5 Ways Starting A Blog Can Help Your Business

You've probably heard that starting a blog can be good for your business. But you may not be sure exactly how a blog can help you achieve your business goals. In this article, we'll go over five ways that starting a blog can help your business. By the end, you should have a better understanding of how blogging can benefit your company and your bottom line.

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1. Increase Your Visibility Online

One of the primary benefits of starting a blog is that it can help increase your visibility online. When you publish blog content, you're providing an opportunity for people to find your business who may not have otherwise. In order for your blog to be effective in driving traffic to your website, however, it's important to make sure that your blog posts are optimized for search engines. This means using relevant keywords throughout your content so that people searching for terms related to what you do or sell are more likely to find your blog posts.

2. Position Yourself As An Expert In Your Industry

Another big benefit of blogging is that it can help you position yourself as an expert in your industry. When you consistently produce high-quality content on a specific topic, people will begin to see you as a thought leader in that space. And when people see you as an expert, they are more likely to do business with you. Being seen as an expert in your industry is a great way to differentiate yourself from your competitors and make your business more attractive to potential customers. This will also show competitors in your industry what they're up against and could make them think twice before going up against you.

3. Generate Leads And Grow Your Email List

Another great way that blogging can help your business is by generating leads and growing your email list. You can do this by including calls-to-action (CTAs) in each of your blog posts, inviting people to sign up for your email list, or request a consultation or quote. There are many other ways to generate leads from your blog posts, but CTAs are a great place to start. You can also grow your email list by including an opt-in form in your blog's sidebar or in the footer of each post. Additionally, if you have an existing email list, you can promote your blog content to those subscribers to encourage them to check out your new posts, which will lead to more traffic on your site. The more traffic you have on your site, the more opportunities you have to generate leads and grow your business.

4. Increase Engagement On Social Media Channels

If you're using social media to promote your business (and you should be!), starting a blog can also help increase engagement on those channels. When you share links to your latest blog post on social media, people who click through and read the post are more likely to interact with other content you share on those platforms in the future. Ensuring your customers are engaging with your brand on social media is essential to maintaining a strong relationship with them and keeping them coming back for more. To ensure your content is engaging, you need to include images in your blogs and social media posts. You can download stock photos from here that you can use for all your posts.

5. Drive Sales And Revenue

At the end of the day, one of the most important things for any business is generating sales and revenue. While blogging alone probably won't result in an immediate boost in sales, it can definitely play a role in driving sales and revenue over time if done correctly. For example, if someone reads one of your blog posts and then visits your website where they see a product they're interested in but don't purchase right away, they may come back later after seeing another one of your blog posts promoting that same product and decide to buy it then. So while the sales cycle may be longer when compared with other marketing activities, there is potential for blogging to directly impact the bottom line for businesses if done correctly.

In conclusion, blogging offers many benefits for businesses of all sizes. If you're not already blogging, you need to start because the benefits are too great to ignore. And if you are already blogging but not seeing the results you want, it's time to reassess your strategy and make some changes. By following the tips outlined in this post, you'll be on your way to achieving your business goals with blogging in no time.

How To Ensure Your Website Is Beneficial To Your Business

There is no doubt that a website is an essential part of any business. It doesn’t matter what industry you are in or what size your company is – if you don’t have a website, you are at a disadvantage. Not only that, but if your website isn’t effective and beneficial to your business, then you are wasting both time and money. The following blog post will discuss ensuring that your website provides value to your bottom line.

#1 Define Your Goals

The first step to having a website that is beneficial to your business is to define your goals. What do you want your website to achieve? Do you want it to increase sales, generate leads, or something else entirely? Once you have determined your goals, you can begin to create content and design your site with those goals in mind.

If you are not sure what your goals should be, take some time to research websites in your industry and see what they are doing. Is there anything that you like or dislike about them? Use this as inspiration for setting your own goals.

Once you have defined your goals, it is essential to track them to see if your website is actually achieving them. There are several ways to do this, but one of the most popular is Google Analytics. This free tool can be installed on your website and will track various data, including how many people visit your site, how long they stay, and what pages they view. This information can be extremely valuable in helping you to determine whether or not your website is effective.

#2 Implement SEO

Search engine optimization, or SEO, is another essential aspect of a website that benefits your business. SEO is the process of optimizing your site for search engines so that you can rank higher in the results pages when people search for keywords related to your business. Several factors go into SEO, but some of the most important include choosing the right keywords, creating quality content, and building links.

If you are not familiar with SEO, many resources are available to help you get started. One option is to hire an SEO consultant that provides SEO Content Writing Services to help you optimize your site and create a plan for ranking higher in the search results. Another option is to do it yourself by reading articles and books on the subject. Whichever route you choose, it is essential to implement SEO if you want your website to be beneficial to your business.

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#3 Make It Easy to Use

Another important aspect of having a website that benefits your business is making it easy to use. A website that is difficult to navigate or slow to load will frustrate users, and they will be less likely to return. Make sure your website is easy to use by keeping the design simple and uncluttered, providing clear instructions, and having a search function.

It needs to be user-friendly if you want people to visit your website and take action. A well-designed website will make it easy for visitors to find what they are looking for – whether that’s information about your products or services, contact details, or directions to your store. On the other hand, potential customers will go elsewhere if your website is hard to navigate, takes too long to load, or doesn’t look professional.

Some tips for making sure your website is easy to use:

– Keep the design simple and uncluttered

– Provide clear instructions

– Have a search function

– Use easy-to-read fonts

– Include plenty of white space

By following these tips, you can ensure that your website is user-friendly and benefits your business.

#4 Keep It Updated

Finally, it is essential to keep your website updated. If you have a website that is full of outdated information, it will not only reflect poorly on your business but will also discourage people from returning to your site in the future. Therefore, regularly check your website for outdated content and make updates as needed. By keeping your website up-to-date, you can ensure that it will continue to be a valuable asset to your business.

In conclusion, there are several things you can do to make sure your website is beneficial to your business. By setting goals, tracking your progress, implementing SEO, making it easy to use, and keeping it updated, you can ensure that your website is an asset to your company.

By following these tips, you can create a website to help you achieve your business goals.

YouTube Marketing: 10 Mistakes To Avoid

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YouTube has helped companies of all sizes take advantage of video marketing. Whether you’re creating informational videos to display on your channel or adverts to display at the beginning of other people’s videos, YouTube marketing can help you to achieve many leads. However, like any type of marketing, there are certain rules you need to follow to succeed. Below are just a few common YouTube marketing mistakes that you should avoid when creating video content for this platform.

Using poor quality visuals/audio

Nowadays, there’s no excuse to be creating videos with grainy footage or distorted audio. Most devices have good quality cameras and microphones, although it can still be worth buying separate microphones and cameras to ensure the quality is high. This will help to make your company look more professional. It’s worth noting that you don’t have to make video content yourself – in fact, many companies find it much more impactful to pay a video production company to help bring their video ideas to life.

Making every video overly promotional

Not every video has to be an overtly promotional advert for your product or service. In fact, informational videos like explainer videos on topics, behind-the-scenes videos of making products and tutorial videos on certain tasks can be just as valuable – these videos can help answer questions that people are actively searching for, build brand awareness and help establish your company as trusted experts. 

Failing to maintain branding

While certain videos can be more informational than promotional, you should still add some type of branding to the video to let people know who your company is. This could include putting your logo in the corner and possibly a link to your website as well as mentioning your company by name. 

Ignore YouTube SEO

Just as SEO is required to help get your website seen on Google, SEO is also necessary to help people find your website on YouTube. Adding certain keywords to the title and description could help you to rank higher for certain search terms, helping your video to get more views. You can find guides on YouTube SEO online. 

Not sharing videos on social media/your website

Don’t just rely on people searching for your videos to get views. You can also encourage views by sharing videos on social media sites like Facebook and Twitter. Embedding videos on your website can also be another way to get views (although you may want to avoid autoplay videos as these can be a little annoying). 

Not frontloading video ads

When it comes to video adverts, YouTube often offers the option to skip them after five seconds. This is why it’s important to hook people immediately by frontloading your videos with the most eye-catching visuals or striking audio you can think of. Don’t wait until five seconds into your video to provide an interesting fact or deliver a memorable image when you can do it right off the bat. 

Disabling comments

Many companies disable comments on their YouTube videos as a way of discouraging potentially negative criticism. However, this may suggest to customers that your company has something to hide, as well as eliminating a source of leads. Unless you’re getting a flood of negative comments, keep the comment section open. 

Responding late to questions in comments

It’s important to engage your audience on YouTube through video comments. This is particularly important when it comes to questions from potential customers – swiftly responding to questions in comments could help to maximize leads. Respond too late or fail to respond at all, and these customers may move on. Search through comments on a regular basis to make sure you’re not missing out on these leads. 

Not adding subtitles

Some of your viewers may not be fluent in English or may be watching with the sound off. Make sure that your videos have subtitles enabled do that these viewers can still get all the necessary information they need from your videos. 

Trying too hard to imitate other videos

Other videos can be a great inspiration, but you should be careful of trying to imitate them too much. The most successful videos are original videos that stand out. Try to think outside of the box by exploring topics in depth that others have only lightly touched on or by subverting expectations in adverts. 

Some Of The Rules Behind Good SEO

If You are trying to approach your SEO strategy with a view to improving it, there are a lot of ways that you can do so, and it’s something that is always possible to work on in some way or another. In fact, there are a number of rules of thumb that are worth bearing in mind as you do this, so you can ensure that you are carrying out the very best SEO possible. In this post, we are going to go through a number of these rules, which – when followed – will ensure that your SEO is as good as can be.

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Be Sensible With Your Keywords

It is of course hugely important to have a good keyword strategy, as this is one of the major underpinnings of your SEO strategy. But a lot of people make the mistake of going over the top with keywords, stuffing far too many of them into their content. The result is copy that reads poorly and doesn’t actually provide good information for human beings. The truth is that good SEO is all about utilizing keywords sparingly, but effectively. Don’t go over the top with your keywords, and make sure that you are using them in a limited manner.

Go Wider On Your Keyword Research

From time to time, you are going to want to go further than simply trying to rank for the top keyword that your research has uncovered. In fact, there are many times when a keyword is far too crowded to be worthwhile getting into at all, as you are only going to struggle to compete for it if you try to do so yourself. It is sensible to go wider on your keyword research instead, so that you are much more likely to draw in the customers that you are looking for.

Create Compelling Content

Arguably the most important thing you can do on the whole with regard to SEO is to create content which is compelling and convincing in some manner or other. You want to genuinely help people by providing them with useful or engaging information, or entertain them in some manner. If you are not doing this, it won’t matter how many keywords you have in the content – you still won’t get high up in the search engine results. Make sure you are always creating compelling content if you really want to boost your SEO.

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Keep An Eye On The SERPs

There are few metrics more important in SEO than the SERPs – the Search Engines Results Pages. You need to always have a good sense of what your ranking is on these pages, and it is therefore vital that you are keeping a close eye on them as best as you can. To make this easier and more efficient, you can use a SERP robot, which will automatically do it for you and keep you updated. However you do it, just be sure not to overlook it if you really want your SEO to be as good as you would hope.

Keep Links High-Quality

We all know that SEO relies upon having a lot of links, both backlinks and external ones. But it’s important that you are choosing those links which are genuinely high-quality, as otherwise you might struggle to keep the SEO moving in the direction you need it to move. If you are tempted at any point to go for low-quality links, you’ll want to ignore that temptation and opt instead for higher-quality ones. It would be better to have a handful of high-quality links than loads of low-quality ones, after all.

Update Your Site Regularly

A site that is kept updated on a regular basis is going to be much better for SEO purposes than one which is allowed to simply sit there doing nothing much. This is why so many websites have blogs attached to them: it is a relatively easy way to update the site on a regular basis without too much trouble. The more you do that, the more that Google and other search engines are going to trawl the site, so this is a really important thing to be aware of if you are trying to keep your SEO strong.

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Follow Google’s Guidelines

Google actually has a few guidelines on their website concerning how to optimize your on-site SEO, and it would be foolish to ignore or overlook these. Some of them are similar to what we’ve looked at here already, but there are some really important pointers there which you might want to think about. If you follow their guidelines, you are going to be that much more likely to keep your site happy with Google, which is of course important for ensuring that your site is going to be powerful in SEO terms. This can't be overstated.

Site Speed Is Important

People often forget that the speed of a site is hugely important, and if you are overlooking it you might find that you will struggle to keep your website operating in the way you would ideally hope to. People are not going to hang around on your site for very long if the speed is too low, which will therefore alter your bounce ratio, which is one of the quickest ways to cause yourself trouble with your website’s SEO. So, keep those images and videos to a minimum, and speed up your site in whatever other ways you can. You’ll be glad you did.

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Write Long Content

Again on the content front: the research shows that the most SEO-friendly content tends to be at least 750 words, and often longer. So you might want to make a point of keeping your content relatively long. For one thing, this often represents quality of information, as it shows that you have a lot to say about the topic at hand. But be careful not to stuff keywords, as we looked at above, as this can cause some real problems and it is not really what we are going for.

Designing a Superior Website for your Online Gaming Service

Designing a Superior Website for your Online Gaming Service

There are several important factors to consider when you want to design a superior website for your online gaming service. 

The key to success is, of course, to stand out from your competitors in a positive way so that you can gain the most web visitors to play your games.

Responsive Web Design

One of the most essential but often overlooked aspects to consider when designing your website is how responsive it is.  

A website that isn’t responsive can provide a poor user experience and can also get your site penalized by Google when it comes to how you rank in the search results. 

A responsive website is one that will seamlessly adjust in appearance depending on the device, screen size, and orientation of the device it is being accessed on. 

Search Engine Optimization

Ensuring that your online gaming website is going to rank well in the search results is key to getting a high number of visitors. 

This is a concept that you will have to pay attention to during the design phase of building your website. It is also a point that will require ongoing attention, such as by having your website listed on other well-established and authoritative websites.

For example, if your gaming website focuses on bingo, then you will want to be listed on other top online bingo sites so that more people can find you.

If you are a gamer or know someone who is, you know how competitive the field can be. There are tons of different gaming websites out there vying for your attention, and one of them will eventually win it. Whether that website is yours or not depends on what you do to maximize SEO for your gaming website.
This is a long-term game, so you need to be patient and focused on the things that will help your site grow. Changing some of the more traditional SEO techniques for gaming websites may seem counterintuitive, but it can work wonders if done correctly! Of course, if you are struggling with this or don't have the time, you can always hire an SEO agency to ensure there is a lot of traffic directed to your website.

Keep it Simple

If you have big ideas for your online gaming website, then that’s fantastic. It’s great to be passionate about what you are doing, and the more ideas you have, the better!

However, it can be a good idea to keep your website relatively simple so that you do not run the risk of confusing people.

People will be visiting your website to play games, and they will want to be able to find these games with speed and ease. If you have a complicated website design and a lengthy process to sign up to play, then you may put people off. This can quickly cause them to click away and play on the websites of your competitors instead!

Consider Your Marketing Strategy

Your marketing strategy is a secondary action to building your website, but it is something you should keep in mind during this process.

It is never too soon to start developing a marketing plan that you will then implement once your website is complete. 

Good points to keep in mind when considering your marketing strategy are:

  • Who is your audience?
  • What is your advertising budget?
  • Where do you want to advertise?
  • What are you offering your visitors?
  • How will you retain your visitors?

If you are not comfortable marketing your gaming website yourself, then it is always possible to outsource this job to an expert.

Do Your Research

When you are attempting to create the very best website, it is important to do your research and to see what other people are doing. You can take inspiration from the websites that you already enjoy and reach out to other people for advice and guidance.

Remember, it is always possible to continue updating and upgrading your website. So, if an aspect of your website design isn’t working for you, then the potential to improve it always exists!

What Is SEO Content Strategy? Everything You Need to Know

This article is originally published on Galactic Fed.

What is SEO Content Strategy?

Content strategy is the piece of your marketing plan that continuously demonstrates the company as a brand and the expertise it brings to the industry. In its most basic form, it is any content you produce that results in an increase of organic search traffic. The strategy portion is the intentional content you create to achieve this purpose.

The Brain Traffic Model from the Content Strategy for the Web breaks content strategy into five components:

  • Core. How do we intend to use content?
  • Substance. What content is needed?
  • Structure. How is content organized?
  • Workflow. How is content created?
  • Governance. How do we decide what to do?

Among these components, you will want to give an answer to “What content is needed” to optimize your site and gain search engine traffic. If any of the terminology in this article is unfamiliar, check out our SEO 101: Glossary of Terms.

Content Strategy and Keyword Research

Before creating your SEO Content Strategy, it’s important to familiarize yourself with your keyword search. Keyword Research is an essential part of any SEO strategy, take it from the experts – we would know.

Keyword research is defined as the process of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting. The keywords, or search terms, often become a guide for the direction of your content and marketing strategy, and have an impact that reaches far and wide when it comes to connected potential consumers with your brand.

Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.

If you need a comprehensive review of keyword research, check out our Definitive Guide to SEO Keyword Research.

Creating Content for SEO

Creating high-quality content is critical to content marketing success. With thousands of blog posts published every day, you need a way to make your content stand out. Creating content not only helps your leads get to know your business, but it also helps your business improve your SEO ranking. As an SEO content creator, you’ll be on the fast track to boosting your website’s ranking in the search results and driving more traffic to your page.

SEO content comes in many forms including product pages, videos, infographics, blog posts, and guides. Blogs are the most common format of content for SEO content creators. It’s one of the most accessible formats for creating a large quantity of material. Blog posts are engaging and allow you to share valuable information with your audience.

With blogs, you can engage your audience by sharing valuable information with them. It’s a great way to attract links and traffic, as well as build your website’s authority.

Importance of Brand Voice

It is important to define your brand voice to be able to write successful content. A consistent brand voice and vocabulary is essential to implementing localized content and intelligent content strategies effectively. This can be the type of words you use (academic vs. casual) or your overall tone of voice (educational vs. conversational.) A simple way to identify your specific brand voice is:

  1. Gather a representative sample of your content.
  2. Describe your brand voice in three words
  3. Create a brand voice chart (see below)
  4. Ensure you understand how to put your brand voice into action
  5. Revisit and revise the brand voice chart from time to time

Source: CoSchedule

Buyer’s Persona and the Buyer’s Journey

Content has to be targeted and timely in order to generate qualified leads as part of your inbound sales strategy or in content marketing. Content, whatever its purpose, should always be timely, buyer-centric, improve your lead generation strategy, and positively impact sales.

Building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them. Your buyer persona is the person that you want to reach with your content. This semi-fictional character serves as a representation of your target audience

You want to connect with your buyer’s persona and pinpoint the issues they encounter so you could provide solutions that they need. Each of your prospects follows a path to a solution — that path involves awareness, consideration, and decision stages. By creating content for each stage of the buyer’s journey, you’re ensuring that no visitors fall through the cracks and that every individual that comes to your site feels like they are receiving relevant, useful information.

For more on the importance of a buyer’s persona and how to thoroughly create one, check out our article on What is a Buyers Persona? (And Why Does It Matter?)

Basically, the goal is to begin with identifying blog post title suggestions based on keyword research with sufficient supporting data on why you need to create this content, why you need it on your site, what are the recommended components of the content, and how it will help you grow. Most of the time, we only recommend informational content and therefore use keywords with informational intent. This is because you’ll want these topics to be written as blog posts which you can also use in link building.

SEO Content Strategy Essentials

  • Make sure the intent of your keyword matches the intent of your title. A good tip is to try and figure out what the people who are searching for this particular keyword want to know. Once you have that figured out, you can craft your topic/title to answer their question/give them the information they’re looking for.


It’s also important that you understand what the keyword actually is so that you’ll be able to provide the best title/angle that would revolve around that topic. If you’re not sure what it means, you can always check how other sites are talking about it so you get a better idea.

Be careful about using transactional keywords as the target keywords for informational pages. Those are mainly to inform things like product page copy and backlink anchor text. You can still use those keywords for blog posts, but you should individually investigate them and make sure that Google is actually ranking informational content for that keyword in the top 5 or so positions, and you also don’t want to inadvertently outrank your own product pages for those keywords.


Specifically, you’ll need informational keywords when doing content strategy for blog posts. Content strategy in general can encompass all types of pages including product pages, landing pages, listing pages, and others. So informational and transactional keywords both have their place.

  • Consider the site’s authority. When choosing keywords from your keyword research, consider the authority of your site. If the site is new or has very little authority, choose keywords with the lowest difficulty instead of targeting KW with high volume search but with high difficulty, as it would be hard to compete with already established sites.
  • Google the keywords. This will allow you to get an idea on what other sites are talking about, and try to come up with a way to make your content better than the rest. If other sites, for example, have 5 Tips, Make ours 8-10. Or if others are just talking about “how,” make ours what, how, where, etc.
  • Keywords don’t need to be an exact match. You don’t want to sacrifice natural-sounding titles in order to force in an exact match keyword. Let the keywords inform the overall idea of the title, but they don’t necessarily need to be an exact match. For example, Google can make the connection between an “e-learning developer” and a “developer for your e-learning platform.”\ \ Exact match isn’t strictly necessary to have in the title. It’s nice if you can include it, but the most important factor for the title is drawing in viewers, and the creative copy can accomplish this better in many cases than just repeating the query. Do make sure that the title is clearly relevant to the query, and for ranking/featured-snippet purposes it would be good to have the exact match as a heading or subheading in the article content.
  • Same title as another article is sometimes OK. It should also be worth mentioning, though, that having the same title as another article from another site isn’t necessarily a bad thing either, as long you make your content better than theirs. If the first page is saturated with exact-match long-tail keywords, though, then standing out might be a better strategy than conforming exactly to the keyword.
  • Speak to the buyer’s journey. Usually, when working on a high-level marketing strategy, it requires that you speak to the buyer’s journey. You want to make sure to touch on how that keyword phrase ties back to the buyer’s journey of your product or service.

For example, say you’re a company that appraises homes. You could structure your content as follows:


Suggested Title: Does A Messy House Affect An Appraisal?


Target KW: does a messy house affect an appraisal


Search Volume: 200


While low search volume, this keyword touches on a topic very much on the mind of a hot lead. This is a direct query that’s linked to appraisals, which are part of the home-buying process.. And as a result, you would need to rank for that term.

  • Use a content explorer tool. At Galactic Fed, we like to use Ahrefs. You can also run the keyword in Ahrefs’ “Content Explorer” for more topic ideas and to check which topics generate more traffic that could also bring traffic to your site.
  • Overview. For each blog post title recommendation, it’s best practice that each article must be thoroughly explained, keyword-justified (using both main topic keywords and keywords for subtopics of the article), and well thought out within the context of your brand and content direction.
  • Cross-check against existing material. When you do content creation it’s recommended to add internal links. The internal links are a good way of cross-checking against existing material and establishing potential in-article backlinks for content syndication.

A perfect SEO content strategy seamlessly marries the science behind ranking higher in search, with the various compelling pieces of content a reader can consume. It’s using the content you produce not only to educate, entertain and inform, but to make sure people are able to find your business and brand right when they need it. The best type of SEO content addresses your buyer’s journey and solves real problems, so when they are asking a search bar the questions, you are the answer.


Become your own SEO guru by reading all the articles in our SEO 101 Series.