The ABCs Of Making A Better First Impression With Online Leads

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The formula for online business success relies on many different elements. Nonetheless, the value of a great first impression cannot be emphasized enough. It might not guarantee a conversion or the start of a long-term affiliation with the brand. However, a negative impact during the initial interaction could end your chances before they’ve even started.

It may sound like an impossible task. However, you can make significant progress by focusing on just three easy steps. Just remember your ABCs.


Before worrying too much about what your own marketing campaigns achieve, think about what others are saying. Consumers are smarter than ever and will look to read reviews about the company. They do this before making an online purchase or even visiting the branch. In short, they want to verify that you provide the best solution.

If they can see that other customers have been impressed by your services, it bodes well. An online reputation agency can help build and maintain a strong presence across all platforms. In addition to establishing an increased sense of trust, it’ll have a hugely positive influence on brand visibility. 

Ensuring that people who actively search for your band see positive things is key. However, you must not forget to reach out to audiences via third-party affiliates. Setting up a referral scheme is the perfect way to make this happen.


Branding is a massive part of any marketing strategy. It covers the personality and image that you create. Many people think that this is about web design, logos, and color schemes. In reality, it is more about what you stand for and the ability to connect with prospective leads. If they like the people behind the company, they’ll be more likely to buy.

Both B2B and B2C clients are increasingly interested in using brands that share common values. With this in mind, you will want to think about corporate social responsibility. From supporting worthy causes to adopting green processes and packaging, the benefits are huge. And the results are instant.

You can promote this as a reason for clients to choose your company. As well as showing responsibility, it is worth showing the fun side of your brand. When combined with good customer care and inclusion, success will follow.


Liking the brand is one thing, but clients also need to interact with it regularly. In fact, it is suggested that at least seven touch points are needed to convert a new sale. Therefore, you must find ways to keep them participating with the brand. High-quality content is the most significant feature by far. When working in the digital arena, this can include video, infographics, and podcasts, as well as text.

You can also celebrate offline activities like promo days through content or press releases. Crucially, when building content, you need to show consistency with the brand image. You should also ensure that you are using the right social media platforms for your audience. Otherwise, you may end up wasting valuable time and money.

When you create engaging content and promote it in the right places, you will gain awareness and interest from your audience. Frankly, if that means ignoring outside demographics, let it be. They wouldn’t convert anyway.

16 Steps To Develop An Marketing Campaign That Delivers


No brand can escape marketing, every business needs a marketing campaign that delivers results. To support you with your campaign development, here are sixteen tips to achieve success.

1 . User-generated content

User-generated content refers to content that’s made by people as opposed to brands, and then posted on a social platform. The content could be a video, image, or a review. UGC is useful because consumers often will create content that features a brand, or is relevant to a particular industry. 

According to Everyone Social, ‘79% of people say UGC highly impacts their purchasing decisions.’ ES research also demonstrated that ‘Millennials find UGC to be 35% more memorable than content that came from mainstream sources.’

Stackla CEO Damien Mahoney explains that,’ Billions of images are shared on social media every day. Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.’

2. Shoppable posts

Shoppable posts allow people to make purchases by clicking on a social media post. There are several different types of shoppable posts, some posts feature images and others use interactive videos. 

To fuel the success of your shoppable posts it’s a great idea to run special promotions or contests. Brands might also like to collaborate with influencers, to boost the visibility of these posts. There are several advantages to running shoppable posts such as increased sales, data collection, and brand storytelling opportunities.

3. Several types of video

Brands know that video content delivers, but are you using enough video content? There are plenty of different types of video content that you can focus on:

Educational Videos: 

Customers enjoy learning new things and researching topics online. When brands create educational videos they can boost their credibility, engage consumers, and support SEO strategies.

Product Videos: 

Want to show your consumers what your product can really do? What better way to do so than a product demonstration video? Using this type of content you can get your customers excited about the benefits of your product.

Live streaming: 

Brands can use live streaming videos in various ways. You might like to offer Q&A sessions with your customers, or host live events?

These are just a few of the video content types which can help you to improve your marketing campaigns. Other options include brand films, animation videos, or personalized marketing videos.

4. Interactive content

Interactive content is a fantastic way to engage your audience, access data, and widen your reach on social media. Brands have many options for interactive content, including polls and quizzes, contests, infographics, or posts with multiple-choice questions. 

You might also like to create interactive videos, this type of content tends to have a high engagement rate. Branching is one of the most popular interactive video techniques right now. According to Breadnbeyond, ‘With branching, you let your audience choose and create their adventure by providing them with interactive storytelling.’ The process works by providing your audience with narrative-based questions and prompting them to click on different links.

5. Call in the professionals

You’ve probably got the idea that marketing covers so many different tactics and tasks. Unless you have a certain level of expertise it can be difficult to market your brand alone. Hiring a digital marketing agency is a solid investment to help you build a high-performing campaign.

There are so many different agencies out there, so how do you know which one is right for you? The best tip is to choose an agency that specializes in your industry. That way you work with experts who can create a tailor-made solution. There are plenty of niche marketing agencies whether you need a healthcare digital marketing agency or a marketing company for law firms.

6. Contextual marketing

Contextual marketing refers to a strategy to ensure that the content is relevant to the consumer. The idea is to serve ads to people based on their preferences and interests. Using social media ads brands can target the appropriate demographics, and show ads to the right people. Social platforms such as Facebook allow brands to select various demographics to improve their user targeting.

Brands can also practice contextual marketing with the help of retargeting. With the help of retargeting brands can show ads to those people who have already visited their site, yet did not make a purchase.

7. Focus on sustainability

People are actively looking to buy from brands that care about the planet. If your brand doesn’t take responsibility, you risk being boycotted. There are so many ways that businesses can focus on sustainability. You might focus on using sustainable materials and practices, or support sustainable charities within your local community.

When you deliver your marketing campaigns you’ll want to ensure that your audience understands your sustainability efforts. Educate them about what your brand is doing to make a difference.

8. Influencer campaigns

Working closely with content creators is a fantastic way to level up your marketing strategy. Content creators like influencers know how to produce killer campaigns that get results. Contrary to popular belief you don’t need a big budget to collaborate with some great influencers. Working with nano influencers is not expensive, these creators have small audiences, but high engagement levels. Influencer marketing campaigns are a great way to build an online presence.

9. Use testimonials

Research from Business2Community demonstrates that ‘customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.’ Before customers commit to buying a new product they want to see positive reviews and glowing testimonials. Unless your consumers find these things it can be difficult to get them to trust your brand. 

10. Improve your brand story

Great marketing relies on a unique brand story and engagingly delivering that brand story. Your brand story should focus on the tale of how and why your business exists. What challenges does your business respond to, how can your product be used to solve these problems? What is your vision, and above all what makes you different? To craft a winning brand story you’ll need to focus on questions like these.

To communicate your brand story to your audience you’ve got plenty of options. Your business might use videos, live events, or blog posts. Most businesses use a range of different methods to get their brand story out there.

11. Focus on analytics

Developing an effective marketing campaign isn’t just about the tactics, it’s about reviewing your performance, and identifying areas for improvement. Brands need to analyze and track all their marketing efforts and focus on this data. There are several marketing analytics tools that brands can use to improve their tactics. You might try heat mapping tools to assess user behavior, or software to assess the performance of your content.

12. Improved CRM

Third-party cookies are being phased out, and brands need to prepare for this. According to data from Hubspot, ‘41% of marketers believe their biggest challenge will be their inability to track the right data.’

If you’ve relied on third-party data for your audience targeting now could be a good time to improve your Customer Relationship Management. It’s important to note that it’s just third-party cookies that are getting the boot. Google is still going to permit first-party cookies, these will permit you to gather basic web user data.

13. Run events online

Looking for a great way to improve your marketing campaigns? Running online events is an awesome tactic. Online events are a great way to entertain your users, establish thought leadership, interact with your audience, and drive engagement. Whether you’re looking to increase brand awareness or reach out to new audiences online events can empower you in plenty of different ways.

As you can imagine it can be slightly more difficult to engage users compared to an in-person event. The key is to put plenty of effort into the planning stages, focus on unique touches that will give your event the wow factor.

14. Quality content

Consumers grow weary of seeing the same type of content everywhere, low-quality content quickly becomes frustrating, and it will do nothing for your credibility. Brands need to focus on producing well-thought-out content that’s high quality and offering something special.

It’s more important to produce less high-value content than lots of low-value content. Unless you put effort into your content creation, your consumers are going to get bored pretty fast.

15. Marketing automation

With the help of marketing automation brands can save time and improve their ROI. There are several different types of marketing automation including email automation, automation of web forms, analytics, and social media automation. Automating processes help brands to streamline their marketing efforts.

16. Create a podcast

Podcasts are a great way to provide your audience with unique content and offer extra value. Succeeding as a brand isn’t just about the products and services that you offer. It’s about becoming an authority in your industry, going the extra mile, and building a community.

Podcasts are one of the best ways that you can build a community. You’ll grow your following and have the opportunity to educate your listeners. Podcasts also provide the chance to interact with your audience, for example, you might host regular Q&A sessions.

Developing an effective marketing campaign takes a great deal of research and planning. Making progress relies on an ongoing effort and a willingness to revise tactics regularly.

Give An Extra-Special Thank You To Your Employees This Year

It’s important to reward your employees and show appreciation for their efforts. It’s been another tough year and giving your employees a little something extra to thank them for their hard work.

Employee rewards help boost morale and help your employees stay motivated. Ending the year on a great note can show your employees that you care, helping them stay loyal and ready to start the new year on a positive note. 

Give an extra-special thank you to your employees this year with some of the following ideas for employee rewards.

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Help them out with the holidays

The pandemic has had a significant impact on families. Some have lost their jobs, lost loved ones, and more. Being able to help make the holidays a little easier for your employees can be a gesture that they’ll really appreciate.

Gift cards are a great reward for employees that they can spend as they wish, which can help with planning Thanksgiving, Christmas, and more. Buying hams for employees around the holidays is a thoughtful gift that can make a difference. The holidays can be hard for a lot of people, but going that extra mile could make this year a little better for your employees.

Go all out with your office party

There are a lot of great reasons to go all out with your office party this year. Many teams will have become dispersed due to remote working, so getting everyone together can really help lift spirits. It’s also a great way to say thank you after another year of hard work, helping everyone let off steam and get dressed up for the night. Your employees deserve an evening of fun to thank them for their hard work. 

Give them some time off

One of the most generous rewards you can give your employees is some time off. There are a lot of companies that have been giving employees time off to help morale and mental health. Some extra time off at this time of year could be very gratefully received, helping employees spend quality time with their loved ones. After working through this challenging time, a break could be just what they need to feel refreshed and recharged. 

If providing some extra time off proves successful for giving your teams a boost, it could be something worth considering every year as a welcome benefit for your employees. 

Pay for a subscription service

Subscription services make an excellent gift, so why not treat your employees to some well-known subscriptions to end the year? They’re the type of gift that is always welcome, especially if you can roll it on for the entire year. You’ll find a lot of great ideas for cool subscriptions gifts that keep on giving. From Spotify to Netflix or even a food-based subscription, you’ll be sure to find the perfect selection for your teams.

Provide wellbeing treats

If you want to help boost employee wellbeing, then consider gifting some treats that will help them feel great. Wellbeing treats can include ideas such as spa coupons, discounted gym memberships, gift cards to do something special, or even some wellbeing events at work. Rewards that center on wellbeing can help employees feel relaxed and reduce stress – something that many will be in need of after a difficult year.

Providing a wellbeing-based reward can help your employees enjoy a bit of self-care and something that will boost their spirits. But remember that employee wellbeing should be a priority year-round, making sure that their health is always put first. From healthy eating at work initiatives to office-based fitness classes, there’s a lot you can do to help your employees stay fit and well

Create the perfect care package 

Care packages and hampers are another thoughtful treat to show employees that you care. Food-based care packages could include tasty treats from local vendors, or you could include some luxury goods too. Including a personally addressed note to thank individuals for their efforts can make another thoughtful touch that will show your appreciation and make your teams see that their contributions matter. 

By finding special ways to reward your employees, you can show them how much your business values and appreciates them. These rewards may have a monetary value, but they mean much more than that. While incentives are one way to help your employees perform their best, they can also be a sign of a respectful and caring workplace. Go the extra mile to reward your employees this year to thank them for all of their incredible work. 

Tips for Growing Your Real Estate Investing Business

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Real estate is an excellent investment option, especially for anyone who has the confidence to turn it into an investing business. Real estate investment is no easy ride but is a great long-term investment that will continue to grow in value, and offer you ongoing income as long as you continue to work hard.

Whether you have already started your real estate investing business, or only just getting started, here are some top tips for growing your business for success. 

#1 Have your own website 

Your own real estate investor website is vital for the success of any business. A website helps more leads find you online, while also building your reputation and credibility. Many people will conduct an internet search on any business before they get involved with them, and without an online presence, leads may question your legitimacy. A website is much more than that – it also offers a space where you can make a good first impression to clients, showcase your brand and values, attract new clients and build trust right from the start.  

#2 Adopt Search Engine Optimization (SEO) strategies

SEO, and in particular, local SEO, is an important strategy that any business should adopt if it wants to drive organic traffic. Optimizing your website accordingly will mean you are visible for more relevant searches in your industry. Local SEO will ensure that your business is visible in your target area, so when potential leads are searching the internet to sell their property, your business will be at the forefront of their queries. This means you are more likely to build trust, as well as generate more leads. This enables you to drive leads directly to your website, rather than trying to track them down with old school (and frustrating) cold calling tactics. 

#3 Build your social media 

In 2021, so far there have been 4.48 billion people reported to actively use social media, which only continues to increase each year. Growing your presence on social media enables you to put your business in front of these eyes, increase brand awareness and generate more leads and sales. It does this by providing you with an opportunity to engage with, and nurture your target audience, provide solutions to their problems, and establish their trust as they get to know you. 

#4 Grow an email list 

Building an email list will enable you to get in front of, and stay in front of, prospective leads. Once you have obtained their information, perhaps through a free download, you will be able to engage and nurture them on a deeper level, and take them through a journey. Many clients you will capture will be at the beginning stages of their journey, which means you can stay in constant contact with them, build your authority, and drive them straight to you. 

Growing your real estate investment company is all about utilizing the best strategies to grow your online presence, on a variety of different platforms. All channels, whether it is a website, social media, or email list, all work well together and can serve your business in invaluable ways. 

Five Inside Tricks That Only Bloggers Know

The world of blogging is one that can appear to be surrounded by mystery as a group of people tackle the internet and make loads of money from it. But things are rarely what they seem. Here are some secrets from the world of blogging.

 Free-Photos from Pixabay 

Anyone can do it

It doesn’t take much to start a blog, just a desire to learn and a can-do attitude. There are a lot of things that you need to learn but there are people out there who can help you. Getting a PPC Company involved can help streamline the process and remove a lot of the starter bumps that you might face to get a profitable blog in place a lot quicker. Of course, it is possible to do it by yourself but it can be useful to get some help. What is important to remember is that anyone can blog

Don’t rely on social media

In the last few days, there was a social media blackout that lasted 6 hours and probably cost millions of dollars to a lot of different businesses. Bloggers were one of the groups that were hit as some blogs rely heavily on social media to provide traffic. Don’t do this because as we have seen, social media can easily disappear off the face of the planet. Work on getting traffic from multiple sources so that you are never caught out. 

Blogging is kinda dead

Having a blog is not what it once was so if you want to make some money by blogging, it is not going to happen. Content creation is often confused with blogging, and it is far from dead. People are over the oversharing and rants that were once all the rage in the early days. Now people are craving information. Sure, you can still mix up your life with the content but it needs to be factual and accurate. 

Feast or a famine

When it comes to making money from your blog, it can be a tough one to work out. You have to learn a lot of new things to make your blog profitable. Most of the bloggers who do make money have been doing this for a long time and know exactly what to do to make the money appear. Sometimes, the work and the money flows in at a rate that you wonder if you can keep up. Then there are times that you wonder if people have forgotten about you. You may have to balance the books and your expectations when your first paychecks come in.

There is work

Blogging and influencing have this aura about them that suggests that there is no work involved in it. This is so very wrong. Blogging is about more than throwing some words at a screen and hoping someone reads it, although that is part of it. There is a lot of learning, planning, and technical mumbo-jumbo that needs to be mastered and tamed on a daily basis. The internet is a wild animal that you need to work with or you will be eaten alive.

How to Fix Your Small Law Firm

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You've been at this for a while, and it's time you change your strategy. You're not making as much money as you were before, and it may seem like the only thing that is going well in your life right now is your family.

However, it's important to remember that you can turn things around with hard work and dedication. If you are running a law firm, it can be pretty challenging to get it on track. Many things may not go according to plans and you may feel like everything's falling apart in front of you. 

Luckily, there are ways to fix your small law firm. The tips below are inexpensive and practical. Dive in.

Assess Your Current Situation and Determine what You Need

Assessing your current situation is an essential step in figuring out what you need to do. How is your business doing? Are there any areas where it's falling behind the competition? Think about this carefully and make sure that you are honest with yourself. 

The worst thing that could happen is if you don't face reality, get frustrated when things don't work out as planned because of a little bit of wishful thinking, and then give up entirely on your dreams of being a successful lawyer.

After assessing the situation, you can determine what you need to do. For example, do you need a new marketing technique, or are there any changes that should be made to your business model? Make sure that whatever it is, it's authentic and unique to you, not something anyone else has done.

If things aren't going well in some areas of your law firm or practice area, focus on those before moving on to other things like brand development. If the only thing standing between your current results and where you want them to be is more effective branding techniques, then go for it.

But if there are other problems making waves in the waters of success, then work on fixing those issues first, so they don't become even bigger later down the line when trying to fix everything at once.

Improve Your Firm's Marketing Techniques 

Marketing is an essential part of growing your firm. Make sure you are using all available tools to get new clients in the door. This includes case studies, testimonials, and social media campaigns like Facebook ads or Twitter promotions.

When a potential client is looking for an attorney, they want someone who can provide a high level of service at a reasonable price. Many people turn to search engine results when finding legal representation because it gives them peace of mind that their lawyer has what it takes to help with their situation. 

The first step towards improving marketing techniques is knowing where your business stands currently and determining which strategies make sense for your law firm based on current goals and budget constraints. 

The second step is finding a marketing company that will suit your needs. For instance, if you are looking to get more personal injury clients, work with a personal injury lawyer marketing company. This can help ensure you get the results you want. 

Change Your Growth Strategy 

Changing your growth strategy is one of the most critical steps in fixing your small law firm. First, it would help to start thinking about growing and what methods will be best for you. Then, look at other successful businesses, whether they're within your industry or not, and see if anything can help your legal practice thrive.

This is a crucial step to take when your small law firm feels like it's falling apart. When you change your growth strategy, there are a few things that you need to do: 

  • Hire more lawyers and staff members
  • Increase your marketing efforts
  • Improve the way that you serve clients and interact with them on an ongoing basis

These steps will help ensure that business continues flowing through the door of your small law firm so that it can get back on track again. After all, this is what matters most for any type of enterprise – whether big or small. The last thing anyone wants is for their business not to function correctly because they don't have enough employees available to handle the workload promptly.

Ensure Your Law Firm is Financially Stable 

This is an essential step in fixing your small law firm. Once you've identified the root of the problem, it's time to take action by making sure that your financial status is stable and moving forward. 

If necessary, hire a CPA or tax attorney to help with all of this so you can ensure your finances are under control and will stay that way for years to come. Your clients will know if there is something wrong financially, so keep them happy knowing everything has been taken care of.

Attract Clients by Offering Free Consultation

Many law firms offer free consultation as a way to attract clients. This is a great way to help people who need legal assistance without taking on an expensive case that may not pay off down the road.

This is a great way to attract new clients and get your name out there. In addition, free consultations are a great way to show potential customers that you genuinely care about them, as well as allowing people who may not be able to afford legal services right now to still have access. You can also include testimonials from satisfied past clients during this process.

Use the Internet to Grow 

The internet is a great way to grow your law firm. You can use it to promote yourself on popular sites like Facebook, Twitter, and Google+. Social media is also an excellent place to meet new clients and network with potential referral sources.

You can use the internet to grow by hiring a marketing agency to manage your online presence

creating an SEO strategy for yourself and your firm, utilizing social media sites like Facebook, Twitter, or Google+ to promote yourself or your law firm. 

Consider working with freelance writers who can create unique content that will help attract more clients and grow search engine rankings of both the company website and individual attorney websites. This is essential because most people look up attorneys on Google and use different phrases than they would when looking up companies. 

Work on Your Reputation 

Your reputation is everything when it comes to law firms. If people don't think highly of you, they won't work with you or recommend your services. You might have a great website and fabulous marketing materials, but none of that matters if no one trusts you enough to do business with your firm. 

Traditionally, building up goodwill meant taking out ads in local newspapers or magazines for years before finally gaining recognition from the community through word-of-mouth referrals.

Today, however, this isn't possible due to budget limitations. 

Fortunately, there's another way. Social media platforms such as Facebook & Twitter allow anyone – regardless of how small or new their firm is – the opportunity to build up a positive reputation online.

In conclusion, if your small law firm is falling apart, it's time to take steps toward repairing the damage. If you don't act quickly, however, then not only will your reputation suffer, but so will your business. Every day that goes by without doing something about this problem leaves you in a more tenuous position than before.