5 Social Commerce Sites that Influencers will Love

5 Social Commerce Sites that Influencers will Love

Influencers are in great demand in today's scenario. Brands are paying a hefty amount to influencers to enhance their brand awareness. Many influencers have a vast fanbase on par with the movie stars. Hence, brands are leveraging these influencers to maximize their brand reach, which eventually elevates their reach. In this article, we are about to show you some of the social commerce sites that have grabbed the influencer's attention. If you are a person aspiring to become an influencer, then have a look at the social commerce sites that are given below. Influencers can also gain momentum on any social commerce platform by taking advantage of the paid services like Trollishly. Have a deep look into these sites and better understand them so that your path to grow into an influencer won't be much more complicated.

Instagram:

Instagram has grown into the powerhouse of social commerce. The platform cannot be neglected due to the way it has been contributing to social commerce. Instagram is a more compatible platform when compared to other platforms when it comes to shopping. A shopping icon can be added as part of the image. The icon denotes the product showcased in the picture that eventually drives to the page where a detailed description of the product along with its price will be provided. Despite being a social application, Instagram almost functions as an e-commerce application where brands can showcase their products and sell them. Instagram offers multiple ways for brands to promote their products. For instance, products can be promoted through the stories section by adding CTA to it, which will direct the visitor to the product page. If any of your product posts have gained more traction, Instagram will take it to the explore page, eventually elevating your brand reach to a vast extent. Thus, your product will become famous without having to spend even a single penny. Hence, Instagram is a compatible platform for brand promotions and to sell products online. Due to this, brands throng into this social application and join hands with the influencers.

Facebook:

Facebook is diverse and the one with the most number of users. There are billions of people surfing through this social application every day, with many new people entering this platform every day. Hence, it is a huge market place where brands could showcase their products to the customers. Taking advantage of its vast user base, Facebook is utilizing the platform for commercial purposes. 

Facebook Marketplace is a massive opportunity for medium and small scale businesses. The section enables companies to sell their products to people. It allows the seller to provide comprehensive data about his product, such as its cost and specific features. Moreover, an icon has also been provided using which a customer can send a direct message to the buyer regarding product enquiries. This will help brands to sort out the customer queries instantly and drive them to purchase a product. Hence, Facebook is the platform that lets brands market their products to a vast audience without much hindrance. Considering the enormous user base and growing importance of social commerce, influencers have a growing reputation on this social platform. Many companies are aiming to make their brand popular through influencers on Facebook.

Lyst: 

Today the social media industry is witnessing vast growth. Due to this, new social applications are being rolled out that focuses on a specific sector. Lyst is one such social application that is completely dedicated to fashion designers. For instance, if you are a fashion designer, you can showcase your works on this application. People who are intrigued by your posts will follow you. Hence, they can view all your future posts and interact with them. Moreover, people can also make purchases on this social application. Thus, this platform will be an apt one for the people who are into the fashion designing industry and looking to grow into influencers.   

Houzz:  

Houzz is also a social application that falls under a specific category. As the social application name resonates, this platform will have interior designers, architectures, and others in the construction field who will show their works. Hence, people who find their works to be interesting can follow them and can even get in touch with them if they want to renovate their homes and workplace. This platform also has a considerable number of influencers who are enjoying a significant follower base. Thus, this platform will give rise to new ideas to make alterations to your house and interior. Houzz is one of the social applications that is acclaimed very well and reached a large audience base.

Wanelo:  

Wanelo is a social application where you will find a wide range of photo collections. For example, if you click any of the product photos that have been showcased on this application, it will direct you to the page where you can purchase them. Thus, this application is filled with product photos, and you can buy the one that matches your interest. This social platform has a considerable number of users and has a gradual rise in its user base consistently for a more extended period.

Final Thoughts: 

Social e-commerce is expanding over time with the advent of new social applications. Alongside there has been growing importance for influencer marketing. Social commerce is anticipated to play a crucial role in the coming years, and a vast business is expected to take place through these platforms. Moreover, many people are thronging into this social application to grow into influencers. Many new social platforms are getting introduced and earn a rapid spike in their user base in recent times. Many of these social platforms have distinct landscapes providing a unique experience to the users. Thus, the influencer marketing industry is expected to expand further in the coming years. So, if you aim to become an influencer, you have to look at the various new social platforms that are introduced in recent times. Thus, you can gain considerable knowledge about the way social platforms are framed, which in turn will ease the pathway for you to grow into an influencer.

5 Ways to Use and Master Social Media for Small Businesses & Entrepreneurs

Whether you’re a social media fan or roll your eyes at the mention of Facebook or Twitter, all businesses and entrepreneurs can benefit from having a presence on these platforms. When you factor in the number of social media users, which is in the billions, it makes complete sense to use the tool for marketing your brand. 

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While some business owners have a good grasp on social media already, others aren’t sure how to get the most out of it. To help, here are some tips that will make you a social media pro in no time.

Begin with a Plan

Before you dive into the social media world, you need to have a plan in place on what you want to achieve. Conducting a social media audit, creating goals that follow the SMART framework, and looking into what competitors do will give you inspiration on how to conduct yourself on social media. If you need help coming up with a social media strategy, companies like JBD Agency can help. You should also create a social media calendar that adds structure and ensures you’re posting the right content to your pages at the right time.

Choose the Right Platforms

You may not realize it, but the social media platform you use for business purposes can have a huge impact on your revenue. For example, if you want to target Gen Z, many of them use platforms like Snapchat and TikTok. If you want to appeal to millennials and generation X, you’re likely to find them on Facebook. There are pros and cons to all social media platforms, so you need to decide which platform will benefit you the most.

Know Your Target Audience

If you don’t have your target audience established, you’ll have great difficulty maintaining a social media presence. For instance, if your products or services appeal to stay-at-home moms, you should post content and updates during the morning and afternoon where they are more likely to see them. Make sure you begin with your current customers and start compiling data, before digging deeper into social media analytics. As you do more research, you will get a better idea of who is visiting your pages and buying into your brand. 

Focus on Quality

Many business owners make the mistake of focusing on quantity, rather than quantity on social media. While you may believe posting constant updates will benefit your brand, users don’t want their feed to be completely filled with your output. Instead, you should focus on creating quality content that is short and sweet and gets the message across. Once a consumer subscribes to your page, try not to lose their custom by spamming them. 

Stay Consistent

Building and maintaining a successful social media business page takes time and effort. As your page grows in popularity, you need to remain consistent, otherwise users may not have faith and trust in your brand. It may be wise to have a social media team designated to keeping your pages updated, but only if you can afford to do so.

If you know how to use social media to your advantage, your business will benefit enormously. Creating business pages on platforms like Facebook can be a fantastic way to build your audience, keep connected with customers, and create a reputable brand. 

Five Ways You’re Losing Money on Facebook Ads

Five Ways You’re Losing Money on Facebook Ads

This article is originally posted on Galactic Fed.

Paid Media experts often reevaluate and experiment with ways to optimize processes and get the most results. After all, the world of Facebook Ads can be daunting, and you certainly don’t want to follow in the footsteps of one man who lost 600k in 4 days on his Facebook Ads. Ouch, that hits us where it hurts.

Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today:

You’re picking the wrong campaign objective

Although this may seem obvious, you’d be surprised how often this crucial element gets overlooked when launching an ad campaign. Facebook Ads campaigns break down into three main objectives, each with their own sub-objectives.

Before you get to this stage, you should have already identified your Facebook Ad’s purpose and the results you want to see. (If not, we suggest doing that now). The objective you select should fit into your overall business strategy and serve as a shorter-term tactic to achieve long term goals. Once you know your objectives, it makes writing your ad easier, since you’ve determined who and what you’re writing for.

Source: Business2Community

The three campaign types are:

Awareness: this objective is for those at the top level of your marketing funnel, who may not even know you exist. It’s also commonly used by larger brands when they have new products services.

Ad objectives for Awareness are:

  • Brand awareness: letting people know who you are. Where you are or what you do.
  • Reach: casting as wide of a net as possible, and having the most eyes viewing your ad.

Consideration: this objective would be for those in the middle of the marketing funnel, who may know you exist but need to have more information before converting into a customer. You want to guide your potential buyer to want to take action, whether through education, information, or entertainment.

Ad objectives for Consideration are:

  • Traffic: sending users from Facebook to a designated URL such as a landing page or official website.
  • Engagement: motivating those who see your ad to engage in any way through likes, shares, comments, or clicks.
  • App installs: driving users to an App Store where they can download your mobile app.
  • Video views: shows your video to those most likely to be interested and interact with the content.
  • Lead generation: allows you to capture data and leads directly from your ads, such as address or email.
  • Messages: connect users with messaging services like Facebook messenger or Instagram Direct messages.

Conversions: as you probably have guessed, this would be the ad objective for an audience towards the bottom of your marketing funnel. It’s the final step before taking action and making a purchase, download, or signing up for a subscription.

Ad objectives for Conversions are:

  • Conversions: Having your audience take a specific action. Download. Sign up. Purchase. To optimize this ad objective, it’s ideal if you’re having at least 15-25 conversions per week; that way, Facebook can garner enough data to advertise to the right target audience correctly.
  • Catalog Sales: allows you to showcase specific products from your e-commerce store and gives you tools to integrate your online store products into the user’s Facebook feed.
  • Store traffic: meant for brick and mortar stores that rely on foot traffic for sales. Think establishments like a hair salon, restaurant, or local boutique.

You’re not using audience targeting correctly

The targeting feature of Facebook Ads ensures that you have influence over matching the right ad with the right person. Some people may “target overkill,” which leads to a tiny pool of Facebook users who may see your ad. Some may use “lazy targeting” and follow a “set it and forget it” approach. Both of these leave room for improvement.

Neither specific nor broad targeting is more superior; the critical element is relevance to the user. We’ve all been the victim of a mistargeted ad and wondered, “why am I seeing this right now?” That does not make for positive brand sentiment.

When it comes to components of detailed targeting, Facebook Ads allows you to choose from a lot of options., but they all fall under the following:

Source: Social Media Examiner

\ Demographics: under this category, you can target users’ age, location, languages, education, gender, and even relationship status. What industry does your potential buyer work in? What is their income range? What life events are they experiencing? All of these need to be considered when considering your demographics targeting.

Interests: exceptionally useful in placing your ads in front of those who will want to see it. You can select interests based on industries, like finance or medical. You can target based on family relationships such as parents or dating. And, you can target based on activities like sports, technology, and fashion.

Behaviors: this allows you to reach people based on purchase behavior or purchase intent and includes behaviors like device usage. These behaviors could be how charitable a person is, their job role, residential profiles, and even how much they travel.

You can use a layered approach when it comes to these audience targets to achieve the maximum return on your ad. Facebook provides an audience size tool (below) that shows how broad or narrow your target approach is. It might take some trial and error for a beginner, which is why it’s always good to do your research or hire the experts.

Source: Social Pilot

Your ads are poorly designed

Although Facebook Ads strategy can be scientific and experimental by nature, your ad’s creative aspect has a massive impact on its success. When we say creative, we mean the imagery, text, placement, colors, headlines, videos, CTA’s – all of it.

It’s important to note that creating the right ad will require testing different versions to see which resonate and perform the best. A simple A/B test of varying headlines or images combinations can provide valuable insight and save valuable dollars.

There are some best practices when it comes to creating your ad that is best to follow closely:

  • Use high-resolution images (FYI best size guide on FB. Image 1:1, video 4:5 or 1:1, story 9:16.)
  • Show your product clearly.
  • Avoid too much image text: let the creative aspect of the adconvey messaging and don’t overstuff ads with text as it fails to gather attention.
  • To use multiple images or showcase various products, test multiple formats as different formats work for different products, such as Facebook carousel ads.
  • Preview your ads using Facebook Creative Hub; this will give you a good indication of how users will see your ad on a desktop or mobile.
  • Have the ad copy reflect what is being shown in the image, make it easy for viewers to connect the dots.
  • Have one clear, prominent call to action, whether it’s “Sign up now” or “Buy one today!”
  • Use simple language that’s easy to understand. Remember that your ad is one of many in a sea of infinite scroll, and you have your audiences’ attention for a very limited time.

Let’s take a look at some great and not-so-great Facebook ad examples:

Source: Facebook

Why this works:

  • The image chosen is meant to catch a user’s eye.
  • The text relates directly to the ad, making the connection an easy one to make
  • The copy leads with value and gets right to the point; “Stop Counting Calories and Take Inches Off.”
  • It’s clear what the user should do: take part in the 30-day challenge.
  • Great use of social proof and high engagement

Source: Facebook

Why this doesn’t work:

  • Although there’s a catalog of images, none of them are particularly engaging or stand out.
  • The headline is generic and isn’t clear on what action they want the audience to take
  • The image text is basic and lacking much creativity. “Deer Lamp” isn’t all that enticing.
  • The social proof is evidence of an unengaging ad that isn’t catching people’s attention.

Remember that your ad should be telling a story about who you are and what you offer in a cohesive, obvious way. There should be a flow between what the user reads and what they see, and it should be clear what you want them to do.

You’re not using Facebook Pixel (properly)

Here’s a crash course on Facebook Pixel 101: the Pixel is a piece of code that you can place on your website to analyze the actions users are taking. It’s a great analytics tool that provides some invaluable insights into your own specific consumer’s behavior.

It tracks things like time on page, page views, page depth, and add to cart functions. There are 3 main ways to take advantage of this tool:

  1. Target to the right audience: the Pixel will give you information about those who’ve visited your site, allowing you to remarketing to them on the Facebook platform.
  2. Increase sales: well, this seems like a no-brainer. With your Pixel information, you can set automatic bidding strategies that reach people more likely to take the desired action.
  3. Measure your ROI: the information provided from the Pixel gives specific data into which ads are high-performing, where to make adjustments, and how effectively your ads are driving action.

Source: Facebook

The Pixel transgression made by businesses is often they are either not using it or not using it to its full potential. Facebook makes it very easy, too. You can view all of your Pixel data right inside your ad manager and make adjustments based on the data you see.

The pixel gives you information on how customers are interacting with your business off of the Facebook platform, so you can create strategies to have them engage with your business on the platform, through your ads. You should be consulting this data to guide strategic decisions like audiences to target or even your website’s flow.

You’re not optimizing ad scheduling

As we know by now, you can set your ads’ schedule of when they are shown. You can choose the time of day, or day of the week, based on your offer and relevancy.

Source: Facebook

\ Sure, it seems obvious to run your ads during weekends or evenings, where you assume most people might be online. Still, we’ve found the way to create your ad schedule is to analyze your specific customer data (like the stuff you get from Facebook Pixel). Once you’ve done that, it’s essential to look at your ad intent: what am I trying to get them to do? What time of day, or day of the week, are people taking this action?

Combining Google Analytics, Facebook Pixel, and Facebook Analytics, you can determine more than when your audience is online, but when they are taking these specific actions. You can see when they are subscribing or signing up, and when they are buying.

It’s best to analyze this data to create a custom ad schedule, specific to each ad. Now, we know this can seem a bit overwhelming. Check out what happened when we teamed The Maple Guild to implement a Facebook ad strategy that increased their revenue by 300%, and their purchases by 200%.

Take it from us, working with Facebook Ads is a never ending lesson, as there are always ways to improve and optimize your efforts to maximize your results. We’ve run thousands of ad campaigns for all kinds of businesses and have used that expertise to help you save more money on your Facebook ads.

\ For more industry insights and helpful articles, check out the rest of Paid Media series on the Galactic Marketing Blog.

How Social Media Marketing Can Benefit Your Online Business

Whether you’ve recently launched an online business, or you’ve noticed a decline in traffic in your existing operation, how you market and promote your brand can be the difference between success and failure. 

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In 2020, social media should be a key component of any marketing strategy. With billions of people using platforms like Facebook and Instagram every day, it’s vital that you create a business account and establish an online presence. To grow your online business, here is how social media marketing can help.

Increased Awareness

From the moment you put your business on social media, you have more chance of consumers finding your products or services, which in turn can help to boost traffic to your business website. To get started, you need to create a business page on popular social media platforms. This can be a great way to connect with your audience. There are easy to follow instructions to take you through the process and get your page up and running. In the initial stages, make sure that you ask friends, family, employees, and sponsors to like and share your content, as the more people who see it, the better.

Improved Search Engine Ranking

While posting on social media platforms may get your business more site traffic, you will need to put more time and effort into other strategies to make people aware of your brand. Improving your search engine ranking and using the correct SEO strategies will mean that consumers are more likely to click on your page over competitors, so whether your aim is to place higher on social media or on Google, make sure that you use targeted and relevant keywords that link with your brand.

Higher Conversion Rates

With an increase in visibility, your company will have more opportunities for conversation. Whether you post an image, blog post, or comment, you score a better chance of viewers seeing your content and wanting to find out more about your brand. Placing your brand in an atmosphere where users are likely to share and talk about your content will only boost the conversion rates on existing traffic.

To further improve your ROI, consider working with a company that specializes in digital marketing managed services. They can create a tailored marketing plan that combines digital and social media marketing to generate performance-driven results. 

Better Customer Satisfaction

Your customers are the heart and soul of your online business, so it’s vital that you keep them happy. Retaining a loyal following can be achieved in various ways, such as regularly communicating with your audience. When using social media for marketing, your audience may leave comments and questions that they want answering, so being on hand around the clock to answer any queries will show that you’re dedicated to your brand. Knowing how to network and engage with your demographic will turn potential customers into dedicated followers.

Cost-Effective

One of the main benefits of using social media for marketing your online business is that it’s a much cheaper alternative when compared to other methods. While creating a business page is free, there are add-ons that you can consider, which you will need to pay for. If you need help, you may want to contact JBD social media agency who can provide guidance on what steps to take to improve your social media marketing and content.

Whether you have a social media marketing team in place or you hire outside help, there are tons of benefits that social media marketing can bring to your online business, helping to spread brand awareness and grow your company.

Tips you should remember to improve your SEO with the help of Social Media

Tips you should remember to improve your SEO with the help of Social Media

Social media impacts your search rankings yet not in the manner you may think. The facts confirm that search engines, for example, Google doesn’t legitimately factor in the social impact on their ranking algorithm. While this doesn't give you a reason to overlook social media thoroughly. One reason why social media fundamentally impacts your search engine ranking is a result of social sharing. This brings various advantages and among them are inbound links. In the event that you know somewhat about SEO, you have most likely discovered that inbound links assume a basic job in deciding the value of a site to search engines. The more inbound links your site has, the more significant it is viewed as. 

The search industry is constantly buzzing about how social media software and also facebook messenger bot can impact SEO. social media SEO alludes to how social media activities can help your site's natural traffic through search engines. It's a point that never gets old. It makes your SEO activities successful as well as worthwhile. 

Nonetheless, in spite of prevalent thinking, web-based social networking doesn't legitimately add to SEO. At the end of the day, social signals don't legitimately help rank better. The links that you share on Twitter, Facebook and Pinterest may enable your brand to get more introduction, yet they aren't seen by Google as a ranking signal. 

Reasons to Up Your Social Media Game 

Search engine optimization is tied in with increasing greater visibility and getting more individuals to naturally visit your site. Social media marketing then again is tied in with taking advantage of social networks and getting found on them by the opportune individuals. The two of them may appear to be unique yet have overlapping objectives. Fundamentally, they cooperate. This is the reason web indexes are getting increasingly social, and social networks are transforming into significant search engine tools. 

  • The Content on social media Gets Indexed 

The correct sort of social media content published on a regular basis can have a tremendous effect on your overall content marketing campaign. Also, when you discover that your social media posts can get crept via the search engine spiders and get indexed, things show signs of improvement. 

  • Social Media Helps Build Authority 

Search engines give a great deal of weight to a site's authority, making it a basic SEO factor to concentrate on. According to search engines, if your page or domain has a high value, it has high authority. Furthermore, a superior opportunity to rank above sites with not really solid authority. 

  • Social Media helps Involving Real People 

While SEO has a technical side to it, it's not just thing you ought to be centered around. The majority of the blackhat or unethical SEO practices are technical in nature, but neglect to give long term results since they take the “client” out of the equation. These strategies are not about individuals when search engines are explicitly searching for a human touch. 

Tip to improve your SEO with the help of Social Media 

  • Get More Quality Links 

Backlinks have consistently been a significant factor with regards to a site's ranking in the search engines. Both, the quality and the quantity of backlinks strongly affects how well your site ranks. By concentrating your efforts on better social media marketing, you are bound to pull in the correct sort of backlink openings. At the point when your content has a higher number of online networking shares, it is gets taken note. 

  • Increment the Number of Branded Searches 

Developing your audience and building a solid brand is a gigantic piece of any online marketing campaign, social media marketing is also the same. Your social media pages and profiles assist you with making an association with your picked set of audience. With your steady social media updates and by providing quality data to them all the time, they perceive your brand. They know what your identity is and what sort of content you make. Also, beginning considering you to be a trusted source. 

  • Tap Into Local Search 

In case you're a little or medium-sized business with a physical address, you can't and ought not to disregard the intensity of local search. Google knows the significance of topography and its pertinence to giving individuals a superior client experience. With a vast dominant part of the Internet clients searching for local organizations on their mobile phones, neighborhood look will undoubtedly develop. 

  • Understand What Your Audience Wants 

While the significance of keywords in SEO continues as before, the manner in which they're being explored has advanced throughout the years. Today, finding and choosing the correct keywords includes a solid understanding of “client's expectation”. Without understanding the expectation of the searcher, the picked keywords may not give you the outcomes you're searching for. If you search for “scene photography”, Google needs to know why you did as such so as to serve the most significant outcomes. 

There are numerous approaches to find out about what your audience needs, for example, email feedbacks, however, you can do likewise with social listening. By following and investigating the different sorts of discussions your audience is having via web-based networking media, you can pick up bits of knowledge into their wants and needs. This can assist you with making content that takes into account their needs, which thusly gives Google and other search engines what they're searching for. 

  • Build a Strong Audience or Following 

Making an incredible product is clearly the initial move towards accomplishing extraordinary marketing objectives. In any case, so as to genuinely consider your service or product a triumph, it is critical to get the message out about it among your intended target audience particularly the early adopters. Keep in mind, if your audience doesn't think about your offering, it's in the same class as not having it. 

The marketplace of today is profoundly focused where organizations are prepared to make a genuine investment to get a lot of the pie. Which is the reason you need to place in the required additional push to effectively connect with your intended target audience? The more proactive you are in your methodology, the better outcomes you will see.

Build Partnerships 

In our very own social media strategy, while regardless we use strategy one (deliberately sharing our content via web-based networking media), I've been moving more or our time toward utilizing social to build strategic relationships prompting potential associations. The way that it's gotten substantially more hard to contact an audience naturally nowadays implies we should focus on the one thing social media shows development over practically some other marketing channels: cultivating connections. there are three levels of relationship-building you should focus on with your social media: 

  • Brand fans. This works with both of the past strategies since it will expand the introduction of your content and assemble progressively positive brand specifies via social media. The active social media clients who love your brand are unpaid supporters who duplicate your adequacy for free. 
  • Organic influencers. Organic influencers are social media accounts that have an impact significant to your brand earned in view of real aptitude, authority, and dependability. 
  • Strategic partners. Strategic partners are representing non-focused organizations or persuasive individuals in your industry with whom you can co-make significant content and experiences that influence both of your social audiences.
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Author Bio –

Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company, helping global businesses to grow using equity based crowdfunding sites. He would love to share thoughts on Android & i-Phone App Development Services, Digital marketing etc.

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How Social Media Affects Mental Health

How Social Media Affects Mental Health

There is no denying that social media has grown to become an integral part of everyone’s social life today. Facebook, Twitter, and Instagram, for example, are now immensely popular amongst both the millennials and the older generation. Coincidentally or otherwise, cases of mental disorders among young adults appear to increase with the increase of social media popularity. Well, we cannot authoritatively say that the two stats are correlated, but we cannot turn a blind eye either of them. That is why we are focusing on 6 possible relationships between social media and mental health, 3 being positive and 3 negative. 

3 Positive Effects of Social Media on Your Mental Health

Social media helps us to find answers to problems that affect us, share our stories with people who are or who have been in the same situation as we are in, and to make new contacts. Of course, social media is filled with people who understand and share our struggles, who are willing to be part of our support system. This is both inspiring and empowering, and has a spiral effect of an individual’s improved mental health. Here is the evidence:

1. Fostering a sense of belonging

Social media is one large and welcoming community that gives every user some strong sense of belonging. Social media groups, for example, are formed by individuals who share a common belief, profession, or life challenge. That makes each member feel like they are an important part of a community. 

How does this benefit your mental health? Well, according to a 1999 scientific study by the School of Nursing at the University of Michigan, a strong psychological sense of belonging can help you overcome depression and other mental health problems. 

2. A repository of your fond memories

Social media has grown to become the repository of most people’s fondest memories. As a matter of fact, social media is the main motivation behind most photos nowadays. Answer this as truthfully as possible: Would you be taking as many pictures as you do now if you weren’t on social media? Most likely, no! 

The Instagram pictures you posted after a happy event, for example, will always be a constant reminder of your exciting past.  If you are stressed or anxious prior to an interview, going through photos of your graduation on Facebook, for example, can help you relax and regain your lost self-belief. According to study findings published in nature.com on January 2019, positive memory reduces your chances of suffering depression and significantly boosts your mental health. 

3. Enhancing better self-expression 

When youths engage with one another on social media, they gain basic social and technical skills that help them to express themselves better and with more clarity. A guy who is attracted to a girl, for example, will have an easier time expressing his interest in the girl via social media chats than in face-to-face interaction. This form of self-expression wasn’t available before social media.

3 Negative Effects of Social Media on Your Mental Health

Cases of cyberbullying and social media trolls have been cited before as a cause of depression and a feeling of self-worthlessness amongst young people. There are also psychologists who argue that chronic sleep deprivation that social media users have can be detrimental to their health. Here are 3 more destructive aspects of social media in regards to your mental health: 

1. Toxic comparison can lead to depression

A recent study that was published in a popular medical journal revealed that comparing your life with other people online can lead to depression, regardless of whether you are doing better than them or not. And with millions of photos being posted on social media on a daily basis, you cannot help but compare your life to your friends as you scroll through your social media feeds. There have been numerous cases reporting to these issues, however, if you are struggling with depression, approaching an experienced life coach would help you find clarity and solve the problem.

2. Social isolation 

Brian Primack and other researchers at the University Of Pittsburgh School Of Medicine recently found out that overusing social media can leave you feeling socially-disconnected from the real world. This form of social isolation leads to depression and when unattended for long, encourages suicidal thoughts. That is according to a separate study by the Association for Psychological Science. 

3. Social media is addictive

Internet and particularly social media addiction is real. ‘Facebook Addiction Disorder’ is very common nowadays; it causes mental preoccupation that can promote feelings of anxiety when the addicted individual stops using Facebook.