Five Ways You’re Losing Money on Facebook Ads

Five Ways You’re Losing Money on Facebook Ads

This article is originally posted on Galactic Fed.

Paid Media experts often reevaluate and experiment with ways to optimize processes and get the most results. After all, the world of Facebook Ads can be daunting, and you certainly don’t want to follow in the footsteps of one man who lost 600k in 4 days on his Facebook Ads. Ouch, that hits us where it hurts.

Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today:

You’re picking the wrong campaign objective

Although this may seem obvious, you’d be surprised how often this crucial element gets overlooked when launching an ad campaign. Facebook Ads campaigns break down into three main objectives, each with their own sub-objectives.

Before you get to this stage, you should have already identified your Facebook Ad’s purpose and the results you want to see. (If not, we suggest doing that now). The objective you select should fit into your overall business strategy and serve as a shorter-term tactic to achieve long term goals. Once you know your objectives, it makes writing your ad easier, since you’ve determined who and what you’re writing for.

Source: Business2Community

The three campaign types are:

Awareness: this objective is for those at the top level of your marketing funnel, who may not even know you exist. It’s also commonly used by larger brands when they have new products services.

Ad objectives for Awareness are:

  • Brand awareness: letting people know who you are. Where you are or what you do.
  • Reach: casting as wide of a net as possible, and having the most eyes viewing your ad.

Consideration: this objective would be for those in the middle of the marketing funnel, who may know you exist but need to have more information before converting into a customer. You want to guide your potential buyer to want to take action, whether through education, information, or entertainment.

Ad objectives for Consideration are:

  • Traffic: sending users from Facebook to a designated URL such as a landing page or official website.
  • Engagement: motivating those who see your ad to engage in any way through likes, shares, comments, or clicks.
  • App installs: driving users to an App Store where they can download your mobile app.
  • Video views: shows your video to those most likely to be interested and interact with the content.
  • Lead generation: allows you to capture data and leads directly from your ads, such as address or email.
  • Messages: connect users with messaging services like Facebook messenger or Instagram Direct messages.

Conversions: as you probably have guessed, this would be the ad objective for an audience towards the bottom of your marketing funnel. It’s the final step before taking action and making a purchase, download, or signing up for a subscription.

Ad objectives for Conversions are:

  • Conversions: Having your audience take a specific action. Download. Sign up. Purchase. To optimize this ad objective, it’s ideal if you’re having at least 15-25 conversions per week; that way, Facebook can garner enough data to advertise to the right target audience correctly.
  • Catalog Sales: allows you to showcase specific products from your e-commerce store and gives you tools to integrate your online store products into the user’s Facebook feed.
  • Store traffic: meant for brick and mortar stores that rely on foot traffic for sales. Think establishments like a hair salon, restaurant, or local boutique.

You’re not using audience targeting correctly

The targeting feature of Facebook Ads ensures that you have influence over matching the right ad with the right person. Some people may “target overkill,” which leads to a tiny pool of Facebook users who may see your ad. Some may use “lazy targeting” and follow a “set it and forget it” approach. Both of these leave room for improvement.

Neither specific nor broad targeting is more superior; the critical element is relevance to the user. We’ve all been the victim of a mistargeted ad and wondered, “why am I seeing this right now?” That does not make for positive brand sentiment.

When it comes to components of detailed targeting, Facebook Ads allows you to choose from a lot of options., but they all fall under the following:

Source: Social Media Examiner

Demographics: under this category, you can target users’ age, location, languages, education, gender, and even relationship status. What industry does your potential buyer work in? What is their income range? What life events are they experiencing? All of these need to be considered when considering your demographics targeting.

Interests: exceptionally useful in placing your ads in front of those who will want to see it. You can select interests based on industries, like finance or medical. You can target based on family relationships such as parents or dating. And, you can target based on activities like sports, technology, and fashion.

Behaviors: this allows you to reach people based on purchase behavior or purchase intent and includes behaviors like device usage. These behaviors could be how charitable a person is, their job role, residential profiles, and even how much they travel.

You can use a layered approach when it comes to these audience targets to achieve the maximum return on your ad. Facebook provides an audience size tool (below) that shows how broad or narrow your target approach is. It might take some trial and error for a beginner, which is why it’s always good to do your research or hire the experts.

Source: Social Pilot

Your ads are poorly designed

Although Facebook Ads strategy can be scientific and experimental by nature, your ad’s creative aspect has a massive impact on its success. When we say creative, we mean the imagery, text, placement, colors, headlines, videos, CTA’s – all of it.

It’s important to note that creating the right ad will require testing different versions to see which resonate and perform the best. A simple A/B test of varying headlines or images combinations can provide valuable insight and save valuable dollars.

There are some best practices when it comes to creating your ad that is best to follow closely:

  • Use high-resolution images (FYI best size guide on FB. Image 1:1, video 4:5 or 1:1, story 9:16.)
  • Show your product clearly.
  • Avoid too much image text: let the creative aspect of the adconvey messaging and don’t overstuff ads with text as it fails to gather attention.
  • To use multiple images or showcase various products, test multiple formats as different formats work for different products, such as Facebook carousel ads.
  • Preview your ads using Facebook Creative Hub; this will give you a good indication of how users will see your ad on a desktop or mobile.
  • Have the ad copy reflect what is being shown in the image, make it easy for viewers to connect the dots.
  • Have one clear, prominent call to action, whether it’s “Sign up now” or “Buy one today!”
  • Use simple language that’s easy to understand. Remember that your ad is one of many in a sea of infinite scroll, and you have your audiences’ attention for a very limited time.

Let’s take a look at some great and not-so-great Facebook ad examples:

Source: Facebook

Why this works:

  • The image chosen is meant to catch a user’s eye.
  • The text relates directly to the ad, making the connection an easy one to make
  • The copy leads with value and gets right to the point; “Stop Counting Calories and Take Inches Off.”
  • It’s clear what the user should do: take part in the 30-day challenge.
  • Great use of social proof and high engagement

Source: Facebook

Why this doesn’t work:

  • Although there’s a catalog of images, none of them are particularly engaging or stand out.
  • The headline is generic and isn’t clear on what action they want the audience to take
  • The image text is basic and lacking much creativity. “Deer Lamp” isn’t all that enticing.
  • The social proof is evidence of an unengaging ad that isn’t catching people’s attention.

Remember that your ad should be telling a story about who you are and what you offer in a cohesive, obvious way. There should be a flow between what the user reads and what they see, and it should be clear what you want them to do.

You’re not using Facebook Pixel (properly)

Here’s a crash course on Facebook Pixel 101: the Pixel is a piece of code that you can place on your website to analyze the actions users are taking. It’s a great analytics tool that provides some invaluable insights into your own specific consumer’s behavior.

It tracks things like time on page, page views, page depth, and add to cart functions. There are 3 main ways to take advantage of this tool:

  1. Target to the right audience: the Pixel will give you information about those who’ve visited your site, allowing you to remarketing to them on the Facebook platform.
  2. Increase sales: well, this seems like a no-brainer. With your Pixel information, you can set automatic bidding strategies that reach people more likely to take the desired action.
  3. Measure your ROI: the information provided from the Pixel gives specific data into which ads are high-performing, where to make adjustments, and how effectively your ads are driving action.

Source: Facebook

The Pixel transgression made by businesses is often they are either not using it or not using it to its full potential. Facebook makes it very easy, too. You can view all of your Pixel data right inside your ad manager and make adjustments based on the data you see.

The pixel gives you information on how customers are interacting with your business off of the Facebook platform, so you can create strategies to have them engage with your business on the platform, through your ads. You should be consulting this data to guide strategic decisions like audiences to target or even your website’s flow.

You’re not optimizing ad scheduling

As we know by now, you can set your ads’ schedule of when they are shown. You can choose the time of day, or day of the week, based on your offer and relevancy.

Source: Facebook

Sure, it seems obvious to run your ads during weekends or evenings, where you assume most people might be online. Still, we’ve found the way to create your ad schedule is to analyze your specific customer data (like the stuff you get from Facebook Pixel). Once you’ve done that, it’s essential to look at your ad intent: what am I trying to get them to do? What time of day, or day of the week, are people taking this action?

Combining Google Analytics, Facebook Pixel, and Facebook Analytics, you can determine more than when your audience is online, but when they are taking these specific actions. You can see when they are subscribing or signing up, and when they are buying.

It’s best to analyze this data to create a custom ad schedule, specific to each ad. Now, we know this can seem a bit overwhelming. Check out what happened when we teamed The Maple Guild to implement a Facebook ad strategy that increased their revenue by 300%, and their purchases by 200%.

Take it from us, working with Facebook Ads is a never ending lesson, as there are always ways to improve and optimize your efforts to maximize your results. We’ve run thousands of ad campaigns for all kinds of businesses and have used that expertise to help you save more money on your Facebook ads.

For more industry insights and helpful articles, check out the rest of Paid Media series on the Galactic Marketing Blog.

How Social Media Marketing Can Benefit Your Online Business

Whether you’ve recently launched an online business, or you’ve noticed a decline in traffic in your existing operation, how you market and promote your brand can be the difference between success and failure. 

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In 2020, social media should be a key component of any marketing strategy. With billions of people using platforms like Facebook and Instagram every day, it’s vital that you create a business account and establish an online presence. To grow your online business, here is how social media marketing can help.

Increased Awareness

From the moment you put your business on social media, you have more chance of consumers finding your products or services, which in turn can help to boost traffic to your business website. To get started, you need to create a business page on popular social media platforms. This can be a great way to connect with your audience. There are easy to follow instructions to take you through the process and get your page up and running. In the initial stages, make sure that you ask friends, family, employees, and sponsors to like and share your content, as the more people who see it, the better.

Improved Search Engine Ranking

While posting on social media platforms may get your business more site traffic, you will need to put more time and effort into other strategies to make people aware of your brand. Improving your search engine ranking and using the correct SEO strategies will mean that consumers are more likely to click on your page over competitors, so whether your aim is to place higher on social media or on Google, make sure that you use targeted and relevant keywords that link with your brand.

Higher Conversion Rates

With an increase in visibility, your company will have more opportunities for conversation. Whether you post an image, blog post, or comment, you score a better chance of viewers seeing your content and wanting to find out more about your brand. Placing your brand in an atmosphere where users are likely to share and talk about your content will only boost the conversion rates on existing traffic.

To further improve your ROI, consider working with a company that specializes in digital marketing managed services. They can create a tailored marketing plan that combines digital and social media marketing to generate performance-driven results. 

Better Customer Satisfaction

Your customers are the heart and soul of your online business, so it’s vital that you keep them happy. Retaining a loyal following can be achieved in various ways, such as regularly communicating with your audience. When using social media for marketing, your audience may leave comments and questions that they want answering, so being on hand around the clock to answer any queries will show that you’re dedicated to your brand. Knowing how to network and engage with your demographic will turn potential customers into dedicated followers.


One of the main benefits of using social media for marketing your online business is that it’s a much cheaper alternative when compared to other methods. While creating a business page is free, there are add-ons that you can consider, which you will need to pay for. If you need help, you may want to contact JBD social media agency who can provide guidance on what steps to take to improve your social media marketing and content.

Whether you have a social media marketing team in place or you hire outside help, there are tons of benefits that social media marketing can bring to your online business, helping to spread brand awareness and grow your company.

Tips you should remember to improve your SEO with the help of Social Media

Tips you should remember to improve your SEO with the help of Social Media

Social media impacts your search rankings yet not in the manner you may think. The facts confirm that search engines, for example, Google doesn’t legitimately factor in the social impact on their ranking algorithm. While this doesn't give you a reason to overlook social media thoroughly. One reason why social media fundamentally impacts your search engine ranking is a result of social sharing. This brings various advantages and among them are inbound links. In the event that you know somewhat about SEO, you have most likely discovered that inbound links assume a basic job in deciding the value of a site to search engines. The more inbound links your site has, the more significant it is viewed as. 

The search industry is constantly buzzing about how social media software and also facebook messenger bot can impact SEO. social media SEO alludes to how social media activities can help your site's natural traffic through search engines. It's a point that never gets old. It makes your SEO activities successful as well as worthwhile. 

Nonetheless, in spite of prevalent thinking, web-based social networking doesn't legitimately add to SEO. At the end of the day, social signals don't legitimately help rank better. The links that you share on Twitter, Facebook and Pinterest may enable your brand to get more introduction, yet they aren't seen by Google as a ranking signal. 

Reasons to Up Your Social Media Game 

Search engine optimization is tied in with increasing greater visibility and getting more individuals to naturally visit your site. Social media marketing then again is tied in with taking advantage of social networks and getting found on them by the opportune individuals. The two of them may appear to be unique yet have overlapping objectives. Fundamentally, they cooperate. This is the reason web indexes are getting increasingly social, and social networks are transforming into significant search engine tools. 

  • The Content on social media Gets Indexed 

The correct sort of social media content published on a regular basis can have a tremendous effect on your overall content marketing campaign. Also, when you discover that your social media posts can get crept via the search engine spiders and get indexed, things show signs of improvement. 

  • Social Media Helps Build Authority 

Search engines give a great deal of weight to a site's authority, making it a basic SEO factor to concentrate on. According to search engines, if your page or domain has a high value, it has high authority. Furthermore, a superior opportunity to rank above sites with not really solid authority. 

  • Social Media helps Involving Real People 

While SEO has a technical side to it, it's not just thing you ought to be centered around. The majority of the blackhat or unethical SEO practices are technical in nature, but neglect to give long term results since they take the “client” out of the equation. These strategies are not about individuals when search engines are explicitly searching for a human touch. 

Tip to improve your SEO with the help of Social Media 

  • Get More Quality Links 

Backlinks have consistently been a significant factor with regards to a site's ranking in the search engines. Both, the quality and the quantity of backlinks strongly affects how well your site ranks. By concentrating your efforts on better social media marketing, you are bound to pull in the correct sort of backlink openings. At the point when your content has a higher number of online networking shares, it is gets taken note. 

  • Increment the Number of Branded Searches 

Developing your audience and building a solid brand is a gigantic piece of any online marketing campaign, social media marketing is also the same. Your social media pages and profiles assist you with making an association with your picked set of audience. With your steady social media updates and by providing quality data to them all the time, they perceive your brand. They know what your identity is and what sort of content you make. Also, beginning considering you to be a trusted source. 

  • Tap Into Local Search 

In case you're a little or medium-sized business with a physical address, you can't and ought not to disregard the intensity of local search. Google knows the significance of topography and its pertinence to giving individuals a superior client experience. With a vast dominant part of the Internet clients searching for local organizations on their mobile phones, neighborhood look will undoubtedly develop. 

  • Understand What Your Audience Wants 

While the significance of keywords in SEO continues as before, the manner in which they're being explored has advanced throughout the years. Today, finding and choosing the correct keywords includes a solid understanding of “client's expectation”. Without understanding the expectation of the searcher, the picked keywords may not give you the outcomes you're searching for. If you search for “scene photography”, Google needs to know why you did as such so as to serve the most significant outcomes. 

There are numerous approaches to find out about what your audience needs, for example, email feedbacks, however, you can do likewise with social listening. By following and investigating the different sorts of discussions your audience is having via web-based networking media, you can pick up bits of knowledge into their wants and needs. This can assist you with making content that takes into account their needs, which thusly gives Google and other search engines what they're searching for. 

  • Build a Strong Audience or Following 

Making an incredible product is clearly the initial move towards accomplishing extraordinary marketing objectives. In any case, so as to genuinely consider your service or product a triumph, it is critical to get the message out about it among your intended target audience particularly the early adopters. Keep in mind, if your audience doesn't think about your offering, it's in the same class as not having it. 

The marketplace of today is profoundly focused where organizations are prepared to make a genuine investment to get a lot of the pie. Which is the reason you need to place in the required additional push to effectively connect with your intended target audience? The more proactive you are in your methodology, the better outcomes you will see.

Build Partnerships 

In our very own social media strategy, while regardless we use strategy one (deliberately sharing our content via web-based networking media), I've been moving more or our time toward utilizing social to build strategic relationships prompting potential associations. The way that it's gotten substantially more hard to contact an audience naturally nowadays implies we should focus on the one thing social media shows development over practically some other marketing channels: cultivating connections. there are three levels of relationship-building you should focus on with your social media: 

  • Brand fans. This works with both of the past strategies since it will expand the introduction of your content and assemble progressively positive brand specifies via social media. The active social media clients who love your brand are unpaid supporters who duplicate your adequacy for free. 
  • Organic influencers. Organic influencers are social media accounts that have an impact significant to your brand earned in view of real aptitude, authority, and dependability. 
  • Strategic partners. Strategic partners are representing non-focused organizations or persuasive individuals in your industry with whom you can co-make significant content and experiences that influence both of your social audiences.

Author Bio –

Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using equity based crowdfunding sites. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

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How Social Media Affects Mental Health

How Social Media Affects Mental Health

There is no denying that social media has grown to become an integral part of everyone’s social life today. Facebook, Twitter, and Instagram, for example, are now immensely popular amongst both the millennials and the older generation. Coincidentally or otherwise, cases of mental disorders among young adults appear to increase with the increase of social media popularity. Well, we cannot authoritatively say that the two stats are correlated, but we cannot turn a blind eye either of them. That is why we are focusing on 6 possible relationships between social media and mental health, 3 being positive and 3 negative. 

3 Positive Effects of Social Media on Your Mental Health

Social media helps us to find answers to problems that affect us, share our stories with people who are or who have been in the same situation as we are in, and to make new contacts. Of course, social media is filled with people who understand and share our struggles, who are willing to be part of our support system. This is both inspiring and empowering, and has a spiral effect of an individual’s improved mental health. Here is the evidence:

1. Fostering a sense of belonging

Social media is one large and welcoming community that gives every user some strong sense of belonging. Social media groups, for example, are formed by individuals who share a common belief, profession, or life challenge. That makes each member feel like they are an important part of a community. 

How does this benefit your mental health? Well, according to a 1999 scientific study by the School of Nursing at the University of Michigan, a strong psychological sense of belonging can help you overcome depression and other mental health problems. 

2. A repository of your fond memories

Social media has grown to become the repository of most people’s fondest memories. As a matter of fact, social media is the main motivation behind most photos nowadays. Answer this as truthfully as possible: Would you be taking as many pictures as you do now if you weren’t on social media? Most likely, no! 

The Instagram pictures you posted after a happy event, for example, will always be a constant reminder of your exciting past.  If you are stressed or anxious prior to an interview, going through photos of your graduation on Facebook, for example, can help you relax and regain your lost self-belief. According to study findings published in on January 2019, positive memory reduces your chances of suffering depression and significantly boosts your mental health. 

3. Enhancing better self-expression 

When youths engage with one another on social media, they gain basic social and technical skills that help them to express themselves better and with more clarity. A guy who is attracted to a girl, for example, will have an easier time expressing his interest in the girl via social media chats than in face-to-face interaction. This form of self-expression wasn’t available before social media.

3 Negative Effects of Social Media on Your Mental Health

Cases of cyberbullying and social media trolls have been cited before as a cause of depression and a feeling of self-worthlessness amongst young people. There are also psychologists who argue that chronic sleep deprivation that social media users have can be detrimental to their health. Here are 3 more destructive aspects of social media in regards to your mental health: 

1. Toxic comparison can lead to depression

A recent study that was published in a popular medical journal revealed that comparing your life with other people online can lead to depression, regardless of whether you are doing better than them or not. And with millions of photos being posted on social media on a daily basis, you cannot help but compare your life to your friends as you scroll through your social media feeds. There have been numerous cases reporting to these issues, however, if you are struggling with depression, approaching an experienced life coach would help you find clarity and solve the problem.

2. Social isolation 

Brian Primack and other researchers at the University Of Pittsburgh School Of Medicine recently found out that overusing social media can leave you feeling socially-disconnected from the real world. This form of social isolation leads to depression and when unattended for long, encourages suicidal thoughts. That is according to a separate study by the Association for Psychological Science. 

3. Social media is addictive

Internet and particularly social media addiction is real. ‘Facebook Addiction Disorder’ is very common nowadays; it causes mental preoccupation that can promote feelings of anxiety when the addicted individual stops using Facebook. 

Social Media As A Powerful Marketing Tool For Savvy Marketers

Social Media As A Powerful Marketing Tool For Savvy Marketers

Is social media isn?t in your marketing arsenal until now? Well, you?re missing out one of the most powerful marketing tools available today.?As what many people say, social media has the power and the ability to change the world. Although it's a broad claim, but the proof is in the figures. With more and more people joining social media sites and using them regularly, it's unarguable that this communication platform is growing at warp speed.

Social Media Buzz

If you believe that at this present time social media is booming like never, that's not all. Marketing analysts say that the social networking industry is bound to become bigger in the coming years. Yes, social media wave isn?t ending anytime soon. Which means, businesses have the huge opportunity to take advantage of it.

While the social media trends are unstoppable, it will continue to evolve and surprise the digital community. It is what savvy marketers should keep an eye on. Today, the competition between businesses is getting stiffer. Wherever you look, there's always a competitor. What you need is the edge to outshine your corporate rival. And that is when social media comes into the scene.

With the new marketing features, consumer preferences and changes in brand standards, as a business leader, you must have a general understanding of how social media can impact businesses in a powerfully positive way.

BUILDING A Corporate Social Presence

The proliferation of different social networking sites has helped marketing enthusiasts to diversify their marketing efforts in more than one way. Hence, it has widened the space for the interaction of businesses to its target audience around the world. It is, therefore, crucial to making the big leap to social media marketing today. The longer you wait, the more you have to lose. So you have to do it now.

Your social media presence is not just merely an option, it is necessary for brands nowadays. At this point in the game, not having an active social media presence is like pushing your company into a business pitfall. Whether you're a small or giant enterprise, you have to reach your customers for effective recognition. But where are they? Here's the reality! ‘EVERYBODY IS ON SOCIAL MEDIA.'

Here are the TOP 5 most popular social networking sites according to the number of active monthly users:

Social NetworkMonthly Active Users

We just showed you the current standing of the most popular social networking sites today. This will give you the hint where most of the people can be found. FYI, choosing the right social media platform for your business is important. Because not all social networks can be relevant to your niche. Moreover, it is not going to help your business by any means.

Choosing a social platform can be more complicated than you'd think. There are thousands of social networks out there to choose from. So getting started can be difficult. But don't worry. You can narrow the list down to the most popular and most widely used platforms. See the list above.

The Power Of Social Media

Advantages Of Social Media For Your Business

1. Increase brand awareness.

Brand awareness is the most important aspect of marketing campaigns. When it comes to business visibility, social media is proven to be one of the most effective digital marketing methods. By creating a social media profile, you can broadly interact with not only to your target audience but even with other businesses that can benefit your niche.

Also, the share feature of the social media platforms is a fantastic way to introduce your business to a new network of individuals. When more people who know about your business, you have higher chances of getting leads that can eventually become potential customers.

2. Provide your target audience with what they genuinely need.

Social media serves as a social listening tool. You can hear your audience voices. Through its real-time comment section and personal message features,? you can gain valuable insights from people. This will help you know what your target audience expects and want from you. Also, this includes knowing your customer pain points and analyze the competition.

To track real-time customer feedback is crucial because it becomes a clear guide for you to know what you need to provide and focus more on improvement. Facebook Insights and Google Analytics tools are two great examples.

3. Build stronger brand authority.

It's a way lot easier to make your business more authoritative using social media. Why? Because these social platforms are an all-in-one marketing method.?You can do almost everything. You can even collaborate it with your best video marketing strategy. Yes, you can post videos on social media. We all know that video is also a powerful marketing tool that can easily motivate and convince a potential customer.

An explainer video telling the story of your business and how your goods and services can end the struggles of homeowners is allowed on your timeline. And when your video catches the attention of many, it can go viral as well. A Kickstarter video production on a social media platform is a fabulous marketing collaboration to consider. When consumers see your company posting these valuable things on social media, you'll appear more credible than your competitors.

4. A very affordable marketing tool.

Come on! This is unarguable. People know that social networking sites are affordable and sometimes, can even be free marketing tools. How truly amazing is that! Social media is possibly the most cost-efficient part of an advertising strategy because signing up and creating a profile is free. You are given the option to decide whether to invest or not in a paid promotion.

Social promotion is indeed a huge advantage because you get a greater return on investment while retaining a bigger budget for other marketing and business expenses. When it comes to the allocated budget, ads on social media will never become an issue.

5. Get higher conversion rate.

This is the most important of all. Your goal! To increase sales. When your business has an increasing conversion rate, it simply means Growth. Getting found on social sites is one of the things you can do to higher your chances of improving your company's productivity. With increased visibility, your business gains more opportunities for conversion.

People use social media platforms not only to stay connected to their friends, family, and communities. In this social media age, these social networking sites have become digital communities where people look for information and news about the products and services where they want to spend their hard-earned money.

But Wait!? Your Post Matters!!!

Not all social media posts are effective. You know that. So before you post, ask yourself these questions. What makes people want to click? Is it compelling? Funny? Interesting? Every post on your business?s social media accounts is an opportunity. So don't waste it. A bad post can ruin your reputation. There are ways on how to choose or create the right content to post. Learn it.


Social media is the most powerful form of marketing and market research the world has ever seen. It provides a valuable venue for better understanding and learning from your target audiences. Fortunately, it is here to stay. So use it right and enjoy getting more customers, more traffic, and more conversions.

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

8 Promotion Tactics To Skyrocket Your Small Business Website’s Traffic

Having high website traffic is the necessary condition of success for small businesses specializing in online-based services. Without a steadily-increasing stream of visitors, internet-based companies have little room for growth. However, drawing in new consumers is not a simple task in today's marketplace. There are over 1 billion websites registered in the world today, meaning there is a lot of competition to be had between online businesses.

Coming out on top is not easy, but there are steps each company can take to improve their chance at success. Specifically, companies need to utilize a wide variety of marketing tactics in order to reach out to more and more potential customers. Choosing the right approach can be difficult, in no small part due to the abundance of low-quality online articles which tend to promise wonders, but deliver only trifles. So instead of pretending to sell you marketing panacea, we will use the rest of this article to outline what are some of the most commonly used methods of increasing online traffic.

Magazine Ads

Despite what some naysayers have been telling you, traditional media hasn't quite gone the way of the dinosaur yet. They are dwindling, however, which means they are more likely to support themselves through advertising. This is where your website comes in. Advertising your website through newspaper and magazine ads has never been cheaper. Use this opportunity to introduce people to your company logo, tag-line, and website URL.

Stickers, Leaflets, Business Cards

Don't underestimate the advertising potential of small bits of paper with your logo and website address on them. Printing and distributing paper-based materials is an inexpensive way to infiltrate the pockets of your fellow city-dwellers. Make sure to include these materials in your official press-kits, as local media can be a powerful ally for getting your name heard.

Mobile Advertising

People are taught to pay attention to moving vehicles from an early age. And if you know where their eyes will be looking, why not put an ad there? A single line of text such as a web address can easily be put on a bike, a car, or on the side of a train, thus ensuring your brand is circulating on the streets.

Outdoor Panels

Placing a Display Melightbox with your company logo and a QR code pointing to your website at the entrance of your business office, combines online and offline marketing for maximum impact. Passersby who regularly move through your area will have many opportunities to check out your ad, and some might even scan the code out of curiosity. This will lead them to your website irrespective of how popular it might be online.

Search Engine Optimization

People are not going to visit your website if they can't find it. Your service might be excellent and your site might be a masterpiece of design, but if no one comes across it while browsing online, all your effort will go to waste. SEO works by making your site more visible on search engine result pages. Optimization is achieved through the tactical use of keywords and keyword phrases throughout your site's content. The better your site is optimized, the greater the likelihood of it appearing among top search results on Google or Bing, which makes it easier to find through while browsing the web.


Incorporating a company blog in your website ensures that you have a means of expanding your content on a regular basis. Blog posts are very versatile when it comes to increasing traffic. First, they are ripe for SEO because they can incorporate trending keywords as they become popular. Second, they are a free source of content for your social media page. Finally, quality blog posts can be valuable sources of information for other blog writers, who will in turn link to them, further spreading your online presence.

Social media marketing

By creating a social media profile for your business, you are setting it up to become a part of the online conversation. If they like your social media content, your soon-to-be followers will check out your profile, which should contain a link to your website, which is where you want to lead them. The best part comes from the fact that your followers are likely to share your content with their friends, potentially creating new followers at no extra cost to you.

Celebrity Streamers

The popularity of video-based services like Twitch and YouTube in recent years has brought about the rise of a new kind of entrepreneur: the celebrity streamer. These individuals make living by creating video content for their massive audiences. Having your website featured in one of these videos is sure to give a boost to your traffic. While it can be difficult to get a hold of top-level streamers, there are plenty of young, eager celebrity-wannabes that would be willing to promote your content at a fair price.

Causing a Traffic Jam Online

Increasing online traffic is often presented as something achievable only through esoteric means. The reality is that increasing website traffic is not as difficult as it seems. Understanding the basic principles behind online (and offline) advertising allows companies to expand their traffic quickly, conveniently, and at very little extra cost.