Companies all across the globe are taking their branding to the next level, with compelling video marketing campaigns. There are plenty of benefits of video marketing for your brand, so let’s take a look.
1. Improve your SEO
Video content can help you to improve your SEO in a number of ways. Video content improves click-through rates, and also increases organic traffic. As well as this, using video content means reduced bounce rates, this is because visitors spend more time on pages that include video. As long as your video content is high quality you’ll also find that you’ll get quality backlinks.
1 . Conversion rates
According to Forbes, ‘Embedding videos in landing pages can increase conversion rates by 80%.’ What’s more, WordStream reported that, ‘Marketers who use video grow revenue 49% faster than non-video users.’ When consumers experience a compelling video, they might share it on social media, or be willing to invest in your services. Visually striking content can support your company with brand storytelling, and entertain your viewers along the way.
2. Better email marketing campaigns
Video content can even support your company to create better video marketing campaigns. It can sometimes be challenging to persuade people to open up emails, yet if you include video you can boost your open rates! Simply put, most will agree that watching a video is far easier than reading copy (especially a long piece). One video marketing study showed that, ‘viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.’
3. Generate trust
According to Business 2 Community, ‘trust has very clear ties to loyalty, with 62% of consumers stating they are loyal to brands they can trust.’ Video content is a great way to boost your brand credibility and build consumer trust. Videos allow you to establish a deeper connection with your consumers. When compared with copy, video is more engaging, visual, and even personal. Using videos, you can offer informational content and tell your story.
4. Educational content
Marketing in 2020 requires you to educate your audience, without putting all your efforts into the sales process alone. To stay competitive, brands should seek thought leadership, providing their audiences with fresh education insights. Offering educational content can be much easier in video format. The most important thing is to get the right video production team. WSPR Creative provides top quality creative video campaigns, they understand that unique storytelling by video is the best way to communicate your values and message.
5. More consumers are watching
Plain and simple, more consumers are watching video content than ever before. By creating video content you’re providing your brand with the opportunity to extend your reach. Oberlo recently reported that, ‘54 % of consumers want to see more video content from a brand or business they support.’ There are plenty of ways to retain customers with video marketing, from webinars to product demonstrations, live streaming, or even fun TiKTok videos!