Whether you’re an experienced WordPress website designer, or you’re just starting, you probably have some experience with images. From choosing or creating the right one to loading it into your media gallery to placing it into your theme, builder, or code, it can be a tricky business. Images are not just important; they’re essential.
A website is nothing without high-quality, compelling images to keep visitors engaged and to keep the aesthetic flow of your web design moving, but it goes beyond that. Pictures can also affect website loading speed, search engine optimization (SEO), and speak volumes about company brand, in both positive and negative ways.
You cannot take this seriously enough; it’s that important.
Website Loading Speed
There are few things in this world as infuriating as a slow website. This is a part of website maintenance that too many people overlook, to their detriment. The entire digital landscape would be completely different if major companies and experienced website designers didn’t make this a priority. Can you imagine using Google, typing in your search criteria, and waiting two minutes for the results to pop up? No, because that would never happen. Google couldn’t survive if their load times were that slow. Beyond that, Google prioritizes load speeds and ranks faster sites higher on search engine results.
Images play a large part in that, because to house all those pixels, image files are large. Most of the time, they’re too large. The trick comes in finding the balance. You need a file size and picture quality that isn’t so big that it slows down your website, but also isn’t so small that the picture becomes blurry or grainy.
Don’t worry. There are many options for optimizing your images, so they don’t slow down your website.
Image Compression and Optimal Sizes
Image compression is the first step. Whether you’re buying stock images online, using the countless license-free online tools, or creating the images yourself, you’ll need to adjust the size. This could be as simple as popping them into Adobe Photoshop and decreasing the image size. If you don’t have Photoshop, there are plenty of other tools you can use.
Other editing tools include:
Inkscape (a free software that allows you to do a lot of editing, including creating vector images).
Gimp (another free software that allows you to edit photos, coloring, saturation, and contrast, as well as decreasing file size).
Canva (a free online image editor with a lot of power).
Phone Apps (like Snapseed or PIXLR, which pack quite a punch.
And many, many more.
The options aren’t limited to just what you can do on your devices. WordPress also has plugins you can download, free and purchased, that compress all of the images on your website for you. Plugins like reSmush.it or WP Smush are just a couple of options at your disposal.
Of course, once you know how you’re going to compress your images, you need to know how far to shrink them. In general, the rule is to try to keep your image sizes as small as possible, preferably under 70 kb. That can be near impossible, though, for larger, full-screen images. So, for best practices, you’ll want to follow this guide.
Blog/Featured Images – 1200 x 630 pixels
Full-Screen Images – 2800 x 1200 pixels
Landscape/Portrait Images – 900 x 1200 pixels or 1200 x 900 pixels, depending on orientation.
Large Square Images – 1024 x 1024 pixels
Medium Square Images – 300 x 300 pixels
Thumbnails – 150 x 150 pixels
Image File Formats
We can go a step further, though, in ensuring that your image sizes are small by choosing the correct file format for your images. The three most popular file formats are PNG, JPEG, and GIF. PNG has become an increasingly popular alternative to GIF, as the resolution is very high, but file size is large. JPEG is a file format that maintains a lot of the original color and serves as a safe bet, but this format isn’t compatible with vector images. Lastly, GIF is a file format you should use for more simple images, like icons and thumbnails.
Regardless of what you’re doing, it is incredibly important to choose the right file format for both aesthetic reasons and file size.
Naming Your Images
You can’t talk about image optimization without talking about naming your files. The best option is to go with something short, descriptive, and to the point. If you can use a search engine keyword in your file name, that also helps, as it will provide a little more juice for search engine optimization.
Then, of course, there are meta tags and meta descriptions, which are similar, but have a lot of power and allow you to use multiple keywords. These are super important when talking about SEO because the correct tags can provide a huge boost and help you rank better in search engines.
Choosing the Right Image
Last, you always need to think about your brand. Whenever you’re choosing or creating an image for your WordPress website, ask yourself: does this image represent my company, my brand, and/or the section, product, or service I’m discussing? A picture tells a thousand words, but are those your words?
Of course, this brings up another critical point. Don’t just throw images into your website, especially decorative images, without giving it a few rounds of thought. They can be aesthetically pleasing, but can also bloat your site, and hurt your website loading speed. Choose your website images wisely.
Images Can Make or Break Your Website
These are just a few ways to optimize your images for your WordPress website, but this is absolutely essential for anyone with an online presence. Like we’ve said, it not only helps with website loading speeds, it also helps with brand identity and search engine optimization. Don’t allow this often overlooked aspect of web design become the thorn in your website’s side.
Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business to get paid the maximum value for their company.
Mike Little and Matt Mullenweg developed and released WordPress in 2003. It was a simple tool for blogging back then, but now it is a leading CMS system in the world. 33.1% of the sites existing over the internet are using WordPress. To get a higher rank on Google or other search engines, optimizing the SEO is important, and WordPress is exceptional in terms of SEO. Users can use many built-in features, which makes the entire process of optimizing very easy. In this blog, we will list out our reasons as to why WordPress is one of the best platforms for SEO.
1) Automatically adding Metadata
The meta description is an influential ranking factor in the search engines. Metadata is a summary of the web page or the blog post. Users can view it under the page link within the Google search result page. Metadata improves the position of the website, and users must add it to every page and post of their website.
WordPress allows the user to add metadata automatically. They can utilize plugins like All in One SEO or Yoast SEO, which will automatically create SEO-friendly meta descriptions for their website.
2) Optimization for Mobile
Nowadays, the search engine is used more from mobile phones than from a computer. It is a new trend the website owners need to adapt. There should be no separate URL for websites, one each for mobile and PC. Instead, there needs to be only one URL that will ensure that the inbound links are not separate because of different URLs. Hence, blogs need to be mobile-friendly.
Users can use the responsive design to optimize themes for mobile, and WordPress has this feature for premium users. Users can check how their website looks when the customization is complete on different devices. There is a plugin called Jetpack plugin, and it will help users comply with the mobile standards of Google.
3) Site Speed
Visitors are bound to be frustrated if the loading time of a site is high. It will increase the bounce rate, and Google many ban the website if it is too slow. Speed will not be a problem if users are using WordPress. It comes with optimized themes, and many plugins will improve the speed of the website. Users can check their website's load time on Google's PageSpeed Insights.
4) Optimized SEO Images
Images affect SEO indirectly because they improve the visitor's experience. By breaking the flow of the entire text, the readability of the content gets improved. Optimizing the images for SEO is necessary to get maximum exposure. Users can fill the Alternative Text section in the image edit options and include their version of the keyword for the best results.
Users can utilize the free plugins if they want to optimize the image size automatically. Optimized SEO images will make the entire content engaging.
5) User Experience
Visitors will spend more time, and engage on the website if they get good user experience. Google calculates the user experience from parametres like the average time that a visitor spends. If the user wants to calculate the bounce rate, they can do it from their Google Analytics account. If the bounce rate is high, then it is an indicator of poor experience for the user. Visitors will be more engaged if the website looks good. They will drop their comments or post questions. The website's ranking will improve because of an active community. Users have many options for customizing their site with themes and plugins that WordPress provides, and they can use them to design creative websites for themselves.
6) Integration for Social Media
The ranking will be good if users engage with their visitors on social media. It is about the activity of other people in the user's posts. WordPress allows users to install plugins that will boost their exposure in social media. Users can add buttons for social media to their content to get shares from their visitors. They can automate their campaigns and connect the latest news feed on their website. It will encourage visitors to be part of their campaigns.
7) SEO Friendly URLs
The permalinks are the URLs on the user's WordPress website. It is possible to edit these permalinks from the WordPress Dashboard settings. There are two ways through which the permalinks will affect the ranking :
• Pretty permalinks can boost the click-through rate of the user's post in the search engines
• Keywords in the link are a significant factor in the ranking.
Instead of leaving the permalinks to the default option, customizing it is a much better option. It will improve the traffic for the website.
WordPress has features and tools that users may not find elsewhere. It will save them a lot of time. The overall experience is better because of new plugins and themes coming in the market daily. WordPress is free to use and has enough add-ons/plugins for users to customize their site as per their needs. It will continue to dominate the SEO and CMS community because of its open-source developer community who continuously provides new themes and plugins for WordPress. There is a high demand to hire WordPress developers by companies because this platform can solve many problems that the business nowadays face.
Prinsa Prajapati is a technical content writer who loves to write about WordPress web development. She shares her knowledge about the recent advancements in the area of web design with a WordPress development company. She also likes to talk about different software, CMS, IT languages, and technologies.
While working in the industry at some point in time you might have encountered a situation where you might have felt to clone a WordPress website. Well, whatever your reasons may be whether you need to move to a more safer environment, test new features for your website or maybe you are thinking to move to a new host server cloning can be a tough task if you don’t know the right way. Well, there can be ‘n’ number of reasons for you to clone a WordPress website, however, the question is how to get the best clone scrips for your website?
Yes, things would go a lot smoother if you just hire a professional developer to take care of clone script for you, other than that you can do it yourself with our simple trick and tips to Clone a WordPress Site in 7 Easy Steps. So, just check them out.
Cloning Using The Duplicator Plugin
This plugin is a very powerful WordPress migration and backup plugin that is very useful, effective and easy to use. This plugin can be used both by an expert professional and a beginner alike that is why we are going to use the duplicator plugin to create our cloning script.
So, the first step would be to download and activate the Duplicator plugin. If you are familiar with WordPress then you would easily be able to this WordPress plugin. Also, the plugin is easy to use and can be used without customizing with WordPress.
Creating A Backup Using Duplicator
Duplicator is a convenient plugin that allows you to clone your WordPress website by creating a backup file. Then you can simply extract that backup file at any location you want.
Follow the simple steps to create a backup file-
• Visit Duplicator Plugin and Click Create New
• Then in the Duplicator wizard check the settings like storage location, name, etc and click continue.
That’s all now the duplicator will go through your website to check, if your site to ready is cloned. If the plugin encounters any kind of error you will be informed, if not then there you would have a backup for your website with all the templates, layout, images and other files with as a downloadable file.
Download The Backup
After you successfully run the duplicator script, you would be able to download an archive file containing all your images, templates and other files and an installation script.
You can simply get your downloadable script by clicking the ‘ One-Click Download’, to download the above two files.
Upload To A New Location
Now since you have the very core you need to clone your WordPress website, you can simply upload to a new location whether it be a localhost server on your computer or a live website.
If you want to upload a localhost machine then simply copy and paste the archive and installation script to the htdocs subfolder. This way you will simply upload your website to a local server however if you want to upload to a live site then you would have to upload these two files on the live server inside using the FTP client to the root directory. Be careful while uploading the files or else it can cause an error.
Running The Upload Files
Now you completed almost 90 percent of the process, and since all files place, you can check your website by running the duplicator installation script. If everything goes well your website will be live on a new host server in no time at all. You can do it by visiting your new uploaded website through a browser with a URL extension of installer.php. The rest of the process is automated by the installer script.
Test Your Site
Now all you need to do is test your website for everything and from different browsers and devices.
During the process a lot of temporary files are generated, which are better taken off now, to avoid future problems.
About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Best Clone Scripts Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
As an entrepreneur, you'll need a professional website that is easy to customize and simple run. While this may sound like a pipe dream, it is, really, very achievable with WordPress design services, a completely free programming program that makes exceptional websites and which is very easy to maintain. In this post, we'll talk about the reasons why you should utilize it to fabricate your business website.
WordPress is Simple to Update
As a matter of first importance, WordPress empowers a wide range of clients – even those new to Content Management Systems (CMS) – to update content rapidly. Be it pages, blog entries, or custom post types; you can update the majority of your website's content utilizing WordPress' agreeable visual editor.
From a business point of view, this implies even individuals without a technical background can deal with updates effectively. You don't need to stress over incidentally harming great made content since you can move your content back utilizing WordPress' modification framework. This translates into less time and cash spent preparing representatives to use the CMS.
Easy to install and set up
Setting up a website can appear to be a bewildering exercise, which is the reason 60% of entrepreneurs haven't yet gotten around to it. However, with WordPress, setting up is a necessary three-stage process.
• Firstly, you'll have to open a hosting account with a web have – which can cost as meager as a couple of pounds a month.
• Secondly, you'll have to purchase a space name (for example yourwebsite.com) which you can do through your web have. These cost a couple of pounds a year.
• Finally, you have to sign in to your hosting control panel and install the WordPress programming on your hosting account.
With many hosting organizations, you'll discover WordPress is now available on your control panel or cPanel. To install it, you should pursue the on-screen directions to finish the arrangement procedure. If you pick to purchase devoted WordPress hosting from eUKhost, you'll discover WordPress is as of now preinstalled for you.
Configuring, WordPress is additionally simple to do. You may require a brief period to get comfortable with a portion of the terms and to discover your way around the admin panel, but there is nothing technically testing, and no coding is required.
When you have installed and designed WordPress, your website is manufactured. You would then be able to change to a progressively appropriate subject and start adding the content you have to maintain your business. Once more, you won't require any coding skills whatsoever.
WordPress is Easy to Customize
Nobody needs to be left with a cutout site, and if you use WordPress, you won't be. The WordPress subject framework implies you can implement attractive structures rapidly. You should purchase a one-time license for a premium topic – the best of which accompany intensive documentation and pre-made formats for vast amounts of utilization cases.
Moreover, WordPress is at the core of a flourishing freelance development community. That implies that at whatever point you do need assistance, you'll have the option to discover it effortlessly.
The majority of this implies it will cost less if you need assistance tweaking your site, and doing so won't take ages. You can even do it without anyone's help if you have some fundamental technical skills (and your subject is well-recorded).
You can utilize WordPress for practically any kind of business.
An incredible aspect concerning WordPress is its versatility. As it is such a well-known stage, engineers have made numerous plugins that give you a chance to build websites of every different kind.
Numerous organizations need a website from website design service provider with a home page, a contact page, and a couple of pages about their administrations – which can all be made very effectively with a standard WordPress installation. However, it is additionally conceivable to make a full scope of specialist business websites, such as completely working online shops, paid enrollment destinations, and property postings locales. If there is a specific sort of website you require for your business, there is a very likely possibility that you will discover a plugin that will make it for you – for free.
The enormous scope of free plugins to extend the functionality.
We referenced plugins quickly when we talked about the different kinds of website you can make; however, they merit an increasing point by point notice. A plugin is a bit of programming that gives WordPress extended functionality. In this way, if there is something that you need your website to do which is excluded in the center WordPress programming, you can install a plugin to do it.
Just to give you a thought of the capacities of WordPress, there are presently more than 49,000 free plugins available. They spread every possible thing you could need a website to do, including numerous business-related functions such as invoicing, email promoting, investigation, and deals pipe creation. You can even get plugins for plugins. Furthermore, there are a great many premium plugins available as well.
There is no other website creation stage with such a vast range of functions as WordPress.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website designing company, Lifestyle Design, Branding Firm, Exhibition design etc..
Engine Optimization plays a huge role in how customers find your online store
through search engines. Simply put, Search Engine Optimization (SEO) is the
process of optimizing aspects of your site so that search engines understand
what you're offering (through tags & description) and place you high on the
search results page. SEO is the online equivalent of the billboard or
advertisement banners that we pass by on the streets. The big difference is
that while the billboard can only be seen by those who pass by that particular
street, SEO can potentially expose you to millions of people when done right.
Combining Woocommerce, the most popular shopping cart plugin and SEO is the most essential thing to the success of your Woocommerce store in bringing you new customers and growing your store. Woocommerce provides you easy-to-use controls to build and manage your online store but on its own, it won't help you get high up on search engines. In this article, I'll share tips to help you optimize your Woocommerce store and get it ready for higher ranking on search engines.
The most important part of woo-commerce SEO from a search engine point of view is the product page title. When search engines show your product in the search results page, the first thing shown is the title. Write short, descriptive titles that describe the product in as little words a possible. Avoid general terms that are too broad or that could have multiple meanings. Ensure that your title has important keywords such as brand, model, or make to quickly distinguish it from a bunch of other items like it.
online store owners use a very little amount of text to describe their products
because they assume people will just get it. When it comes to product
description, the more the better. Just be sure to break the text into shorter 2
– 3 sentence paragraphs and use bullet points wherever necessary. As far as
product information goes, you need to answer questions like:
What material is the item
What size and color does
the item come in,
Who is best suited for this
the questions a visitor may have and add it as part of the product description.
factor that impacts your Woocommerce SEO is the structure of your site's
navigation. Aim for simple, intuitive navigation that is easy for visitors to
understand. When setting up categories try to keep the levels shallow so that
users don't get lost trying to track down an item.
names, just like product titles, should be descriptive. Woocommerce allows you
to enter a description of the category so go ahead and add helpful text there
as well. Product categories help search engines understand the grouping of your
store so it's important to have them laid out nicely.
SEO, when done right, is like having a 24-hour salesperson on the streets
inviting customers to your site. Take some time and optimize your online store
today and start enjoying the benefits of more sales and business growth.