Many people think that if they have a website, then this is enough for them to make their mark on the world. At the end of the day, you have to remember that a website is pretty worthless if it is not designed well enough to attract customers. We live in a very competitive world and at the end of the day, website design is now more important than ever. If you want to make sure that you stand out, then you need to avoid these top mistakes.
Statistics show that around half of the world’s traffic comes from people who are using a mobile device. If you do not take the time to optimize your site for your mobile users, then you could be missing out on a lot of visitors. Slow-loading sites when combined with poor navigation can make your business lose out on a lot of leads. There are many ways that you can improve how mobile-friendly your site is, and the most effective way would be for you to ensure that your site is responsive. If your site is responsive, then the layout can be adjusted accordingly, and this can really work in your favor. If you run a restaurant or if you work in the hospitality industry, it may be wise for your customers to order through an app. If this is the case, then investing in a restaurant food ordering system is the best thing that you can do.
You’re Ignoring Compliance
You have to make sure that your site is compliant when it comes to SEO. If you don’t then you could be missing out far more than you realize. Designing a good strategy is a complex process and you may find that it is ongoing as well. You have to make sure that you are doing your keyword research carefully and that you have a very focused campaign as well. This involves detailed linking as well as having a strategy to help you to convert. If you’re ignoring this, then you’re making a monumental mistake.
When to Hire a Certified Public Accountant for Your Business
Have you thought about hiring a certified public accountant (CPA)? If you run a small business, this is something you should definitely consider. A CPA can offer a number of benefits to your small business, whether you’re just getting off the ground or you’re looking to take your venture to the next level. And since financial issues sink so many small businesses, hiring a CPA is always a good investment. Web designer Nick Throlson outlines some great reasons to hire a CPA to boost your small business and secure your financial future!
You Want to Do Your Taxes Correctly
When you become a business owner, your taxes become a lot more complicated. Hire an accountant to ensure your taxes get done accurately.
An accountant can help you choose a business entity that saves the most money in taxes. But to create an LLC, turn to a formation service.
An accountant can help you establish a reliable and efficient payroll system, so your employees always get paid the right amount and on time.
You’re Not Sure How to Manage Your Finances
Good financial management is important for ensuring the long-term success of your business. Because you have big-picture issues to worry about, hire a CPA who can help you handle your daily financial tasks.
When you hire a CPA, they will help you determine the best accounting method for your business.
They can also help you decide on a type of business loan if you need financing to meet your goals.
If you want to make the best financial decisions for your business, hiring a CPA is a no-brainer. Beyond helping with matters like taxes, payroll, and bookkeeping, your CPA is a knowledgeable person to turn to when you’re facing a confusing financial question or a challenging decision.
Every single thing that you know about any product is because of branding. One of the biggest things that contribute to the branding of a business is a logo, and all you have to do is look at any business logo to know exactly which company it’s from. We use products based on branding: branding equals popularity, and popularity equals sales.
From cans of soda to military logo design, it’s easy to see why so many businesses rely on logos and branding to get through their sales. Branding links together with your presence, your reputation, your name, and even the products and services that you provide. It’s an asset to your business to have a recognizable brand and it can be the missing link between success and failure for your company. Speaking of sales, the right logo and effective branding will create more sales than anything else for your business. You will be able to make more money depending on how the marketing strategies work out.
The perception of your business really does matter and the way that people see you will determine whether you are doing well or not. Your branding and your logo are your chance to show off what your company represents. It’s going to help you to stand out from the pack, and if you want to learn more about how military logo design has changed, here’s a handy infographic to teach you all that you need to know. Let’s take a closer look!
Employees are the backbone of any business. They work hard to generate revenue for the company and help it grow. It is important that you take care of your employees so they can perform at their best, but what does this mean? There are many different things that an employee needs in order to be productive and happy; here are three of them!
Employees who feel like they are not being compensated fairly or that their efforts do not align with the incentives given to them will become less and less productive. The same can be said for employees who receive regular praise and recognition but see no change in compensation. Some companies try this method by using a “progressive discipline system,” where an employee has low pay at first before receiving raises if they work hard enough to prove themselves; however, it is important to make sure your company's practices aren't unfair – you don't want any false claims of discrimination!
On top of monetary rewards, many studies show that non-monetary awards such as public acknowledgment (e.g., certificates) have just as much effect on motivating employees. That said, small rewards are nice, but if you can provide a sense of ownership to your employees by letting them participate in the decision-making process (e.g., they are invited to meetings or their input is sought out), then that would be ideal! In addition, if an employee feels like they aren't being compensated fairly, it may lead them to find another job offer somewhere else where their work will pay off more.
#2 Adequate systems and software
Employees need to know what they are doing and how to do it well. If company systems (such as email, internal documents, etc.) aren't clear or easy-to-follow, employees won't perform their best! Therefore, it is important that your business has good software for things like employee management – sometimes called Human Resources Management Software (HRMS).
This will allow you to track data on everything from payroll to vacation time.
Using a system such as go high level support will make the process of hiring new employees easier because all applicants can receive an account instantly and fill out forms at their own pace rather than having several people in different departments filling out information independently through emails and spreadsheets, which could cause some issues with consistency and accuracy.
#3 Proper equipment and environment
Employees need to be able to do their jobs well, and this doesn't mean just having the right skills for a job. They also need equipment that is up-to-date and not too old or broken down. For example, old computers may become slower over time which could lead employees to take more breaks because they have nothing else to do while waiting for files or programs to load – ultimately wasting company money!
Having good office equipment will allow your workers to focus on what matters most: their work, without interruption from technology issues. Not only will it help them perform better now, but if you upgrade gradually over time, then you won't have as many costs all at once when buying new software/hardware every few instead of letting things get so bad that you need to replace everything at once.
It is important for employees to be able to work in a comfortable environment, whether they are working in an office or at home. If employees are uncomfortable, it will show in their work, and they won't be able to perform as well, which could lead to frustration and turnover.
Entrepreneurs know how hard it is to secure funding and small businesses of all kinds sometimes live and die on the whim of an investor. This is why they are often called angel investors because they might be the ones who give you all the funding you have been searching for. However, what happens when an investor is not pulling through on their end? They owe you money, the next installment of the funding has not come through and yet you have signed over a piece of the business to them. What should you do? Well you may not have to go down the legal route, they may just need reminding. Or they have to be made to turn out their pockets kicking and screaming, either way you will get your funding.
Catch up coffee
The old trick about catching up over coffee might do the trick. You can ask them to meet you in a local coffee shop. You may be in the same city or region, at a particular time, ask them then. If they are in another country, you can still ask to talk over a cup of coffee using a conference call software. Make sure that it is on a pleasant day, maybe the weekend where they can’t make an excuse to get up and leave to head back to the office. Then spring it up on them, about the late payment. Ask them when it will come through, tell them what kind of projects the funding will be used for, etc. this may have just reminded them or they may have been convinced that they should stay with you for the long haul and not drag their feet on their way to the exit door.
Get someone on it
Do not forget, this is a two-way street. If you have signed a contract with them, that doesn’t mean it is their contract per se. They are also beholden to the obligation they signed up to. So you have every right to use collection agency software to find out where they are, what business name they use, use databases to find their home address to issue a letter warning or find their professional office to do the same. They need to know, you need the funding and they owe it to you for the piece of the pie that you signed over to them at the beginning.
Don’t panic, it might be a simple mistake. They may be an older investor who forgets what kinds of dealings they have going on, or they may be very busy. Just give them a simple reminder through email and follow up with a phone call. Ask to speak with them directly if you get their secretary on the phone. It can be better to break the ice by thanking them once again for their financial support and belief in your business before you ask about the late payment.
Investors can save a business and for that, you should be grateful. But it doesn’t mean you become a servant to them who just take the scraps and be happy about it. Chase your funding up and get what you deserve.
If you have a business idea, but you know that you aren’t aiming to sell to the every-person market, you’re looking to hit the luxury market – this is for you.
One of the most exciting things about the most luxurious brands is that they have a range of cheaper products. These more affordable products are more accessible to a broader market but don’t hold the same weight as the high-ticket items.
Some luxury brands have long-standing names, and it is history that sets them apart – but modern luxury brands don’t need history on their side.
Start-ups that are aiming to crack the luxury market have a wide range of tools at their disposal to make sure that they are the only brand you want.
So how do you do it? How do you take any product or service and turn it into a luxury item?
If you are selling to everyone, then you are effectively the opposite of luxury. While there can be luxury brands for the masses, true luxury feels inaccessible to many.
Luxury brands do so well to target a specific niche that they know can afford their products. It’s not always about the product either. It is the ability to say you have the item.
From bags to cars, it is about symbolic value. Of course, the product needs to perform, or the value will significantly decline over time, and it will no longer be covered.
To dig deep into your niche, you need to highlight products that affluent individuals value.
The quickest way to make something exclusive to a single market is to ensure that the price point is high.
Not a single stitch, clasp, or service packages should be anything less than exceptional. When you sell to a luxury affording audience, they expect quality for their money.
Mass production does often lead to flaws in the product, and therefore a reduction in the quality. It is your job to make sure that your manufacturing methods are incredible.
Quality control will be at the heart of the operation.
When we buy something in a regular price bracket, we aren’t so surprised when it’s not a luxurious experience from start to finish.
However, when you are dealing in luxury niche items, the moment someone becomes aware of your brand, through to delivery and unboxing, it should feel incredible.
You will also need to make some firm decisions when it comes to unsold – out of season merchandise. There are high-end luxury brands that destroy all of their goods that are surplus or out of season.
Louis Vuitton is an example of this. Rather than dilute the brand, they never go on sale, and they never have surplus stock that filters down to outlets.
While there are some lower-priced LV items, they still hold a symbolic value.
Your brand experience needs to start with your website and marketing. Flawless marketing videos using sleek innovative methods from an animation studio can put your brand on the map as modern and fun but still targeting the affluent market.
Not like the others
Your brand is like everyone else; it isn’t exclusive or deserving of that nightly coveted niche market.
Luxury brands stand apart from other offerings on the market, and that is in any industry. You no longer compete with them when you don’t put your products and services in the same category as the more readily available and lower-priced markets.
One of the significant differentiators between brands is their features and the power associated with owning the item.
Quiet luxury has always been in fashion. Quiet luxury is the expensive type of luxury but rarely has the symbol of their brand on them. Only other owners know how costly or limited the items are, and it becomes almost like a secret club. Typically the styles are classic, the prices are high (for most people), but the quality is incredible.
The materials used for high-end brands are of incredible quality. The design is typically sleeker, and more people have focused on creating a final product, unlike millions of other brands on the market.
Rare – but there
Touching on quiet luxury above is something that is within the realms of the rare but there exclusivity.
One of the fastest ways to create exclusivity is that the product has a limited run, unattainable price (or no pricing on the website), country exclusive, and any other barriers to obtaining the item.
A great example of bags that are constantly sold out is the black-owned brand Telfar. Telfar is in the middle price bracket, and yet every drop they have – sells out. Their tagline is Not for you – For Everyone, and yet they are challenging to get.
A prime example of using exclusivity to increase sales, and the item is there challenging and within reach for many at a reasonable price point – but never available.
When it comes to catering for affluent clients with a big budget and a specific taste, then from the moment you conceive the product. You are looking to present a service or product that isn’t set out to compete in the market – instead has its market and is not concerned with competition.
Unlike many markets, the luxury market doesn't always place its purchase decision at the price point. While it comes into play – it isn’t the deciding factor. Financial extravagance offers something much more interesting: exclusive items, access to designers to commission work from, and investments.
Luxury items in fashion and jewelry often hold their value, and unlike technology and some cars, they increase in value when kept in good condition. Luxury items aren’t just coveted for their initial use; many bags sold by Chanel soon after sold out resurfaced many years later with a higher price tag.
And, one of the most important things is, as you launch your luxury brand, always keep in mind that digital art (NFTs) and digital fashion are making a big splash – and those two are aimed at a luxury market, with clients looking to make investments.
We have talked about the barriers that can be placed to almost prevent people from buying the product. But barriers somehow make the product more enticing – of course, because FOMO is a serious thing.
But when you have plenty of cash and a location isn’t difficult to get to – then you can bring your audience to you instead.
We know that everything is online, and you can order anything you want at any time. But what if you follow in the footsteps of some high-end brands and just made an online purchase, something that isn’t possible?
Online purchase for expensive items isn’t something that has always been possible. But now, you can purchase a car and have it delivered without ever sitting in it.
High-end brands like Chanel believe that their clients deserve a complete shopping experience, which can only happen when people enter their stores. Although their perfume, skincare, and smaller items are available online via multiple retailers.
Celine offers a limited selection online; for anything more than perfume, you have to go in-store too.
The limited off from Celine is their broader consumer product being widely available online, and their higher-end, more premium items have a location barrier.
The final offering should be the most unique of all – a service that is only accessible without a price tag and undoubtedly hands-on. Producing whatever it is you do, completely bespoke.
Facilitating the most personalized requests worked into the product of service and creating something that will only work for the buyer is a skill.
Perhaps, say you make handbags, you have a rare cut of leather available – this can be kept in the private collection, only available to a bespoke design.
Tailoring your services makes them even more interesting because once one person has something unique, the demand for the dame product arises. Of course, you can’t replicate that – but you can offer them the same services to create something unique.
If your website is anything less than sleek and perfect, then it isn’t worth having. The customer experience needs to begin from the moment that your name appears in the search engine results.
Everything about your website should be functioning, sleek, easy to navigate, and straightforward, Making use of white space, choosing the right font, and carefully selecting which images make the grade and which don’t.
Every tiny detail will be magnified and scrutinized when it comes to people who have a lot of cash to spend and what the best that money can afford.
Of course, to be exclusive, perhaps your focus is on being so exclusive that even money can’t buy your products.
Consider the legacy that the Hermes Birkin bag has – no one knows how long the waiting list was to buy directly – you are free to arrange an appointment with your nearest store, but there is a strict list about who can and who cannot buy a Birkin bag. You’ll also be on the waiting list for it to be made.
So when it comes to selling your products to a luxury market, the efforts are worth it in the end – but how you build your business from the ground up is vital.