The 10 Best Plugins To Optimize Your WordPress Website

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Whether you’re an online blogger in search of a wider audience, a budding entrepreneur looking to scale up a side hustle, or a business owner with designs on market domination, WordPress’s free open-source software comes with a multitude of benefits. It’s easy to install, simple to use, and incredibly adaptable, making it a fantastically-versatile foundation.

Whatever your ambition, though, you should aspire to get the most from WordPress, finding ways to ensure that your blog, ecommerce store or business website (whatever your WordPress site happens to be) is fully optimized for success in 2022. To that end, there are countless apps and plugins (50,000+ and counting!) designed to augment almost every feature and function of a WordPress site, from fundamental concerns to niche factors. 

With a baffling amount of choice, though, it can be near-impossible to separate the best-in-class from the second-rate when it comes to the best plugins for your WordPress website. Read on for a run-down of the 10 best plugins available right now, covering the most important aspects of any successful website.

Best for eCommerce: WooCommerce

If you’re running an online store, it goes without saying that you’ll need a robust and high-performance eCommerce platform to manage essential elements such as storefront creation, product listing, and order processing. WooCommerce is a fully customisable and free WordPress-based eCommerce platform, so a WooCommerce integration is a no-brainer for any eCommerce business already using WordPress.

With the WooCommerce plugin, you can access and manage all data (products, orders, reports and more) via an integrated dashboard, so you can oversee all aspects of your online store from one central hub. What’s more, you can easily update and refine your store’s design with access to thousands of store-appropriate WordPress themes. 

Best for Hosting: Cloudways WordPress Migrator

This app creates a seamless automation between WordPress and Cloudways, a fully-optimized cloud hosting service. Offering best-in-class managed cloud hosting, Cloudways helps businesses unlock their full potential by taking care of all hosting-related issues so they can focus on building and optimizing their websites.

With the Cloudways WordPress Migrator tool, there’s no need for an in-house technical team to manage the complex process of migrating your website(s) to the Cloudways cloud platform, saving you precious time and allowing your team(s) to effectively prioritize mission-critical projects pertaining to design, development, and even sales.

Best for Analytics: MonsterInsights

Regardless of the nature of your website, you surely want to mine its full potential, and analytics give you the insight you need to make that happen. And if you want to stay on top of your KPIs so you can react accordingly, it’s important that your WordPress site has a powerful analytics integration so you can measure interaction, engagement and performance in real time.

MonsterInsights integrates with Google Analytics to pull up-to-the-minute data directly into your WordPress dashboard, allowing you to closely track performance goals and actionable insights. The GDPR-friendly plugin offers enhanced eCommerce tracking for WooCommerce, detailed page-level analytics, affiliate link and ads tracking, and seamless integration with other plugins and apps.

Best for SEO: Yoast

An effective SEO strategy is essential for any website owner looking to increase visibility, boost rankings and build traffic to their site or online store, but SEO is about more than just keywords. It’s also about building trust, establishing authority and providing a better overall user experience.

Yoast SEO has been helping websites rank higher in search engines since 2008, using an all-in-one solution to manage every aspect of on and off-site SEO. The most widely used SEO plugin for WordPress, it offers advanced XML sitemaps to help Google understand your site structure, automated technical SEO updates, title and meta description templates for consistent branding and many more features besides.

Best for Social Media: Smash Balloon

Online businesses are increasingly leveraging the power of social media to connect with users, build their brand profile and circulate share-worthy content. A great way to boost engagement and ‘social proof’ your website or store is to host content uploaded to your social media platforms directly on your site.

Used by brands such as Coca-Cola and Indeed, the Smash Balloon plugin pulls in feeds from all major social platforms, allowing users to seamlessly display relevant Facebook, Instagram, Twitter and YouTube content on their websites. The feeds are fully customisable so you can match the design to your brand, with optimized page speed for minimal load times.

Best for Email: Mailchimp

It’s no coincidence that many online retailers are willing to offer generous discounts in exchange for ‘opt-ins’ to their subscriber databases, as email marketing is still an important and powerful element in any online marketing strategy. Building subscribers and serving them relevant, read-worthy content remains an effective way of building engagement and customer loyalty.

The Mailchimp plugin for WordPress allows you to create user-friendly, mobile-optimized signup forms for enticing new subscribers and build attractive, engaging email content using a multitude of tools and templates. What’s more, its customer journey builder helps deliver personalized experiences based on the way your users interact with your site, driving engagement and helping to build meaningful relationships.

Best for CRM: HubSpot

A dynamic CRM (customer relationship management) strategy helps businesses build relationships with their customers which, over time, can aid in building loyalty and driving customer retention: key qualities that are essential to the success of any online business.

Built natively into WordPress, the HubSpot plugin is a powerful all-in-one tool encompassing CRM, free forms, live chat, email marketing and analytics. The CRM and contact management aspects allow your website forms to automatically sync with HubSpot CRM to easily manage your contacts, segment them into lists, and measure their interactions with your site, enabling you to create more personalized experiences and drive engagement.

Best for Live Chat: LiveChat

Increasingly, online businesses large and small are turning to live chat solutions to instantly connect users with service agents, resolve quick-fix issues and enhance the customer experience. And though it might not win any prizes in the imaginative name stakes, the LiveChat plugin makes this possible with its simple chat box solution, allowing businesses to respond to queries quickly, efficiently and cost-effectively.

With LiveChat, your customer service team can manage all conversations from a single dashboard (even if you have LiveChat set up on multiple sites) making it even easier to keep on top of customer comms at all hours of the day, while the easily accessible on-site chat box can be opened with a single click, enabling effortless, instant interaction for users.

Best for Search: Ivory Search

According to research, prospects who use a website’s search function are up to 4 times more likely to convert than those who don’t, so an optimized onsite search experience should be high on your agenda if you want to drive engagement, conversion and revenue on your site.

The Ivory Search plugin improves content visibility by allowing you to fully configure the search functionality of your WordPress site, firstly by creating an unlimited number of search forms and displaying them anywhere within the customer journey. You can then fully customize the ordering of search results and maintain total control over which content can and cannot be accessed via search.

Best for Online Security: Wordfence

One aspect of your website that absolutely cannot be overlooked is security. For eCommerce sites particularly, it’s critical to maintain the trust of customers and protect the integrity of your brand by ensuring your website is a safe and secure environment, from the safeguarding of customer data to the prevention of fraudulent transactions.

Wordfence is a comprehensive security solution for WordPress sites. With a global team of security analysts, researchers, software engineers and support staff, Wordfence offers 24/7 incident management with a 1-hour response time for critical security breaches. In addition, the plugin includes secure login controls, two-factor authentication, malware scanning and security firewalls to ensure your site is fully protected from outside threats.

If you are a WordPress user and you want to take full advantage of all the functions and features it has to offer, these invaluable solutions can help you unlock the untapped potential of your website or eCommerce store. And whilst there are (literally) thousands of plugins available right now (from free tools to premium subscription packages), these tried-and-tested options will go a long way toward ensuring your site is fully optimized

5 Ways To Create The Perfect Website For Your Business

When it comes to getting your business up and running, there are many options available. Depending on your background, your experience, and your budget, you might already have a clear picture of which platform you should choose. However, if you’re starting from scratch and don’t know where to begin, it can seem like there’s nowhere to go but down. But no need to worry! There are a number of resources available to help even the most novice entrepreneurs get their idea off the ground. Here are five ways you can make the perfect website or blog for your business, no matter your level of experience.

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Hire A Professional

Hiring a professional web developer or designer is often a good way to get the ball rolling. Their skills will help your business stand out from the crowd, but you’ll also get a project done a lot faster than if you try to design and build your website on your own. You may also want to consider hiring an advertising agency that can help you gain viewers on your website. Junto can help you with this. This agency can help you advertise on YouTube, which is one of the best ways to get out the news about your website.

Enter A Startup Competition

A lot of entrepreneurs take their business idea to the local business incubator or accelerator. If you’re one of them, try entering a startup competition. It might give you the push you need to take your idea to the next level.

The World’s Best Startups is an annual competition that challenges entrepreneurs to come up with the best business ideas and pitch them to an expert panel. The top-placing startups are awarded a cash prize and promoted to the global stage.

Find A Few Good Web Hosts

If you’re just starting out, you might not have a lot of web development experience. That’s perfectly fine! The best website builders let you build a visually appealing website, easy to use and functional without requiring any web development experience. Wix, Weebly, Squarespace, and Shopify are the most popular website builders. These website builders let you create a professional website with a custom domain name and a custom-built shopping cart. 

Learn From The Best

If you’re willing to put in the time and effort, you can learn as much as you need to know about building websites from the experts. There are plenty of great online courses available that can teach you everything from learning web development fundamentals to building profitable websites. Here are a few online courses we love:

The Complete Web Developer Course – This is one of the most comprehensive online courses available, and it’s free! You’ll learn how to build websites using HTML, CSS, JavaScript, and other programming languages. – Build a Professional Website – This is a course for anyone who wants to learn how to build a professional website, regardless of their skill level. You’ll learn how to build a professional website using HTML, CSS, and JavaScript. – Build a Professional Website using Weebly – This is another course taught by Wix founder Israel Dortch. Weebly is another one of the most popular website builders, so Dortch has a lot to teach! In this course, you’ll learn how to build a professional website with Weebly.

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Get Social With Google+ Or Facebook

It’s true what they say – good things come to those who wait. Once you’ve created your website, social media marketing can help you get the word out, increase your traffic and build your brand. Google+ and Facebook have recently switched to being strictly for social media, and that means you have an entire ecosystem of tools to help you get the most out of your content. Create a Google+ or Facebook account for your business and start interacting with your followers and friends. Post engaging content, answer questions and boost your business’s presence so that they’re the top results when people are looking for information about your brand.

How To Choose The Right Learning Platform For Your Business’ Training Department

When it comes to choosing the right learning platform for your business' training department, there are many factors to consider. You need to find a platform that is affordable, easy to use, and fits the needs of your employees. The following blog will discuss some of the critical things you need to keep in mind when deciding.

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1) Consider The Cost Of The Learning Platform

The cost of the learning platform is an essential factor to consider. You need to find a platform that is affordable and fits within your budget. There are many free and paid options available, so be sure to do your research before deciding.

Some things you may want to keep in mind include:

-The price of the monthly subscription

-The price of individual courses

-The price of features or add-ons

You should also consider whether or not the learning platform offers a free trial. This can be a great way to test out the features and see if it is a good fit for your needs before committing to a long-term contract.

2) Consider The Ease Of Use

Another essential factor to consider is the ease of use. You need to find a platform that is easy to use and navigate. It should be user-friendly and have a simple interface. If it is too complicated, your employees will likely get frustrated and give up on using it.

Some things you may want to keep in mind include:

-How easy it is to create an account

-How easy it is to find courses

-How easy it is to navigate the platform

-How intuitive the design is

You should also consider whether or not the learning platform offers customer support. This can be extremely helpful if you run into any issues while using the platform.

3) Consider The Needs Of Your Employees

Another essential factor to consider is the needs of your employees. You need to find a platform that offers courses that are relevant to your job duties. It should also offer courses that are at the right level for their skill set. If it is too difficult, they will likely get frustrated and give up. If it is too easy, they will likely become bored and stop using it.

Some things you may want to keep in mind include:

-The types of courses offered

-The difficulty level of the courses

-The topics covered in the courses

-How long the courses are

You should also consider whether or not the learning platform offers certification upon completing the courses. This can be a great way to show your employees that you are invested in their development and growth.

4) Consider The Integration With Your LMS

If you already have an LMS in place, you will need to find a learning platform that is compatible with it. This is important because you need to be able to seamlessly integrate the two systems. If they are not compatible, it will likely cause many headaches for you and your employees. If you do not have an LMS in place it would be a good idea to do some research on learning experience platform vs lms.

Some things you may want to keep in mind include:

-The LMS that you are using

-The learning platform that you are considering

-The compatibility of the two systems

-How easy it is to integrate the two systems

You should also consider whether or not the learning platform offers an API. This can be extremely helpful if you need to customize the integration between the two systems.

In conclusion, there are many factors to consider when choosing the right learning platform for your business' training department. Be sure to keep the cost, ease of use, needs of your employees, and integration with your LMS in mind when making your decision. With so many options available, you will find a platform that is a perfect fit for your needs.

How To Manage Your WordPress Website

WordPress is a popular content management system that can manage a website. While it is easy to use, some tips and tricks can operate your website more effectively. This blog post will discuss some of the best ways to manage your WordPress website. It will cover topics such as creating backups, updating plugins, and optimizing your website for performance.

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1) Creating Backups 

One of the most important things you can do to manage your WordPress website effectively is to create backups. This will ensure that you have a copy of your website in case something goes wrong. There are a few different ways you can create backups of your website. You can use a plugin, or you can manually create backups by exporting your database and copying your files to a safe location. Creating regular backups is an essential part of effective WordPress management. By having a backup, you can rest assured knowing that you have a copy of your site in case something goes wrong.

2) Updating Plugins 

Another important aspect of WordPress management is keeping your plugins up to date. Plugins are pieces of software that add functionality to your website. They can be used for a wide range of things, such as adding social media buttons or creating contact forms. While plugins are essential for adding functionality to your website, it’s important to keep them up to date. Outdated plugins can cause security vulnerabilities and compatibility issues. To update your plugins, simply log into your WordPress dashboard and navigate to the “Plugins” section. From here, you will see a list of all the installed plugins on your site. If any of them need to be updated, you will see a notification next to the plugin name.

3) Optimizing Your Website 

Another essential part of WordPress management is optimizing your website for performance. There are a few different ways you can optimize your WordPress website. One way is to install a caching plugin. Caching plugins create static copies of your pages and posts, which helps reduce the load time of your site. Another way to optimize your WordPress website is to compress your images. By compressing your images, you can reduce the file size without sacrificing quality. This will help improve the loading speed of your pages and posts. Finally, you can also minify your CSS and JavaScript files. Minifying these files will remove any unnecessary characters, such as whitespace, which can help reduce the file size and improve the loading speed of your site.

4) Security 

One of the most important aspects of WordPress management is security. You can do a few different things to secure your WordPress website. One way is to install a security plugin. Many different security plugins are available for WordPress, such as Wordfence and Sucuri. These plugins will help to protect your website from malware and hackers. Another way to secure your WordPress website is to keep your password safe. Be sure to use a strong password that includes letters, numbers, and special characters. You should also change your password regularly. Finally, you can also enable two-factor authentication on your WordPress website. This will add an extra layer of security by requiring you to enter a code sent to your phone or email before logging into your WordPress dashboard. If you want more information, be sure to visit kinsta alternative. Here you will find professional services that will help you make your WordPress website more secure and manageable. 

In conclusion,  these are just a few of the many different ways you can manage your website effectively. By following these tips, you can ensure that your WordPress website is secure, up to date, and running smoothly.

Some Of The Rules Behind Good SEO

If You are trying to approach your SEO strategy with a view to improving it, there are a lot of ways that you can do so, and it’s something that is always possible to work on in some way or another. In fact, there are a number of rules of thumb that are worth bearing in mind as you do this, so you can ensure that you are carrying out the very best SEO possible. In this post, we are going to go through a number of these rules, which – when followed – will ensure that your SEO is as good as can be.

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Be Sensible With Your Keywords

It is of course hugely important to have a good keyword strategy, as this is one of the major underpinnings of your SEO strategy. But a lot of people make the mistake of going over the top with keywords, stuffing far too many of them into their content. The result is copy that reads poorly and doesn’t actually provide good information for human beings. The truth is that good SEO is all about utilizing keywords sparingly, but effectively. Don’t go over the top with your keywords, and make sure that you are using them in a limited manner.

Go Wider On Your Keyword Research

From time to time, you are going to want to go further than simply trying to rank for the top keyword that your research has uncovered. In fact, there are many times when a keyword is far too crowded to be worthwhile getting into at all, as you are only going to struggle to compete for it if you try to do so yourself. It is sensible to go wider on your keyword research instead, so that you are much more likely to draw in the customers that you are looking for.

Create Compelling Content

Arguably the most important thing you can do on the whole with regard to SEO is to create content which is compelling and convincing in some manner or other. You want to genuinely help people by providing them with useful or engaging information, or entertain them in some manner. If you are not doing this, it won’t matter how many keywords you have in the content – you still won’t get high up in the search engine results. Make sure you are always creating compelling content if you really want to boost your SEO.

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Keep An Eye On The SERPs

There are few metrics more important in SEO than the SERPs – the Search Engines Results Pages. You need to always have a good sense of what your ranking is on these pages, and it is therefore vital that you are keeping a close eye on them as best as you can. To make this easier and more efficient, you can use a SERP robot, which will automatically do it for you and keep you updated. However you do it, just be sure not to overlook it if you really want your SEO to be as good as you would hope.

Keep Links High-Quality

We all know that SEO relies upon having a lot of links, both backlinks and external ones. But it’s important that you are choosing those links which are genuinely high-quality, as otherwise you might struggle to keep the SEO moving in the direction you need it to move. If you are tempted at any point to go for low-quality links, you’ll want to ignore that temptation and opt instead for higher-quality ones. It would be better to have a handful of high-quality links than loads of low-quality ones, after all.

Update Your Site Regularly

A site that is kept updated on a regular basis is going to be much better for SEO purposes than one which is allowed to simply sit there doing nothing much. This is why so many websites have blogs attached to them: it is a relatively easy way to update the site on a regular basis without too much trouble. The more you do that, the more that Google and other search engines are going to trawl the site, so this is a really important thing to be aware of if you are trying to keep your SEO strong.

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Follow Google’s Guidelines

Google actually has a few guidelines on their website concerning how to optimize your on-site SEO, and it would be foolish to ignore or overlook these. Some of them are similar to what we’ve looked at here already, but there are some really important pointers there which you might want to think about. If you follow their guidelines, you are going to be that much more likely to keep your site happy with Google, which is of course important for ensuring that your site is going to be powerful in SEO terms. This can't be overstated.

Site Speed Is Important

People often forget that the speed of a site is hugely important, and if you are overlooking it you might find that you will struggle to keep your website operating in the way you would ideally hope to. People are not going to hang around on your site for very long if the speed is too low, which will therefore alter your bounce ratio, which is one of the quickest ways to cause yourself trouble with your website’s SEO. So, keep those images and videos to a minimum, and speed up your site in whatever other ways you can. You’ll be glad you did.

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Write Long Content

Again on the content front: the research shows that the most SEO-friendly content tends to be at least 750 words, and often longer. So you might want to make a point of keeping your content relatively long. For one thing, this often represents quality of information, as it shows that you have a lot to say about the topic at hand. But be careful not to stuff keywords, as we looked at above, as this can cause some real problems and it is not really what we are going for.