Are you not getting enough traffic even after producing quality content on your WordPress Site? Wondering why the ranking of your site is still poor? Well, no doubt WordPress is an amazing search-engine friendly platform but making it highly successful requires a lot more work. Also, sometimes you just get carried away in your quest for a higher ranking that you end up leaving room for potential SEO mistakes that can sidetrack your progress.
Here are some common WordPress SEO blunders that every site owner must avoid to lead their way to more visibility in the SERPs.
Keyword Stuffing
Well, we understand you want to include your keyword to the content as much time as possible for higher ranking. ?But that doesn?t mean you should use your keyword within every sentence or twice in the same sentence. This is known as keyword stuffing, and it can be easily identified by the crawler, and it will definitely help you rank but negatively. ?So, instead of stuffing the keywords you can use latent semantic keywords, words or phrases that will be semantically linked to your original keyword. For instance, for a wedding dress, you can use a bridal dress as latent semantic keywords.
Not Submitting a Sitemap to Google
A sitemap is basically an XML file that includes URLs for your website. It makes easier for the search engine to crawl and index your web pages. ?It can make a big difference to a website by ensuring that your web pages are found and indexed by the search engines. Google prefers websites with an XML sitemap, and hence it is an important tactic of good SEO practice. ?
Blocking Search Engines
When you make it difficult for a search engine crawler to find your content, it won?t be able to index or rank your page. ?This is what often people do without knowing about its terrible consequences. If you want to know whether your WordPress Website is blocking search engines, just check the reading section in WordPress go to settings. There you will see the search engine visibility section in which a box is saying ?discourage search engines from indexing this site? can be found. ?Just make sure the box is not checked.
Not Adding A Link to Homepage From Footer
When you have the name of your website or business in your footer then why not link this to your homepage? This practice helps Google identify your site through the branded anchor text. Although this is not going to skyrocket your site in the rankings, definitely it is a good SEO practice to adopt. ?
Neglecting The Image Optimization
Images are important for a website and it can also have a huge impact on SEO, but still, some people ignore the image optimization part. ?You must rename the image with your focusing keyword or phrase before uploading it to the website. It is better to use descriptive texts that are more readable by search engines and avoid making the image too big as it will slow down the page loading speed. Moreover, don?t skip the image titles and alt tags as it will help your site with SEO optimization on WordPress.
Not Implementing Google Analytics
Not creating or setting the goals in Google analytics is one of the biggest SEO mistakes in WordPress. You might be happy seeing that your site is having the organic traffic of 10 million page views a month. Well, that?s great! But do you know if these visitors buy your products or invest in your services? Or do they perform an action that leads to revenue? Measuring all these aspects is crucial, and you can gauge your results using Google Analytics goals. It enables you to monitor things like how many people landed on your pages or how many of those visitors are from organic search.
Well, no doubt WordPress is an amazing search-engine friendly platform but making it highly successful requires a lot more work. Indeed, it may be beneficial to hire SEO professionals for the purpose, but before doing that you should consider what can be done in-house. There are several good SEO practices that can boost your on-page optimization manifold. They are an excellent groundwork for further optimization and advanced strategies that SEO agencies can devise and execute.
Here are some common WordPress SEO blunders that every site owner must avoid to lead their way to more visibility in the SERPs.
