Easy Ways To Reach A Wider Audience

Reaching a wider audience is every business's aim. It enables businesses to thrive, succeed, and grow financially. No matter if you are a small business or corporation, you will always benefit from having a wider audience. You will attain more business and regular customers. For those looking for easy and fool-proof ways to reach a wider audience, keep reading. 

Image by Free-Photos from Pixabay 

Utilize a content marketing strategy

Looking for a content marketing strategy is what every business should be doing. It will help you promote your business effectively and ensure you are reaching out to the right audience. 

First, you should decide on the marketing methods you wish to use. Then, decide on a schedule. Regular content will satisfy the needs of your customers and also remind them of your product/service. 

Take advantage of social media

Social media will boost customer engagement too. If you are constant with your content, you will engage audiences from all around the globe. 

You can pre-schedule content to go live, even when you are not online. This will allow you to reach customers in every country. 

Furthemore, social media posts can be promoted. This is often for a fee. When doing so, you can typically select the audience you want to reach. This can help you reach a new, or select, audience. Targeting a wider range of people will result in a wider audience for your business. 

Start creating blog posts

Most businesses have a website. If not, then you should probably think about creating one. It allows you to sell products/services, keep customers in the loop, and put your name online. Being present online as a business will instantly boost your brand awareness and help reach a wider audience

On the website, blog posts can be created as a fun, interactive, and engaging way to inform customers of new releases, brand information, and more. They can be fun to write and fun to read. They can make your business more personable, which can help all audiences relate to your brand. 

Having a blog on your website will also help you climb the search ranks as keywords will work as SEO. 

Offer excellent customer service

If a customer needs to ask a question or wants to give feedback, they will look for customer service tools to contact you. Every customer's request should be fulfilled to attain their business. If not, you can quickly lose loyal customers. 

Excellent customer service (that is quick and friendly) will engage customers and make them feel appreciated. If you can offer every customer good service, then you will attain their business. It will be a good look for your business and will likely increase your word-of-mouth marketing. 

Ask for feedback

Speaking of customer feedback, it can be beneficial for your business to ask for it. Asking current customers how you can improve your business will likely satisfy their needs and the needs of new customers. 

Growing your business and being more successful through customer satisfaction will likely grasp the attention of new customers of a wider audience. 

Boosting Your Rate Of Customer Engagement

Customer engagement is the number one thing your business needs right now; you’ve researched your competitors, you’ve gathered a following on social media, you’ve made your first sale, and now you need to boost your numbers for continued success. To help you do that, we’ve covered a few of the best ways to bring customers to your door, with a smile on their face and something nice to say about your business. 

Good customer service is the best way to build brand loyalty. (Pexels Image – CC0 Licence)

Incentivize Them 

One of the best ways to get customers involved in your company and any marketing campaign you’re putting together is to give them an incentive. Something that’ll both draw them in and ensure they stick around until the end, such as when the new product goes on sale. 

And one of the best ways to incentivize an audience is via competitions and giveaways. You’ll see these a lot on social media; a lot of brands like to give people the chance to win by simply tagging two or three friends in the comments under a post. Why not give this a try yourself, and see if your numbers ratchet up? 

Personalize Their Experience

Next up is the idea of personalizing a customer’s experience, on a case by case basis. Of course, this is hard to do when approaching your customer base as a whole – even just asking for feedback after a customer service phone call can cause some people to immediately put the phone down!

But if you give them a platform to use, that they can tailor to their own needs, which then feeds information back to you, you’ll be able to meet them more than halfway. One of the best ways to provide this option is via the development of your own app; it’s easier to hire app developers than ever before, if you don’t have your own IT department. 

The main benefit here is giving customers a way to customize how you approach them; they can save searches, allowing you to better recommend products to them, and a higher user count is very impressive if you want to attract further investment. This’ll help your app to become better in the future. 

Offer Something More

Be sure to offer something unusual or different to your usual service, especially if you already have an established customer base, and you’re looking to capitalize on repeat custom. You need to be able to bring them back, even if you sell ‘one time’ products, 

One of the best ways to offer more is via collaborating with other small businesses, both in and out of your niche, to provide product bundles or new features that’ll be very beneficial to the person on the other end. Above all else, you’ll want to work with companies that provide products your customers already want to buy, to ensure the collaboration is worth it. 

Customer engagement is a tricky game; make sure you’re playing with the stakes above. 

No Digital Brand Can Survive On Web Content Only

The pandemic has convinced businesses to digitize their activities. Many small businesses have even seized the opportunity to set up their first website! Building your digital brand can be challenging. Ultimately, with over a billion websites, it’s fair to say that the competition will affect your visibility. So, you’ll need to work hard to make sure your website gets noticed by your audience group. There can be no digital presence without a strong search engine optimization strategy. Your SEO strategy will need to include relevant and achievable keywords for your brand – beware of generic search terms that are highly competitive and lack targeting –, regular and informative content, and dull and irrelevant content. But there’s only so much you can achieve with web content. Building your digital brand begins offline! Here’s how: 

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Using merch to showcase the brand

For small businesses that only created a website during the pandemic, chances are that you never needed an online presence before. Therefore, now’s the best time to capitalize on your offline brand awareness to enhance brand visibility and online visits. A small shop, for instance, could consider an added merch item for loyal customers or big spenders. Useful items such as cell phone stands to promote your brand can be a neat addition to the brand strategy. They increase not only brand awareness but are also likely to boost the brand reputation. Trade shows and conferences are also a great platform to share meaningful merch items. 

Be the expert they invite

Most SEO strategies include blog management, with the underlying thought that writing a blog will attract more visitors to the site. In reality, the competition for bloggers is harsh. It’s unlikely your blog article will get noticed. Instead, it can be a better idea to become a guest expert on popular platforms. As a rule of thumb, avoid becoming a guest blogger as it’s time-demanding for little results. On the other hand, becoming a guest on a podcast show will showcase the brand’s expertise and encourage people to find out more about your business. 

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Enhance your visibility

Local visibility can be a game-changer in a small community. Branded car wraps or local charity sponsoring can make a huge difference because they are memorable. Most people will not visit your website. But if you give them a reason to look your name up online, they are more likely to engage with your content. Therefore, making your brand visible in traffic with a whacky car wrapping design or as a sponsor for social cause charities will build up interest. 

Join meaningful projects

Don’t ask for change. Be the change you want to see. 

Except that being the change is no easy task for small businesses. It can be expensive and out of their technical range. But a small business can join a common project with a partner or promote an existing project relevant to their audience group. You don’t have to be the change if you can’t afford it. But you can be the one who talks about the change. 

Building a digital brand is a long and involved strategy. For small businesses that have just launched their first digital platforms, it’s the perfect excuse to leverage their existing offline reputation. You don’t have to separate your offline and online strategies. Chances are, the people who spot your brand offline will become your online customers. 

How To Get Started With the Technical Side of Building a Website

These days, building a website can be a purely design-oriented task thanks to the plethora of web builders that allow you to drag and drop various elements and use templates that can be customised to your liking. You don’t really need to focus on the technical aspects of building a website because it’s just not needed. Everything is handled for you and it’s not something you need to spend time learning.

But that’s not true for all websites.

If you’re looking to add specific features to your website then it’s extremely important that you consider learning about the technical side of website building. Here are some ways to help you get started.

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Test with free tools before you invest money

There are loads of free tools and systems that you can use to practice with before you decide to invest money. For example, an Application Programming Interface (API) can help you scrape a lot of data that can be displayed in various ways on a website or even be used to help optimise your website. You can use a public API to help you learn about interacting with different applications before you decide to invest in a paid service for a specific web API or an API for some kind of application.

Don’t be afraid to use trial and error

One of the best ways to learn about website development is often through trial and error. For example, changing something in your source code or settings, saving the changes, then seeing what it does can help you understand the various functions and programming languages that are used in website development. This is a much more hands-on approach than just reading a book and it allows you to get comfortable with the idea of coding. It can be a little discouraging at first, but once you get accustomed to all of the words used in programming, it can be a surprisingly effective way to speed through the basics of a new programming language in the future.

Have some kind of goal in mind

It’s always good to start with some kind of goal in mind before you decide to learn about the technical side of website building. For example, if you want to speed up your website, then you may want to learn about how to optimise the various web applications that you use. Similarly, if you want to offer up-to-date information on things such as cryptocurrency prices, then you should learn how to incorporate an API into your website features.

Consider taking online lessons about website development

It can be hard to wrap your head around some of the concepts of website development, hence why we’d suggest that you take some online lessons to learn more. There are loads of lessons and tutorial videos on YouTube if you’re looking for something free, and there is a plethora of blogs and websites dedicated to free learning resources. However, you can also go the professional route and consider using a skill-sharing website or academic courses.

Giving Your New Business A Leg Up Over The Competition

Are you starting a new business? If the answer is yes, then now is the time to do so. The market is in a good condition, and there are no names that have big backing that you have to worry about. But, that doesn’t mean that you don’t need to distinguish yourself from the rest of the people there. How are you going to do this though? In this article, we are going to be taking a look at how you can give your new business a leg up over the competition. Good luck.

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How To Manage Social Media

The first thing that you are going to need to do is learn how to manage social media. There are a lot of people on there who are trolls, but you also don’t want to give them any ammunition to use against you. We highly recommend that you have your personal accounts on Instagram and Facebook private. Always be careful what you post online, because once it is out there, there is no getting it back as much as you would like to.

Having a private account means that you can look into how to remove followers on Instagram if you want. This way, you know that the only people who have access to your social media are the people you want to. It’s also a good idea to have a professional profile that potential employers can see. 

Consult Customer Research

If you want your new business to have a leg up over the competition, then you need to consult the customer and market research that has been conducted. Listening to what people want should always be something that a business strives to do, and we bet that a lot of other new businesses didn’t go through this kind of trouble to obtain research. This is already going to set you apart from the others that are trying to establish their name on the market, but you will know better than them what people actually want.

If you’re not sure how to conduct the research that you need, you can hire someone to do it for you. In fact, this might be your best option because then at least you will know the information is accurate and as up to date as possible.

Time To Open Early

It might be the case that you are set to launch your business around the same time as a few others. So, beat them to the punch and open your business early. While it might not make a lot of sense now, you will see why we say this when you go in store and talk to them about it. People are waiting for the product or service that you can supply, and if you are the only person open who sells it, then they are going to come to you. If they enjoy the experience of using your company, then they are going to become repeat customers you hope.

The other businesses on the market don’t stand a chance against the research and proposal. 

Ensuring The Funding Situation Is Fine

If you want to get a leg up over the competition, you’ve got to swing it over yourself. You need to know that the funding situation is fine, so going to talk to the investor is the logical thing to do. It’s essential that you know you can trust this person to provide the money for the business without backing out half way through, or deciding that the project simply isn’t for them, before cutting off all funding. This would ruin the business, and be another devastating blow to your career, and would result in heavy consequences for the investor,

Luckily, the investor isn’t looking anywhere else right now, and is dedicated to helping you get this project off the ground. You need to spend money to make money, but if you don’t have any, that’s when you need the help of an angel investor who is willing to try and make your dreams come true. If you find one of these people, you’re certainly one of the lucky ones.

We hope that you have found this article helpful, and now see some of the things that you can do to give your business a little leg up over the competition. You’re going to want to win, and you should be willing to do anything to achieve this goal by now. Do whatever it takes to get ahead of the other businesses, and this way, you know you will succeed. 

Marketing on Your Own Versus Hiring an Agency

When growing a business, one of the most important considerations that you need to keep in mind is advertising. With no advertising, your business has no hope of gaining any traction or exposure, making it almost impossible to grow your business. Thankfully, there are many marketing agencies that can help you lift your business off the ground and into the limelight.

But is it really worth the investment?

The alternative is to do the marketing yourself. It’s not the most difficult thing in the world, but it’s going to take some serious planning and dedication if you want to make it work. But how worth it is this approach compared to hiring an expert?

In this post, we’ll be taking a look at some of the major differences and reasons why you might want to pick one choice over the other.

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Hiring an agency makes things a whole lot easier

Perhaps the biggest draw to hiring a marketing agency is being able to make things a whole lot easier for yourself. Instead of worrying too much about things like how to approach your audience or how to get noticed on social media, you can just focus on growing your business while marketing specialists handle the rest.

Working with a competent advertising agency means that you’ll easily be able to focus on other tasks while your team of experts gets you noticed. Since there are so many decisions and skills needed to market a company, it’s not something that you should be doing without experience. People often say that there’s no such thing as bad publicity, but these days, if you don’t make an impact on social media or create a bad first impression, people will forget about your business and just seek out alternatives that probably already exist.

Agencies also have many different connections to the industry that you want to grow in. This means it’s much easier for those teams to reach out to designers, website developers, and other important team members that will assist your business’s growth. In short, hiring an agency is definitely the way to go if there are lots of other responsibilities that you need to take care of and there aren’t enough people in your company to grow your business.

Doing it yourself gives you a custom approach

One of the biggest benefits of taking a solo approach to marketing is that you’re able to completely define the way that you present yourself. For example, if you choose to use radio advertising to grow your business, then you’re the one that gets on the radio and you become the voice and face of your business.

Putting a face to a brand is an excellent decision if you’re able to spend the time required. If you have other staff members in your company and they’re able to take care of the bulk of the responsibilities for growing your business, then becoming the public face of your brand is never a bad idea and can work out in your favour.

7 Smashing Reasons To Offer Training To Employees

If there is one thing that every business leader may have noticed in recent years, it’s the changes in technology. The advances in workplace technology is there to improve the way that we work day to day, and with all of these new technologies comes a whole new batch of training that’s needed. Sure, it may not be in the forefront of your mind at all times, but it’s certainly something that you should be considering if you want your employees to keep up with the changes. One of the best ways to ensure that your business is keeping up with the times is to be on top of your employee training. 

Getting your employees in front of the right, relevant training as much as possible will help your company to improve exponentially. You want to know that you can increase the results in the workplace, and one of the best ways to do that is to put education at the top of your planning list for your employees. People want to do well in their roles and the best way that you can help them to do that is to offer as much training in the workplace as possible. You can gear the training toward the topics in which people are interested in individually, and you can also choose to train your staff with Live SEO Sessions to keep their skills updated. Your employee talent pool needs to be strengthened as much as possible, and with the seven reasons listed below, you’ll see why you need to be offering training to your employees.

Image Source: Pexels

  • Improving Skills. The people working for you aren't there just to fulfil the tasks of one job: they’re there to improve as much as possible on what they already know, and enhance their knowledge in new fields. If you have sales and customer service individuals working for you, they may have a bigger interest in marketing, too. So, you can improve their skill set and working knowledge with better training in other sectors related to the one in which you hired them initially. When you do this, you positively impact your company and you improve productivity, too. As a byproduct, you’ll have more profits and much better efficiency, too.
  • Better Appraisals. When you host performance appraisals for your staff, you may know that you’re not just appraising their skills: they're appraising you as a business leader. You need to ensure that when people ask you for more training, you are giving it to them as part of their continued professional development. Training can address problems in the workplace and help you to help your staff to overcome those difficulties. Training will also help your staff to overcome identified problem areas and do better in the future.
  • More Responsibility. By offering more training, you are preparing your staff to have more responsibility in the future, which – if they want to succeed – they will appreciate. You will find that the right training programs can also help your employees to prepare to move into higher roles and take on better responsibilities. 
  • Offering Value. Everyone loves the pat on the back to tell them that they are doing a good job, and when you offer extra training, you are telling someone that you value the things that they are doing for your organization. You are telling them that they are valuable, and that is a huge thumbs up for an employee who may be unsure as to whether they are working for you the right way.
  • Performance Efficiency. Employee training programs are going to help you to test whether your staff are efficient in what they are doing. You can establish clearer expectations in performance, too, and this will help you to reinforce the fact that you want your staff to do well. They will appreciate this, and so will your HR team because they will be able to help your employees to map out better individual goals.
  • Improving Computer Skills. When you offer specific training, you can help your staff to do better with their technology knowledge and this is exactly what you need when technology is constantly being upgraded.
  • You Gain Employee Loyalty. When you are paying attention to the needs of your employees, you are going to gain their loyalty in ways you couldn't imagine. They will find that your approach is in their interest and not just the interest of the business, which they will appreciate from you as an employer! Training your employees will make you a better leader as a result.
5 Social Commerce Sites that Influencers will Love

5 Social Commerce Sites that Influencers will Love

Influencers are in great demand in today's scenario. Brands are paying a hefty amount to influencers to enhance their brand awareness. Many influencers have a vast fanbase on par with the movie stars. Hence, brands are leveraging these influencers to maximize their brand reach, which eventually elevates their reach. In this article, we are about to show you some of the social commerce sites that have grabbed the influencer's attention. If you are a person aspiring to become an influencer, then have a look at the social commerce sites that are given below. Influencers can also gain momentum on any social commerce platform by taking advantage of the paid services like Trollishly. Have a deep look into these sites and better understand them so that your path to grow into an influencer won't be much more complicated.


Instagram has grown into the powerhouse of social commerce. The platform cannot be neglected due to the way it has been contributing to social commerce. Instagram is a more compatible platform when compared to other platforms when it comes to shopping. A shopping icon can be added as part of the image. The icon denotes the product showcased in the picture that eventually drives to the page where a detailed description of the product along with its price will be provided. Despite being a social application, Instagram almost functions as an e-commerce application where brands can showcase their products and sell them. Instagram offers multiple ways for brands to promote their products. For instance, products can be promoted through the stories section by adding CTA to it, which will direct the visitor to the product page. If any of your product posts have gained more traction, Instagram will take it to the explore page, eventually elevating your brand reach to a vast extent. Thus, your product will become famous without having to spend even a single penny. Hence, Instagram is a compatible platform for brand promotions and to sell products online. Due to this, brands throng into this social application and join hands with the influencers.


Facebook is diverse and the one with the most number of users. There are billions of people surfing through this social application every day, with many new people entering this platform every day. Hence, it is a huge market place where brands could showcase their products to the customers. Taking advantage of its vast user base, Facebook is utilizing the platform for commercial purposes. 

Facebook Marketplace is a massive opportunity for medium and small scale businesses. The section enables companies to sell their products to people. It allows the seller to provide comprehensive data about his product, such as its cost and specific features. Moreover, an icon has also been provided using which a customer can send a direct message to the buyer regarding product enquiries. This will help brands to sort out the customer queries instantly and drive them to purchase a product. Hence, Facebook is the platform that lets brands market their products to a vast audience without much hindrance. Considering the enormous user base and growing importance of social commerce, influencers have a growing reputation on this social platform. Many companies are aiming to make their brand popular through influencers on Facebook.


Today the social media industry is witnessing vast growth. Due to this, new social applications are being rolled out that focuses on a specific sector. Lyst is one such social application that is completely dedicated to fashion designers. For instance, if you are a fashion designer, you can showcase your works on this application. People who are intrigued by your posts will follow you. Hence, they can view all your future posts and interact with them. Moreover, people can also make purchases on this social application. Thus, this platform will be an apt one for the people who are into the fashion designing industry and looking to grow into influencers.   


Houzz is also a social application that falls under a specific category. As the social application name resonates, this platform will have interior designers, architectures, and others in the construction field who will show their works. Hence, people who find their works to be interesting can follow them and can even get in touch with them if they want to renovate their homes and workplace. This platform also has a considerable number of influencers who are enjoying a significant follower base. Thus, this platform will give rise to new ideas to make alterations to your house and interior. Houzz is one of the social applications that is acclaimed very well and reached a large audience base.


Wanelo is a social application where you will find a wide range of photo collections. For example, if you click any of the product photos that have been showcased on this application, it will direct you to the page where you can purchase them. Thus, this application is filled with product photos, and you can buy the one that matches your interest. This social platform has a considerable number of users and has a gradual rise in its user base consistently for a more extended period.

Final Thoughts: 

Social e-commerce is expanding over time with the advent of new social applications. Alongside there has been growing importance for influencer marketing. Social commerce is anticipated to play a crucial role in the coming years, and a vast business is expected to take place through these platforms. Moreover, many people are thronging into this social application to grow into influencers. Many new social platforms are getting introduced and earn a rapid spike in their user base in recent times. Many of these social platforms have distinct landscapes providing a unique experience to the users. Thus, the influencer marketing industry is expected to expand further in the coming years. So, if you aim to become an influencer, you have to look at the various new social platforms that are introduced in recent times. Thus, you can gain considerable knowledge about the way social platforms are framed, which in turn will ease the pathway for you to grow into an influencer.

Is Anyone Noticing Your New Business Website?

So, you’ve just set up your website, and you’re excited to see the visitors rolling in and your analytics going up! However, you’re finding a completely different result to what you expected… it doesn’t seem that anyone has really noticed your new business website at all. 

Don’t worry, it happens a lot! Getting your business out there can be a complicated web of trickery, and there’s a bit more effort you need to put in to really watch those numbers climb up. And this post is here to help you achieve that; make sure you take the points below into account. 

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Are Your Keywords Specific Enough?

You need selected keywords to bring some real attention to your website, to ensure it pops up as a top result when someone searches for something related to your company. And any digital marketing agency worth their salt is going to tell you that these keywords need to be more specific than general!

Your keywords need to be something specific to you, that clearly shows what niche you're in, to help eliminate the main bulk of the competition at the same time. Doing so will help you to corner your own little market, by giving you the chance to make it big in a small, profitable slither of the market at large. 

Are You Creating Enough Content?

Next, you need to be rolling out content on a regular basis; most website owners find that once or twice a week works best, but you could try to post daily if you’re trying to create a splash as soon as possible. And if you’re working without a blog at the moment, it’s time to create one centered on your brand and the many different applications your product/service has! 

Be sure to create both evergreen and trendy content here, to help give you a portfolio of both short term and long term pieces. This combination will help to bring in attention via hype, and then get your visitors to stick around for more. 

Are You Making a Spectacle of Yourself?

Finally, there’s a fine line between bringing in some notice for your website, and making a big spectacle of yourself. It’s the difference between creating content that’s relevant to your website and creating random content that clearly shows you’re trying to capitalise on every single trend. Because the latter can get very annoying to a viewer, and will turn them off very quickly! 

So take it slow, make content that revolves around you, and make sure your social media is regularly updated (but not overloaded) with images, links, and hashtags. Draw in the right audience, focusing on leads you’ve built, rather than wildly post in the hopes of attracting anyone and everyone. 

To attract visitors to your new website, you’re going to have to answer the three questions above. But once you do, you can be sure you’re working on the right track, and you’ll build that mailing list in no time! 

10 Things To Consider When Building An App

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Developing an app is now easier than ever before. However, there are still many careful considerations that need to be made if you want your app to be a success. Below are 10 important things to consider when building an app. 

What is the purpose of your app?

You shouldn’t build an app just because it’s the hip and trendy thing to do. There needs to be a clear purpose to building an app – and there should be clear benefits for its users. 

For instance, if you own a gym, creating an app could be useful for allowing members to easily scan themselves in, as well as potentially allowing them to track their workout (the app could be linked up to machines in the gym to digitally track performance). You could even offer vouchers to loyal members that can be used in local restaurants or shops, which could serve as an added incentive to download the app, as well as helping to retain members at your gym.

The app may even be your product. Perhaps you have a creative idea for a mobile game or personal finance app. In this case, there is a clear purpose to the app.

Make sure that your app isn’t just a copy of your website or a copy of your company software. You should also make sure that there isn’t an existing app out there that already serves your purpose. 

Will you build it yourself or hire developers?

You have two choices when developing an app: build it yourself or hire developers.

If you’re a skilled programmer, you may feel up for the challenge of coding your own app from scratch. There are also free and cheap drag-and-drop app builders out there that require no programming know-how – these are useful for creating simple apps.

Hiring developers may be better suited if you want to create a unique or complex app. Most companies choose to hire developers. There are various different types of developer to choose from including small companies and large companies, depending on the complexity of the app you’re designing, which leads onto the next important consideration…

How complex will your app be?

Will your app have a basic purpose (such as serving as a digital loyalty card)? Or will it be very complex (for instance, an AR app)? 

The complexity of your app is important to consider as it will affect the type of developer that you should hire and the amount of maintenance that is likely to be required to keep it running. A complex app is also likely to cost more, which leads onto the next point…

How much will your app cost?

The cost of developing an app can vary. You can code an app from scratch yourself for $100 – or you can pay developers $1,000,000 to create the next Uber or Tinder. 

The majority of good quality company apps cost between $10,000 and $100,000. When creating a basic small company app, you should expect the price to be towards the lower end of this range. When creating a complex enterprise app, you should expect the price to be towards the higher end of this range. 

Game apps can meanwhile cost between $5,000 and $250,000 to build depending on the complexity. 

How will you fund your app?

Most people don’t have $10,000 lying around to spend on an app – let alone $100,000. You should consider how you will fund your app. This could be via a business loan or it could be via the help of investors. 

When choosing a business loan, shop around for rates. It’s worth exploring a range of bank loans and private loans. Some app development companies may even offer finance.

When choosing to use investors, consider whether to crowdfund or to pitch to angel investors. Crowdfunding can be more straightforward but slower.

How fast do you want the app to be developed?

You can spend years developing an app or you can develop an app in a series of weeks. 

In order to develop an app quickly, you’ll need a team of developers and you’ll need to be willing to pay more. There are some developers that specialise in rapid application development. This is much faster than the traditional ‘waterfall’ development method. 

Slower development may be better suited if you are on a budget and feel that there is no rush to get it built.

How much communication is necessary with developers?

Do you want to pitch your idea and leave the rest up to your developers? Or do you want to be involved every step of the way?

Some developers may prefer one method over the other. This is worth enquiring into when hiring a developer so that you can keep the right level of communication. A more hands-off approach may be better when designing a basic app, while a more complex app may require a lot more communication between developer and client. 

Which devices will your app be available on?

Separate apps will need to be coded for iOS and Android devices. iOS apps tend to be faster, easier and cheaper to build. That said, there are more Android users than iOS users. In most cases, it’s worth focusing on one first and then building an app for the other platform if this is successful. 

How will you test your app?

Testing your app before you launch it will help you to iron out any bugs. Developers will usually be able to do some of this testing. You may also be able to hire third-party testers to look for bugs. 

It could also be worth testing your app on consumers. This can help you to make sure that your app is user friendly. Continuous testing could be worthwhile for constantly improving your app and giving customers the best experience. 

How will you promote your app?

If you don’t promote your app, no-one will know it exists. The best way to market an app depends very much on the type of app. If you’re designing a company app, you may be able to promote it on your website, via company emails and in your store. Promoting a mobile game app meanwhile may require looking into in-app advertising, getting reviews from mobile game publications and promoting your app on social media. Make sure that you’ve developed a marketing strategy before your app is ready to be made public. 

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