Hard Sell or Soft Sell? Which One to Choose

Every business owner’s ultimate goal is to make as many sales as possible. The more people you attract to your products or business, the faster it will grow, but it’s also essential to have consistent growth. You don’t want to make many sales once or twice a year, and then the traffic dries off the rest of the year. 

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There are two different approaches you can use when convincing customers to make a sale. These are the hard and soft sell. Both might help you close a deal, but understanding each approach will enable you to choose the best one with more permanent or long-term effects. You’ll also have more positive results with an infomercial and other marketing strategies.

What’s a Hard Sell

A hard sell is a marketing approach that uses a more direct, forceful, and urgent message to convince customers to buy. The entire process makes some buyers suspicious and hesitant to complete a purchase.  In hard-selling, you’ll hear words like a clearance sale, discounted prices, the best deal in the locality, and it’s running out of stock.

A hard sale drives you to make an immediate buying decision without considering your needs, budget, or preferences. The salesman will make you believe that you are missing out on a good deal and probably won’t get such an offer anytime soon. 

When hard-selling, the salesperson drives a hard bargain. He concentrates more on closing a quick sale than helping the customers make an informed decision. They also don’t take no for an answer unless you reject the offer more than three times. In most cases, the customer ends up buying something they don’t need or hadn’t budgeted for. Most regret the purchase.

What’s a Soft Sell

A soft sell is less aggressive and uses subtle language. The salesperson doesn’t sell the features of the product but the benefits. With this approach, the marketer understands the clients’ needs and pain points and connects them to the product. They are convinced that they are making a good buy because you’ll be helping them solve an issue. 

For instance, a customer can learn from an infomercial that a particular product can help their dry skin, reduce acne and wrinkles without bleaching or weakening it. With this approach, the customer will be more interested in learning about the product. 

They might get back to you to understand how it works, the ingredients, and how they can get it. When you offer value, people are more likely to spend more. It might take longer to close a sale, but you’ll build a firmer relationship with the buyer. The client is more likely to make a second purchase or refer others.  

Which Option Should You Choose

You can make quick sales from hard-selling, but you might not keep a loyal customer base. Most customers will buy because you’re nagging them or because they feel it’s a good bargain, but they won’t return for a repeat purchase. However, when customers see value in your products, they build a long-term relationship. 

Soft selling can be a slow process, but it eventually pays off because you don’t have to market your products as much. You’ll also build a strong network of happy customers.

Discover The Key Roles And Responsibilities Of A Web Developer

Are you thinking about exploring a career as a web developer? If so, then it’s important to understand the key roles and responsibilities that you will be taking on in your profession. Let’s break them down and discover how they could fit into your professional schedule. 

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How Is Web Development Divided? 

Web development is often separated into front-end development and back-end development. If you are working as a freelancer, you could need to complete both of these roles. If you are part of a larger team, you’ll probably just be focused on one aspect. 


Front-end development is based on programming languages which can include HTML, Javascript, and CSS. When you research web development, you might find that developers favor a particular language and suggest that this one is the best. However, that’s not the case and the individual languages all have different roles to play. Which one you use will depend on the project that you are working on. 

As a front-end developer, you’ll be focused on connecting the dots between design and the technology behind it. While web designers will focus on the visuals of a site, the web developer works to transform these designs. Key aspects include:

  • Layout 
  • Buttons
  • Navigation 
  • Internal links

For instance, if you are working on navigation you might need to explore the best tree testing tool. This will ensure that users can easily find core pages on the website and that they don’t get lost down the rabbit hole of endless links. Developers have to test various aspects of site usability and ensure that everything is functioning as it should. 


This refers to the server-side element of development. If you’re working as a back-end developer, then you won’t have any connection to the visuals or the design of the website. However, the role is just as important. You will need to update the website and make the right changes. It will also be necessary for you to constantly change the website is functioning as it should and remains effective. 

Back-end developers are required to write code. This code is used to communicate information from the database to the browser. You do need to be familiar with the language front-end developers are using to ensure that this does work effectively. However, you will also need to understand other coding languages as well. 

So, while front-end developers focus on the holistic side, back-end developers looking at whether the site is functioning correctly. Back-end languages can also be used to create dynamic sites. 

When you’re part of this aspect of development, you will need to make sure that you understand the goals of a website owner or app owner and work to bring them to fruition. You will also need to make sure that information on the site is displayed correctly for the end-user. 

We hope this helps you understand some of the essential roles of a web developer and helps you determine whether this could be the right choice for your career. 

Enhancing Customer Experience: A Few Useful Ideas

Did you know that companies that successfully implement a strong customer experience achieve far higher rates of customer satisfaction, in addition to reducing levels of customer ‘churn out’ and boosted revenue amounts? So why is it that so few businesses are taking customer experience seriously? Did you know that less than half of all companies actually opt to invest in customer experience on a regular basis? 

If you want to ensure that your business benefits from having happy customers, then it’s important that you take the experience that you are giving your customers more seriously. The happier your customers are with your service, the better your business will do as a result, so it’s really not an area to skimp on, is it? If anything, it’s an area to opt to invest in, to be honest. 

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Bearing that in mind, let’s take a look at some simple ways that you can enhance and improve the customer experience that you are currently offering to your customers. 

Ensure that your customers feel valued 

When it comes to managing the experience that your customers have with your business – whether it’s a virtual or bricks and mortar business – you need to take a proactive approach to make sure that each and every customer feels valued. What you don’t want is for your business to leave customers with a negative experience as this will impact how they feel about your brand and what they will tell other people about your brand. That’s why it’s so important to go above and beyond for your customers and know how to value them. 

Utilise a good CRM system 

When it comes to customer relationship management, it’s helpful to utilise a good CRM system. You don’t need to do everything by hand, it’s perfectly fine to implement a CRM system that you know has the potential to make managing your customers and their queries simpler, easier, and less stressful. The key should be to provide an experience to your customers that’s the best it can possibly be, and implementing a CRM system can help you to do that – you can discover more here

Take feedback seriously 

If a customer feels the need to share feedback with you about their experience, don’t dismiss it. If you want your brand to be well liked by customers and to be a company that people come back to again and again, then you need to be willing to always take feedback seriously. It’s also worth thinking about a way you can take a more proactive approach to asking for feedback, so it doesn’t take a customer contacting you to gain feedback, you have your feedback system in place. 

The key to success when running a business is making sure that your customers are happy, and although it’s not always an easy process, as the guide above shows there are plenty of steps that you can take to help to do that. It’s just a case of knowing how to get it right, that’s all. 

What To Remember About Promoting A Healthcare Company

If you are running a healthcare company, your first priority is always going to be your patients and those you are helping indirectly too. But in order to do that, you have to remain profitable. And in order to make sure of that, you need to think about how you are going to promote the company, and it soon becomes clear just how important it is to focus on the marketing of your business, just as it is for any other kind of business. In this post, we are going to take a look at some of the things that you might need to bear in mind when it comes to promoting a healthcare company.

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Understand Your Audience

A lot of healthcare companies end up getting very confused about who their audience actually is. They might think that it is the immediate patient who is in need of help, but it’s more likely to be the family of those patients or the wider community in general. You want to put your business out there as a positive force for good in the community, rather than something the patient has to choose between. It’s a subtle change, but it can really make a difference to how successful the marketing really is.

Use Patient-Centred Marketing

That being said, your main selling point should be the results you are able to deliver to your patients, and this is what you should be making a big deal over more than anything. It’s known as patient-centred marketing, and it can work hand-in-hand with appealing to the wider community as best as you can. With this approach, you are going to have a lot more luck if you use a professional marketing agency such as Cardinal healthcare marketing, as they will know exactly how to best make it work. Be sure to use their help as and when you need to.

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Invest In Healthcare SEO

SEO is just as important for a healthcare company as for any other kind of business. You are primarily a local service, after all, and you need to ensure that you are cropping up in local searches for healthcare keywords. These days, SEO is relatively simple and straightforward to make it successful for you, but you do need to make sure that you are doing all you can to really hone in on those right keywords, and that can take time and effort.

Use Email Marketing

Another of the most powerful digital marketing tools used by healthcare companies around the world is email marketing, and you need to make sure that you are using this too. With email marketing, you are going to be getting a lot more potential visitors and patients, and it really does make a difference, even if what you offer is an emergency service. As long as you use email marketing in the right way, it really can make all the difference in the world, and your business could end up growing considerably over time.

Go Go Go Global

You might well be thinking about taking it up a notch and considering working on a global scale once you have established yourself as a market leader in your own country. For any business, this is a huge move, particularly if you have started it from scratch, and while it is one of the most exciting times for a business, it can be extremely overwhelming as well. We have put together a few tips to help you make the transition from a small scale to a global leader. 

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Is your business ready to do this?

You need to make sure that both you and your business are ready, in both a logistical and financial context, before you start the often lengthy process of going multinational. If you are not completely sure, there is no risk in hanging on a little longer, as jumping in too soon may have some detrimental effects. Remember, just because you think that in another country your product, service, or concept will prosper doesn't mean it will. Trying to scale across borders, whatever the size of the company, will always be a difficult and costly process, and it takes time and money away from other, more local opportunities and your core business operations.

Spend some time planning ahead and tracking your market share before you jump into global expansion, and try to find out whether it will help a leap into new international markets and build more long-term growth opportunities. If you believe that there is the demand for whatever it is that you sell or provide, that you have the finances to sustain the initial investment and maintain the anticipated growth, then go for it entirely. Bear in mind, though, that success is rarely immediate, so that needs to be taken into account in your plans.

Have you considered these?

Ensure you have the right structures in place to function globally. It can be difficult to set up overseas logistically, so it is crucial that the foundations are in place and robust before you even consider starting up. First of all, you need to determine the tasks and choices that are centrally controlled and made, and which can be handled at a more local level, and make it transparent to everyone concerned. 

Secondly, it is important that you have perfectly clear communication between branches or departments, so take this into careful consideration. How are you going to handle the time difference? 

Thirdly – have you got the physical infrastructure in place? If you need to ship items in between the locations, have you looked online to compare driving loads? Have you ensured that there is a direct transport link between the two locations? These sorts of things are often overlooked in the excitement and anticipation of expanding a business. 

Being versatile and ready to adapt is the most important thing you need to do. New challenges will come with every new country you are growing into, and you need to change your business strategy to handle these.

External Factors That Impact Your Business

It’s easy to think that it’s only what we do that impacts our business, but that’s not the case. While the strength of your ideas and your execution of those ideas will, of course, be highly important, they are not the only things that can impact your company. There’s also the matter of external factors, too. These are the things that aren’t a fundamental aspect of your operations (which are internal factors) but which can play a big role in your business. Some of them you have control over, some of them you don’t! Let’s take a look at what they are. 

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Customer Needs

You might think your business exists for your benefit, but actually, it’s more about your customers. They’re an external factor in that they’re not directly linked to your business, but they do, of course, have a massive impact on your overall success or failure. To make sure that you don’t end up in a position where your customers have moved on without you, it’s important that you’re regularly engaging with them about what they like/don’t like about your business. By soliciting feedback, you’ll never be too far away from what your customers want!

Supplier Quality

It’s unlikely that you’re doing everything related to your business operations. In all likelihood, you’ll have suppliers that you need to work with in order to deliver your best. As with most things, the quality and performance of suppliers can vary significantly. You need to both ensure that they are delivering high-quality materials and that they’re reliable. If you’re not fully happy with your suppliers, then take a look at Vogueboard, a platform that can streamline the procurement process. Indeed, in virtually all senses, you’ll find that working with great suppliers allows you to keep your business running smoothly. 

Rise of Cybercrime

Crimes have always been committed against companies; that’s nothing new. In the olden days, it was reasonably easy to keep crime at bay — all you needed to do was invest in good security measures, such as a good lock and secure windows. These days, it’s a bit more complicated. Cybercrime has been growing significantly in recent years, and it’s a crime that’s only projected to grow in the future. To make sure that your business doesn’t become a victim, it’s important that you’re working with an expert IT company; they’ll be able to ensure that you have all the latest security measures in place. 

The Economy 

There are some things you just can’t influence. If the economy takes a hit, then it’s probable that your business will do too. The best you can hope for in this situation is that you have the foresight required to be adaptive to the changing conditions. Also, doing things like giving yourself a safety cushion of cash will help to take some of the pressure off. The economy usually bounces back pretty quickly, as we’ve seen with the coronavirus pandemic, so it’s just about riding out the tough months and waiting for things to recover.