How & Why Use Visuals To Promote Your Business

Everybody knows the phrase, “a picture is worth a thousand words”. Essentially, great written content can boost your SEO presence and promote your expertise. Yet, if you seek brand recognition and rapid conversions, visual cues can be significantly more effective, thanks to the Picture Superiority Effect. Psychologists describe the Picture Superiority Effect by the fact that images are processed more quickly by the brain:

  • They are immediately recognized
  • They are quickly recalled

According to research, you are likely to recall only 10% of written or heard information within 3 days. However, if you consume the same information through images — whether pictures or videos —, you can remember up to 65% of it after 3 days. In other words, it makes sense to promote your company using images because it's what people are going to remember. As the brain processes images 60,000 times faster than texts, it's obvious that pictures and videos have a huge marketing power. So how can brands best capitalize on the Picture Superiority Effect? 

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They can start vlogging

A video (b)log, or vlog for short, is essentially an informative video sharing valuable content about the company. Therefore, a vlog will combine different elements of marketing:

  • Creation of a content strategy plan
  • Video filming and editing tools and skills
  • Optimization of the content for digital promotion

Many marketers approach vlogging with the same technique as writing new blog articles. They focus on Google trends, keywords, competition's content, and customers' frequent questions and comments. However, it's essential to also work closely with professional vlog video makers who can help design enjoyable, digestible, and fun content for this media. Vlogs can also be repurposed for advertising through YouTube promotional network and Google Display Network. 

They can use images as eye-catching tools

Google offers the largest display advertising network online. Marketers can utilize the full potential of the Google Display Network with their AdWord platform, where they can upload banners of different sizes and even assign videos for their campaigns. Marketing expert Single Origin Media advises that display advertising is very effective to re-engage lost leads by showing them a product they are looked at on the site but not bought. However, it is essential to trust an expert to build a stylish and impact banner visual that can contain all the essential Google display tricks:

  • Quality imagery that is responsive or specifically sized for the different targeted placements

Smart and effective taglines that are easy to read and memorable

  • A visible Call-to-action that drives clicks

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They can grow their social media presence

Images and short films are the most popular content form on social media. There's a reason why platforms such as TikTok, Instagram, and Facebook are effective in building brand recognition and reputation. Visual content is more noticeable and can help show the human side of your brand. Additionally, social media advertising prefers visuals. Marketers use Instagram Stories, Reels, and TikTok to reach new audiences. In fact, social media users are more likely to buy from brands that create memorable social media ads!

The priority for brand awareness is to be seen. It sounds straightforward enough, yet too many businesses still forget the importance of visuals as part of their digital presence. A quality website can retain customers and generate leads. But your videos and images are responsible for web traffic and lead generation outside the website. 

Tips for Getting Into Ecommerce and Making a Go of It

Tips for Getting Into Ecommerce and Making a Go of It

Ecommerce is a rapidly growing industry and can be a great arena in which younger entrepreneurs can try their hand at starting their own company. And given how successful so many ecommerce companies are, it might even be viewed as an industry where success and profitability are guaranteed. However, the reality is that an ecommerce entrepreneur must work hard and be smart about their choices, just as any business owner must.

Steps to starting a successful ecommerce business.

There is no one guaranteed fool-proof recipe for ecommerce success – but there are steps you can take that can give you a major advantage in the ecommerce realm.

  • Start with a product that fills a need – don’t just come up with an idea for a product; look at customer demand and problems that need to be solved, then brainstorm to figure out how to provide solutions.
  • Write up a detailed ecommerce business plan.
  • Have a great website that attracts customers and is easy to use.
  • Have a memorable and snappy DBA (doing business as) name as the basis of your marketing.

How to achieve sustainable growth in ecommerce.

A strong launch is just the first step – here’s how to keep on moving and growing.

  • Tap into different marketing techniques: email marketing, pay-per-click, social media marketing, and even classic marketing methods like buying ads.
  • Maintain an impeccable business reputation for the quality of your product as well as your excellent customer service.
  • Turn customers into repeat customers using techniques like back-end sales, loyalty rewards, and promotions.

Best business practices to bear in mind.

Put the kind of effort into building your ecommerce business that you would put into creating a brick-and-mortar store.

  • Always be prompt – don’t make customers wait for a communication or an update, and get products shipped to them as rapidly as possible.
  • Communicate with customers, suppliers, partners, and employees. Don’t leave people hanging and guessing.
  • Maintain impeccable organizational practices in every aspect of your business.
  • Stay flexible and willing to learn and to make changes.

Getting into ecommerce can be rewarding in many ways, especially if you’re looking for opportunities to advance, as a younger entrepreneur. But don’t cut corners or assume that it will be easy. Instead, go into it with energy and determination, and stick with the principles that will help you succeed.

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Sign of the Times: Tech and Business Survival During the Pandemic

Aeon is a geo-data management provider, offering integrated tech solutions for the oil and gas sectors. Advanced data navigation is at the heart of all we do and we understand, better than most, the importance of technology utilization in streamlining businesses. If you’re an entrepreneur looking to stay afloat during the pandemic, it’s crucial that you consider your relationship with the digital space – here’s how, presented by WebGuyNick.

Software

Oftentimes, your business practices can be quickly and affordably upgraded via the adoption of new software and technology. It’s therefore important to ask yourself, ‘which of my methods could be considered outdated?’ By transitioning away from cumbersome analog operations to modern, tech solutions, you can often save money, time, and stress. Many warehouse and storage providers, for example, have been slow to embrace inventory management software, resulting in more inconvenient, accident-prone operations. Conversely, startups often make the mistake of overspending on unnecessary software, wasting up to 37% of their software budget. Finding the right balance is about understanding your business and its unique software requirements.

Website

Domains, devs, and website maintenance are expensive, which is why over 30% of small businesses continue to evade hosting a site of their own. But the importance of having a central online hub for your business is difficult to overstate – this is your means to control information and branding, sell products, generate leads, and prove credibility. It’s also important for saving your business money – especially during a pandemic, consumers are increasingly drawn to the digital sphere and if you can transition accordingly, you may be able to do away with expensive office contracts or physical stocks in exchange for a cheaper, more convenient desktop set-up. If you’re in the majority and already own a site, it’s still important to adapt to growing online traffic and upgrade your site with blogs, conversion funnels, live chat functions, or contact forms. If you need help getting your website up to code, get in touch with WebGuyNick.

Social Media

Staying in contact and interacting with your clientele is a crucial aspect of managing a business and there are few better ways to do it than via social media. If you want to maximize your business opportunities during the pandemic, it’s worth pushing forward on Linkedin, Facebook, Instagram, and even TikTok, using regular updates to spread brand awareness, promote offers/new products, and generate new leads. Depending on your type of business, goals, and resources, some channels will have more appeal than others – Instagram, for example, is often a handy tool for restaurants, whereas B2B ventures may have more luck on Linkedin.

Internet

The internet can be used for more than just promoting your business and building your brand. For example, have you wanted to go back to school to finally earn the MBA you’ve always had your heart set on? If so, you can enroll in online classes to achieve this goal. What’s more, multiple start times throughout the year mean you can begin whenever your schedule allows. Not only will you feel great about your accomplishment, but you’ll also gain a wealth of knowledge that can help you successfully navigate your business toward success.

Branding

Sometimes, a few small branding tweaks can pivot a small business in a more profitable direction. This can mean changing the voice of your brand, the aesthetic or even updating the logo to make a stronger first impression. If you’re not well versed with design software, it may be worth looking for logo designers online via job platforms such as Upwork. From there, you can read through reviews, calculate delivery times and costs to ensure that whoever you hire is going to bring you value.

Physical Changes

Not all positive changes for a business take place in the digital space. Sometimes, it’s beneficial for a business to relocate, switch fulfillment providers or even reduce time remote working. There are always ways you can benefit from technological advancements but a savvy business person will recognize that you can’t lean too heavily on computers and that it’s often more logical to strike a balance. When updating your software, website, or social media channels, always try to simultaneously consider the physical changes you can make that will benefit your business.

Keeping business alive during the pandemic is no easy task, often, it’s a question of adaptability. If you want to stay afloat, you’ll need to be on your toes, willing to re-orientate your company’s direction in line with the times.

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An Ecopreneur’s Guide to Starting a Business

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Every small detail matters when running a sustainable business. In addition to your product, sustainability needs to be ingrained in all aspects of your business which includes, manufacturing, supplier relationships, marketing, and more. While running a sustainable business can incur higher start-up costs, as reported by the NACS, around 64% of Americans are open to paying more for green products, allowing you to receive higher earnings in the long run. For those planning to start their journey as an ecopreneur, this article by Web Guy Nick will explore all the important steps one needs to take to launch, market, and manage the business.

Research & Planning

A business plan is the founding block of your business which should include information related to your business idea, goals, funding requirements, product offerings, and more. If you’ve never written a business plan before, you can use these samples.

Before creating a plan, you’ll need to decide on an idea. If you’re struggling to find inspiration, you should research successful sustainable businesses and how they manage their operations. As reported by Earth.org, these are a few of the most sustainable businesses in the world:

  • Autodesk Inc.
  • Dassault Systemes SE
  • McCormick & Company Inc.
  • Alphabet Inc.

As you’ll notice, the companies included are from various industries such as finance, information technology, food, and more. This points to the fact that it is possible to create a green business in any industry as long as the practices you follow are sustainable, helping to minimize your carbon footprint and providing customers with good quality goods/services.

Applying for Grants

Launching your business will incur various costs such as applying for licenses, purchasing inventory, software subscriptions, and more. A good business plan will make it easier for you to obtain grants, which can help you cover costs without the need for repayment or selling equity.

Here are some prominent grants you can apply to:

  • Department of Energy Grants and Loans
  • EPA Grants
  • National Science Foundation Grants

Adopting Green Practices

Greenwashing is a term used to describe companies who spend time and resources marketing themselves as sustainable while engaging in practices that harm the environment. Being caught in greenwashing can prove detrimental to a small business as it will reduce customer trust and drive them towards competitors.

To stay true to your promise of being sustainable, here are a few practices to incorporate in your business:

  • Go Paperless: Refrain from printing documents or contracts. Instead, use software to sign and send documents to required stakeholders. Additionally, going digital will allow you to save money and resources otherwise spent on paper, storage, ink, and transportation.
  • Work with Local Suppliers: Partnering with local businesses will allow them to reduce their carbon footprint, as goods and inventory will be circulated locally rather than shipped long distances in planes or trucks. Additionally, it will help to create a thriving local ecosystem. 
  • Switch to Remote Working: Your business will save significant resources by not building or leasing an office. Additionally, as employees won’t need to travel for work, they’ll directly contribute towards reducing carbon emissions. 

Marketing Your Business

Even though customers want to buy sustainable products, they often find it difficult to find them. As a green business, your marketing plan should include steps to promote your products online, educate shoppers regarding your sustainable practices, and convert them into loyal customers.

  • Create a Website: A responsive website will be key to educating customers about your brand, products, sustainable initiatives, goals, and more.
  • Get Active on Social Media: Instagram, TikTok, and Snapchat are prominent platforms used by customers to find and buy products. Post content on these platforms daily regarding your products, ongoing offers, discounts, and more.
  • Promote in Your Community: Find local businesses that allow you to place promotional material in their establishment. This is a great way to create a buzz in your locality and develop a customer base. You can choose to create flyers, posters, and business cards for this activity. Here’s an amazing business card template to use.

The keys to running a successful green business will be creating a sound plan, maintaining your commitment to sustainability, and consistently engaging with your customers.

Great Ways To Increase Productivity in Your Business

If your business is struggling with productivity, then you need to discover new ways to increase it. Productivity is key to creating the most output and therefore profits you can. Unfortunately, there are many ways your productivity may be suffering, from your staff to your processes. You need to develop a holistic approach that enables you to make the right changes n the right places to enhance productivity and be able to grow your business. Without a sincere effort in this way, you may well stagnate more, fall behind your comp[etioirs and eventually go out of business. To avoid this, here are a few ideas:

Image from Pixabay

A New Business Plan 

It may be time to draw up a new business plan. You can do this at any point in your business life cycle, so never be afraid to draw things up and be prepared to make some drastic changes as a result. If you come to the plan with an open mind, avoid emotion and look at the facts and figures, you will be able to drive forwards with more success. The last thing you want is to continue with an unprofitable area just because you have some emotional tie to it. A business plan will help you see how the business is doing right now, and help you see where change is needed. As part of your plan, you will need to develop goals and objectives, with these as a focal point for your thinking, the new plan will be better developed toward your goal, which generally speaking is financial growth.  

Upgrade Your Software

Your software can make or break you. Old, outdated software is likely to be full of bugs and errors that not only slow your processes down but cause mistakes that lead to customer complaints. Moreover, buggy software can be a nightmare to work with as your staff are constantly finding patches and workaround to get the work completed. Sometimes using a system that reduces bugs may be all that you need. Take a look at Testsigma reviews for more information. However, often new software is the answer. New software will have more functions, abilities, capabilities, storage, etc., which makes it a far better first for the size and model of your business now. Over time businesses change, so ensure that your software is capable of the current business demands. 

Employee Satisfaction

If you can find ways to enhance your employee satisfaction, then you will be able to increase productivity by proxy. Satisfied, engaged, and motivated staff are far more productive than the alternative. There are many ways you can do this. Thian bout creating a great company culture first of all, which encourages and rewards things like open and honest communication and innovation and ideas. Also, consider the comfort levels of your staff. Do you have enough natural light coming into the workspace? Do you have ergonomic chairs and adjustable desks? What about providing free coffee and tea? What are the toilet facilities like? The more you focus on employee satisfaction, the more productive they will become. 

Building an International Team of Freelancers

With today's technological advancements and over 59 million people in the United States considering themselves freelancers, hiring and working remotely has become almost as easy as working in the office. And with a wider pool of potential freelance staff members, hiring internationally from countries like Mexico provides the opportunity to discover more highly qualified and talented professionals who can get the work done.

How to Find International Freelancers

Finding freelancers is simple when you use online job boards. Not only do these boards let you compare professionals by price, turnaround time, experience, and past reviews, but they also allow you to view candidates from all over the world in one place. 

Some of the most popular online job boards include:

  • Upwork
  • We Work Remotely
  • Behance
  • Toptal

In addition to the widely used global networks, you can also view country-specific platforms. That way, if you already employ a handful of freelancers in Mexico, you can continue hiring from the same area to prevent payment complications. 

Best Freelancer Payment Methods

Hiring international freelancers requires a different payment process than hiring local full-time employees. This is because freelancers tend to be paid by the project and charge accordingly. Payments usually occur as a deposit, upon reaching set milestones, and on completion of the project. 

Unfortunately, wiring money internationally can be costly. That's why many businesses choose to use services like Remitly. Remitly is a low-cost option that enables you to Mexican Pesos at very competitive exchange rates and directly to 21 banks and thousands of pickup locations.

How Becoming an LLC Could Benefit Your Team

When expanding your company and hiring international freelancers, it's advisable to set up your firm as a limited liability company rather than a corporation. There are numerous advantages of LLCs, including increased flexibility in sharing profits, management, and ownership, the ability to take advantage of pass-through taxation, and reduced personal liability for business debts. 

However, it's important to remember that every state has different rules and regulations regarding what's required from business owners when forming an LLC. For example, in Arizona, you need to appoint a statutory agent and prepare and file articles of organization, such as the LLC's name, business address, statutory agent's name and address, and whether your company will be member-managed or manager-managed.

Find Freelancers to Elevate Your Company Today

Using international freelancers to strengthen your company is a popular business tactic that can help you save money and find the most qualified professionals for the job. 

However, before onboarding new freelancers, remember to use reliable online job boards to compare potential candidates and make sure you hire the most suitable person for the job. To be successful, you also need to communicate regularly with your team, choose a low-cost money transfer service to save on payment fees, and consider forming an LLC.

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