When it comes to business, you’ll always want to make sure that every effort you make is going to pay off. Yet, sometimes, you may feel like you’re shooting in the dark. When you’re trying to market your business and it’s just not getting noticed or picked up, it can feel disheartening. As much as we all need to learn what works for our business and to try different things out, we won’t want our efforts to go without results over and over again. Instead, you want to make sure that you’re getting in front of your customer and that your business is starting to generate sales. This is why it works to get personal.
Why Get Personal?
If you’re reading tips online and trying anything and everything then moving onto the next thing, you could be making a mistake. It’s important that you’re trying to work on marketing tactics that will speak to your audience, their needs, where they hang out, and that your messaging actually speaks to them. It has to be personalized to them in order to do that. So now, we’re going to look at seven ways that you can do that.
1. Know Who You’re Talking to
So to start with, you absolutely need to know who you’re talking to in order to actually reach them! Do you know who your audience is? Are you aware of their demographics? If not, you need to get this down. It will make your marketing tactics much easier and allow you to then go on and tailor everything you do to them.
2. Be Where They Hang Out
This all starts with the idea of knowing where they are online, what they read, watch, and listen to. Because if you know what social platforms your general audience likes the most, what they’re reading or watching, or anything else, then you can be there. Not only by having profiles online, but also looking to advertise in those areas too. Getting in front of your audience is always the first part. Then, you need to get their attention.
3. Attract Them
This is where attracting them comes in. Because if you’re going to get their attention and gain new customers, they have to know about you in the first place. So your imagery and branding have to stand out and be something that lets them know that you’re a company they’re going to like. It’s not just about looking good, but instead being able to make that first initial connection with your ideal audience.
4. Give Them What They Want
Another key step here is for you to be actually giving them what they want! And that sounds obvious, but it’s easier said than done to actually do. Because you need to make sure that you’re drawing your audience in with your marketing. Is that to give them free stuff or free shipping? Maybe they want a rewards program? Maybe it’s all about incredible customer service? It’s important to get this right.
5. Use Their Language
At the same time, you’ll want to be thinking about the language that you’re using in your marketing too. Are you talking directly to your audience? If not, this is something that you’ll want to work on, because they need to be able to resonate with the way that you speak as well as what you produce, offer, and how your brand looks.
6. Optimize Based on Analytics
Something that you’re going to want to bring in place as soon as possible is your analytics. You need to be tracking your customers’ activity in order to see what they’re buying or clicking on, when they are dropping off, and even to see where your customers are based or more about their buying behaviors. You can then optimize your marketing activities, your website, and even the products you’re offering so that you can make more sales here.
7. Ask For Feedback
Finally, you may find that one of the best things you can do is to actually ask them for feedback. You can do this in the form of a market research survey or interview, or it could be that you want to give them a bonus, discount code, or enter them into a competition by giving feedback. That way, you can start to change things up so that you can better meet their needs. You’ll able to able to increase your sales this way.