Top 10 Benefits of WordPress Website Development for Small Businesses

10 Reasons Why WordPress Is Ideal for Building Small Business Websites

When it comes to creating an online presence for small businesses with a limited budget, WordPress is the most popular choice for companies. However, not every business has enough resources and expertise to publish a website online by investing heavily at the very initial stage. But, using WordPress for small business websites is great as well as the easiest way to publish a cost-effective and effective website online. In addition, choosing WordPress for small business sites also provides significant value by ensuring quality. Nowadays WordPress is gaining popularity among both big and small businesses. Studies show that more than 43% of all internet websites are created by WordPress.

So, if you are a small business owner looking to achieve a quality online presence, there is no need to invest a lot into a paid solution. Instead, you can simply hire a leading WordPress Development Company that can help you reach your business goals by building a robust website using WordPress.

What Is WordPress?

WordPress is an easy-to-use, open-source content management system (CMS) that is popularly used to create an effective website. Unlike the earlier time, today WordPress is not limited to blogging purposes, instead, now it includes several features to help developers create almost any type of website ranging from community sites, eCommerce, news and magazine site, business website, multilingual site, and booking system to directory sites and many more. What makes WordPress more popular among the business is its large community support. Moreover, WordPress offers endless possibilities when it comes to customizing a Website. It is because WordPress is featured with several themes and plugins that can add new design options and functionalities to the websites.

Top WordPress Features:

Nowadays, you can find several leading companies and celebrities including NBC, CBS, USA Today, Time, Disney, Airbnb, Shopify, TechCrunch, Pioneer Women, and many others using WordPress to publish on the web. But if you are still wondering why to use WordPress, just have a look at the few top features of WordPress.

  • Open-Source:

    WordPress is open-source. It simply means that anyone can download and modify it in their preferred way.
  • SEO-Friendliness:

    WordPress provides an exceptional code base for SEO that can help your website’s content to be found via common search engines such as Google or Bing. It offers a wide range of components that can be used to fetch high search rankings for your websites.
  • Speed:

    Being a lean website framework, WordPress works consistently to remove code “bloat” that can slow down the website loading speed.
  • Mobile-Friendly:

    WordPress is featured with mobile-friendly and responsive out-of-the-box themes. Thus it ensures a website is mobile-friendly.
  • Easyto-Use User Interface:

    WordPress is very easy to use as it has no complicated settings. You can easily install and set up a website based on WordPress in less time without having technical knowledge. Thus you can create a professional-looking website with zero coding or less design experience. This is one of the best things about WordPress.
  • User Management:

    WordPress delivers easy and quick website management. It plays several roles in managing its websites. User management of WordPress empowers businesses to manage users and their data from a centralized dashboard.
  • Media Management:

    WordPress is featured with an effective media library that can help you to choose and upload images and videos to your website easily. WordPress media files also include audio, video, images, and documents that can help you drop, drag, filter, order and customize your files. But before you must install the media manager plugin.
  • WordPress Language:

    You can access more than 70 languages available on the WordPress platform. It helps users create their blogs in multiple languages. The only thing that you have to do is to select the user interface language option to get a number of language options.
  • DistractionFree Writing Mode:

    WordPress helps bloggers to focus on their writing by offering them a handy distraction-free writing mode button that can be found in the top-right-hand corner of the editor.

Top 10 Benefits of Using WordPress to Build a Website:

Now, look at the top benefits you can reap from using WordPress to build your business website:

1. Pocket-Friendliness:

WordPress comes in both free and paid versions namely WordPress.org and WordPress.com. WordPress.org is open-source and free and WordPress.com includes some prices. So, first, you need to understand which one fits right for your business. Here comes the role of hiring expert WordPress developers who can help you choose the right solution for your custom business needs.

2. Large Community Support: 

WordPress has massive community support ranging from tons of tutorials, and guides on the Internet. This is not the end of the story, it will also enable you to reach out to skilled developers and check discussion forums to find a solution to your problems easily. Moreover, there are countless developers constantly inspecting, modifying, and enhancing its quality.

3. Great Customization Option:

WordPress comes with an easy-to-use interface or admin panel that enables users to install new plugins, add pages, post themes, navigation menus, and a lot more things through dashboards displaying different menu options. These all can help you easily customize your webpage. For instance, WP Shifu provides limitless facilities to upload content updates weekly and monthly security and plugins, and maintain the overall health of your WordPress website.

4. Offers Flexibility: 

When it comes to developing a basic website for your business it is limited cost and time, so there is no other better option than choosing WordPress CMS. It is because WordPress is designed to offer the ultimate flexibility while creating a website. With WordPress, you have full control over your website right from customization, and plugins to the hosting provider. So, no matter whether you are looking to create a professional blogging forum or a full-fledged eCommerce marketplace, WordPress can offer you endless possibilities.

5. Rich Set of WordPress Plugins:

WordPress is featured with over 50,000 extremely user-friendly plugins that come with regular updates and hassle-free WordPress maintenance. These plugins are capable enough to stretch the constraints of the features of your website resulting in speeding up the website loading.

6. Provides High Security:

WordPress is loaded with built-in features and plugins that can effectively protect your website from security threats and hackers. Moreover, it also allows users to improve the security of their websites by disabling file editing, changing their WP login URL, and most importantly choosing a good hosting provider.

7. Supports Multiple Users:

It is simple to assign different access roles for multiple users of a single website with WordPress. WordPress offers six types of roles such as super administrators, administrators, editors, authors, contributors, and subscribers. This multi-use capability allows users to use a website on WordPress effectively.

8. Social Media Platforms Integration:

With the advent of digitalization, the social media presence of a website has become a must for business. It is because social media platforms prove to be very influential to help your website get noticed by more people. But it is very challenging to manage both your social media platforms and website at the same time. WordPress makes its task easy for the users by offering a lot of plugins that can integrate your website with social media channels. These plugins can automatically upload content on social media helping your content share and promote online.

9. Search Engine Optimization Ready:

As already discussed, WordPress is fully SEO-friendly. When you build a website with WordPress, you can access simple codes making the content of your website ideal for Google indexing. Moreover, you can also customize the SEO components of your website pages giving you full control over choosing a page that you want to rank high in search engines.

10. Convenient Syndication:

WordPress will allow you to earn inbound links to your site whenever you post a new blog entry. WP makes it possible by automatically going to an RSS feed, allowing others to syndicate your content across directories and other websites.

Wrapping it Up:

Today, WordPress has ranked as a top CMS with 62% of the market share and it is continuously growing. So, if you are planning to start a small or startup business by establishing a strong web presence, WordPress can offer you an easy and obvious solution to your needs. Hopefully, the above discussion has given you enough reasons to choose WordPress for your website. So, if you want to build a website using WordPress with professional help, make sure you Hire WordPress Developers with years of experience to help you make the right decisions at the right time to ensure the success of your business. So, hurry up! Don’t wait to grab WordPress to develop your business website. 

4 Fundamental Principles of Building a Digital Customer Base for Your Business

To be successful in the digital age, businesses need to have a strong online presence. This means having a website that is easy to use and navigate and a social media strategy that engages customers and builds a loyal following. But it's not enough to have a website or Facebook page. You also need to know how to attract and retain customers online. This blog post will discuss four fundamental principles of building a digital customer base for your business.

Photo by Canva Studio: 

Build an understanding of your target market.

The first step to building a digital customer base is understanding who your target market is. This includes conducting market research to identify your target demographic's needs, wants, and pain points, a professional agency like Linx Digital can also be of great advantage. Once you understand your target market, you can start creating content and strategies that will appeal to them.

For example, if you're targeting working mothers, you might create blog posts about time-saving tips for busy moms or share helpful articles about child-rearing on your social media channels. As a result, you'll be more likely to attract and retain customers by providing value to your target market.

Make it easy for customers to find you online.

The next step is ensuring your target market can easily find you online. This means having a strong SEO strategy and ensuring your website and social media channels are easy to find and navigate. You can also use paid advertising to reach potential customers who might not be able to find you organically.

For example, if you're selling products or services online, you'll want to make sure your website appears as high as possible in search engine results for relevant keywords. You can also use social media ads and Google AdWords to reach potential customers who are already spending time online.

Engage with your customers.

Once you've attracted customers to your website or social media channels, you must engage with them regularly. This means promptly responding to comments and questions, sharing relevant and valuable content, and running giveaways or contests. By engaging with your customers, you'll build loyalty and brand advocacy.

For example, if you see a customer tweeting about how much they love your product, thank them for their support. Or, if you're running a contest on social media, make sure to announce the winner in a post or video. Engaging with your customers will help turn one-time buyers into lifelong fans.

Automate your database.

The final step to building a digital customer base is automating your database. This means using a CRM or marketing automation tool to capture customer data and track engagement. Automating your database will help you better understand your customers, segment them into groups, and send targeted communications. For example, you might use a CRM to capture customer data like contact information, purchase history, and demographics. You can then use this data to segment customers into groups based on their needs or interests. And finally, you can use marketing automation to send targeted emails or social media messages to each group of customers. By automating your database, you'll be able to engage and retain customers over time more effectively.

Building a digital customer base is essential for any business that wants to succeed online. By following these four principles, you'll be well on your way to attracting and retaining customers online.

5 Small Business Costs You’ll Need To Be Aware Of

Image Credit: Wir_sind_klein from Pixabay.

Almost everyone has thought about starting a business at some point or another. There could be quite a few things holding them back, however. One of the more notable of these are the startup expenses and other small business costs.

Setting up and operating a business needs a decent amount of money. Just how much does it cost? It depends on quite a few factors. There are multiple averages depending on industry, but there are always ways to minimize your small business costs you can use.

The first step in this is knowing what your expenses will be. Some will be one-off startup-related costs, while others will be recurring. Knowing what some of the more notable expenses are starts you off the right way.

You’ll end up being able to figure out how to reduce them in time.

Small Business Costs: 5 Top Expenses

1. Equipment

Equipment will be one of the most notable expenses you’ll need to pay, with much of this coming up front. You wouldn’t be able to operate without it, after all. These costs can range from the thousands to even the hundreds of thousands, making it one of the more difficult to pay.

Buying your equipment outright mightn’t be the only option you have. In many cases, you can rent or lease the equipment you need. Doing this turns it into a recurring cost, but it makes sure you’re able to get the equipment you need, when you need it.

2. Website

When you’re first starting your business, you’ll need to have a website. Customers, suppliers, and other third-parties will all expect it. Your small business website cost varies depending on several factors, such as how complicated it is and who you choose to design and develop it.

Thankfully, this should be a once-off cost, apart from any hosting-related costs you’ll have. With a bit of negotiation, you shouldn’t have a problem minimizing this cost.

3. Marketing

While your website often falls under the marketing umbrella, it’s far from the only advertising-related cost you’ll need to deal with. Instead, there’ll be more than a few of them, with these depending on the types of marketing strategies you take advantage of.

Some of these will be much more low-cost than others, but they can still be just as effective. If you’re trying to advertise on a budget, you could consider:

It’s worth having a mix of several marketing strategies, and unique visuals, to maximize their impact. Make sure to take a targeted approach to not have any wasted funds.

4. Office Space

Your office space – or retail space – will be one of your more notable recurring small business costs. You’ll need to have somewhere for you and your employees to work from. Buying somewhere outright mightn’t be a realistic option, so you’ll likely end up renting the space.

This can vary drastically from company to company, and you’ll need to put a lot of effort into minimizing it. Looking for places outside more commercial centers could be an effective way to keep this low, but it makes your premises more difficult to get to.

You’ll need to balance cost with distance to potential customers and suppliers when you’re focusing on this.

5. Utilities

Utilities are one of the more commonly overlooked small business costs, despite how much it could end up costing. You’ll need to keep these in mind when you’re coming up with a budget, but they can be relatively difficult to nail down.

You should expect to pay about $2 for every square foot of office space you have, but this can vary wildly depending on the industry you’re in. You’ll get a better idea of what these are after a few months of operating, letting you refine your budget more and more.

Making sure appliances, equipment, and other tools are modern will help you keep these costs low.

How To Budget For Your Small Business Costs

No matter how much you’re able to minimize your expenses, you’ll still need to pay for quite a few things. You’ll have to figure out how to budget for your small business costs to achieve this. As difficult as it seems, it doesn’t need to be.

Instead, it could be as simple as following a few tips and tricks, including:

  • Analyze – Before you start budgeting for your small business, you’ll need to know precisely what your costs are. These can differ from company to company, so you’ll need to be specific with that your company spends. The more informed you are about these, the better.
  • Negotiate – Negotiation is an essential part of running any business, especially with keeping costs low. You’ll need to negotiate with potential suppliers to get the best deal possible. In time, it’s always worth renegotiating, provided you have the ability to do so when contracts come back up.
  • Know Your Cash Flow – When you’re figuring out how to budget for your small business, you’ll need to determine whether you can afford them. Take a close look at your cash flow – or your expected cash flow – to figure out if this covers your expenses. If it doesn’t, you’ll need to find ways to address it.

With each of the above, you can create a comprehensive budget for your small business. While this takes a bit of time and effort, you can get there. Knowing your expenses and being able to budget for them is vital to managing its finances and ensuring profitability.

Small Business Costs: Wrapping Up

You’ll need to know what your small business costs are so you can manage them, and eventually minimize them. While some of these will be once-offs, that doesn’t mean you’ll need to settle for paying a significant amount for them.

The same can also be said for your recurring costs. With careful planning, and an in-depth budget, you shouldn’t have a problem looking after your finances, you shouldn’t have a problem looking after your small business costs.

How To Ensure Your Website Is Beneficial To Your Business

There is no doubt that a website is an essential part of any business. It doesn’t matter what industry you are in or what size your company is – if you don’t have a website, you are at a disadvantage. Not only that, but if your website isn’t effective and beneficial to your business, then you are wasting both time and money. The following blog post will discuss ensuring that your website provides value to your bottom line.

#1 Define Your Goals

The first step to having a website that is beneficial to your business is to define your goals. What do you want your website to achieve? Do you want it to increase sales, generate leads, or something else entirely? Once you have determined your goals, you can begin to create content and design your site with those goals in mind.

If you are not sure what your goals should be, take some time to research websites in your industry and see what they are doing. Is there anything that you like or dislike about them? Use this as inspiration for setting your own goals.

Once you have defined your goals, it is essential to track them to see if your website is actually achieving them. There are several ways to do this, but one of the most popular is Google Analytics. This free tool can be installed on your website and will track various data, including how many people visit your site, how long they stay, and what pages they view. This information can be extremely valuable in helping you to determine whether or not your website is effective.

#2 Implement SEO

Search engine optimization, or SEO, is another essential aspect of a website that benefits your business. SEO is the process of optimizing your site for search engines so that you can rank higher in the results pages when people search for keywords related to your business. Several factors go into SEO, but some of the most important include choosing the right keywords, creating quality content, and building links.

If you are not familiar with SEO, many resources are available to help you get started. One option is to hire an SEO consultant that provides SEO Content Writing Services to help you optimize your site and create a plan for ranking higher in the search results. Another option is to do it yourself by reading articles and books on the subject. Whichever route you choose, it is essential to implement SEO if you want your website to be beneficial to your business.

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#3 Make It Easy to Use

Another important aspect of having a website that benefits your business is making it easy to use. A website that is difficult to navigate or slow to load will frustrate users, and they will be less likely to return. Make sure your website is easy to use by keeping the design simple and uncluttered, providing clear instructions, and having a search function.

It needs to be user-friendly if you want people to visit your website and take action. A well-designed website will make it easy for visitors to find what they are looking for – whether that’s information about your products or services, contact details, or directions to your store. On the other hand, potential customers will go elsewhere if your website is hard to navigate, takes too long to load, or doesn’t look professional.

Some tips for making sure your website is easy to use:

– Keep the design simple and uncluttered

– Provide clear instructions

– Have a search function

– Use easy-to-read fonts

– Include plenty of white space

By following these tips, you can ensure that your website is user-friendly and benefits your business.

#4 Keep It Updated

Finally, it is essential to keep your website updated. If you have a website that is full of outdated information, it will not only reflect poorly on your business but will also discourage people from returning to your site in the future. Therefore, regularly check your website for outdated content and make updates as needed. By keeping your website up-to-date, you can ensure that it will continue to be a valuable asset to your business.

In conclusion, there are several things you can do to make sure your website is beneficial to your business. By setting goals, tracking your progress, implementing SEO, making it easy to use, and keeping it updated, you can ensure that your website is an asset to your company.

By following these tips, you can create a website to help you achieve your business goals.

The Top Reasons Why Everyone Should Start Their Own Blog

Blogging is one of the most popular ways to share your thoughts and ideas with the world. It can also be a great way to make money, connect with other bloggers, and build a brand for yourself. If you're still on the fence about whether or not you should start a blog, here are the top reasons why you should do it!

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Share Your Thoughts And Ideas With The World

One of the best things about starting a blog is that you can share your thoughts and ideas with the world. Whether you want to write about your passion for fashion, your love of food, or anything else you're interested in, a blog is a perfect platform. You will be able to express yourself and connect with others who share your interests, and you'll also be able to build a following of people who appreciate what you have to say.

Blogging is also a great way to improve your writing skills. The more you write, the better you'll become at communicating your thoughts and ideas clearly. So if you're looking for a creative outlet or simply want to hone your writing skills, starting a blog is a great way to do it.

Plus, with the rise of social media, it's easier than ever to share your blog posts with the world. With just a few clicks, you can instantly post your latest article on Twitter, Facebook, or Instagram and reach thousands of people.

Make Money

While not everyone will be able to make a full-time income from their blog, it is possible to make some money by blogging. There are several ways to make money from blogging, such as through affiliate marketing, selling products or services, and accepting sponsored posts.

If you want to make some extra money or even replace your current income, then starting a blog could be a great way to do so. While it takes time and effort to build up enough traffic to your site to make money, it is possible to do if you are willing to put in the work.

Several blogs focus on teaching people how to make money from blogging. If you are interested in learning more about this topic, then doing some research or checking out some books from the library on the subject can be helpful. Once you understand how to make money from blogging, you can start working on building up your own site.

While making money from blogging takes time and effort, it can be a great way to earn some extra cash. So, starting your own blog could be the perfect solution if you are looking for ways to make some extra money.

Connect With Other Bloggers

One of the great things about blogging is that it allows you to connect with other bloggers who share your interests. By commenting on each other's posts and interacting on social media, you can build relationships with other bloggers that can last a lifetime.

Not only are these relationships fun and rewarding, but they can also benefit your blog. By networking with other bloggers, you can promote your blog to a wider audience, guest post on each other's blogs, do blog collaborations, and more. So blogging is definitely the way to go if you're looking for ways to connect with like-minded people.

Blogging is also great for connecting with industry experts and thought leaders. By reaching out to these people and asking them to contribute guest posts or participate in interviews, you can provide your readers with valuable content that they won't find anywhere else.

And last but not least, blogging is a great way to connect with your target audience. By writing about relevant topics and interacting with them in the comments section, you can build a rapport with your readers that will keep them coming back for more.

Improve Your Confidence And Communication Skills

If you are shy or have trouble communicating with others, starting a blog can help you become more confident. When you force yourself to put your thoughts and feelings into words and share them with the world, you will quickly learn how to communicate better. And, as your confidence grows, you may find it easier to speak up and interact with people in real life. Who knows, blogging could even lead to some new friendships!

On the other hand, if you are already a confident communicator, blogging can help you hone those skills even further. Writing regularly will give you plenty of practice expressing your ideas clearly and concisely – a valuable skill in any career. And since blogs provide an excellent platform for networking, you'll also have the opportunity to connect with other like-minded people and share your ideas with them.

In either case, blogging can certainly help to improve your confidence and communication skills – two essential qualities that will come in handy in all aspects of your life. So if you've been thinking about starting a blog, there's no better time than now!

Get Feedback On Your Work

If you're a writer, musician, artist, or any other type of creative person, starting a blog is a great way to get feedback on your work. Showing your work to the world can be scary, but it's also the best way to get honest feedback that can help you improve. In addition, when you put yourself out there, you'll find that there are people who appreciate your work and want to support you.

Getting feedback from friends and family can be helpful, but they might not always be completely unbiased. When you share your work with the world via a blog, you'll get feedback from complete strangers who will give you an honest opinion of your work. This can be invaluable in helping you grow as an artist or creative person.

In conclusion, there are countless reasons why everyone should start their own blog. Whether you're looking to make some extra money, connect with other bloggers, or improve your confidence and communication skills, there's a good chance that starting a blog can help you achieve your goals.

Here’s How To Boost Your Lead Conversion Rate 

It is one thing to generate leads and another to convert them. Unfortunately, it is common to see businesses spend so much on lead generation while struggling to make sales from them. And Forbes mentions a significant gap between the two. While there could be many reasons for this, following the proven tips below can boost your lead conversion rate to grow a more sustainable business. 

  1. Utilize a lead scoring system 

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Lead scoring systems are great for quantifying and scaling target requirements. For instance, a lead scoring system will assign a numeric value to every lead based on how you captured it. This could be via social media campaigns, email marketing, or online behaviors. A lead will pass for a follow-up by the sales team when it passes a specific numerical threshold. It is normal to notice a reduction in lead volume after implementing a scoring system. However, there will be an increase in your qualified leads resulting in an increased conversion rate.

  1. Nurture your leads 

You can generate leads via several platforms, including email marketing, social media campaigns, effective landing pages, and blog publishing. After the generation process, you should have a strategy in place to push them through a nurturing process to become more qualified leads. Fortunately, you can use several lead-nurturing tools for this. For instance, tools like WhatConverts can help capture leads and filter those likely to convert. Your team can use the segmented list to tailor your content, increasing the chances of conversion. 

  1. Prioritize quality over quantity 

Your marketing team needs to set high-quality lead standards if they find it challenging to produce good ROI. They can do this by prioritizing quality leads instead of quantity. This is where you need your marketing and sales teams to collaborate and share ideas for lead qualifications and spell out a framework for customers’ buying journeys. It can be useful to define the actions and parameters to identify a sales-ready lead or determine who should be accountable for the quality assurance procedure. 

  1. Capture the right lead data 

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Capturing the right lead demographic or contact information can be tricky. However, you can review your entry points, including landing pages, web forms, gated downloads, forms, and so on, to learn whether you receive the right data. Not sounding too demanding or aggressive in your approach is important since customers and prospects may have privacy concerns. Despite this, it is essential to find ways to access the right information since it can be tough to find a prospect without it. Most web forms have at least three fields; the first two, name and email, are non-negotiable. So select your questions more carefully since you may not get more than five fields for information in most web forms. 

Ultimately, how much time and money you are willing to spend on technology and training people can impact your conversion rate. How easily you adapt to the market demands and the tips mentioned above can help boost your conversions.