The Top Reasons Why Everyone Should Start Their Own Blog

Blogging is one of the most popular ways to share your thoughts and ideas with the world. It can also be a great way to make money, connect with other bloggers, and build a brand for yourself. If you're still on the fence about whether or not you should start a blog, here are the top reasons why you should do it!

Photo by Canva Studio

Share Your Thoughts And Ideas With The World

One of the best things about starting a blog is that you can share your thoughts and ideas with the world. Whether you want to write about your passion for fashion, your love of food, or anything else you're interested in, a blog is a perfect platform. You will be able to express yourself and connect with others who share your interests, and you'll also be able to build a following of people who appreciate what you have to say.

Blogging is also a great way to improve your writing skills. The more you write, the better you'll become at communicating your thoughts and ideas clearly. So if you're looking for a creative outlet or simply want to hone your writing skills, starting a blog is a great way to do it.

Plus, with the rise of social media, it's easier than ever to share your blog posts with the world. With just a few clicks, you can instantly post your latest article on Twitter, Facebook, or Instagram and reach thousands of people.

Make Money

While not everyone will be able to make a full-time income from their blog, it is possible to make some money by blogging. There are several ways to make money from blogging, such as through affiliate marketing, selling products or services, and accepting sponsored posts.

If you want to make some extra money or even replace your current income, then starting a blog could be a great way to do so. While it takes time and effort to build up enough traffic to your site to make money, it is possible to do if you are willing to put in the work.

Several blogs focus on teaching people how to make money from blogging. If you are interested in learning more about this topic, then doing some research or checking out some books from the library on the subject can be helpful. Once you understand how to make money from blogging, you can start working on building up your own site.

While making money from blogging takes time and effort, it can be a great way to earn some extra cash. So, starting your own blog could be the perfect solution if you are looking for ways to make some extra money.

Connect With Other Bloggers

One of the great things about blogging is that it allows you to connect with other bloggers who share your interests. By commenting on each other's posts and interacting on social media, you can build relationships with other bloggers that can last a lifetime.

Not only are these relationships fun and rewarding, but they can also benefit your blog. By networking with other bloggers, you can promote your blog to a wider audience, guest post on each other's blogs, do blog collaborations, and more. So blogging is definitely the way to go if you're looking for ways to connect with like-minded people.

Blogging is also great for connecting with industry experts and thought leaders. By reaching out to these people and asking them to contribute guest posts or participate in interviews, you can provide your readers with valuable content that they won't find anywhere else.

And last but not least, blogging is a great way to connect with your target audience. By writing about relevant topics and interacting with them in the comments section, you can build a rapport with your readers that will keep them coming back for more.

Improve Your Confidence And Communication Skills

If you are shy or have trouble communicating with others, starting a blog can help you become more confident. When you force yourself to put your thoughts and feelings into words and share them with the world, you will quickly learn how to communicate better. And, as your confidence grows, you may find it easier to speak up and interact with people in real life. Who knows, blogging could even lead to some new friendships!

On the other hand, if you are already a confident communicator, blogging can help you hone those skills even further. Writing regularly will give you plenty of practice expressing your ideas clearly and concisely – a valuable skill in any career. And since blogs provide an excellent platform for networking, you'll also have the opportunity to connect with other like-minded people and share your ideas with them.

In either case, blogging can certainly help to improve your confidence and communication skills – two essential qualities that will come in handy in all aspects of your life. So if you've been thinking about starting a blog, there's no better time than now!

Get Feedback On Your Work

If you're a writer, musician, artist, or any other type of creative person, starting a blog is a great way to get feedback on your work. Showing your work to the world can be scary, but it's also the best way to get honest feedback that can help you improve. In addition, when you put yourself out there, you'll find that there are people who appreciate your work and want to support you.

Getting feedback from friends and family can be helpful, but they might not always be completely unbiased. When you share your work with the world via a blog, you'll get feedback from complete strangers who will give you an honest opinion of your work. This can be invaluable in helping you grow as an artist or creative person.

In conclusion, there are countless reasons why everyone should start their own blog. Whether you're looking to make some extra money, connect with other bloggers, or improve your confidence and communication skills, there's a good chance that starting a blog can help you achieve your goals.

Here’s How To Boost Your Lead Conversion Rate 

It is one thing to generate leads and another to convert them. Unfortunately, it is common to see businesses spend so much on lead generation while struggling to make sales from them. And Forbes mentions a significant gap between the two. While there could be many reasons for this, following the proven tips below can boost your lead conversion rate to grow a more sustainable business. 

  1. Utilize a lead scoring system 

Image Credit

Lead scoring systems are great for quantifying and scaling target requirements. For instance, a lead scoring system will assign a numeric value to every lead based on how you captured it. This could be via social media campaigns, email marketing, or online behaviors. A lead will pass for a follow-up by the sales team when it passes a specific numerical threshold. It is normal to notice a reduction in lead volume after implementing a scoring system. However, there will be an increase in your qualified leads resulting in an increased conversion rate.

  1. Nurture your leads 

You can generate leads via several platforms, including email marketing, social media campaigns, effective landing pages, and blog publishing. After the generation process, you should have a strategy in place to push them through a nurturing process to become more qualified leads. Fortunately, you can use several lead-nurturing tools for this. For instance, tools like WhatConverts can help capture leads and filter those likely to convert. Your team can use the segmented list to tailor your content, increasing the chances of conversion. 

  1. Prioritize quality over quantity 

Your marketing team needs to set high-quality lead standards if they find it challenging to produce good ROI. They can do this by prioritizing quality leads instead of quantity. This is where you need your marketing and sales teams to collaborate and share ideas for lead qualifications and spell out a framework for customers’ buying journeys. It can be useful to define the actions and parameters to identify a sales-ready lead or determine who should be accountable for the quality assurance procedure. 

  1. Capture the right lead data 

Image Credit

Capturing the right lead demographic or contact information can be tricky. However, you can review your entry points, including landing pages, web forms, gated downloads, forms, and so on, to learn whether you receive the right data. Not sounding too demanding or aggressive in your approach is important since customers and prospects may have privacy concerns. Despite this, it is essential to find ways to access the right information since it can be tough to find a prospect without it. Most web forms have at least three fields; the first two, name and email, are non-negotiable. So select your questions more carefully since you may not get more than five fields for information in most web forms. 

Ultimately, how much time and money you are willing to spend on technology and training people can impact your conversion rate. How easily you adapt to the market demands and the tips mentioned above can help boost your conversions.

Turn-Offs That Will Make Your Customers Leave Your Website Fast

Pexels – CCO Licence

If you go to all of the trouble of having a website designed and filled with content, then it can be upsetting, to say the least, when customers do not linger for more than a few seconds to see what your business is and what you do.

However, this is a really common experience that many business owners have all of the time, and it is usually because they have made some kind of error that turns the customer off, so that no matter how hard they work to improve their organic CTR and drive more traffic their way, they simply do not see the level of sales they would expect.

With that in mind, let's take a look at some of the biggest business website turn-offs your customers will probably hate:


It’s an obvious one, but if your website is slow to load, then chances are your customers will not stick around to see what you have to say when it does finally load after all! Luckily, a good web expert can help you to optimize your site for faster loading speeds quite easily.

Grammatical mistakes

If there are a lot of spelling mistakes and grammatical errors on your website, then it will not exactly instill confidence in your customers that you are a reputable company that can be trusted to handle their transitions. You should. Then, always proofread your content before uploading it where it could end up embarrassing you!

Pop-up ads

It’s generally fine to have one or two pop-ups offering special offers or giving out important information to your customers, but if you have lots of pop-ups and they keep…well popping up all the time, this will turn your customers off fast and they may never get around to taking advantage of all those lovely offers you are advertising. So, it is fast better to be conservative and have offers pop up only once or twice during any one customer’s visit to your business website.

Content that autoplay

If you have a video on your website that autoplay when customers are busy trying to read some other information or make a purchase, it can be really annoying, especially if they are not expecting it and it startles them. It could very well turn them off your website and put them off making the purchase they were just about to. It’s fine to have video content but make it so the audience can choose whether to play it or not so that they do not have any nasty surprises.

Customers can be fickle. So if you do anything to turn them off your website at all, you cannot expect to see the results you would have hoped for in terms of long stays on your website and the purchasing of your goods and services. Now that you know what some of the most common turn-offs for customers are, you can hopefully avoid them on your own website and see more success than ever before.

Do You Have the Best Website?

Your website is a reflection of your business. If you’re not familiar with how to share your products and services effectively on the web, then your customers may not be seeing the entire picture. Today’s tips will fill you in on a few secrets that can help you have a better website than the competition.

Hire the right designer.

Your website should not be a DIY endeavor. Hire the right website designer so that your site is not only visually pleasing but is also easy to navigate and checks all the technical bullet points that you are likely to miss with a drag-and-drop site builder. Nick Throlson offers custom WordPress sites that look great online and are easy to manage. Give him a call today for your personalized consultation.

Pay attention to your visuals.

The visual elements of your website include things like your logos and banners. If you don’t yet have a banner, you can use a banner template instead of paying a graphic designer. These are easy to personalize and change out whenever you need to draw attention to different deals, specials, or information. Something else to keep in mind here is that your visuals should be consistent between all of your online portals, including your website and, if applicable, your social media and apps.

Optimize your content for the search engines.

Search engine optimization (SEO) is a fairly familiar term these days. However, if you don’t work in web design or content development, you may not fully understand how to position your site to be best seen by search engines. One quick tip here is to utilize keyword tools, like Ubersuggest and Google’s keyword planner. Another tool you can use to help plan your keywords and content is Entity Explorer, which is essentially a search engine that shows you complementary search terms.

Make sure your site is mobile-compatible.

There’s a good chance that you’re reading this on your smartphone. Your customers will want to do the same with your content. For this reason, plus the fact that most consumers prefer to shop on their devices, your website must be mobile compatible. This is cheaper than designing an app and since 2015, Google has used mobile-friendliness as a ranking signal, meaning scaling your site down for mobile users can help you get found on the search engines.

Look at your analytics dashboard.

If you’re not using your WordPress dashboard, you’re missing out on valuable information. Your dashboard helps you stay organized and also shows you information, such as who’s commented on your posts. You can also utilize information to see where visitors are coming from and how long they’re staying on your site.

Keep it quick. 

Many business owners don’t look at their website once it’s up and running. But, failing to visit your own site from time to time can mean you don’t notice important issues, such as slow load time. BrowserStack explains that, in addition to affecting your website ranking, a speedy website improves the user experience and can even lead to more customers and conversions.

Having a great website means that you have to put the work into it even after it’s up and running. Everything you do, including optimizing for the search engines, having excellent visuals, and reading your analytic dashboard, puts you in a better position to push your site well ahead of the competition. And, in a world where the vast majority of all business takes place online, you can’t afford for your website to fall short of your customers’ expectations.

Contact “Web Guy” Nick today, and let his experience showcase the best of your business on the web. 

Image via Pexels

6 Ways To Drive Traffic to Your WordPress Blog

6 Ways To Drive Traffic to Your WordPress Blog

In order to be successful with a blog, you need to have readers. And in order to have readers, you need to have traffic. There are countless Australian blogs out there, but not many of them are successful at attracting visitors. If you want to be among the more successful ones, you need to make some changes.

The good news is that increased traffic can be a breeze if you know what you’re doing. There are many ways to drive traffic to your blog, and in this article, we will discuss some of the most effective methods. These tactics will help you bring more visitors to your WordPress site, and help you achieve your blogging goals. 

Create high-quality content

If you want your blog to be successful, you need to produce high-quality content. This means writing well-researched and well-written articles that are engaging and informative. Your readers will appreciate the effort you put into your posts, and they will be more likely to return for future updates.

In order to create high-quality content for your SEO content strategy, you need to do your research. Make sure you know what you’re talking about, and take the time to gather credible sources of information. Once you have your facts straight, write content that is both informative and interesting to read.

Another important part of creating high-quality content is making sure your posts are visually appealing. Use headings and subheadings to break up your text, and add images and videos where appropriate. This will help keep your readers engaged, and make it easier for them to follow along with your argument. Finally, make sure you proofread your work before publishing it. Nobody is perfect, but taking the time to catch any mistakes in your writing will help improve the overall quality of your blog.

Optimize your tags

Tags are an important part of your blog, and they play a role in driving traffic to your site. By optimizing your tags, you can make it easier for people to find your blog, and increase the chances that they will click through to your site.

There are several ways to optimize your tags. The first is to make sure your tags are relevant to your content. If you’re writing about a specific topic, use tags that reflect that topic. This will help people who are interested in that topic find your blog, and it will also help improve your search engine ranking.

Another way to optimize your tags is to use keywords. Use keywords that people might use to search for information on your topic, and make sure they’re included in your tag list. This will help improve your ranking in search engine results pages, and it will also help potential readers find your blog more easily.

Make sure the tags on your blog are consistent. Use the same spellings, capitalization, and abbreviations for all of your tags. This will help avoid confusion among readers, and it will also make it easier for people to find the information they’re looking for on your blog.

Enable reviews

Most website owners know that online reviews are important, but not everyone knows how to enable them on their website. If you want to collect reviews from your customers, you need to enable reviews on your website. This will allow your customers to leave feedback about their experience with your business, and it will help you improve your customer service.

There are several ways to enable reviews on your website. The first is to add a review form to your contact page. This will allow customers to leave feedback about their experience with your business. The second is to add a review widget to your website. This will allow customers to leave feedback about your business on your website. The third is to add a review link to your menu bar or footer. 

All of these methods are effective, and they will allow you to collect feedback from your customers. Make sure you use the method that best suits your website and encourages your customers to leave feedback. Reviews are an excellent way to improve your business, and they can help you attract new customers and retain old ones.

Utilize social media

Social media is an excellent way to improve website traffic. By using social media, you can reach a larger audience and increase the chances that people will visit your website.

There are plenty of ways to use social media to improve website traffic. The first is to create social media profiles for your business. This will allow potential customers to learn more about your business, and it will also help you build a following. The second is to share your content on social media. This will help you reach a larger audience, and it will also help you attract new customers with your high-quality content. The third is to use social media advertising. This will allow you to target specific audiences, and it will also help you with customer outreach. 

All of these methods are effective, and they will help you improve website traffic and provide SEO benefits for your business. Make sure you use the most appropriate approach for your company and make sure you learn how to properly utilize each technique.

Optimize website speed

One of the best ways to drive traffic to your WordPress blog is by optimizing your website speed. When your website loads quickly, it makes a good impression on your readers, and it encourages them to stay on your site for longer. In addition, website speed is a factor that Google takes into account when ranking websites. By optimizing your website speed, you can improve your ranking in search engine results pages, and increase the chances that people will visit your blog.

There are several things you can do to improve your website speed. The first is to use a fast-hosting provider. Make sure you choose an Australian provider that has a good reputation and that is known for providing high-quality service. Another way to improve your website speed is to optimize your images. Make sure they are the correct size and use compression tools to reduce their file size. You can also use a caching plugin to help improve performance.

A big factor for page loading speed in the website and page design. Optimizing these factors is a bit more complex and tends to require more expertise. Many Australian websites enlist the help of SEO Sydney agencies to optimize their websites for loading speed and other factors, as this can help drive more traffic to their blogs. 

Incorporate internal links

Internal links are an often overlooked but extremely effective way to boost blog traffic. By including links to other posts on your blog, you can encourage readers to stay on your site for longer and explore other content. In addition, internal links help improve your website’s search engine ranking.

There are several reasons why you should include internal links on your blog. First, they help keep readers engaged. By including links to other posts on your blog, you can keep readers engaged and encourage them to explore more of your content. Second, internal links help improve your website’s search engine ranking. Google takes into account the number of internal links on a website when ranking it in search engine results pages. This means that by including internal links, you can improve your ranking and increase the chances that people will find your blog. Third, internal links help people find information on your blog more easily. When people click on a link in your post, they are taken to a page with related content. This makes it easier for people to find the information they’re looking for, and it helps them learn more about the topic you’re writing about.


These are some of the most effective ways to improve website traffic on your WordPress blog. By following these tips, you can increase the number of people who visit your website and improve your business significantly.