Search Engine Optimization (SEO) sometimes seems like a sort of mystic science. That’s often the case for those who don’t work with it on a regular basis, particularly businesspeople, who are likely to have received the full blast of statistical analyses from experts without getting the big picture of what SEO does, and what it’s supposed to achieve.

Another thing most people don’t know is that SEO works, and works very well. They also apparently don’t know that the basic principles of SEO and advertising copy are very much the same. Ironically, the realities of SEO ideas and practices are in plain view, all the time, all over the world, in the form of ad copy.

Consider this-

• How do you search for something online?

• You use names, descriptions, and try to pin down your search terms to be as effective as possible, to find what you want in the shortest space of time.

SEO keywords and phrases are based on these principles, and so is advertising copy. If you’re looking for a fridge, you search for fridges, perhaps with a brand name.  If you look at hard copy ads, what do you see? “Westinghouse Fridges”.

SEO dynamics in hard copy

A man called Claude Hopkins is called The Father of Advertising. He wrote a book called Scientific Advertising at the start of the 20^th century, and his work is still required reading today.  Hopkins was a realist, and emphasized the value of print materials in terms of their value to the consumer, not the seller. The idea is that people have their own motivations for purchase, and these are the real decision-making influences.

Decisions are based on information, and that information has to be presented so that it shows clear values to the consumer. The consumer, naturally, looks at any form of advertising in the same way as SEO – “This is what I’m looking for”.

For hard copy producers, this principle is extremely important. A post-it note can provide enough information to generate a sale, provided it has information of use to the buyer. This in turn means that hard copy information has to use these values dynamically, to match the medium used.

For example-

• Your business card- Business card printing allows some very high value content to be included on a card, like services, areas of expertise, and visual content to attract attention like colour schemes, layout, etc. A business card is in effect a mini-advertisement.

• Business writing techniques- Basic business writing may not have a reputation for glamorous use of language, but it’s extremely efficient in terms of providing information. In corporate brochure printing, information content is very much constructed on the business writing foundation, with ad copy attached to highlight the SEO content effect for subject matter.

Even technical writing can be incorporated into something as obviously advertising-oriented as large poster printing, using text like “The new XYZ processor, 5GB RAM”, which tells those interested in high end processors exactly what they want to know.

SEO content dynamics work for any business. If you’re looking for better content for your hard copy, start looking at SEO principles. You’ll appreciate the upgrade.

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Do you know that Google is currently the biggest website online, and also the biggest search engine in the world? Google also happens to be sending the highest number of visitors to most websites online, and the reason for that is very simple; when people need solutions to their problems, they go to Google.

There are two ways you can get traffic from the Google search engine. The first way is by constantly writing quality content that will hopefully get noticed in a few years time, and the other way is by actively taking measures to optimize your site and make sure it is in the right frame to rank well in the search engines. The second approach is the one I use for my yahoo small business coupon and midphase coupon blog, and this approach has been quite effective for me in the past, and is still bringing me great results.

The problem, however, is that there are things you should (and should not) do to help you get better rankings in the search engines, and in this article I will be giving you some reasons why your site isn’t ranking well.

Lots of Flash and Javascript Content

One major reason why most websites can’t rank well in the search engines is because they use a lot of flash and Javascript content to communicate with their readers. I’m not trying to say flash or Javascript isn’t good; instead, it isn’t that friendly to the search engine bots as they can’t crawl it. If you love to communicate to your readers via videos, then you can increase your chances of success by ensuring the post has the right title, description and tags. That way, the search engines will recognize and rank it in the right position.

It is Taking too Long to Load

Another major reason why your site might not be ranking well in the search engines is that it is taking too long to load. More than ever, search engines are now starting to place more emphasis on having fast loading sites, and as a result it will be very difficult for irritably slow sites to rank well in the search engines.

You can increase your chances of ranking well for your desired keywords in the search engines by optimizing your site and working on ensuring it loads faster for all users.

Poor Site Structure and Lack of Quality Content

One thing that might affect your site a lot and cost you some rankings is your site structure. Just try to take a look at your site structure and ask yourself if it is user-friendly or if it is unorganized. A good user-friendly site is also search engine friendly, due to the fact that links are all organized in one place and are easy to find, and also because the quality of the content regularly published is superb.

The structure of your website is very important, and the quality of your content should be second to none, so make sure you work hard on improving these aspects of your blog.

John loves to help people with SEO. He has a special Yahoo small business coupon code for everyone. He loves to review Yahoo products on his blog and give people coupons and discount offers for products like Yahoo web hosting and midphase. You can get the latest midphase coupon code on his blog.

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As a blogger, you are always on the look-out for things to do in order to taste a rapid increase in growth. This is a very typical gesture of someone looking for success.  But the fact remains that there are many things you are not doing to the fullest. However, let’s focus on what you are doing which you are not supposed to do.

Those are the things A-list bloggers and success-aspiring bloggers want to avoid doing. They are the things that may undermine your efforts in turning your small blog into a big blog that every new blogger wants his or her blog become.

If you are a blogger dreaming to become the next Problogger, let me share those things you should avoid like pest with you in this article.

Living off other bloggers’ efforts

Relying on people’s efforts is one of the easiest ways to dwindle as a blogger. If you have other important works doing that require that others fill your position in your blog, you shouldn’t use guest bloggers or rely on another blogger for that. The best thing to do in that situation is hire writers for your blog. Presently, I hire some writers to keep my weight watchers discount and ediets coupons blog updated for me, but that doesn’t mean I do not put my efforts in it.

A lot of bloggers leave their blogs for guest writers and before a long period of time, their blog will lose its personality. Readers are reading your blog because they want to see things in your own light, if you can’t give this to them, they are off.

Being Discourteous to Guests

Honoring guest bloggers on your blog is one of the smartest ways to make your blog taste a rapid growth. There are many reasons for this: when a guest blogger contributes for your blog, you have an extra article on your blog without stress. The guest blogger will share his article on other sites – which means he’s also sharing your blog. These and many more is the reason you should avoid making your guests uncomfortable on your blog.

While you have to limit the rate of guest posts you allow on your blog, you shouldn’t disrespect anybody that wants to contribute to your site if you are not going to accept his article – many people do this (writing guest posts) out of good will and not only for the sake of backlinks.

Ignoring SEO

A lot of bloggers know the benefits of search engine optimization or SEO on their blogs. Getting your blog to rank in the top of search engines for competitive keywords can help you attract an eye-dropping amount of visitors to your blog.

But many bloggers have blatantly ignored SEO for their blogs and they fail to find out that their blog is suffering because of that. Imagine the amount of keywords your blog could rank for in search engines if you pay careful attention to SEO.

Conclusion

Avoid doing the things that are shared in this article and focus more on building a better blog by doing SEO and using Social Media to promote your blog and you’ll see your blog grow bigger.

John Edget is a blogger from coupon blog where he shares tips on getting latest discount coupons for weight watchers and ediets. He is giving away weight watchers online coupon code and ediet coupon on his blog.