Top 10 Benefits of WordPress Website Development for Small Businesses

10 Reasons Why WordPress Is Ideal for Building Small Business Websites

When it comes to creating an online presence for small businesses with a limited budget, WordPress is the most popular choice for companies. However, not every business has enough resources and expertise to publish a website online by investing heavily at the very initial stage. But, using WordPress for small business websites is great as well as the easiest way to publish a cost-effective and effective website online. In addition, choosing WordPress for small business sites also provides significant value by ensuring quality. Nowadays WordPress is gaining popularity among both big and small businesses. Studies show that more than 43% of all internet websites are created by WordPress.

So, if you are a small business owner looking to achieve a quality online presence, there is no need to invest a lot into a paid solution. Instead, you can simply hire a leading WordPress Development Company that can help you reach your business goals by building a robust website using WordPress.

What Is WordPress?

WordPress is an easy-to-use, open-source content management system (CMS) that is popularly used to create an effective website. Unlike the earlier time, today WordPress is not limited to blogging purposes, instead, now it includes several features to help developers create almost any type of website ranging from community sites, eCommerce, news and magazine site, business website, multilingual site, and booking system to directory sites and many more. What makes WordPress more popular among the business is its large community support. Moreover, WordPress offers endless possibilities when it comes to customizing a Website. It is because WordPress is featured with several themes and plugins that can add new design options and functionalities to the websites.

Top WordPress Features:

Nowadays, you can find several leading companies and celebrities including NBC, CBS, USA Today, Time, Disney, Airbnb, Shopify, TechCrunch, Pioneer Women, and many others using WordPress to publish on the web. But if you are still wondering why to use WordPress, just have a look at the few top features of WordPress.

  • Open-Source:

    WordPress is open-source. It simply means that anyone can download and modify it in their preferred way.
  • SEO-Friendliness:

    WordPress provides an exceptional code base for SEO that can help your website’s content to be found via common search engines such as Google or Bing. It offers a wide range of components that can be used to fetch high search rankings for your websites.
  • Speed:

    Being a lean website framework, WordPress works consistently to remove code “bloat” that can slow down the website loading speed.
  • Mobile-Friendly:

    WordPress is featured with mobile-friendly and responsive out-of-the-box themes. Thus it ensures a website is mobile-friendly.
  • Easyto-Use User Interface:

    WordPress is very easy to use as it has no complicated settings. You can easily install and set up a website based on WordPress in less time without having technical knowledge. Thus you can create a professional-looking website with zero coding or less design experience. This is one of the best things about WordPress.
  • User Management:

    WordPress delivers easy and quick website management. It plays several roles in managing its websites. User management of WordPress empowers businesses to manage users and their data from a centralized dashboard.
  • Media Management:

    WordPress is featured with an effective media library that can help you to choose and upload images and videos to your website easily. WordPress media files also include audio, video, images, and documents that can help you drop, drag, filter, order and customize your files. But before you must install the media manager plugin.
  • WordPress Language:

    You can access more than 70 languages available on the WordPress platform. It helps users create their blogs in multiple languages. The only thing that you have to do is to select the user interface language option to get a number of language options.
  • DistractionFree Writing Mode:

    WordPress helps bloggers to focus on their writing by offering them a handy distraction-free writing mode button that can be found in the top-right-hand corner of the editor.

Top 10 Benefits of Using WordPress to Build a Website:

Now, look at the top benefits you can reap from using WordPress to build your business website:

1. Pocket-Friendliness:

WordPress comes in both free and paid versions namely WordPress.org and WordPress.com. WordPress.org is open-source and free and WordPress.com includes some prices. So, first, you need to understand which one fits right for your business. Here comes the role of hiring expert WordPress developers who can help you choose the right solution for your custom business needs.

2. Large Community Support: 

WordPress has massive community support ranging from tons of tutorials, and guides on the Internet. This is not the end of the story, it will also enable you to reach out to skilled developers and check discussion forums to find a solution to your problems easily. Moreover, there are countless developers constantly inspecting, modifying, and enhancing its quality.

3. Great Customization Option:

WordPress comes with an easy-to-use interface or admin panel that enables users to install new plugins, add pages, post themes, navigation menus, and a lot more things through dashboards displaying different menu options. These all can help you easily customize your webpage. For instance, WP Shifu provides limitless facilities to upload content updates weekly and monthly security and plugins, and maintain the overall health of your WordPress website.

4. Offers Flexibility: 

When it comes to developing a basic website for your business it is limited cost and time, so there is no other better option than choosing WordPress CMS. It is because WordPress is designed to offer the ultimate flexibility while creating a website. With WordPress, you have full control over your website right from customization, and plugins to the hosting provider. So, no matter whether you are looking to create a professional blogging forum or a full-fledged eCommerce marketplace, WordPress can offer you endless possibilities.

5. Rich Set of WordPress Plugins:

WordPress is featured with over 50,000 extremely user-friendly plugins that come with regular updates and hassle-free WordPress maintenance. These plugins are capable enough to stretch the constraints of the features of your website resulting in speeding up the website loading.

6. Provides High Security:

WordPress is loaded with built-in features and plugins that can effectively protect your website from security threats and hackers. Moreover, it also allows users to improve the security of their websites by disabling file editing, changing their WP login URL, and most importantly choosing a good hosting provider.

7. Supports Multiple Users:

It is simple to assign different access roles for multiple users of a single website with WordPress. WordPress offers six types of roles such as super administrators, administrators, editors, authors, contributors, and subscribers. This multi-use capability allows users to use a website on WordPress effectively.

8. Social Media Platforms Integration:

With the advent of digitalization, the social media presence of a website has become a must for business. It is because social media platforms prove to be very influential to help your website get noticed by more people. But it is very challenging to manage both your social media platforms and website at the same time. WordPress makes its task easy for the users by offering a lot of plugins that can integrate your website with social media channels. These plugins can automatically upload content on social media helping your content share and promote online.

9. Search Engine Optimization Ready:

As already discussed, WordPress is fully SEO-friendly. When you build a website with WordPress, you can access simple codes making the content of your website ideal for Google indexing. Moreover, you can also customize the SEO components of your website pages giving you full control over choosing a page that you want to rank high in search engines.

10. Convenient Syndication:

WordPress will allow you to earn inbound links to your site whenever you post a new blog entry. WP makes it possible by automatically going to an RSS feed, allowing others to syndicate your content across directories and other websites.

Wrapping it Up:

Today, WordPress has ranked as a top CMS with 62% of the market share and it is continuously growing. So, if you are planning to start a small or startup business by establishing a strong web presence, WordPress can offer you an easy and obvious solution to your needs. Hopefully, the above discussion has given you enough reasons to choose WordPress for your website. So, if you want to build a website using WordPress with professional help, make sure you Hire WordPress Developers with years of experience to help you make the right decisions at the right time to ensure the success of your business. So, hurry up! Don’t wait to grab WordPress to develop your business website. 

4 Fundamental Principles of Building a Digital Customer Base for Your Business

To be successful in the digital age, businesses need to have a strong online presence. This means having a website that is easy to use and navigate and a social media strategy that engages customers and builds a loyal following. But it's not enough to have a website or Facebook page. You also need to know how to attract and retain customers online. This blog post will discuss four fundamental principles of building a digital customer base for your business.

Photo by Canva Studio: 

Build an understanding of your target market.

The first step to building a digital customer base is understanding who your target market is. This includes conducting market research to identify your target demographic's needs, wants, and pain points, a professional agency like Linx Digital can also be of great advantage. Once you understand your target market, you can start creating content and strategies that will appeal to them.

For example, if you're targeting working mothers, you might create blog posts about time-saving tips for busy moms or share helpful articles about child-rearing on your social media channels. As a result, you'll be more likely to attract and retain customers by providing value to your target market.

Make it easy for customers to find you online.

The next step is ensuring your target market can easily find you online. This means having a strong SEO strategy and ensuring your website and social media channels are easy to find and navigate. You can also use paid advertising to reach potential customers who might not be able to find you organically.

For example, if you're selling products or services online, you'll want to make sure your website appears as high as possible in search engine results for relevant keywords. You can also use social media ads and Google AdWords to reach potential customers who are already spending time online.

Engage with your customers.

Once you've attracted customers to your website or social media channels, you must engage with them regularly. This means promptly responding to comments and questions, sharing relevant and valuable content, and running giveaways or contests. By engaging with your customers, you'll build loyalty and brand advocacy.

For example, if you see a customer tweeting about how much they love your product, thank them for their support. Or, if you're running a contest on social media, make sure to announce the winner in a post or video. Engaging with your customers will help turn one-time buyers into lifelong fans.

Automate your database.

The final step to building a digital customer base is automating your database. This means using a CRM or marketing automation tool to capture customer data and track engagement. Automating your database will help you better understand your customers, segment them into groups, and send targeted communications. For example, you might use a CRM to capture customer data like contact information, purchase history, and demographics. You can then use this data to segment customers into groups based on their needs or interests. And finally, you can use marketing automation to send targeted emails or social media messages to each group of customers. By automating your database, you'll be able to engage and retain customers over time more effectively.

Building a digital customer base is essential for any business that wants to succeed online. By following these four principles, you'll be well on your way to attracting and retaining customers online.

5 Small Business Costs You’ll Need To Be Aware Of

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Almost everyone has thought about starting a business at some point or another. There could be quite a few things holding them back, however. One of the more notable of these are the startup expenses and other small business costs.

Setting up and operating a business needs a decent amount of money. Just how much does it cost? It depends on quite a few factors. There are multiple averages depending on industry, but there are always ways to minimize your small business costs you can use.

The first step in this is knowing what your expenses will be. Some will be one-off startup-related costs, while others will be recurring. Knowing what some of the more notable expenses are starts you off the right way.

You’ll end up being able to figure out how to reduce them in time.

Small Business Costs: 5 Top Expenses

1. Equipment

Equipment will be one of the most notable expenses you’ll need to pay, with much of this coming up front. You wouldn’t be able to operate without it, after all. These costs can range from the thousands to even the hundreds of thousands, making it one of the more difficult to pay.

Buying your equipment outright mightn’t be the only option you have. In many cases, you can rent or lease the equipment you need. Doing this turns it into a recurring cost, but it makes sure you’re able to get the equipment you need, when you need it.

2. Website

When you’re first starting your business, you’ll need to have a website. Customers, suppliers, and other third-parties will all expect it. Your small business website cost varies depending on several factors, such as how complicated it is and who you choose to design and develop it.

Thankfully, this should be a once-off cost, apart from any hosting-related costs you’ll have. With a bit of negotiation, you shouldn’t have a problem minimizing this cost.

3. Marketing

While your website often falls under the marketing umbrella, it’s far from the only advertising-related cost you’ll need to deal with. Instead, there’ll be more than a few of them, with these depending on the types of marketing strategies you take advantage of.

Some of these will be much more low-cost than others, but they can still be just as effective. If you’re trying to advertise on a budget, you could consider:

It’s worth having a mix of several marketing strategies, and unique visuals, to maximize their impact. Make sure to take a targeted approach to not have any wasted funds.

4. Office Space

Your office space – or retail space – will be one of your more notable recurring small business costs. You’ll need to have somewhere for you and your employees to work from. Buying somewhere outright mightn’t be a realistic option, so you’ll likely end up renting the space.

This can vary drastically from company to company, and you’ll need to put a lot of effort into minimizing it. Looking for places outside more commercial centers could be an effective way to keep this low, but it makes your premises more difficult to get to.

You’ll need to balance cost with distance to potential customers and suppliers when you’re focusing on this.

5. Utilities

Utilities are one of the more commonly overlooked small business costs, despite how much it could end up costing. You’ll need to keep these in mind when you’re coming up with a budget, but they can be relatively difficult to nail down.

You should expect to pay about $2 for every square foot of office space you have, but this can vary wildly depending on the industry you’re in. You’ll get a better idea of what these are after a few months of operating, letting you refine your budget more and more.

Making sure appliances, equipment, and other tools are modern will help you keep these costs low.

How To Budget For Your Small Business Costs

No matter how much you’re able to minimize your expenses, you’ll still need to pay for quite a few things. You’ll have to figure out how to budget for your small business costs to achieve this. As difficult as it seems, it doesn’t need to be.

Instead, it could be as simple as following a few tips and tricks, including:

  • Analyze – Before you start budgeting for your small business, you’ll need to know precisely what your costs are. These can differ from company to company, so you’ll need to be specific with that your company spends. The more informed you are about these, the better.
  • Negotiate – Negotiation is an essential part of running any business, especially with keeping costs low. You’ll need to negotiate with potential suppliers to get the best deal possible. In time, it’s always worth renegotiating, provided you have the ability to do so when contracts come back up.
  • Know Your Cash Flow – When you’re figuring out how to budget for your small business, you’ll need to determine whether you can afford them. Take a close look at your cash flow – or your expected cash flow – to figure out if this covers your expenses. If it doesn’t, you’ll need to find ways to address it.

With each of the above, you can create a comprehensive budget for your small business. While this takes a bit of time and effort, you can get there. Knowing your expenses and being able to budget for them is vital to managing its finances and ensuring profitability.

Small Business Costs: Wrapping Up

You’ll need to know what your small business costs are so you can manage them, and eventually minimize them. While some of these will be once-offs, that doesn’t mean you’ll need to settle for paying a significant amount for them.

The same can also be said for your recurring costs. With careful planning, and an in-depth budget, you shouldn’t have a problem looking after your finances, you shouldn’t have a problem looking after your small business costs.

How To Ensure Your Website Is Beneficial To Your Business

There is no doubt that a website is an essential part of any business. It doesn’t matter what industry you are in or what size your company is – if you don’t have a website, you are at a disadvantage. Not only that, but if your website isn’t effective and beneficial to your business, then you are wasting both time and money. The following blog post will discuss ensuring that your website provides value to your bottom line.

#1 Define Your Goals

The first step to having a website that is beneficial to your business is to define your goals. What do you want your website to achieve? Do you want it to increase sales, generate leads, or something else entirely? Once you have determined your goals, you can begin to create content and design your site with those goals in mind.

If you are not sure what your goals should be, take some time to research websites in your industry and see what they are doing. Is there anything that you like or dislike about them? Use this as inspiration for setting your own goals.

Once you have defined your goals, it is essential to track them to see if your website is actually achieving them. There are several ways to do this, but one of the most popular is Google Analytics. This free tool can be installed on your website and will track various data, including how many people visit your site, how long they stay, and what pages they view. This information can be extremely valuable in helping you to determine whether or not your website is effective.

#2 Implement SEO

Search engine optimization, or SEO, is another essential aspect of a website that benefits your business. SEO is the process of optimizing your site for search engines so that you can rank higher in the results pages when people search for keywords related to your business. Several factors go into SEO, but some of the most important include choosing the right keywords, creating quality content, and building links.

If you are not familiar with SEO, many resources are available to help you get started. One option is to hire an SEO consultant that provides SEO Content Writing Services to help you optimize your site and create a plan for ranking higher in the search results. Another option is to do it yourself by reading articles and books on the subject. Whichever route you choose, it is essential to implement SEO if you want your website to be beneficial to your business.

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#3 Make It Easy to Use

Another important aspect of having a website that benefits your business is making it easy to use. A website that is difficult to navigate or slow to load will frustrate users, and they will be less likely to return. Make sure your website is easy to use by keeping the design simple and uncluttered, providing clear instructions, and having a search function.

It needs to be user-friendly if you want people to visit your website and take action. A well-designed website will make it easy for visitors to find what they are looking for – whether that’s information about your products or services, contact details, or directions to your store. On the other hand, potential customers will go elsewhere if your website is hard to navigate, takes too long to load, or doesn’t look professional.

Some tips for making sure your website is easy to use:

– Keep the design simple and uncluttered

– Provide clear instructions

– Have a search function

– Use easy-to-read fonts

– Include plenty of white space

By following these tips, you can ensure that your website is user-friendly and benefits your business.

#4 Keep It Updated

Finally, it is essential to keep your website updated. If you have a website that is full of outdated information, it will not only reflect poorly on your business but will also discourage people from returning to your site in the future. Therefore, regularly check your website for outdated content and make updates as needed. By keeping your website up-to-date, you can ensure that it will continue to be a valuable asset to your business.

In conclusion, there are several things you can do to make sure your website is beneficial to your business. By setting goals, tracking your progress, implementing SEO, making it easy to use, and keeping it updated, you can ensure that your website is an asset to your company.

By following these tips, you can create a website to help you achieve your business goals.

YouTube Marketing: 10 Mistakes To Avoid

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YouTube has helped companies of all sizes take advantage of video marketing. Whether you’re creating informational videos to display on your channel or adverts to display at the beginning of other people’s videos, YouTube marketing can help you to achieve many leads. However, like any type of marketing, there are certain rules you need to follow to succeed. Below are just a few common YouTube marketing mistakes that you should avoid when creating video content for this platform.

Using poor quality visuals/audio

Nowadays, there’s no excuse to be creating videos with grainy footage or distorted audio. Most devices have good quality cameras and microphones, although it can still be worth buying separate microphones and cameras to ensure the quality is high. This will help to make your company look more professional. It’s worth noting that you don’t have to make video content yourself – in fact, many companies find it much more impactful to pay a video production company to help bring their video ideas to life.

Making every video overly promotional

Not every video has to be an overtly promotional advert for your product or service. In fact, informational videos like explainer videos on topics, behind-the-scenes videos of making products and tutorial videos on certain tasks can be just as valuable – these videos can help answer questions that people are actively searching for, build brand awareness and help establish your company as trusted experts. 

Failing to maintain branding

While certain videos can be more informational than promotional, you should still add some type of branding to the video to let people know who your company is. This could include putting your logo in the corner and possibly a link to your website as well as mentioning your company by name. 

Ignore YouTube SEO

Just as SEO is required to help get your website seen on Google, SEO is also necessary to help people find your website on YouTube. Adding certain keywords to the title and description could help you to rank higher for certain search terms, helping your video to get more views. You can find guides on YouTube SEO online. 

Not sharing videos on social media/your website

Don’t just rely on people searching for your videos to get views. You can also encourage views by sharing videos on social media sites like Facebook and Twitter. Embedding videos on your website can also be another way to get views (although you may want to avoid autoplay videos as these can be a little annoying). 

Not frontloading video ads

When it comes to video adverts, YouTube often offers the option to skip them after five seconds. This is why it’s important to hook people immediately by frontloading your videos with the most eye-catching visuals or striking audio you can think of. Don’t wait until five seconds into your video to provide an interesting fact or deliver a memorable image when you can do it right off the bat. 

Disabling comments

Many companies disable comments on their YouTube videos as a way of discouraging potentially negative criticism. However, this may suggest to customers that your company has something to hide, as well as eliminating a source of leads. Unless you’re getting a flood of negative comments, keep the comment section open. 

Responding late to questions in comments

It’s important to engage your audience on YouTube through video comments. This is particularly important when it comes to questions from potential customers – swiftly responding to questions in comments could help to maximize leads. Respond too late or fail to respond at all, and these customers may move on. Search through comments on a regular basis to make sure you’re not missing out on these leads. 

Not adding subtitles

Some of your viewers may not be fluent in English or may be watching with the sound off. Make sure that your videos have subtitles enabled do that these viewers can still get all the necessary information they need from your videos. 

Trying too hard to imitate other videos

Other videos can be a great inspiration, but you should be careful of trying to imitate them too much. The most successful videos are original videos that stand out. Try to think outside of the box by exploring topics in depth that others have only lightly touched on or by subverting expectations in adverts.