always been seen as one of the cheapest and most effective ways to reach out to customers. It doesn’t cost as much as many other forms of marketing and you can see why. Firstly, the messages are simple, they only go out to those that warrant being sent an email, such as those who sign up to a newsletter or have an account with your website. They also can be managed to only go to certain specific customers, so you are doing targeted marketing, to a small group only. Thirdly, the customizing options you have are plentiful, so you can use email marketing all year round. It's still a brilliant marketing strategy.
One of the best things about email marketing is, you get instant feedback. Using a direct data service like the type https://www.action-mailing.com/data-services, you can receive great customer feedback straight to your servers. Rather than going through a third party, these direct data services can deliver customer reports about your campaign and how effective it has been. This is excellent for changing tactics very quickly and responding to things that specific customers are doing. Maybe a customer has never responded to an email marketing campaign, but they do respond to marketing cards. They are happy to choose one out of three options in a poll or perhaps they would happily watch a video in the message. Send them more of this instead of the usual text-based email.
It's very interactive
Using interactive features is the only technique worth investing in. Have review buttons in the email, such as 5-star ratings, or 1 out of 10 bars. You can also give customers comment boxes to leave a comment about a product, or the effectiveness of your message to them. Polls and questionnaires are a long shot for new customers and or browsing consumers, but those that have been with you for a long time, would more than happily give you a few answers to questions for improving your business. It's important to also have interactive features such as selecting colors for items. Clothing brands especially benefit from this as they can showcase something like a winter scarf, in different colors in the message and if the customer selects a color they like, they can click on it and be transported to the product page.
Reaching out in bulk
No one can deny the sheer outreach potential for email marketing. You can email, literally thousands of people around the world, with the same message. You can get your messages translated and still give customers the same exact message. You can, however, reach out to just your new customers. Maybe you got 200 new customers this week. You can send welcome messages over the weekend to each one. Reaching out in bulk is perhaps the single most attractive thing about email marketing.
Email marketing is a great tool that every business owner must become adept at using. It's affordable, interactive, customizable, far-reaching and just plain awesome!