Any marketing strategy would not be complete without Search Engine Optimization. SEO is the most important tool in the modern marketer’s arsenal. But with so many different rules in Search Engine Optimization to follow, undoubtedly, businesses make massive mistakes when trying to tick off every single aspect that makes their website look more appealing in the eyes of the SERP (Search Engine Results Page). Here are some of the most common Search Engine Optimization mistakes that businesses and website owners overlook.
Duplicate content is very detrimental to your website. SEO companies like Search Miners can show you exactly how publishing duplicate content can lower your website authority. While there are ways around this, for example, introducing evergreen content, which is content that transcends time, and upgrading older content, if you publish duplicate content, this causes what is known as cannibalization. Content is important, but if you provide content that offers no solutions or very little value for the readers, this can cause your website to disappear from ranking.
Not Optimizing Your Site Loading Speed
You have to pay attention to how long it takes to load. The great thing is there are plenty of tools that can help you here. There are many reasons why your website can load slowly, for example, wrong image file types, broken links, and many more. The best thing you can do is to have a website expert take a look at the content of your site and see if everything is optimized to the point that it encourages quick loading. Google prefers faster websites, and when the Google Page Experience Update was unveiled in 2021, this took into account three specific metrics known as Core Web Vitals. If you optimize these three Core Web Vitals, you will have a faster website.
Keywords are a critical part of how we rank, but if we put too many of the natural keywords into content to the point that it renders the original content unreadable, you will be penalized for this. You will be penalized for poor quality content in the first place, but if you have an item of content that is full of your desired keywords, you've got to go where your previous content is and make sure you maintain a more natural amount of keyword density. Search Engine Optimization is about writing it for the reader first, and optimizing it for SEO afterward.
Meta Tag Mistakes
There are a number of issues in this part alone, for example, missing meta descriptions, and missing H1 tags. In order to make your content more readable, you need to use H1 tags as it will help the search engine determine the topic of your content, and if you do not have meta descriptions, Google will not understand the relevance of your information.
Search Engine Optimization covers a variety of disciplines, and it is critical that we have an understanding of the language that Google uses. A lot of these issues are easily fixed, and so many of them you can do yourself. Get it right, and you will have a perfectly optimized website.