The formula for online business success relies on many different elements. Nonetheless, the value of a great first impression cannot be emphasized enough. It might not guarantee a conversion or the start of a long-term affiliation with the brand. However, a negative impact during the initial interaction could end your chances before they’ve even started.
It may sound like an impossible task. However, you can make significant progress by focusing on just three easy steps. Just remember your ABCs.
Before worrying too much about what your own marketing campaigns achieve, think about what others are saying. Consumers are smarter than ever and will look to read reviews about the company. They do this before making an online purchase or even visiting the branch. In short, they want to verify that you provide the best solution.
If they can see that other customers have been impressed by your services, it bodes well. An online reputation agency can help build and maintain a strong presence across all platforms. In addition to establishing an increased sense of trust, it’ll have a hugely positive influence on brand visibility.
Ensuring that people who actively search for your band see positive things is key. However, you must not forget to reach out to audiences via third-party affiliates. Setting up a referral scheme is the perfect way to make this happen.
Branding is a massive part of any marketing strategy. It covers the personality and image that you create. Many people think that this is about web design, logos, and color schemes. In reality, it is more about what you stand for and the ability to connect with prospective leads. If they like the people behind the company, they’ll be more likely to buy.
Both B2B and B2C clients are increasingly interested in using brands that share common values. With this in mind, you will want to think about corporate social responsibility. From supporting worthy causes to adopting green processes and packaging, the benefits are huge. And the results are instant.
You can promote this as a reason for clients to choose your company. As well as showing responsibility, it is worth showing the fun side of your brand. When combined with good customer care and inclusion, success will follow.
Liking the brand is one thing, but clients also need to interact with it regularly. In fact, it is suggested that at least seven touch points are needed to convert a new sale. Therefore, you must find ways to keep them participating with the brand. High-quality content is the most significant feature by far. When working in the digital arena, this can include video, infographics, and podcasts, as well as text.
You can also celebrate offline activities like promo days through content or press releases. Crucially, when building content, you need to show consistency with the brand image. You should also ensure that you are using the right social media platforms for your audience. Otherwise, you may end up wasting valuable time and money.
When you create engaging content and promote it in the right places, you will gain awareness and interest from your audience. Frankly, if that means ignoring outside demographics, let it be. They wouldn’t convert anyway.
No brand can escape marketing, every business needs a marketing campaign that delivers results. To support you with your campaign development, here are sixteen tips to achieve success.
1 . User-generated content
User-generated content refers to content that’s made by people as opposed to brands, and then posted on a social platform. The content could be a video, image, or a review. UGC is useful because consumers often will create content that features a brand, or is relevant to a particular industry.
According to Everyone Social, ‘79% of people say UGC highly impacts their purchasing decisions.’ ES research also demonstrated that ‘Millennials find UGC to be 35% more memorable than content that came from mainstream sources.’
Stackla CEO Damien Mahoney explains that,’ Billions of images are shared on social media every day. Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.’
2. Shoppable posts
Shoppable posts allow people to make purchases by clicking on a social media post. There are several different types of shoppable posts, some posts feature images and others use interactive videos.
To fuel the success of your shoppable posts it’s a great idea to run special promotions or contests. Brands might also like to collaborate with influencers, to boost the visibility of these posts. There are several advantages to running shoppable posts such as increased sales, data collection, and brand storytelling opportunities.
3. Several types of video
Brands know that video content delivers, but are you using enough video content? There are plenty of different types of video content that you can focus on:
Customers enjoy learning new things and researching topics online. When brands create educational videos they can boost their credibility, engage consumers, and support SEO strategies.
Want to show your consumers what your product can really do? What better way to do so than a product demonstration video? Using this type of content you can get your customers excited about the benefits of your product.
Brands can use live streaming videos in various ways. You might like to offer Q&A sessions with your customers, or host live events?
These are just a few of the video content types which can help you to improve your marketing campaigns. Other options include brand films, animation videos, or personalized marketing videos.
4. Interactive content
Interactive content is a fantastic way to engage your audience, access data, and widen your reach on social media. Brands have many options for interactive content, including polls and quizzes, contests, infographics, or posts with multiple-choice questions.
You might also like to create interactive videos, this type of content tends to have a high engagement rate. Branching is one of the most popular interactive video techniques right now. According to Breadnbeyond, ‘With branching, you let your audience choose and create their adventure by providing them with interactive storytelling.’ The process works by providing your audience with narrative-based questions and prompting them to click on different links.
5. Call in the professionals
You’ve probably got the idea that marketing covers so many different tactics and tasks. Unless you have a certain level of expertise it can be difficult to market your brand alone. Hiring a digital marketing agency is a solid investment to help you build a high-performing campaign.
There are so many different agencies out there, so how do you know which one is right for you? The best tip is to choose an agency that specializes in your industry. That way you work with experts who can create a tailor-made solution. There are plenty of niche marketing agencies whether you need a healthcare digital marketing agency or a marketing company for law firms.
6. Contextual marketing
Contextual marketing refers to a strategy to ensure that the content is relevant to the consumer. The idea is to serve ads to people based on their preferences and interests. Using social media ads brands can target the appropriate demographics, and show ads to the right people. Social platforms such as Facebook allow brands to select various demographics to improve their user targeting.
Brands can also practice contextual marketing with the help of retargeting. With the help of retargeting brands can show ads to those people who have already visited their site, yet did not make a purchase.
7. Focus on sustainability
People are actively looking to buy from brands that care about the planet. If your brand doesn’t take responsibility, you risk being boycotted. There are so many ways that businesses can focus on sustainability. You might focus on using sustainable materials and practices, or support sustainable charities within your local community.
When you deliver your marketing campaigns you’ll want to ensure that your audience understands your sustainability efforts. Educate them about what your brand is doing to make a difference.
8. Influencer campaigns
Working closely with content creators is a fantastic way to level up your marketing strategy. Content creators like influencers know how to produce killer campaigns that get results. Contrary to popular belief you don’t need a big budget to collaborate with some great influencers. Working with nano influencers is not expensive, these creators have small audiences, but high engagement levels. Influencer marketing campaigns are a great way to build an online presence.
9. Use testimonials
Research from Business2Community demonstrates that ‘customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.’ Before customers commit to buying a new product they want to see positive reviews and glowing testimonials. Unless your consumers find these things it can be difficult to get them to trust your brand.
10. Improve your brand story
Great marketing relies on a unique brand story and engagingly delivering that brand story. Your brand story should focus on the tale of how and why your business exists. What challenges does your business respond to, how can your product be used to solve these problems? What is your vision, and above all what makes you different? To craft a winning brand story you’ll need to focus on questions like these.
To communicate your brand story to your audience you’ve got plenty of options. Your business might use videos, live events, or blog posts. Most businesses use a range of different methods to get their brand story out there.
11. Focus on analytics
Developing an effective marketing campaign isn’t just about the tactics, it’s about reviewing your performance, and identifying areas for improvement. Brands need to analyze and track all their marketing efforts and focus on this data. There are several marketing analytics tools that brands can use to improve their tactics. You might try heat mapping tools to assess user behavior, or software to assess the performance of your content.
12. Improved CRM
Third-party cookies are being phased out, and brands need to prepare for this. According to data from Hubspot, ‘41% of marketers believe their biggest challenge will be their inability to track the right data.’
If you’ve relied on third-party data for your audience targeting now could be a good time to improve your Customer Relationship Management. It’s important to note that it’s just third-party cookies that are getting the boot. Google is still going to permit first-party cookies, these will permit you to gather basic web user data.
13. Run events online
Looking for a great way to improve your marketing campaigns? Running online events is an awesome tactic. Online events are a great way to entertain your users, establish thought leadership, interact with your audience, and drive engagement. Whether you’re looking to increase brand awareness or reach out to new audiences online events can empower you in plenty of different ways.
As you can imagine it can be slightly more difficult to engage users compared to an in-person event. The key is to put plenty of effort into the planning stages, focus on unique touches that will give your event the wow factor.
14. Quality content
Consumers grow weary of seeing the same type of content everywhere, low-quality content quickly becomes frustrating, and it will do nothing for your credibility. Brands need to focus on producing well-thought-out content that’s high quality and offering something special.
It’s more important to produce less high-value content than lots of low-value content. Unless you put effort into your content creation, your consumers are going to get bored pretty fast.
15. Marketing automation
With the help of marketing automation brands can save time and improve their ROI. There are several different types of marketing automation including email automation, automation of web forms, analytics, and social media automation. Automating processes help brands to streamline their marketing efforts.
16. Create a podcast
Podcasts are a great way to provide your audience with unique content and offer extra value. Succeeding as a brand isn’t just about the products and services that you offer. It’s about becoming an authority in your industry, going the extra mile, and building a community.
Podcasts are one of the best ways that you can build a community. You’ll grow your following and have the opportunity to educate your listeners. Podcasts also provide the chance to interact with your audience, for example, you might host regular Q&A sessions.
Developing an effective marketing campaign takes a great deal of research and planning. Making progress relies on an ongoing effort and a willingness to revise tactics regularly.
The world of blogging is one that can appear to be surrounded by mystery as a group of people tackle the internet and make loads of money from it. But things are rarely what they seem. Here are some secrets from the world of blogging.
It doesn’t take much to start a blog, just a desire to learn and a can-do attitude. There are a lot of things that you need to learn but there are people out there who can help you. Getting a PPC Company involved can help streamline the process and remove a lot of the starter bumps that you might face to get a profitable blog in place a lot quicker. Of course, it is possible to do it by yourself but it can be useful to get some help. What is important to remember is that anyone can blog
Don’t rely on social media
In the last few days, there was a social media blackout that lasted 6 hours and probably cost millions of dollars to a lot of different businesses. Bloggers were one of the groups that were hit as some blogs rely heavily on social media to provide traffic. Don’t do this because as we have seen, social media can easily disappear off the face of the planet. Work on getting traffic from multiple sources so that you are never caught out.
Blogging is kinda dead
Having a blog is not what it once was so if you want to make some money by blogging, it is not going to happen. Content creation is often confused with blogging, and it is far from dead. People are over the oversharing and rants that were once all the rage in the early days. Now people are craving information. Sure, you can still mix up your life with the content but it needs to be factual and accurate.
Feast or a famine
When it comes to making money from your blog, it can be a tough one to work out. You have to learn a lot of new things to make your blog profitable. Most of the bloggers who do make money have been doing this for a long time and know exactly what to do to make the money appear. Sometimes, the work and the money flows in at a rate that you wonder if you can keep up. Then there are times that you wonder if people have forgotten about you. You may have to balance the books and your expectations when your first paychecks come in.
There is work
Blogging and influencing have this aura about them that suggests that there is no work involved in it. This is so very wrong. Blogging is about more than throwing some words at a screen and hoping someone reads it, although that is part of it. There is a lot of learning, planning, and technical mumbo-jumbo that needs to be mastered and tamed on a daily basis. The internet is a wild animal that you need to work with or you will be eaten alive.
Social media is a powerful tool to reach out and connect with your customers. The more people you follow and engage with, the better chance you have of generating interest in your business or product. Once you've created an online presence on social media sites, you must design a user-friendly website where people can find all of your latest updates. Finally, commentaries from industry leaders/influencers will help generate interest in what you're doing by tapping into their followers or readership base.
This refers to the act of creating content for your website or blog. This can take the form of written articles, videos, podcasts, and any other media that is relevant to your industry.
Content will only be helpful if it provides value to your customers; don't create something just because you think people want to read about it – think like a reader, not like an author.
Your content should answer questions that your customers or prospects may ask. As Jerome Clavel puts it, you should understand your most important customers to provide real value to them. Your content should be something they'll find helpful enough to share with others, thus promoting you and your business for free.
Use Social Media
Despite the digital marketing myths, you need to use as many techniques as possible. For example, social media is an excellent way to increase your visibility. Try creating accounts for each platform with an image that represents who you are and what you do.
Take the time to put together a well-written, informative, and easy-to-read bio. Describe why people should choose your services over others. Don't forget about hashtags. Be sure to tag any posts related to your field so it's easier for potential customers to find them online.
Don't just post once every few months either – be active daily while also taking advantage of immediate opportunities when they arise. For example, participate in trending topics by replying several times to ensure people see your responses.
Have a User-Friendly Website
Having a user-friendly website is key to good digital marketing. If your website is challenging to navigate or outdated, visitors will leave before they take action.
Another thing to consider with industry leaders/influencers is that they are often happy to contribute content for free. So if you have the budget, it might be worth offering an influencer a fee or some other kind of compensation. However, this isn't always possible, so don't feel disheartened if your favorite blogger doesn't want to work together just yet.
The key here is being creative with new ideas on partnering up with these people to market your business.
In conclusion, building an online presence with digital marketing takes a lot of effort. But, it can also be very beneficial for your business if you get it right. There are many different strategies to consider when building an online presence, so try some of these ideas.
If you are passionate about something, then you are more likely to contribute more effort to it. If you often find yourself losing interest or motivation at work, then you might want to consider utilizing your passion for your career.
If your current career doesn’t spark motivation or efficiency, then here are some careers where your passions can translate.
If you are great with social media and know-how to take advantage of the trends to boost a following, then you might want to consider a digital marketing career. If you are passionate about social media platforms and want to use your passion to strengthen your career success, then marketing will be a great career for you.
The more passion you can bring to a role, the more efficient you will be. If you lack interest in your everyday tasks, then you will likely lose interest and fall off the bandwagon with your productivity.
Alone time for managerial roles
If you are someone who enjoys alone time and likes to work as a one-man band, then you might want to consider fulfilling a managerial role. A manager often works alone and hands down responsibilities to their employees.
You can use your passion for spending time alone to think of great ideas at work and be more efficient. Instead of working in a team, you can work alone and be more successful and efficient in your day-to-day tasks.
Sports for team-projects
Opposingly, if you are someone who enjoys sports, then you most likely enjoy working as a team. You could use this passion for team projects at work.
If a team-project opportunity arises, then you should put yourself forward as you will have the motivation and willingness to ensure that the project is a success.
Caring for being a great helper
If you enjoy caring for others and helping others with tasks, then you might be better off fulfilling a helper role at your job. Instead of being helped, you could turn your everyday task list into one that involves helping other people.
You can spend your time caring for others and helping them achieve their goals. Thus, you will enjoy your time and be more efficient at work.
Public speaking for presentations
Not many enjoy public speaking but if you do, then you will be ideal for the presentations at work. You could spend your time creating presentations to present to your business, other clients, and customers.
You can use your skills wisely and help your company look better in their presentations. A great presentation will go a long way and might even win over new clients, which will be great for the success of your company.
The more time you spend at work utilizing your skills and passions, the more efficient you will be. If you are passionate about a certain area of your company, then let your boss know so that you fulfill the role and help you and them achieve more efficiency and greater success.
When creating an online presence for your new business you may be first thinking about how to create the perfect website. A website provides a window to your business in the same way as a shop window would. It allows people to browse and see what you offer as well as what you stand for, and they can make a decision here whether or not to give you their business.
Creating a good website for your brand is so important and it can have a huge impact on the success of your company. This is why creating the best website you possibly can to showcase your company is crucial and today we want to discuss how you can do this for your audience.
A web developer is someone who will take a brief from you and create a website that meets your needs as a company. A web development professional will be able to use their tools and know how to make a stunning landing page to showcase your brand the best way, and ensure that customers will choose you over other brands. Today we want to talk about some of the reasons why you should take advantage of using a web development company for your website design this year.
If you have never made a website before, the prospect of doing this can be daunting, and it can soon become difficult for you to do it on your own. There are a lot of moving parts involved in creating a great website, and although you can use pre-existing templates to get you started it can be difficult to get everything moving the way you want it to. By using a web developer to do the job for you, it takes the stress away from you and it will make your life much easier.
They are experts
It is so important that you create the best possible website for your users, and that it runs smoothly and loads quickly when people visit. By using a professional WordPress web developer, you will have an expert in the field on hand to take on the task for you and they will be able to easily deal with any obstacles that might come their way. It will be much better than you struggling to make a website yourself and making mistakes along the way that cause issues on your website.
You’ll save time
One of the biggest plus points to using a web developer to create your website for you is that you will save a lot of time. For those who are inexperienced in creating a website, this process can take a long time and it will eat time out of your day where you could be working on other things. By trusting a web development professional to take on this task you will instead be able to benefit from free time to spend on other parts of your business that need your attention.
Use these great reasons to hire a web developer for your website this year.