These Resources Can Help Take Your Website to the Next Level
Do you feel like your web-based projects aren’t getting the traction you’d like to see? Then maybe it’s time to enlist some essential resources to make a difference. Below, Throlson Web Design Services shares some tried-and-true strategies for online success.
Start a Blog
Many small businesses overlook blogs as niche areas of the internet. But the truth is, blogs are very effective at driving traffic to websites. If you don’t yet have a blog, it’s time to get on board and pump out readable content on a regular basis.
You may need to hire a freelance blogger to help you maintain it, but the benefits will far outweigh the costs. An experienced blogger will know how to use SEO to tie in with your website content for optimal search results among visitors.
It’s worth pointing out that if you’re posting and sharing images online, you must use high-resolution imagery. Do not make the common error of compressing JPGs in order to save space; they will look too low resolution if you do this.
A JPG-to-PDF converter is better, such as Baltsoft’s Free PDF Converter. If you have large files to deal with, you can combine multiple images into one PDF, thus reducing the file size.
Learn and Utilize SEO
A small business website that is highly successful will have SEO as an integral part of its regular strategy. If you aren’t sure where to begin with SEO (Search Engine Optimization), MOZ has a comprehensive guide that will tell you everything you need to know.
Engage Your Visitors
A web store is a great way to increase sales if you’re a retailer without a viable online presence. After you have received enough customer emails, create an email campaign to keep your message front and center for your customers. Be sure to make use of social media, too.
Online-only businesses should consider direct mail campaigns. This campaign could include a catalog with your top sellers to help you prospect new buyers. You will learn which channels are most effective for reaching your sales goals by testing different approaches.
Test and Measure Everything
Accounting software is essential for any business. After you have mastered the basics, you can start to measure other things. Understanding your inventory and cash flow is key. This is the right time to begin to measure your business and to use metrics to propel your business to new heights.
Use Security to Your Advantage
Businesses must prepare and strengthen cyber infrastructure to avoid being vulnerable to the next threat. However, this will also position them to capitalize on the information security opportunities that exist.
As a small business owner, you are constantly being reminded of the danger that cybercriminals and malicious software pose to your digital security. You must now challenge yourself to improve your information security infrastructure.
This will position and strengthen your business for government and corporate requirements. Information security should not be viewed as a means of protecting against threats but rather as an investment in the digital economy.
Create an LLC
You have many responsibilities as a business owner that can distract you from your web-based projects. By forming an LLC, you can save time and enjoy benefits such as tax breaks, reduced paperwork, and more flexibility.
However, LLC regulations can be different in each state. So always make sure you check their laws and familiarize yourself with them.
Enhance Your Business Skills
Enrolling in online courses can help you improve your online skills. With enough training, you can easily manage your web-based projects without hiring a professional.
Many of these online courses are flexible and can be adapted to your schedule. As a result, you will be able to take your company to the next level with the knowledge and skills that you acquire.
At some point, everyone has heard of WordPress. There are many reasons it is used heavily in making web pages. This is mostly because of its versatility. With it, designers can choose how to utilize it. If you can think of it, you can make it. You can even choose to build it from scratch or use one of the many in-built options. But what can we expect from it in the future? The updates and improvements keep on coming in regular intervals. What will be modified, added, changed, and removed? To understand its future, we will also have to go back and look at its development history. There is a reason it became a number one content management system. It is cost-effective, there is only a small learning curve, and there are a plethora of customization options. In this article, let’s cover if WordPress will remain relevant.
How changes occur
First things first, how do changes even occur in WordPress? Firstly, changes come from companies that make the ecosystem. This ecosystem is reportedly worth over 10 billion dollars as per Matt Mullenweg, the co-founder and project lead. The second, the community. This represents anyone that uses WordPress. Those who care about the software and the ecosystem will make suggestions. The community sometimes overlaps with the companies. But this is not always the case. Independent professionals and end-users all have a say in its development. Lastly, there is a constant, natural push to modernize and optimize. The web industry is moving at an ever-increasing rate. New technologies are emerging. Not only that, they are more affordable and available than ever. This means WordPress has to follow. Otherwise, the project risks falling behind and becoming obsolete. These forces work in unison. Also, competition like Squarespace and Wix are major factors in development.
Previous changes to WordPress
Some major changes happened in 2020. Features were added and impacted the ecosystem, mostly for the better. Of course, the idea is to constantly improve the landscape. Security is a major concern. That is why WordPress implemented auto-updates. Outdated versions of anything can pose great risks to security. This feature helps website owners to keep everything updated to the latest version. In turn, this minimizes the chance for successful hacking attacks. Version 5.5 was the first to introduce an auto-update plugin. WordPress 5.6 introduces a user interface. In it, you could opt-in to auto-update to the latest releases. WordPress is praised for its backwards compatibility. PHP dropped WordPress at the end of 2018. The users picked safety over modernization. That means, WordPress still supports PHP version 5.6. Due note this, old PHP versions will become obsolete. WordPress plans to drop those in a multi-year plan.
WordPress and performance
Performance is always a key factor in the online world. Speed matters when it comes to content delivery. The attention span of the average visitor is only a couple of seconds. If you cannot deliver what they want, there is someone else that does. According to Google, more than half of website visitors will bounce if the page does not load within three seconds. Everyone benefits from a fast and secure website. Owners, hosting companies, and most importantly, search engines. The last one is very important when it comes to SEO. Web designers in Perth are making constant strides towards improving page loading times. This goes for all content. Text, images, audio, and video. All multimedia content needs to present itself, and do it fast. Most notably, video is the heaviest of them all. For developers, there is always room to improve and optimize.
WordPress also improves accessibility. These are mostly bolstered by the community. Also, in smaller part by businesses. For the past few years, WordPress has put great focus on improving its accessibility. Accessibility compliance is also required by law. This is motive enough to invest time and effort into developing it. Even if it wasn’t, there is always someone with a disability. If your site does not account for those people, you will lose a large chunk of the market share. And in such a saturated online market, no one can afford to give ground. That is why WordPress is making great efforts to make its websites accessible for everyone.
Still, development is not slowing down. There are a hundred tickets every day. Developers keep coming up with new ways on how to make it better. The WordPress project is working on many different things all the time. For all the details, you can always check out the WordPress roadmap. Let us cover the basics. There are four stages for the future. The first one is the editor. This phase will introduce the block editor as a plugin. The second phase will utilize the full power of Gutenberg’s block model. This means that the entire site will be customizable. The third phase focuses on collaboration. This will allow multiple individuals to access the content at the same time. Lastly, phase four will focus on languages. This will make translation and language plugins unnecessary. Multilingual support will come natively. We can expect basic functionality in the near future.
WordPress is solving a lot of problems for individuals and companies alike. Anyone that has skills in WordPress can look forward to great career opportunities. Freelancers, conventional hires, and contractors will always be in high demand. Especially in the online industry. Writers, editors, developers, designers, marketers, content managers, tech support, you name it. Multiple industries will benefit and expand thanks to WordPress.
The future of WordPress is looking bright. Their focus on innovation is enabling it to remain the top CMS. For this to keep happening, this project employs a lot of people from different industries. WordPress has an interesting philosophy. Features that 80% of people welcome will be incorporated natively. For the smaller percentages, this falls down to plugins. WordPress provides flexibility, backups and is highly secure and fast. And it will only continue to improve upon those traits.
Born between the late 1990s and early 2000s, Generation Z can’t remember what life was like before the internet came into play. As true digital natives, Gen Z is the first to grow up with a wealth of information available at their fingertips.
Royalty Free Photo
While many people are quick to label Gen Z as anti-social smartphone addicts, marketers and designers would be making a massive mistake to ignore how influential they are in business success. To help increase traffic to your page, here are a few tips on how to design an effective WordPress website for Generation Z.
Understand Gen Z
Understandably, to create a website that appeals to Gen Z, you’re going to need to conduct research into who they are and what they like and dislike. If you don’t get a sound knowledge of Gen Z’s wants and needs, it’s likely that your website won’t do much to keep them interested. Generation Gurus may be able to assist you along the way, giving you useful tools on how to best connect with Gen Z.
Keep Things Simple
As Gen Z has grown up with technology, they will be experts at sifting through the noise to find information that interests them. With attention spans decreasing, it’s important that your website does what it says on the tin from the moment they land on your page. Making the user experience simple and straightforward should be your top priority, so make sure not to bombard them with needless content.
Fast Loading Speeds
You will be hard-pressed to find a Gen Z who doesn’t use the internet on a day to day basis. In the modern world we live in, we’re all used to receiving information when and where we want it, making fast loading speeds a crucial component that you need to factor in when creating a WordPress website. Generation Z are used to getting constant information, so make sure that your website loads within a matter of seconds, otherwise, they may not respond well and go elsewhere.
Keep 100% Authenticity
Generation Z is known for demanding brand authenticity, so when creating an effective WordPress website, you need to keep things 100% real and honest. Cold robotic marketing strategies will not appeal to Gen Z, so it’s best to appeal to your audience in a more conversational manner which will create deeper and meaningful conversations with Gen Z. Also, you need to show that your business is not just about making cash, but that you care about making a positive change in the environmental or social landscape.
Make It Accessible
To receive tons of traffic to your WordPress website, it’s important that you make your website accessible for all, meaning everyone can use it. Not only will doing so boost your SEO but increase your potential number of Gen Z customers. Many Gen Zs are always on the go. It’s vital that your website is optimized for smartphone users, so they can access your content while out and about.
In a nutshell, Generation Z wants information that is relevant and quick to grasp. For your website to gain traction, using all the advice above can be a great start in creating an effective website that is popular with Gen Z.
12 Best WordPress Plugins For Blogs & Business Websites in 2020
We all know that WordPress as a CMS solution provides us the support of thousands of plugins representing almost every feature and function a business website or blog may need. These plugins make WordPress so versatile, rich and flexible a system for the website administrators and web users worldwide. But since there are thousands of plugins, the websites should always look for the best options for the required features and functions.
This is why here we are going to showcase 10 of the most useful and must-have WordPress plugins that business websites and blogs should use.
MonsterInsights is regarded to be the ultimate Google Analytics plugin for WordPress websites. Thanks to this plugin you can help establish a proper connection between your website and Google Analytics. The plugin allows you to see how your visitors behave, respond and use your website.
The plugin showcases the most important statistics regarding your website right on the WordPress dashboard. Based on the insights and stats the website owners can help boosting traffic, website subscribers and revenue.
The plugin comes with both a free and a premium version. For a small or startup website or blogs the free version is pretty efficient in offering all the key stats and metrics. The plugin as of now has powered more than 2 million WordPress websites around the world.
Jetpack comes as a great plugin with a deep and extensive repository of features that most business websites and blogs often require. The plugin developed by the same people behind WordPress made it almost as a must-have one for any WordPress website.
As for the number of features available with Jetpack plugin, you have quite an extensive array of feature choices. Because of so many features, by using Jetpack you can ditch many other WordPress plugins. Let us have a quick look at the key Jetpack features.
Jetpack allows adding a contact form.
With powerful analytics, Jetpack allows tracking page views and search queries.
It allows monitoring downtime and getting notification as and when the website is experiencing downtime.
Keeping hackers and intruders at bay from the login page.
Providing social sharing buttons.
Auto-scheduling the posts on different platforms such as Twitter, Facebook, and Google Plus.
Displaying related posts to boost engagement and user retention.
It also provides subscription options allowing users to subscribe to blog updates.
Creating a sitemap.
Taking daily backups of your website by using VaultPress.
It provides a CDN with Photon.
There can be hardly any website that doesn't need contact forms to help their visitors get in touch with the website. Well, there are too many great contact form plugins out there in the market. But WPForms stands as the best because of its easy drag and drop online builder and a variety of form formats.
The best thing about this plugin is it allows you create a wide variety of contact forms,
email subscription forms, payment forms, online order forms, and other forms with a simple drag and drop online builder. Besides these key features that are also available with the free version, the plugin offers a pro version as well and it can further boost the lead generation efforts of a website.
Social sharing and social bookmarking are now considered key factors for achieving a better SEO result. This requires providing social sharing buttons in appropriate places around your website content to help people share them. This plugin by providing social share buttons for both desktop and mobile interfaces does the job in an excellent manner.
The plugin supports all major social platforms including Facebook, Twitter, Instagram, Whatsapp, Pinterest, Telegram, Reddit and many others.
Yoast SEO WordPress Plugin
For any WordPress blog having a dedicated SEO plugin is extremely important to gain consistent flow of traffic. There are many SEO plugins for WordPress websites that help in making the SEO elements perfect for optimum search results, but Yoast stats ahead of others simply because of the ease of use.
Yoast plugin can take care of all your on-page and on-site SEO needs. The free version of the plugin is pretty robust, though you can always go for the pro version for more value-added features.
Do you want to integrate e-commerce features to your WordPress blog or business website? Do you want your visitors to make transactions and make purchases through your WordPress website? Well, just a small e-commerce plugin can help you integrate the feature and get things done with ease. Woocommerce is the WordPress plugin for this purpose. Developed and maintained by WordPress it is one if the best e-commerce platforms out there.
The plugin comes loaded with a plethora of features, extensions, and customization options. If you want to make sales through your e-commerce website, there is not a better plugin than this. The Woocommerce plugin also offers a bounty of themes to build your product and transaction pages as per your UI needs.
Google XML Sitemaps
This is another powerful SEO plugin for WordPress and this one comes from search engine giant Google. The Google XML Sitemaps helps to find your website by search engines easier.
Just after you install and make the plugin activates, automatically an XML sitemap will be created for the search engine crawlers to find and index your website. This will help in gaining search engine ranks against search terms and keywords.
Website security remains an uncompromising aspect of any website and blog. WordPress offers quite a few great plugins to take care of security enhancements. Sucuri is a WordPress security plugin that also works as a web application firewall to protect your website from all kinds of malicious attacks.
The plugin is capable of tracking a variety of threats and attacks and provides protection against them. The plugin can protect your website from malware, DDoS, XSS attacks, brute force attacks, and all other types of attacks and security vulnerabilities.
If you need a comprehensive toolkit to take care of all the marketing needs of your WordPress website or blog, SEMRush comes as the ideal plugin choice for that. The plugin comes with an extensive range of helpful tools for SEO, making traffic strategy, social media marketing, content marketing and PR strategy. On top of all these, the plugin also provides competitive insights about your closest competitor websites and blogs.
The plugin allows you to do research keywords, maintaining brand presence and mentions, tracking competitor activities, tracking post-performance and drawing attention to best-performing pages. It also helps the websites with an analysis of the ad strategy.
Finally, every WordPress website invariably requires protection from the spams. Akismet comes as a comprehensive and all-powerful plugin for protecting your website from spam comments.
Since instances of spam comments are too many and since these spams can often force your website to compromise on security, you should use this plugin from day one. The plugin can automatically detect and move the spam comments in the trash bean.
All the WordPress plugins that we have mentioned so far clearly show how the blogs and business websites can create richer and better web experience by using appropriate plugins. In this respect it is also advisable to keep the number of plugins lower to avoid performance glitches caused due to the non-compatibility of plugins.
Chirag Mudsa is the CEO of leading custom wordpress development services company, CMARIX TechnoLabs Pvt. Ltd. He is a goal-driven tech evangelist for a long time of 17 years, specializing in web and mobile development domains. His innovative spirit, strong leadership skills and a profound commitment to organizational growth have given him a key leading position in the industry.
Be it Woo-commerce based blog website development, social media website development or any other form of development all of these can easily be archived by using one of the best and trusted web development framework in the domain. Yes, I am talking about WordPress. It is the best-known website development framework known to date.
If you are already into yet and don’t know how to get started with woo-commerce website development services for your business or personal or practice purposes then you are at the right place. Well, today we are going to discuss the best tips to Start your WordPress project with ease. So let’s get started.
Select a Domain
Never underestimate the importance of a domain name for website. It acts as an address for your website. By the address, we mean that this domain name will serve as the guiding path on the world wide web so that your users can easily reach your website. This path can be any random composition of variables and constants.
However, it is important that you make your domain name befit these guidelines.
• Make sure that your domain name is short as possible.
• Also, keep in mind that it is relative and self-descriptive.
• It should not be complex and must be easy to remember. So that your user
won’t have a hard time remembering your website domain name.
• Include your brand name or something relevant as a reference for your business.
If you have not yet decided on your domain name or purchased your domain name for your business, then it is always recommended to do both of these tasks after your website has been completed. However, if you are having trouble developing your own woo commerce website then we would recommend you to consider woo-commerce development services. There are thousands of freelancers and we’ll establish companies they could get this done for you.
Website hosting is simply a procedure for you to avail your website to everyone using the world wide web. All you need to do is shift from your local machine to an online server through hosting. Although there are many website hosting services available for free. However, if you are going to use your website for business purposes and are expecting large traffic, then we’d say go for the paid hosting services. They are much more reliable and faster than the free services as the quality of your hosting account for the maximum traffic your website can handle. And this is not something to be taken for granted in case of professional woo-commerce to website
Now since everything is set up and ready to go all you need to do is start working on your website. However, it would take years for you to create a website from scratch. Well, it would have been the case if it weren’t for the advance website development framework like WordPress. It provides you with a GUI interface for the smooth development of a website. With WordPress, you don’t have to worry about writing thousands of lines of codes or either the errors associated with the code.
It’s just a drop and down interface that enables people without programming skills to make an extremely attractive and interactive website. You can even create an eCommerce website using the woo commerce plugin in WordPress. So if you want to gets things done quickly and with extreme precision then install WordPress in your development environment. To install WordPress you just to download it and add the path to the directory.
Create Pages and Content
It is not that difficult to add content and new pages to your website on a regular basis, using WordPress. But before you start posting your new products or services and related content on your website. It’s important that you carefully plan out your sitemap structure.
There are certain basic webpages that you must include on your website layouts such as a home page, an about page, a contact page, and then finally products and services pages. All these pages must be easily accessible to your users, so making a navigation system is equally important. So make sure that you create a menu tab and add the path to these pages.
One of the best thing about this web development framework is the extensive library of the custom plugins that are highly compatible and can easily be imported from various online platforms. With these plugins, you can easily customize your website according to your business needs.
However, before you do that you need to identify what you actually need on your website for it to successfully meet your business needs. For instance, whether you want to optimize your website for SEO, or in terms of CRM, etc. Like we said you need to specify in order to choose from this vast lake of plugins choice. However there are few plugins that you must have that would make your work a lot easier such as Woo-commerce, Total Cache, HubSpot, etc.
Hermit Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using unity game programming. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.
Every year brings hundreds and thousands of new things with itself. And, when it is about technology, we always get amazed. With the evolution of more technological aspects, the businesses are changing their approach to gain more success.
Most importantly, the websites are the reflection of the brand. With the consistent developments in the web, the businesses should spare their valuable time in making their website appealing and engaging.
If you still are not aiming to design the best website, then, of course, you are losing a large amount of customer volume every passing day.
The web designers from the WordPress web development companyare now pushing their limits and are creating outstanding and exceptional things to astonish us. But, to get an upgrade with the skills of these designers is a complicated task. In addition, it is also not possible to improve the website design after some time to match the changing curve.
Nevertheless, by integrating the significant trends in web design, you can make a visible change. It will not only make your website look fresh, but will also generate more traffic. However, the other thing that you should keep in mind is to consider how blending one trend on your website can be fruitful for you.
Following the latest WordPress trends will authorize you to convert your website unique and user-friendly from the methods and functionalities of engagement.
But, yes, technology is demanding to keep updated with the latest trends to make your brand shine. So, here we are to give you the WordPress trends that will make their presence in the future.
WordPress Web Design Trends to Follow in 2020
Simplicity is prefered above all. The flat designs are and will remain popular. It is because of the reason that it tends to give minimalism in terms of clarity, white space, and flat colours.
Its aim does not end in displaying the content effectively, but it also assures the faster speed of the website. Arnold's theme is an excellent example of minimalism. It has used the white space very smartly and has made the images and text appear correctly.
It could be an old theme but is the preferred one. Now, the designs are evolved at a large scale and images, shadows, gradients are incorporated to make the design eye-catchy and comprehensive.
Hue is the another best example that has considered gradient colours, and is clear and large, to make the styles more alluring.
2. Gutenberg Editor
Sometime before, WordPress has released Gutenberg editor, and still, it is being practised by several businesses. The reason behind this is only its impeccable features. Though you can use the traditional WordPress editor, it requires you to be downloaded separately.
This drag and drop editor has changed the manners of creating WordPress posts comprehensively. Despite the one text block in the traditional TinyMCE WordPress editors, Gutenberg is enabling you to use the headers, media content, paragraph block, tables, HTML code, and images, etc.
It has several benefits. The first and foremost is that you will get full access to the definite look of the post. But, with the traditional editor, you get only the preview of the post that too in the different window to know how the result will appear.
The number of times the post content and images do not appear as we have envisioned. So, Gutenberg is there to give an outline of how the post will appear. Also, it lets you integrate the Live HTML block where the user can post HTML code and check how it will look like on the page while working on the editor.
You can edit the post on the mobile phone as well using the Gutenberg editor. From Gutenberg, you can check the HTML version of the post. Though inserting media or youtube videos is only possible from the drag and drop editor. Knowing these possibilities, it is sure that this trend is not going to fade.
3. CSS Grids
According to the opinion of Hui Jing Chen, the CSS grid is the driver's license for the web. She has explained that web designers used to stuck on the printing standard for more time, and CSS grids are the ones that can eliminate this.
Precisely, the CSS grids are the grid of the responsive type that changes as per the location where it is displaying. Most of us have used these types of designs generally on mobile devices. Integrating the responsive design enables the web design to shrink and adjust with the window size and appear appropriate to the user. This approach can be executed in conventional browsers. In these browsers, the page design converts in real-time when the window size gets changed.
The involvement of CSS grids will surely be seen in the near future. Most of the WordPress themes are using it already, and the Kuhn theme is one of them. From this theme, you can check how the columns, text, and images are changing when the window size is shrinking.
4. Striking Typography
The font we use on our WordPress website envisions our brand and also the aim that your brand holds. Like, distinct font styles can be used to conduct the emotions, like, creativity, reliability, and friendliness.
CrazyEgg can be considered as an example. It has designed an exclusive infographic with several fonts, and the detailing shows how the emotions reflect and share your message.
Every business is trying to be incomparable from others, and typography is giving them the path. WordPress has made it simple to change the fonts, and it does not require any technical skills. There are many themes that can be used in support of font styles.
So, changing the default typography is an easy task now. Besides, there are many plugins that permit you to customize the typography of the content.
Note: Strong typography works wonderfully on the pageless websites.
5. Mobile-Friendly Designs
The percentage of mobile users now cannot be measured and Daily, there is a rise in internet users on the mobile than on the desktop. This shows that it is vital to build only those websites that are responsive to every mobile device. Crucial steps should be followed to make your WordPress website more optimized for mobile users.
There are many ways that you can adopt to make it happen. WPtouch plugin can be used to create the mobile theme according to the website that you want to customize.
Before using this plugin, assure that the theme you are about to use has fulfilled the search engine standards. Jetpack plugin can also be used to build a mobile theme for your website. Elementor plugin is best when it comes to compatibility. This lets you manage the widths and configure every page element according to the display device. It can be integrated with every theme.
The king in the blogging industry is still WordPress, and it will be. It is crucial to stay updated with all the WordPress trends so that your race towards success should not be slowed down.
In this post, we have mentioned the different WordPress web design trends that will not disappear anytime soon.
Share your views related to in the comment section below. Let us know if we have missed any of the WordPress trends.
Thanks for reading!!
Marie Thomas is an accomplished WordPress developer. Currently, she is associated with WordSuccor, providing PSD to WordPress conversion services all across the globe. She loves to keep abreast of the latest technologies and tools in the corporate market. Connect with her on Twitter and LinkedIn