No brand can escape marketing, every business needs a marketing campaign that delivers results. To support you with your campaign development, here are sixteen tips to achieve success.
1 . User-generated content
User-generated content refers to content that’s made by people as opposed to brands, and then posted on a social platform. The content could be a video, image, or a review. UGC is useful because consumers often will create content that features a brand, or is relevant to a particular industry.
According to Everyone Social, ‘79% of people say UGC highly impacts their purchasing decisions.’ ES research also demonstrated that ‘Millennials find UGC to be 35% more memorable than content that came from mainstream sources.’
Stackla CEO Damien Mahoney explains that,’ Billions of images are shared on social media every day. Buried within them are the most authentic and relevant brand experiences that people crave and brands can’t manufacture.’
2. Shoppable posts
Shoppable posts allow people to make purchases by clicking on a social media post. There are several different types of shoppable posts, some posts feature images and others use interactive videos.
To fuel the success of your shoppable posts it’s a great idea to run special promotions or contests. Brands might also like to collaborate with influencers, to boost the visibility of these posts. There are several advantages to running shoppable posts such as increased sales, data collection, and brand storytelling opportunities.
3. Several types of video
Brands know that video content delivers, but are you using enough video content? There are plenty of different types of video content that you can focus on:
Customers enjoy learning new things and researching topics online. When brands create educational videos they can boost their credibility, engage consumers, and support SEO strategies.
Want to show your consumers what your product can really do? What better way to do so than a product demonstration video? Using this type of content you can get your customers excited about the benefits of your product.
Brands can use live streaming videos in various ways. You might like to offer Q&A sessions with your customers, or host live events?
These are just a few of the video content types which can help you to improve your marketing campaigns. Other options include brand films, animation videos, or personalized marketing videos.
4. Interactive content
Interactive content is a fantastic way to engage your audience, access data, and widen your reach on social media. Brands have many options for interactive content, including polls and quizzes, contests, infographics, or posts with multiple-choice questions.
You might also like to create interactive videos, this type of content tends to have a high engagement rate. Branching is one of the most popular interactive video techniques right now. According to Breadnbeyond, ‘With branching, you let your audience choose and create their adventure by providing them with interactive storytelling.’ The process works by providing your audience with narrative-based questions and prompting them to click on different links.
5. Call in the professionals
You’ve probably got the idea that marketing covers so many different tactics and tasks. Unless you have a certain level of expertise it can be difficult to market your brand alone. Hiring a digital marketing agency is a solid investment to help you build a high-performing campaign.
There are so many different agencies out there, so how do you know which one is right for you? The best tip is to choose an agency that specializes in your industry. That way you work with experts who can create a tailor-made solution. There are plenty of niche marketing agencies whether you need a healthcare digital marketing agency or a marketing company for law firms.
6. Contextual marketing
Contextual marketing refers to a strategy to ensure that the content is relevant to the consumer. The idea is to serve ads to people based on their preferences and interests. Using social media ads brands can target the appropriate demographics, and show ads to the right people. Social platforms such as Facebook allow brands to select various demographics to improve their user targeting.
Brands can also practice contextual marketing with the help of retargeting. With the help of retargeting brands can show ads to those people who have already visited their site, yet did not make a purchase.
7. Focus on sustainability
People are actively looking to buy from brands that care about the planet. If your brand doesn’t take responsibility, you risk being boycotted. There are so many ways that businesses can focus on sustainability. You might focus on using sustainable materials and practices, or support sustainable charities within your local community.
When you deliver your marketing campaigns you’ll want to ensure that your audience understands your sustainability efforts. Educate them about what your brand is doing to make a difference.
8. Influencer campaigns
Working closely with content creators is a fantastic way to level up your marketing strategy. Content creators like influencers know how to produce killer campaigns that get results. Contrary to popular belief you don’t need a big budget to collaborate with some great influencers. Working with nano influencers is not expensive, these creators have small audiences, but high engagement levels. Influencer marketing campaigns are a great way to build an online presence.
9. Use testimonials
Research from Business2Community demonstrates that ‘customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.’ Before customers commit to buying a new product they want to see positive reviews and glowing testimonials. Unless your consumers find these things it can be difficult to get them to trust your brand.
10. Improve your brand story
Great marketing relies on a unique brand story and engagingly delivering that brand story. Your brand story should focus on the tale of how and why your business exists. What challenges does your business respond to, how can your product be used to solve these problems? What is your vision, and above all what makes you different? To craft a winning brand story you’ll need to focus on questions like these.
To communicate your brand story to your audience you’ve got plenty of options. Your business might use videos, live events, or blog posts. Most businesses use a range of different methods to get their brand story out there.
11. Focus on analytics
Developing an effective marketing campaign isn’t just about the tactics, it’s about reviewing your performance, and identifying areas for improvement. Brands need to analyze and track all their marketing efforts and focus on this data. There are several marketing analytics tools that brands can use to improve their tactics. You might try heat mapping tools to assess user behavior, or software to assess the performance of your content.
12. Improved CRM
Third-party cookies are being phased out, and brands need to prepare for this. According to data from Hubspot, ‘41% of marketers believe their biggest challenge will be their inability to track the right data.’
If you’ve relied on third-party data for your audience targeting now could be a good time to improve your Customer Relationship Management. It’s important to note that it’s just third-party cookies that are getting the boot. Google is still going to permit first-party cookies, these will permit you to gather basic web user data.
13. Run events online
Looking for a great way to improve your marketing campaigns? Running online events is an awesome tactic. Online events are a great way to entertain your users, establish thought leadership, interact with your audience, and drive engagement. Whether you’re looking to increase brand awareness or reach out to new audiences online events can empower you in plenty of different ways.
As you can imagine it can be slightly more difficult to engage users compared to an in-person event. The key is to put plenty of effort into the planning stages, focus on unique touches that will give your event the wow factor.
14. Quality content
Consumers grow weary of seeing the same type of content everywhere, low-quality content quickly becomes frustrating, and it will do nothing for your credibility. Brands need to focus on producing well-thought-out content that’s high quality and offering something special.
It’s more important to produce less high-value content than lots of low-value content. Unless you put effort into your content creation, your consumers are going to get bored pretty fast.
15. Marketing automation
With the help of marketing automation brands can save time and improve their ROI. There are several different types of marketing automation including email automation, automation of web forms, analytics, and social media automation. Automating processes help brands to streamline their marketing efforts.
16. Create a podcast
Podcasts are a great way to provide your audience with unique content and offer extra value. Succeeding as a brand isn’t just about the products and services that you offer. It’s about becoming an authority in your industry, going the extra mile, and building a community.
Podcasts are one of the best ways that you can build a community. You’ll grow your following and have the opportunity to educate your listeners. Podcasts also provide the chance to interact with your audience, for example, you might host regular Q&A sessions.
Developing an effective marketing campaign takes a great deal of research and planning. Making progress relies on an ongoing effort and a willingness to revise tactics regularly.