Do You Have the Best Website?

Your website is a reflection of your business. If you’re not familiar with how to share your products and services effectively on the web, then your customers may not be seeing the entire picture. Today’s tips will fill you in on a few secrets that can help you have a better website than the competition.

Hire the right designer.

Your website should not be a DIY endeavor. Hire the right website designer so that your site is not only visually pleasing but is also easy to navigate and checks all the technical bullet points that you are likely to miss with a drag-and-drop site builder. Nick Throlson offers custom WordPress sites that look great online and are easy to manage. Give him a call today for your personalized consultation.

Pay attention to your visuals.

The visual elements of your website include things like your logos and banners. If you don’t yet have a banner, you can use a banner template instead of paying a graphic designer. These are easy to personalize and change out whenever you need to draw attention to different deals, specials, or information. Something else to keep in mind here is that your visuals should be consistent between all of your online portals, including your website and, if applicable, your social media and apps.

Optimize your content for the search engines.

Search engine optimization (SEO) is a fairly familiar term these days. However, if you don’t work in web design or content development, you may not fully understand how to position your site to be best seen by search engines. One quick tip here is to utilize keyword tools, like Ubersuggest and Google’s keyword planner. Another tool you can use to help plan your keywords and content is Entity Explorer, which is essentially a search engine that shows you complementary search terms.

Make sure your site is mobile-compatible.

There’s a good chance that you’re reading this on your smartphone. Your customers will want to do the same with your content. For this reason, plus the fact that most consumers prefer to shop on their devices, your website must be mobile compatible. This is cheaper than designing an app and since 2015, Google has used mobile-friendliness as a ranking signal, meaning scaling your site down for mobile users can help you get found on the search engines.

Look at your analytics dashboard.

If you’re not using your WordPress dashboard, you’re missing out on valuable information. Your dashboard helps you stay organized and also shows you information, such as who’s commented on your posts. You can also utilize information to see where visitors are coming from and how long they’re staying on your site.

Keep it quick. 

Many business owners don’t look at their website once it’s up and running. But, failing to visit your own site from time to time can mean you don’t notice important issues, such as slow load time. BrowserStack explains that, in addition to affecting your website ranking, a speedy website improves the user experience and can even lead to more customers and conversions.

Having a great website means that you have to put the work into it even after it’s up and running. Everything you do, including optimizing for the search engines, having excellent visuals, and reading your analytic dashboard, puts you in a better position to push your site well ahead of the competition. And, in a world where the vast majority of all business takes place online, you can’t afford for your website to fall short of your customers’ expectations.

Contact “Web Guy” Nick today, and let his experience showcase the best of your business on the web. 

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5 Ways To Create The Perfect Website For Your Business

When it comes to getting your business up and running, there are many options available. Depending on your background, your experience, and your budget, you might already have a clear picture of which platform you should choose. However, if you’re starting from scratch and don’t know where to begin, it can seem like there’s nowhere to go but down. But no need to worry! There are a number of resources available to help even the most novice entrepreneurs get their idea off the ground. Here are five ways you can make the perfect website or blog for your business, no matter your level of experience.

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Hire A Professional

Hiring a professional web developer or designer is often a good way to get the ball rolling. Their skills will help your business stand out from the crowd, but you’ll also get a project done a lot faster than if you try to design and build your website on your own. You may also want to consider hiring an advertising agency that can help you gain viewers on your website. Junto can help you with this. This agency can help you advertise on YouTube, which is one of the best ways to get out the news about your website.

Enter A Startup Competition

A lot of entrepreneurs take their business idea to the local business incubator or accelerator. If you’re one of them, try entering a startup competition. It might give you the push you need to take your idea to the next level.

The World’s Best Startups is an annual competition that challenges entrepreneurs to come up with the best business ideas and pitch them to an expert panel. The top-placing startups are awarded a cash prize and promoted to the global stage.

Find A Few Good Web Hosts

If you’re just starting out, you might not have a lot of web development experience. That’s perfectly fine! The best website builders let you build a visually appealing website, easy to use and functional without requiring any web development experience. Wix, Weebly, Squarespace, and Shopify are the most popular website builders. These website builders let you create a professional website with a custom domain name and a custom-built shopping cart. 

Learn From The Best

If you’re willing to put in the time and effort, you can learn as much as you need to know about building websites from the experts. There are plenty of great online courses available that can teach you everything from learning web development fundamentals to building profitable websites. Here are a few online courses we love:

The Complete Web Developer Course – This is one of the most comprehensive online courses available, and it’s free! You’ll learn how to build websites using HTML, CSS, JavaScript, and other programming languages. – Build a Professional Website – This is a course for anyone who wants to learn how to build a professional website, regardless of their skill level. You’ll learn how to build a professional website using HTML, CSS, and JavaScript. – Build a Professional Website using Weebly – This is another course taught by Wix founder Israel Dortch. Weebly is another one of the most popular website builders, so Dortch has a lot to teach! In this course, you’ll learn how to build a professional website with Weebly.

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Get Social With Google+ Or Facebook

It’s true what they say – good things come to those who wait. Once you’ve created your website, social media marketing can help you get the word out, increase your traffic and build your brand. Google+ and Facebook have recently switched to being strictly for social media, and that means you have an entire ecosystem of tools to help you get the most out of your content. Create a Google+ or Facebook account for your business and start interacting with your followers and friends. Post engaging content, answer questions and boost your business’s presence so that they’re the top results when people are looking for information about your brand.

How To Manage Your WordPress Website

WordPress is a popular content management system that can manage a website. While it is easy to use, some tips and tricks can operate your website more effectively. This blog post will discuss some of the best ways to manage your WordPress website. It will cover topics such as creating backups, updating plugins, and optimizing your website for performance.

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1) Creating Backups 

One of the most important things you can do to manage your WordPress website effectively is to create backups. This will ensure that you have a copy of your website in case something goes wrong. There are a few different ways you can create backups of your website. You can use a plugin, or you can manually create backups by exporting your database and copying your files to a safe location. Creating regular backups is an essential part of effective WordPress management. By having a backup, you can rest assured knowing that you have a copy of your site in case something goes wrong.

2) Updating Plugins 

Another important aspect of WordPress management is keeping your plugins up to date. Plugins are pieces of software that add functionality to your website. They can be used for a wide range of things, such as adding social media buttons or creating contact forms. While plugins are essential for adding functionality to your website, it’s important to keep them up to date. Outdated plugins can cause security vulnerabilities and compatibility issues. To update your plugins, simply log into your WordPress dashboard and navigate to the “Plugins” section. From here, you will see a list of all the installed plugins on your site. If any of them need to be updated, you will see a notification next to the plugin name.

3) Optimizing Your Website 

Another essential part of WordPress management is optimizing your website for performance. There are a few different ways you can optimize your WordPress website. One way is to install a caching plugin. Caching plugins create static copies of your pages and posts, which helps reduce the load time of your site. Another way to optimize your WordPress website is to compress your images. By compressing your images, you can reduce the file size without sacrificing quality. This will help improve the loading speed of your pages and posts. Finally, you can also minify your CSS and JavaScript files. Minifying these files will remove any unnecessary characters, such as whitespace, which can help reduce the file size and improve the loading speed of your site.

4) Security 

One of the most important aspects of WordPress management is security. You can do a few different things to secure your WordPress website. One way is to install a security plugin. Many different security plugins are available for WordPress, such as Wordfence and Sucuri. These plugins will help to protect your website from malware and hackers. Another way to secure your WordPress website is to keep your password safe. Be sure to use a strong password that includes letters, numbers, and special characters. You should also change your password regularly. Finally, you can also enable two-factor authentication on your WordPress website. This will add an extra layer of security by requiring you to enter a code sent to your phone or email before logging into your WordPress dashboard. If you want more information, be sure to visit kinsta alternative. Here you will find professional services that will help you make your WordPress website more secure and manageable. 

In conclusion,  these are just a few of the many different ways you can manage your website effectively. By following these tips, you can ensure that your WordPress website is secure, up to date, and running smoothly.

These Resources Can Help Take Your Website to the Next Level

These Resources Can Help Take Your Website to the Next Level

Do you feel like your web-based projects aren’t getting the traction you’d like to see? Then maybe it’s time to enlist some essential resources to make a difference. Below, Throlson Web Design Services shares some tried-and-true strategies for online success.

Start a Blog

Many small businesses overlook blogs as niche areas of the internet. But the truth is, blogs are very effective at driving traffic to websites. If you don’t yet have a blog, it’s time to get on board and pump out readable content on a regular basis.

You may need to hire a freelance blogger to help you maintain it, but the benefits will far outweigh the costs. An experienced blogger will know how to use SEO to tie in with your website content for optimal search results among visitors.

It’s worth pointing out that if you’re posting and sharing images online, you must use high-resolution imagery. Do not make the common error of compressing JPGs in order to save space; they will look too low resolution if you do this.

A JPG-to-PDF converter is better, such as Baltsoft’s Free PDF Converter. If you have large files to deal with, you can combine multiple images into one PDF, thus reducing the file size.

Learn and Utilize SEO

A small business website that is highly successful will have SEO as an integral part of its regular strategy. If you aren’t sure where to begin with SEO (Search Engine Optimization), MOZ has a comprehensive guide that will tell you everything you need to know.

Engage Your Visitors

A web store is a great way to increase sales if you’re a retailer without a viable online presence. After you have received enough customer emails, create an email campaign to keep your message front and center for your customers. Be sure to make use of social media, too.

Online-only businesses should consider direct mail campaigns. This campaign could include a catalog with your top sellers to help you prospect new buyers. You will learn which channels are most effective for reaching your sales goals by testing different approaches.

Test and Measure Everything

Accounting software is essential for any business. After you have mastered the basics, you can start to measure other things. Understanding your inventory and cash flow is key. This is the right time to begin to measure your business and to use metrics to propel your business to new heights.

Use Security to Your Advantage

Businesses must prepare and strengthen cyber infrastructure to avoid being vulnerable to the next threat. However, this will also position them to capitalize on the information security opportunities that exist.

As a small business owner, you are constantly being reminded of the danger that cybercriminals and malicious software pose to your digital security. You must now challenge yourself to improve your information security infrastructure.

This will position and strengthen your business for government and corporate requirements. Information security should not be viewed as a means of protecting against threats but rather as an investment in the digital economy.

Create an LLC

You have many responsibilities as a business owner that can distract you from your web-based projects. By forming an LLC, you can save time and enjoy benefits such as tax breaks, reduced paperwork, and more flexibility.

However, LLC regulations can be different in each state. So always make sure you check their laws and familiarize yourself with them.

Enhance Your Business Skills

Enrolling in online courses can help you improve your online skills. With enough training, you can easily manage your web-based projects without hiring a professional.

Many of these online courses are flexible and can be adapted to your schedule. As a result, you will be able to take your company to the next level with the knowledge and skills that you acquire.

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Website Essentials for Business Growth


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Website Essentials for Business Growth

In the world of modern business, it is essential to be represented online through your own website. It isn't enough to simply have a web presence, though. To promote the future success of your business, the website that you use to interact with clients should be built and optimized with growth in mind. The built-in tools and overall layout of a business website should inherently facilitate customer convenience and encourage repeat visits. Entrepreneurs who fully understand a website's role in business growth are poised to seize greater success in the digital age of marketing. 

Crucial Website Tools

The first step towards laying the foundation for business growth through your website is to optimize the essential business management tools that every online service utilizes. A customer relationship management tool is a vital resource for storing important customer data and facilitating client relations.

Another crucial element of a business website is an enterprise resource planning system that manages typical administrative activities such as accounting and supply chain operations. To establish the groundwork for future growth, consider increasing your website's efficiency by integrating CRM and ERP tools into one convenient suite. 

Accessible Payment Platform

Out of all the tools built into a business's website, the payment system that connects clients to your service is perhaps the most important. Implementing a payment platform that works well for both yourself and your customers will go a long way towards future growth. Prudent business owners should conduct market research to determine which platform their target audience prefers. Popular online payment tools include Plaid's balance API feature, which allows users to avoid expensive credit card fees and ensure they always have funds available to make payments and purchases.

Conversion and Search Engine Optimization

Observant web admins pay attention to key statistics including their website traffic and conversion rates. These metrics illustrate the site's ability to be found through search engines and retain an audience's attention. With such data to provide a benchmark, you can try out various methods to improve the efficacy of your website. Utilizing tried-and-true search engine optimization techniques and adding attractive logos or imagery can help with boosting engagement. 

User-Friendly Design

Another method for improving a website's engagement stats is to focus on developing a user-friendly experience. Maintaining a clean and attractive appearance on all web pages ensures that users can navigate around the site without frustration. When potential clients are able to achieve their goals without hassle, they are more likely to return and interact with your products again. Mobile accessibility is also key, as people increasingly browse the internet on phones rather than computers. 

Entrepreneurs who are not versed in web development or graphic design themselves can work with professionals like Throlson Web Design to create a site that accurately represents their business and brand. 

Statistics and expert opinion all point to the importance of a powerful website for small business growth. For an emerging entrepreneur who relies on their online domain to make contact with potential audiences and clients, it goes without saying that a website should be conducive to prospective growth. A thoughtfully built website is a crucial stepping stone on the way to further financial success.

How to Make Sure Your Website Is Built with Business Growth in Mind

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When you build or update your company’s website, you need to keep growth in mind. The wrong approach when creating your site can hinder sales, causing your company to stall or fall behind competitors.

By using the right approach, the opposite can occur. You can create a growth-oriented site that boosts your brand, increases sales, and operates seamlessly. If you aren’t sure where to begin, reach out to Nick for a free quote on web design services. Here are some tips that can get you headed in the right direction.

Enhance the Visual Aspects

Many prospective customers’ initial interactions with your company happen on our website. As a result, how your site looks matters. If the colors are chosen haphazardly, the pages look cluttered, or the pages don’t display correctly on the visitor’s preferred device, there’s a chance they’ll decide to go with a competitor.

Luckily, many web design best practices are easy to keep in mind. First, choose a simplified color scheme that fits your brand – usually featuring no more than four main hues. Next, balance text, images, and videos with whitespace, reducing visual clutter and improving readability. Finally, choose a responsive design, ensuring your site adjusts to a wide range of screen sizes and device types.

Another excellent option for improving the look of your site is an eye-catching banner. If you’re worried about the cost of hiring a graphic designer – which can easily run between $100 and $850 per project – consider going the DIY route. With an online banner maker, you can start with an attractive template and customize details like the text, colors, and font. Plus, you can even add video or animation, all while getting the perfect sized banner for your website, Facebook profile, Twitter page, or YouTube channel.

Embrace Integrations

Few things can streamline company processes quite like integrations. When you implement the right ones, you centralize activities that usually take place across multiple systems, allowing you to handle various tasks with greater ease.

Ideally, you want to integrate your customer relationship management (CRM) and enterprise resource planning (ERP) tools as a starting point. Then, by adding in your website, you can optimize a range of tasks by eliminating cumbersome data entry and ensuring activities can occur through a single portal. Customer management, inventory tracking, purchase processing, and order monitoring can all happen through one application, boosting productivity and organization.

Be SEO-Friendly

If you want to capture organic traffic, Zenbusiness emphasizes that you need to keep SEO best practices in mind when creating your site. That way, you can increase your position among search engine results, increasing the odds that prospective customers are more likely to engage with your company.

There are several components to SEO, including page speed, authority, security, word count, keyword selections, keyword density, and more. Often, the easiest parts to control are the content-oriented portions, such as keyword selection and use.

Try the Google keyword planner tool if you’re not sure which keywords can improve your site’s position. It will help you identify opportunities and enhance your website’s position, increasing your odds of securing organic traffic.

Make Purchase Easy

Abandoned carts can be a bane for any company. If you want to reduce the abandoned cart rate, making purchases as easy as possible to complete is a great start. Consider adding “Buy Now” buttons to make single item purchases incredibly quick. Additionally, reduce the number of pages customers have to navigate between entering their cart and completing the transaction. That way, they can finish up in the fewest number of clicks and pages possible.