How will DCB revolutionize e-commerce?

How will DCB revolutionize e-commerce?

The rise and development of information technology and the Internet have created a great environment for online businesses to thrive. The Internet has a great influence on our lives, it has developed so much, it has become one of the main mediums where we do our purchases, communicate with others. It's a virtual meeting place for the majority of our daily operations.

Along with its development, a change in the business environment happened. Businesses are now racing to offer a seamless service as possible and as convenient as it can be for the customers. One of the methods that allow brands to be more approachable to customers in the ways of how we deal with money transactions. Direct Carrier Billing, as a payment method, has a great potential to speed up the purchasing process and improve customer experience. And it's threatening to revolutionize e-commerce. Let's see how.

What is DCB?

But, before we dive in and explain how Direct Carrier Billing revolutionizes e-commerce, let’s see what DCB is.

Direct Carrier Billing or, shortly, DCB is an online purchasing method that allows customers to pay for the services by charging them on their mobile phone bills. Besides mobile phones, DCB works on almost any tech device, ranging from tablets to smart TVs. 

Why will DCB revolutionize e-commerce?

Now when we’ve explained what DCB is, let’s see how it can revolutionize e-commerce.

  • It’s easy to use.

One of the main reasons why we think Direct Carrier Billing is going to revolutionize e-commerce is the fact it simplifies the payment process. Since DCB isn’t dependent on any banking infrastructure, customers don’t have to disclose all the details and leighty information they’re putting in when they use other payment options. This makes DCB an easy and convenient payment option, and it’s seen as a great tool that can help in customer acquisition.

  • It’s accessible.

Using DCB in online purchases means that customers just have to have their smart devices at hand to make a payment. They don’t need to sign up each time, fill in leighty and sensitive information. They don’t even have to have a credit card!

Since there are more people in the world owning a smartphone than credit cards, integrating DCB as a payment option for your business will allow those people to seamlessly make their purchase, but open up space for a greater customer pool.

  • It increases customers’ trust.

As we said before, DCB doesn’t require customers to put in their sensitive information to make a purchase, making it one of the safest payment methods. Besides that, given that DCB payments are secured with multiple levels of security and don’t pose a risk to the customer, users feel safe and comfortable while purchasing products. Because of all this, consumers have more trust in this type of payment, making it one of the most desirable forms of payment.

  • It’s able to increase conversions.

Since it’s generally easy to use, using DCB for your business has a great potential to decrease cart abandonment rates. Due to its simplicity, DCB works the best with businesses where customers are more likely to impulse buy products, such as the gaming and gambling industry, for instance.

  • It offers a possibility of tapping into undeveloped markets.

Surprisingly, there are more smartphone users than credit card owners in the world. And while this might pose a problem for other payment options, DCB allows brands to tap into undeveloped markets with poorly developed banking infrastructure, broadening their customer pool.

Wrapping it up.

With a fast change of technology comes the fast change in how we conduct our purchases. E-commerce businesses need to adapt to these changes fastly and be agile if they want to stay competitive. DCB is one of the trends that it's not new, but its potential is yet to be seen. And we cannot wait for it to happen!

10 Things To Consider When Building An App

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Developing an app is now easier than ever before. However, there are still many careful considerations that need to be made if you want your app to be a success. Below are 10 important things to consider when building an app. 

What is the purpose of your app?

You shouldn’t build an app just because it’s the hip and trendy thing to do. There needs to be a clear purpose to building an app – and there should be clear benefits for its users. 

For instance, if you own a gym, creating an app could be useful for allowing members to easily scan themselves in, as well as potentially allowing them to track their workout (the app could be linked up to machines in the gym to digitally track performance). You could even offer vouchers to loyal members that can be used in local restaurants or shops, which could serve as an added incentive to download the app, as well as helping to retain members at your gym.

The app may even be your product. Perhaps you have a creative idea for a mobile game or personal finance app. In this case, there is a clear purpose to the app.

Make sure that your app isn’t just a copy of your website or a copy of your company software. You should also make sure that there isn’t an existing app out there that already serves your purpose. 

Will you build it yourself or hire developers?

You have two choices when developing an app: build it yourself or hire developers.

If you’re a skilled programmer, you may feel up for the challenge of coding your own app from scratch. There are also free and cheap drag-and-drop app builders out there that require no programming know-how – these are useful for creating simple apps.

Hiring developers may be better suited if you want to create a unique or complex app. Most companies choose to hire developers. There are various different types of developer to choose from including small companies and large companies, depending on the complexity of the app you’re designing, which leads onto the next important consideration…

How complex will your app be?

Will your app have a basic purpose (such as serving as a digital loyalty card)? Or will it be very complex (for instance, an AR app)? 

The complexity of your app is important to consider as it will affect the type of developer that you should hire and the amount of maintenance that is likely to be required to keep it running. A complex app is also likely to cost more, which leads onto the next point…

How much will your app cost?

The cost of developing an app can vary. You can code an app from scratch yourself for $100 – or you can pay developers $1,000,000 to create the next Uber or Tinder. 

The majority of good quality company apps cost between $10,000 and $100,000. When creating a basic small company app, you should expect the price to be towards the lower end of this range. When creating a complex enterprise app, you should expect the price to be towards the higher end of this range. 

Game apps can meanwhile cost between $5,000 and $250,000 to build depending on the complexity. 

How will you fund your app?

Most people don’t have $10,000 lying around to spend on an app – let alone $100,000. You should consider how you will fund your app. This could be via a business loan or it could be via the help of investors. 

When choosing a business loan, shop around for rates. It’s worth exploring a range of bank loans and private loans. Some app development companies may even offer finance.

When choosing to use investors, consider whether to crowdfund or to pitch to angel investors. Crowdfunding can be more straightforward but slower.

How fast do you want the app to be developed?

You can spend years developing an app or you can develop an app in a series of weeks. 

In order to develop an app quickly, you’ll need a team of developers and you’ll need to be willing to pay more. There are some developers that specialise in rapid application development. This is much faster than the traditional ‘waterfall’ development method. 

Slower development may be better suited if you are on a budget and feel that there is no rush to get it built.

How much communication is necessary with developers?

Do you want to pitch your idea and leave the rest up to your developers? Or do you want to be involved every step of the way?

Some developers may prefer one method over the other. This is worth enquiring into when hiring a developer so that you can keep the right level of communication. A more hands-off approach may be better when designing a basic app, while a more complex app may require a lot more communication between developer and client. 

Which devices will your app be available on?

Separate apps will need to be coded for iOS and Android devices. iOS apps tend to be faster, easier and cheaper to build. That said, there are more Android users than iOS users. In most cases, it’s worth focusing on one first and then building an app for the other platform if this is successful. 

How will you test your app?

Testing your app before you launch it will help you to iron out any bugs. Developers will usually be able to do some of this testing. You may also be able to hire third-party testers to look for bugs. 

It could also be worth testing your app on consumers. This can help you to make sure that your app is user friendly. Continuous testing could be worthwhile for constantly improving your app and giving customers the best experience. 

How will you promote your app?

If you don’t promote your app, no-one will know it exists. The best way to market an app depends very much on the type of app. If you’re designing a company app, you may be able to promote it on your website, via company emails and in your store. Promoting a mobile game app meanwhile may require looking into in-app advertising, getting reviews from mobile game publications and promoting your app on social media. Make sure that you’ve developed a marketing strategy before your app is ready to be made public. 

Home Office Essentials To Make Your Life Easier

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Working at home is something that many of us have had to get used to in recent months; and in fact, a lot of companies have decided to make the move to remote working official and permanent to cut down costs. 

If you are currently working at home or you will be doing soon in the future the most important asset you can have is a home office. Having somewhere specific to your work is important not only for your own convenience and comfort but also to ensure that when you switch off for the night you can really leave work behind. 

A home office might be a separate room in your house, or a small corner you have created for yourself to work from, and to make it the best it can be there are some things you need to do. From looking at your screens to ensuring plenty of natural light; we want to note a few items that will make your home office working experience so much better this year. 

Multiple screens

One of the first items that will make your life easier when working at home is having more than one screen to look at. It can be both annoying and time waiting throughout your day to have to constantly flick from window to window when doing your work. Whether you are using something as a reference or you need access to multiple documents at once; we know how hard it can be to manage with only one screen. Computer monitors can be bought for a very reasonable price and by having these in your possession you will likely be able to work more efficiently and more productively. 

A comfortable chair 

It is crucial to ensure your own comfort when it comes to working at home. You need to make sure that you are able to work for long hours every day without damaging your back, and a comfortable chair will not only help you work more productively but it will improve your overall posture. Make sure to invest in a good chair because this is where you will be spending a huge chunk of your time throughout the week. 

A cable organizer 

One thing you may not have considered about working from home is how many cables you will end up with under your desk. Devices need power, and power means cables and sockets. First of all, ensure you have enough sockets in your chosen location to withstand the devices you need for work and ensure that you organize them in a way that they won’t get in your way. It might also be a good idea to know a good personal injury law firm if you have a whole lot of cables to use for your role. 

A whiteboard

To help you stay focused when working at home one thing you can consider doing is hanging a whiteboard somewhere above your desk where you can see it every day. A whiteboard will allow you to write down important tasks and notes and this will ultimately help you stay on track. 

Your Business Needs To Be Seen: How Can You Achieve This?

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If you want your business to be successful, then you need to be seen. If people have no idea about who you are or what you do, how are they going to know that you are the solution they need? The short answer is that they won’t, and you are losing customers every second that your business is invisible. In this article, we’re going to be taking a look at some of the things that you can do in order to get your business seen, so keep reading if you would like to find out more.

SEO

The first thing that you are going to need to think about is SEO. Search engine optimization is the thing that will determine where your page is ranked in search engines such as Google. Typically, people aren’t going to look past page 1, maybe 2 if you are lucky, to find what they are looking for. It’s for this reason that you need to rank as high as possible, as it gives you a better chance of being seen by users. If you hire a professional SEO company, they will be able to provide all the services you need, helping you to rank higher. This will include ranking for certain keywords, phrases, and even locations.

Social Media

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Another thing that you are going to need to do is use social media. Do you have any idea how much of an opportunity you are wasting if you aren’t using social media for your business? Most of your clients are already on there, we guarantee you, so if you’re not, why not? Social media is not something new that you need to get your head around as you probably have a page on all the main platforms. Your business needs one too, and if you want to hire someone to manage this for you, post content regularly etc, then this might be a good idea.

You want to engage with your customers using social media. Once they have found you on here, they might want to talk, comment on posts and such, which you need to reply to as often as possible.

Traditional Advertising

Finally, there is always traditional advertising if you want to focus on this. Getting your name out there on the TV, billboards, radio, leaflets and so on might seem old fashioned, but it still works. People still go outside, they still see signs, they still read posters at bus stops when they have nothing else to do, and you need to take advantage of this.

We hope that you have found this article helpful, and now see some of the things that you can do to achieve getting your business seen. There are, of course, many ways that you could go about this, but these are just a few of the ideas that we came up with off the top of our heads. We wish you the very best of luck, and hope that you see the results that you are looking for. 

Brand Visibility Drives Sales: Help Your Business With These Tips!

If potential clients and customers don’t know about who you are, and whether you exist or not, then they aren’t going to purchase your products or services. It just won’t happen. So, how can you really get your business brand under the eyes of the people who are most likely to part with their cash? It depends on your industry for a start. People expect to see branding in certain places, but that doesn’t mean they will always look for it. These tips can give you something to think about and help aim your efforts in terms of brand driving sale.

Print Your Logo On Everything

The more people see it, the better chance there is that it’ll get ingrained in their head. Next time they think about needing something that you offer, you’ll come to mind. You might think this is obvious, but have you really found every option available? If you visit lanyardsfactory.com.au you can ensure that your staff cards and passes have your logo on them. Then they’re walking advertisements. Think about business cards, letter heading, stationary, websites. Every marketing tool you send and use…make sure your logo is leading the way. Of course, the logo needs to be unique and recognisable in its design, and you can’t sprey it absolutely everywhere, but be consistent in your approach for the best chances of brand recognition.

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Rank Matters Most

If people tap a relevant search term into Google, or AliBaba, Amazon, etc., you’re going to want your product to pop up in the top list. This doesn’t just happen. Ranking can be pretty tough a lot of the time. Take Amazon for example. You need good sales, brilliant keyword research and product design to start to rank. You can either use various amazon marketing services or do this yourself, it depends on time. You need to put time to it. It’s the same if you just want your website to rank on Google. You need to ensure that you start to work on ranking your site, because if you don’t, no matter how good your product or services are, no one will see them to buy them. Ranking is a difficult area to navigate due to the constant updates from Google and other search engines, but 

Don’t Blanket Advertise

Blanket advertising is a thing of the past. It doesn’t work too well, it can be pretty expensive, and you won’t convert too much. Target your advertising. That way, you’ll gain brand visibility with the correct demographic. If you offer services to college students, but older people know about you, you aren’t going to get that many conversions. Narrow down your brand strategy as much as you can. Think about your niche. If what you offer applies to a lot of people then you don’t need to worry about this so much, however, it’s a double-edged sword, because if your product or service is super niche, you can spend less on advertising because you’ll know where to go to get those key conversions. 

How To Empower Your Phone To Do More

For most of us, our cell phones are one of the most important items in our life. We all have one in our pocket, and we use them for an increasing number of everyday activities. But is your phone doing all it could be doing for you? As it happens, there are a lot of ways in which you can make more of your phone, and in this article we are going to take a look at some of the best of those methods. The following ways will empower your phone to do more for you, and become even more of a useful tool in your daily life.

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Monetize It

Believe it or not, there are numerous ways to set your phone up to make money for you, and this is something that a lot of people are looking into right now as a way to make their phone more appealing and exciting. You can use it to download a robo-trading app, for instance, which will trade in stocks and shares on your behalf and – hopefully – earn you some money. However, that is not risk free, so bear that in mind. Alternatively, you can sign up to a service where your phone is used to partially mine bitcoin, thereby earning you cryptocurrency in the process.

Find Out Who’s Calling You

Nobody enjoys that feeling of receiving a phone call from a strange number. If you have often found yourself wondering whether there is anything to do about that, the answer is yes. The general idea here is to use a reverse phone lookup service, which can find out the name of the person calling just from the number. It doesn't work every single time, but more often than not you will be able to discern just who is calling you.

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Make It Last Longer

Many people complain about their phone’s battery length, especially Apple users. If you are keen to try and get your phone to last a little longer, there are many ways to do that. First of all, be careful about your brightness settings, as this is the single biggest drain on your battery. Secondly, you should aim to keep the background processes to a minimum – and you can get an app to do that for you, if you like. Then it’s just a case of making sure you don’t overcharge your phone, which is easy these days as phones generally stop charging after they reach the limit.

Update It

Finally, if your phone is not at the latest update, you should make sure that you change this as soon as you can. Keeping the phone updated is likely to make a huge difference to how it functions, as well as how secure it is, so it is doubly important to look into this. If you can’t find an update at present, just set it to update automatically for the next one that comes out. That way, you don’t even need to do anything to keep it updated in the future.