Understanding Taxes as a Small, New Business

Understanding Taxes as a Small, New Business

Taxes can feel really daunting, as we’re all aware of just how much trouble they can land us in if we get them wrong. And as a freelancer or small business owner, chances are that you started your business out of a passion for something you enjoy, not because you’re a mastermind with taxes. But don’t let this put you off going for your dream, while there are some things to understand, there is plenty of help out there too. Here are some of the basics that you need to know.  

Registering Your Side Hustle and Getting The Right Paperwork

Depending on the nature and scale of your side hustle, you might need to register your venture with the appropriate authorities. This could involve obtaining a business license or registering as a sole trader. Meeting specific industry standards or certifications (such as hygiene certificates for food related businesses) makes sure you stay within the law. Most likely, your business will need liability insurance in case anything goes wrong or anyone puts in a legal claim against you in any way relating to your business. Research the requirements in your area and to do with your specific venture to make sure that you're compliant from the start. The world of tax identification numbers can be tricky for new businesses to understand too. A common question is ‘what is the difference between an EIN and a TIN?’ Basically, an EIN, or Employer Identification Number, is for businesses, while a TIN, or Taxpayer Identification Number, is a more general term covering various identifiers. Knowing these differences means you choose the right one for your business, setting you up for smooth tax compliance

Separating Personal and Business Finances

Always open a separate bank account for your side hustle to track income and expenses accurately. Ideally, open a business bank account which can make things easier and more efficient to keep track of. Detailed and accurate record keeping is so important when it comes to managing the financial side of your side hustle, so be sure to keep note of expenses, receipts and invoices too. You can make use of accounting software or apps to simplify this, which gives you a full financial trail come tax season and make your tax return easier to complete.

Getting Started

Getting started as a self employed individual here in the US is pretty simple, and you can do it even if you have a full time job too with an employer handling your taxes. If you're making money through a hobby or a side hustle, you need to report it through self-assessment, even if the earnings don't reach a taxable threshold. Visit the IRS website, and the process involves filling out the necessary forms for your individual income tax return. The specific forms you need to complete depend on your financial situation, such as whether you have income from employment, self employment, investments etc. This can include costs associated with running your side hustle (like office supplies, equipment, or travel expenses) which can all bring down what you pay. Always keep the receipts and documentation to support these deductions when filing your tax return. If you're unsure then hiring an accountant can be worthwhile as they have plenty of experience in dealing with this. 

Design Techniques for Frustration-Free Endpoints

To all the Digital Dynamos,

Think of your website as your online handshake – it should be firm, friendly, and not too long. Picture a visitor, let’s call her Sally. She’s breezing through your site, nodding in approval. But as she gets ready to commit – bam! She’s lost in a maze of buttons and forms. Sally’s smile fades, and off she goes. It’s a digital ‘goodbye’ you didn’t see coming.

Your mission, should you choose to accept it, is to make every online interaction as smooth as butter on a hot pancake.

Via Pexels

Know Thy Visitor

Step one: Get in your visitor’s shoes, and no, not literally. Whether they’re tech wizards or internet newbies, your site should speak their language. Think of your website as a friendly guide, not a scavenger hunt.

Embrace Minimalism

Treat your website like a minimalist’s haven – think Marie Kondo meets digital design. If a feature or element doesn’t bring joy (or clicks), especially that crucial payment link for your clients, it’s time for it to go. Aim for crisp, clutter-free pages where each component, particularly your payment link, stands out, not hidden in a maze of distractions. This approach not only highlights the essentials but also creates a more enjoyable experience for your clients. Remember, in the world of web design, embracing minimalism can often mean a more direct and satisfying journey for your clients right up to that final, all-important click.

A Splash of Color

Color is like the spice in your design curry – too much, and you’ll overwhelm the palate; too little, and it’s a bland city. Choose hues that reflect the mood and personality of your site. A little bit of color psychology can go a long way in making the right impression.

The Right Font Speaks Volumes

Fonts are the unsung heroes of web design. Pick a font that’s like the voice you’d want answering your customer service call – clear, friendly, and easy on the ears (or eyes, in this case). And let’s not squeeze them together like sardines; give your letters some breathing room.

Keep Forms Friendly

Forms are like that last step of a marathon – they need to be inviting enough to cross the finish line. Keep them simple, ask for just what you need, and maybe add a dash of humor. A little “Thank you” message can be the virtual pat on the back your visitors need.

Mobile-Friendly or Bust

In today’s world, if your site isn’t mobile-friendly, it’s like showing up to a smartphone party with a rotary phone. Make sure your site looks good and works well on any device. After all, nobody likes playing ‘hunt the button’ on a tiny screen.

Speed is Key

If your website loads as fast as a sloth on a leisurely stroll, you’ve got a problem. Optimize everything so it loads faster than a kid on Christmas morning. A speedy site is like a breath of fresh air in the online world.

Test, Tweak, Triumph

Put on your lab coat and test your site. Watch real people navigate it. Do they smile or scratch their heads in confusion? Use this feedback to make your site better, stronger, and more user-friendly.

Remember, your website is more than just a digital space. It’s an extension of your brand, a story you’re telling. Every click, every scroll is part of the narrative. Make it a story worth sticking around for, with a plot that’s easy to follow. Keep it simple, keep it engaging, and most importantly, keep it human.

Data Diggers and Fact Fetchers: The Tools That Keep Our Business Humming

Welcome to the wonderful world of data! Numbers hold secrets while graphs and charts dance to our business pulse. In today's blog post, we're exploring our operations' core components as we highlight tools used for digging for nuggets of insight.

Photo by Alexander Sinn on Unsplash

Synthetic Data Generators: Creating a Data Wonderland

Have you ever imagined crafting an entire universe from scratch? Well, that is precisely what we do each and every day with Synthetic Data Generators: our first team of superheroes. These amazing tools allow us to simulate a data-driven world, producing random numbers like rabbits from hats. However, these are no ordinary random numbers; rather they replicate real world scenarios to provide us with safe testing grounds for algorithms, making sure they won't break when testing takes place live.

Real-Time Data Generators: Our Fact Factories

Next on our magical mystery tour lies Real-Time Data Generators – real life wizards of data capture who not only conjure up information from thin air but capture it live as it happens, transforming raw chaos of real world into manageable packets of knowledge. From customer behavior on our website to market trends and market predictions – these tireless fact factories operate round-the-clock providing insights that keep our business ticking over! It's like having a team of stenographers recording every major event as it occurs!

Surveys: Our Ears on the Ground

From data generation comes surveying; here's our chance to delve deep into its vibrant world. If Synthetic and Real-Time Data Generators serve as our eyes, then surveys act as our ears on the ground. Customers' feedback surveys provide us with invaluable insight into their thoughts, emotions and opinions of our loyal customer base. They provide us with direct access to what's hot or not in terms of trends, hotness or notness and potential big things – in other words: straight from their mouth. These powerful tools offer us unique and valuable information directly from those most affected – our customers. As fortune tellers, these experts interpret trends of today to predict business landscapes of tomorrow. Qualtrics alternatives provide invaluable support as we make decisions for our businesses.

Data Management Software: Unsung Heroes

Meet our silent but crucial defenders of data: Data Management Software. Real-Time Data Generators and surveys serve as our eyes and ears on the ground; software systems act as faithful scribes who organize all the scrolls of information for our grand library. Digital librarians serve as our stewards, overseeing, securing, and providing smooth retrieval of data when requested. Their humble yet important task entails creating policies, procedures, and architectures to protect and secure our treasured data assets. SQL Server, Oracle Database and IBM Db2 stand out in this arena as stand-out leaders in data management solutions, each offering their own distinct blend. Like diligent stagehands in grand performances, these platforms often go unnoticed but their roles are essential to running our businesses smoothly.

Business Intelligence Tools: Our Data Orchestra

These Business Intelligence Tools serve as conductors in our data orchestra, conducting the transformation from raw to meaningful insights. Business Intelligence Tools serve as our expert soothsayers, drawing from vast amounts of data sources in order to generate useful and actionable intelligence. They take disparate bits of data, put them into context, and stitch them into an understanding that guides our business decisions. Tools like Tableau, Looker and Power BI serve as Beethovens of data analysis by producing beautiful insights that allow us to dance the rhythm of success. Like a maestro ensuring every instrument plays its part for an enchanting composition, these tools make sure all data can make its voice heard within our businesses.

Conclusion: Data, Our North Star

Within the vast universe of business, data acts as our North Star. And our tools? They serve as telescopes, data generators, and gatherers, guiding us along our journey across space. Finding our rhythm in business requires skill; with these tools in hand we are doing just that – not simply dancing along but setting the tempo!

Amplifying Your Website’s User Experience with Custom WordPress Menus

Amplifying Your Website’s User Experience with Custom WordPress Menus

Your website's navigation system plays a significant role in determining its usability, user engagement, and overall success. Without an intuitive and easy-to-use navigational structure, visitors may find it difficult to locate the content or information they're seeking, leading to a sub-optimal user experience and potentially impacting your site's conversion rates. Custom WordPress menus empower you to create a seamless, well-organized, and user-friendly navigation system that not only supports your website's goals and objectives but also amplifies your brand's web presence.

In this comprehensive guide, we will explore the importance of custom WordPress menus, outlining their primary components, benefits, and best practices for effective implementation. We will delve into how custom menus can improve your website's navigation and user experience and offer insights into creating, managing, and optimizing these menus for maximum impact. Whether you're a seasoned web designer or a WordPress beginner, this guide will serve as a valuable resource for understanding the principles, techniques, and strategies for creating custom WordPress menus that are tailored to your site's unique needs and objectives.

Let's examine each of these components in detail, enabling you to improve your website's user experience and enhance its web presence.

1. Creating Custom WordPress Menus for Intuitive Navigation

To create a custom menu for your WordPress website, follow these essential steps that accommodate a streamlined navigation system.

Step 1: Access the Menus Dashboard: In your WordPress admin panel, go to Appearance > Menus.

Step 2: Create a New Menu: Click the “create a new menu” link, and then provide a name for your custom menu. After naming, click the “Create Menu” button to initiate building your menu.

Step 3: Adding Items to the Menu: On the left side of the Menus Dashboard, you'll find various items that can be added to your custom menu, including pages, posts, custom links, and categories. To add an item, click the checkbox next to it and click “Add to Menu.”

Step 4: Organizing Menu Items: Drag-and-drop menu items within the structure to order or nest them, creating sub-menu items as needed.

Step 5: Assigning the Menu to a Location: Assign your custom menu to a predefined theme location by scrolling down to the “Menu Settings” section, selecting a location, and clicking “Save Menu.”

2. Editing and Managing Your Custom WordPress Menus with Ease

Once you've created custom menus, you need to understand how to edit and manage them to ensure your website's navigation remains organized and user-friendly.

Step 1: Access the Menus Dashboard: In your WordPress admin panel, go to Appearance > Menus.

Step 2: Select the Menu for Editing: Choose the custom menu you'd like to edit from the drop-down list at the top of the page, and click “Select.”

Step 3: Editing Menu Items: Expand menu items by clicking the drop-down arrow, allowing access to an item's settings. Edit labels, set custom CSS classes, or adjust other options as needed.

Step 4: Deleting Menu Items: To remove an item from the menu, click on the drop-down arrow to expand the menu item's settings, and click “Remove.”

Step 5: Saving Menu Changes: After making your changes, click “Save Menu” to ensure your edits are applied.

3. Best Practices for Crafting Exceptional Custom WordPress Menus

To maximize your website's user experience and boost functionality, employ the following best practices when designing and implementing custom WordPress menus:

  • Prioritize Intuitive Navigation: Arrange your menus in a way that's logical and easy for your users to follow. Consider categorized drop-down menus to ensure a streamlined and efficient navigation experience.
  • Eliminate Clutter: A cluttered menu can overwhelm users, so it's crucial to focus on including only the most relevant items. Assess your website's content and determine which pages, categories, or sections are essential to the user experience.
  • Responsive Design: Make sure your custom menus remain functional across various devices and screen sizes. Themes that are responsive by design ensure your menus are mobile-friendly and easily accessible for all users.
  • Maintain Consistency: A consistent menu structure reassures users that they can easily find their way around your website. Consistent styles and formats help establish a cohesive visual language and contribute to a professional appearance.

4. Enhancing Your Custom WordPress Menus with Plugins

Plugins can offer additional functionality and customization options when it comes to your custom WordPress menus. Here are a few popular plugins that can elevate your menu creation capabilities:

  • Max Mega Menu: This plugin enables you to create visually-appealing and responsive mega menus using a built-in visual editor and various customization options.
  • Conditional Menus: With this plugin, you can create custom menus tailored to different users, locations, or pages, enhancing user experience and delivering relevant content.
  • WP Mobile Menu: If your theme doesn't have a built-in mobile navigation solution, this plugin will help you create a user-friendly mobile menu for seamless navigation on smaller screens.


Custom WordPress menus play a pivotal role in providing an intuitive and enjoyable user experience for your website visitors. By understanding how to create, manage, and optimize these menus, you can design a navigational system that caters to your audience's needs and reflects your brand's unique identity.

Ultimately, the key to perfecting custom WordPress menus lies in constant evaluation, adaptation, and improvement. By diligently assessing your website's content, target audience, and changing user patterns, you can ensure that your custom menus remain efficient, user-friendly, and impactful, propelling your website's success and amplifying your brand's web presence.

At Nick Throlson, we specialize in devising and implementing responsive WordPress websites with modern style, functionality, and mobile-friendliness that are designed to convert your target audience into clients.  Our team of experts in web design ensures that your WordPress website is optimized for success and delivers a stellar user experience. Ready to take your online presence to the next level? Contact us today to schedule a free consultation and learn how we can help you create a high-performing WordPress website that drives real results for your business!

The Power of WordPress Widgets: A Comprehensive Guide for Streamlined Web Design

The Power of WordPress Widgets: A Comprehensive Guide for Streamlined Web Design

WordPress widgets are versatile, customizable, and user-friendly tools that allow you to add various functionality and features to your website without the need for extensive coding expertise. Be it a simple search bar, a contact form, or intricate social media sharing buttons, widgets offer a multitude of options to make your website more engaging, functional, and effective in achieving your objectives.

In this comprehensive guide, we will delve into the world of WordPress widgets, covering their origin, purpose, and benefits, as well as offering practical recommendations and resources for using them effectively on your website. We will explore the wide array of widget options available, both built-in and third-party, along with tips for choosing the right ones for your specific needs and objectives. Whether you're a seasoned web designer or a WordPress beginner, this guide aims to empower you with valuable insights, tips, and best practices to harness the power of WordPress widgets and take your web design to new heights.

Let's explore them in detail, starting with the diverse widget options, followed by how to add, customize, and manage them effectively.

1. Understanding the Wide Array of WordPress Widget Options

With numerous built-in and third-party widgets available, it's crucial to familiarize yourself with the most popular and useful ones that enhance your website's functionality while achieving your objectives.

Built-in Widgets:

  • Search: Adds a search bar for users to easily locate content within your website.
  • Navigation Menu: Enables you to display a customized menu for seamless site navigation.
  • Categories: Showcases your blog post categories, allowing users to browse content based on their interests.
  • Tag Cloud: Displays a cloud of your most frequently used tags, highlighting popular topics and enhancing content discoverability.

Third-party Widgets:

  • Social Media Feeds: Integrate content from your Facebook, Instagram, or Twitter profiles, showcasing your online presence and driving social media engagement.
  • Contact Form: Embed a user-friendly contact form, making it easier for visitors to get in touch with you.
  • Google Maps: Insert an interactive map to display your business location, enhancing credibility and user convenience.

2. Adding and Customizing WordPress Widgets to Your Website

Once familiar with various widget options, it's essential to learn the process of adding and customizing widgets to suit your website's specific needs and design preferences.

Step 1: Accessing the Widgets Dashboard: Navigate to your WordPress dashboard, then head to Appearance > Widgets.

Step 2: Adding Widgets: From the available widget options, choose the desired widget, and drag-and-drop it into a widget area like your sidebar, footer, or header.

Step 3: Customizing Widgets: Click on the added widget within the widget area to reveal customization options. Make necessary adjustments to titles, content, or design elements, and save your changes.

3. Managing and Organizing Your WordPress Widgets with Ease

Efficiently managing and organizing your widgets helps maintain a clutter-free and engaging user experience and keeps your website’s content fresh and relevant.

  • Reordering Widgets: Change the widget's position within a widget area by simply dragging-and-dropping it to your preferred location.
  • Deactivate Widgets without Losing Settings: In case you wish to remove a widget temporarily, drag it from the widget area to the “Inactive Widgets” section on the Widgets Dashboard. This retains its settings for easy reactivation later.
  • Utilizing Widget Visibility Plugins: Use plugins like Widget Options or Jetpack to control widget visibility on specific pages, post types, or user roles.

4. Tips for Mastering WordPress Widget Design and Functionality

Applying best practices when designing and utilizing widgets ensures that your website remains functional, user-friendly, and visually appealing.

  • Prioritize User Experience: Implement only those widgets that supplement and support your site's content, design, and user experience, keeping the interface clean and clutter-free.
  • Responsiveness: Choose mobile-friendly and responsive widgets to maintain an optimized browsing experience across devices and screen sizes.
  • Consistency: Pay attention to the design consistency of widgets with your website's overall aesthetic, ensuring harmonious integration and a professional appearance.
  • Performance: Keep in mind that adding numerous widgets may impact your site's load time. Use performance monitoring tools like GTmetrix or Pingdom to ensure that your website's speed remains manageable.


WordPress widgets offer an incredible opportunity to enrich your website with added functionality, interactivity, and user engagement, ultimately helping you achieve your desired goals. By understanding various widget options, learning to add, customize, and manage them effectively, and implementing best practices for widget design and functionality, you can harness the power of widgets to create exceptional online experiences for your visitors.

Remember to adapt your widget strategy as your website and audience evolve, keeping your content, appearance, and functionality relevant, engaging, and useful. As you master the art and science of WordPress widgets, your website will undoubtedly become more refined, captivating, and successful in converting your target audience into clients.

Are you ready to explore the potential of WordPress widgets and learn how they can revolutionize your web design process and enhance your website's user experience and functionality? At Nick Throlson Web Design, we specialize in creating beautiful, engaging, responsive WordPress websites that not only amplify your brand's web presence but also convert your target audience into clients. Let us help you create websites with modern style, functionality, and mobile-friendliness. Contact us today to schedule an appointment!

Crafting Impactful Calls-to-Action for Your WordPress Website: Tips and Best Practices

Crafting Impactful Calls-to-Action for Your WordPress Website: Tips and Best Practices

In the competitive world of online marketing, having a powerful call-to-action (CTA) on your WordPress website is crucial for driving conversions and achieving your desired results. Crafting impactful CTAs that effectively entice your visitors and guide them towards a specific goal can make all the difference in turning prospects into clients, subscribers, or loyal customers.

In this comprehensive guide, we will focus on crafting powerful calls-to-action for your WordPress website, exploring the vital elements, principles, and strategies involved in creating CTAs that inspire engagement and maximize conversions. From understanding the foundations of effective CTAs to implementing the latest design trends and optimization techniques, this guide will equip you with the knowledge you need to devise compelling calls-to-action for your website.

Are you ready to master the art and science of crafting irresistible calls-to-action for your WordPress website? Join us as we delve into the world of CTA creation, unveiling essential insights, techniques, and resources that will help you harness the true power of your website and achieve the results you've always envisioned. Let's get started!

1. Mastering the Fundamentals of Effective Calls-to-Action

Before diving into the design and optimization of your CTAs, it's crucial to understand the key elements and characteristics that make a call-to-action truly effective and captivating.

  • Clarity: Ensure your CTA is clear and concise, communicating the specific action you want your visitors to take without any ambiguity.
  • Relevance: Tailor your CTA to match the content, context, and goals of the specific page or section where it's placed, ensuring that it resonates with your target audience.
  • Urgency: Encourage immediate action by incorporating time-sensitive language and phrases like “limited time offer,” “act now,” or “don't miss out” to invoke a sense of urgency.
  • Value Proposition: Clearly communicate the benefits and value your visitors will receive when engaging with the CTA, making it more compelling and persuasive.

2. Designing Visually Engaging Calls-to-Action

The design of your CTA plays a significant role in its effectiveness, as visually appealing elements are more likely to capture your visitors' attention and encourage action.

  • Color and Contrast: Choose bold, eye-catching colors that contrast with the background and surrounding elements, making your CTA stand out and grab attention.
  • Typography: Opt for legible, easy-to-read fonts and font sizes that ensure your CTA message is clear and easily digestible for your visitors.
  • Whitespace: Utilize whitespace strategically around your CTA to reduce clutter and distractions, drawing focus to the call-to-action.
  • Visual Cues: Incorporate visual aids like arrows or images that guide your visitors' eyes towards the CTA, enhancing its prominence and visibility.

3. Enhancing CTA Performance with Personalization and Optimization

Personalization and optimization are crucial in refining your CTAs and maximizing their potential to drive conversions.

  • Personalization: Customize your CTAs based on user behavior, preferences, or demographics to make them more relevant and appealing to individual users. Consider using personalization plugins or tools like OptinMonster to achieve this.
  • A/B Testing: Conduct regular A/B tests to compare different CTA variations, such as color, copy, or placement, and identify the most impactful version for your target audience. Plugins like Nelio A/B Testing or Google Optimize can help streamline this process.
  • Responsiveness: Ensure your CTAs are responsive and adaptive to different devices and screen sizes, maintaining an optimal viewing experience across desktop, tablet, and mobile devices.

4. Implementing Calls-to-Action Across Your WordPress Website

Strategically incorporate CTAs throughout your WordPress site to engage with your audience, capitalize on key conversion points, and maximize your website's potential.

  • Homepage: Position a prominent CTA above the fold on your homepage, highlighting your unique value proposition and encouraging users to explore further or take a specific action.
  • Blog Posts: Include CTAs within or at the end of blog posts, encouraging readers to subscribe, share, or engage with related content.
  • Landing Pages: Develop dedicated landing pages with a single, focused CTA designed to drive conversions for specific marketing campaigns, product launches, or promotions.
  • Pop-ups, Slide-ins, and Banners: Utilize dynamic elements like pop-ups, slide-ins, or banners to display targeted CTAs to users based on their behavior or browsing history. Plugins like Popup Maker or Sumo can help you manage and display these elements.


Crafting powerful calls-to-action for your WordPress website is a crucial component of driving engagement, boosting conversions, and achieving your desired results. By mastering the fundamentals of effective CTAs, designing visually engaging elements, employing personalization and optimization techniques, and strategically integrating CTAs throughout your site, you can transform your website's user experience and unlock its true potential.

Remember to continuously evaluate and refine your CTAs, leveraging data-driven insights and best practices to ensure maximum impact and relevancy for your audience. Embarking on the journey of CTA mastery not only elevates your web design skills but also empowers you to create captivating, results-driven websites that truly resonate with your target audience. Make every click count!

At Nick Throlson, we excel at creating stunning responsive WordPress websites that not only feature modern style, functionality, and mobile-friendliness but also are built to convert your target audience into clients. Our expert team of designers and developers work closely with our clients to understand their unique needs and goals, and then craft a custom website solution that is tailored to their specific requirements. Don't miss out on the opportunity to take your online presence to the next level! Contact us today to schedule a free consultation and learn how we can help you create a stunning, high-performing website that drives real results for your business!