If you’re running a company nowadays, it’s highly likely you’re going to be operating a large portion of your business from the web. The realm of Ecommerce offers a whole host of benefits and it’d be detrimental to your business not to engage with it. Operating online is generally cheaper, potential customers can browse your stock and make purchases around the clock, and you can even reach out to an international audience by simply offering international shipping. If you want your online business to be a success though, you’re going to have to stand out from the crowd. Ecommerce is becoming increasingly saturated by the day. So, how can you drive as much traffic to your page as possible when this is a goal that everyone’s trying to achieve?
A good place to start when it comes to directing traffic to your Ecommerce store is to focus on SEO. SEO stands for “search engine optimisation”. When people look for the goods you have to offer, they’re likely to type a few keywords into a search engine and click whichever link shows first. So, you want to make sure the first link they see leads to your website. There are plenty of things to consider when it comes to helping your website climb the rankings and feature on the first page. You’ll have to think about how domain age does affect organic seo, what keywords will best meet your needs and much more. Often, the best approach is to outsource this process to a competent and recommended SEO agency who will be able to take the hard work off your hands and deliver results!
Collaborate with Influencers
If you want high volume traffic fast, you might want to consider collaborating with social media influencers. This is a relatively new approach to directing traffic to your page, but it really could help to secure a large number of unique page visitors on your site. Social media influencers are simply popular individuals who have a large online following. When these people post something to their social media, it benefits from massive exposure. Their content can reach tens of thousands, hundreds of thousands, or even millions of people. Find an influencer who’s followed by and appeals to your target audience. Pay them for a post and ensure they tag your site in it. Your page views will jump! Just make sure to keep a vigilant eye on the social media feeds of those you are collaborating with. You don’t want your brand associated with someone who causes controversy at some point or another.
These are just a couple of ways that you can direct more traffic to your website. As we’ve established, the success of your site really can make or break your company. You’re going to have to pull some impressive moves to stand out from the crowd, but these two approaches should really get you started out in the right direction!
