When creating your own website, there is so much that you need to take into account. Are you building this website as a part of your business? Is it a passion project? Are you just wanting a platform where you can post your ideas? Portfolio maybe? Regardless of the reason, you’ll need to know where you’ll want to have your website (such as WordPress), the hosting company, and most importantly your domain. Your domain name is very important because this will be a part of your brand. This domain name will be how you can establish your website, but also yourself online.
When deciding on a domain name you’ll need to do a lot of research. This domain needs to be available online unless you’re willing to pay a hefty amount to purchase someone else’s domain. But your domain name should also be something that is easy to remember and doesn’t come off as spammy.
If you’re interested in having your own website, be sure to take a look at the infographic below. This will help give you an idea of what your name should be as it must tie into your brand. This infographic is a fantastic way to demonstrate how the domain name for the website should be something easy to remember, that sticks to your brand, that’s SEO friendly, and overall just a name that will help you reach the traffic your website deserves. Be sure to check it out below to learn all the ins and outs of choosing a domain name.
Professionalism is a big thing in the online game. With so many websites competing for traffic, you need to stand out from the rest and prove your professionalism. If people think your site is professional, they are more likely to click on it and see what's going on. Once there, a professional-looking site will keep people on it for longer and boost your chances of converting users to leads or customers.
Building a professional site is crucial, and here are three easy steps that will instantly make yours look a lot better:
Build on a reputable platform
Firstly, build your website on a reputable platform that people trust. Users know a few of the big website-building platforms around, like WordPress, Magento, Shopify for eCommerce, and so on. Having a site on one of these platforms instantly ensures it looks the part. You will enjoy modern web design, but you also benefit from the authority that these platforms provide. If people see that you're using them, they instantly find you more trustworthy and professional.
Well-known platforms are also becoming a necessity of business as more and more companies undergo data migration (read more) to cloud-based microservices over traditional monolithic applications.
Get HTTPS on your domain & get a professional domain name
Your domain name impacts professionalism massively. It's the address people see when they go to click on your website in the search results, and it's at the top of their screen when they're on your site. Even if you've built yours on a trustworthy and professional platform – and it looks amazing – people will think less of your site if the domain name is unprofessional. It should relate to your business, and shouldn't contain any numbers (unless they're in your brand name). The ideal domain names are just that; your brand name. Don't overcomplicate things here as a good domain improves professionalism.
Likewise, you need to use HTTPS on your domain as well. This basically shows that you have an SSL certificate, which is fancy talk for saying that your website has a secure connection. Anyone that uses it will feel safe knowing that their information is protected – particularly if they have to pay for something on your site. A lack of HTTPS on your domain looks unprofessional, so make sure you acquire an SSL certificate.
Optimize title tags and meta descriptions
If you look at the anatomy of a search results page, you will see that all of the organic results follow a similar structure. You have the title of the page being displayed, the URL, then a little snippet below. Here, you can make your site look more professional by optimizing your title tags and meta descriptions. Doing this will make sure that you have eyecatching titles for every page, drawing the user in. It will also ensure you have a useful snippet providing more information for them to see. Both of these things are basic SEO techniques, but they make a website look far more professional in the search results – particularly if other results don't have optimized titles or descriptions!
Want to make your website look more professional in a matter of minutes? Try any or all of these ideas, and watch the benefits flow.
The pandemic has convinced businesses to digitize their activities. Many small businesses have even seized the opportunity to set up their first website! Building your digital brand can be challenging. Ultimately, with over a billion websites, it’s fair to say that the competition will affect your visibility. So, you’ll need to work hard to make sure your website gets noticed by your audience group. There can be no digital presence without a strong search engine optimization strategy. Your SEO strategy will need to include relevant and achievable keywords for your brand – beware of generic search terms that are highly competitive and lack targeting –, regular and informative content, and dull and irrelevant content. But there’s only so much you can achieve with web content. Building your digital brand begins offline! Here’s how:
For small businesses that only created a website during the pandemic, chances are that you never needed an online presence before. Therefore, now’s the best time to capitalize on your offline brand awareness to enhance brand visibility and online visits. A small shop, for instance, could consider an added merch item for loyal customers or big spenders. Useful items such as cell phone stands to promote your brand can be a neat addition to the brand strategy. They increase not only brand awareness but are also likely to boost the brand reputation. Trade shows and conferences are also a great platform to share meaningful merch items.
Be the expert they invite
Most SEO strategies include blog management, with the underlying thought that writing a blog will attract more visitors to the site. In reality, the competition for bloggers is harsh. It’s unlikely your blog article will get noticed. Instead, it can be a better idea to become a guest expert on popular platforms. As a rule of thumb, avoid becoming a guest blogger as it’s time-demanding for little results. On the other hand, becoming a guest on a podcast show will showcase the brand’s expertise and encourage people to find out more about your business.
Local visibility can be a game-changer in a small community. Branded car wraps or local charity sponsoring can make a huge difference because they are memorable. Most people will not visit your website. But if you give them a reason to look your name up online, they are more likely to engage with your content. Therefore, making your brand visible in traffic with a whacky car wrapping design or as a sponsor for social cause charities will build up interest.
Use Big Data
Enhancing your visibility may also require big data. Today, there is a treasure trove of information available via the internet about customers, marketing campaigns, websites and products. If you can get an AI marketing company to help you leverage this data, you can often increase your brand’s visibility tremendously.
Today’s big data is nothing like it was ten years ago. Now, it is multi-channel and often open-source. This means that you can tap into it almost immediately, without having to go through the painful process of collecting data yourself.
Join meaningful projects
Don’t ask for change. Be the change you want to see.
Except that being the change is no easy task for small businesses. It can be expensive and out of their technical range. But a small business can join a common project with a partner or promote an existing project relevant to their audience group. You don’t have to be the change if you can’t afford it. But you can be the one who talks about the change.
Building a digital brand is a long and involved strategy. For small businesses that have just launched their first digital platforms, it’s the perfect excuse to leverage their existing offline reputation. You don’t have to separate your offline and online strategies. Chances are, the people who spot your brand offline will become your online customers.
These days, building a website can be a purely design-oriented task thanks to the plethora of web builders that allow you to drag and drop various elements and use templates that can be customised to your liking. You don’t really need to focus on the technical aspects of building a website because it’s just not needed. Everything is handled for you and it’s not something you need to spend time learning.
But that’s not true for all websites.
If you’re looking to add specific features to your website then it’s extremely important that you consider learning about the technical side of website building. Here are some ways to help you get started.
There are loads of free tools and systems that you can use to practice with before you decide to invest money. For example, an Application Programming Interface (API) can help you scrape a lot of data that can be displayed in various ways on a website or even be used to help optimise your website. You can use a public API to help you learn about interacting with different applications before you decide to invest in a paid service for a specific web API or an API for some kind of application.
Don’t be afraid to use trial and error
One of the best ways to learn about website development is often through trial and error. For example, changing something in your source code or settings, saving the changes, then seeing what it does can help you understand the various functions and programming languages that are used in website development. This is a much more hands-on approach than just reading a book and it allows you to get comfortable with the idea of coding. It can be a little discouraging at first, but once you get accustomed to all of the words used in programming, it can be a surprisingly effective way to speed through the basics of a new programming language in the future.
Have some kind of goal in mind
It’s always good to start with some kind of goal in mind before you decide to learn about the technical side of website building. For example, if you want to speed up your website, then you may want to learn about how to optimise the various web applications that you use. Similarly, if you want to offer up-to-date information on things such as cryptocurrency prices, then you should learn how to incorporate an API into your website features.
Consider taking online lessons about website development
It can be hard to wrap your head around some of the concepts of website development, hence why we’d suggest that you take some online lessons to learn more. There are loads of lessons and tutorial videos on YouTube if you’re looking for something free, and there is a plethora of blogs and websites dedicated to free learning resources. However, you can also go the professional route and consider using a skill-sharing website or academic courses.
So, you’ve just set up your website, and you’re excited to see the visitors rolling in and your analytics going up! However, you’re finding a completely different result to what you expected… it doesn’t seem that anyone has really noticed your new business website at all.
Don’t worry, it happens a lot! Getting your business out there can be a complicated web of trickery, and there’s a bit more effort you need to put in to really watch those numbers climb up. And this post is here to help you achieve that; make sure you take the points below into account.
You need selected keywords to bring some real attention to your website, to ensure it pops up as a top result when someone searches for something related to your company. And any digital marketing agency worth their salt is going to tell you that these keywords need to be more specific than general!
Your keywords need to be something specific to you, that clearly shows what niche you're in, to help eliminate the main bulk of the competition at the same time. Doing so will help you to corner your own little market, by giving you the chance to make it big in a small, profitable slither of the market at large.
Are You Creating Enough Content?
Next, you need to be rolling out content on a regular basis; most website owners find that once or twice a week works best, but you could try to post daily if you’re trying to create a splash as soon as possible. And if you’re working without a blog at the moment, it’s time to create one centered on your brand and the many different applications your product/service has!
Be sure to create both evergreen and trendy content here, to help give you a portfolio of both short term and long term pieces. This combination will help to bring in attention via hype, and then get your visitors to stick around for more.
Are You Making a Spectacle of Yourself?
Finally, there’s a fine line between bringing in some notice for your website, and making a big spectacle of yourself. It’s the difference between creating content that’s relevant to your website and creating random content that clearly shows you’re trying to capitalise on every single trend. Because the latter can get very annoying to a viewer, and will turn them off very quickly!
So take it slow, make content that revolves around you, and make sure your social media is regularly updated (but not overloaded) with images, links, and hashtags. Draw in the right audience, focusing on leads you’ve built, rather than wildly post in the hopes of attracting anyone and everyone.
To attract visitors to your new website, you’re going to have to answer the three questions above. But once you do, you can be sure you’re working on the right track, and you’ll build that mailing list in no time!
Every business needs an amazing website if they are going to stay relevant, so there is plenty of work out there for a successful web development company. If you have experience in the industry already and you are looking for ways to move your career forward, you might decide to start your own web development company.
There are a lot of elements that you need to get right if you are going to be successful, but finding the right talent is the most important. Without a team of expert web developers, you won’t be able to provide an amazing service and build a good reputation. So, how can web development companies find the best talent?
Develop Young Talent
Skills like coding are becoming more important in the education system and kids are learning them from a much younger age. If you want to find the best web developers for your business, you should think long term and develop young talent. There are some great companies like Whitehat Jr that teach math and coding skills to young kids. If you invest in things like this and build relationships with educational facilities, you can then start offering internships and entry-level jobs to promising young web developers. You can then draw from a talent pool of talented web developers and help them improve their skills.
Invest In Technology
People in the web development industry are likely to have a keen interest in tech. If you don’t invest in the right tools, potential candidates will be very unimpressed with your business and they are unlikely to accept a position. If you can’t offer the same tools that other businesses are offering, you will soon fall behind. Investing in the right tech will also improve the quality of the websites you build. It’s equally important that you can demonstrate to potential employees that you have a good grasp of all of the most important web technologies.
Take Advantage Of Remote Working Practices
Limiting yourself by geographical locations drastically reduces the pool of talent that you can draw from. The thing is, remote working practices are becoming more common and in the web development industry, it’s particularly easy for people to do their jobs from home. If you embrace remote working practices and invest in the right project management tools to ensure things run smoothly, you can then start hiring from all around the world. This means that you no longer have to make sacrifices and you can hire the best possible people for the job.
Fix Your Company Culture
Company culture is very important in the tech industry. Most tech companies have a relaxed culture that is focused on flexibility and collaboration. When people are looking for web developer positions, they will be searching for companies that embody those values. So, assess your company culture and consider making some changes to create the kind of atmosphere that people in the tech industry are looking for.
If you follow these steps, you will be able to attract the best talent to your web development company.