Writing a successful blog post is an art that many people overlook when they are invited
to write a guest blog on another site, but it is important to write interesting content whether you are posting on your own website or on someone else’s blog. Although there are some basic rules that everyone can follow, it is often a case of looking at the host site and seeing what has been successful before.It is also important to try and avoid duplicating content that has already been published, so try to look for a new angle or a new point that you can emphasise in your blog.
Choosing Your Topic
Getting the right subject for your blog is vital to achieving a good figure of people reading the blog, and also getting people to interact with you on the blog itself. If you’re writing the blog for your own site then you will have plenty of ideas for potential topics that you can write about, but when you’ve been invited to write a guest blog its wise to
look at the audience before you pick your topic.
While it will not always be possible to choose a topic that is entirely new in every case, in order to get interest and feedback from the blog’s audience it is best to introduce a new aspect to the debate. The majority of internet browsers are very savvy, and most audiences will quickly navigate away from a blog that doesn’t offer anything new or relevant. It is also worth making sure you have an extensive knowledge of the subject you’re writing about, otherwise the audience will pick you up on any factual errors in your writing.
Consider What You Want To
Another important aspect to consider when you are writing a blog post is to know what you want to get from the blog post. If it is being featured on your own blog then its purpose will usually be to try and draw visitors to your site, and this means it will need to be useful information as well as being optimized to be attractive to search engines. Guest blogs will usually be to either help bring traffic to your website, or to promote your product or service, and in
this case the blog will need to be interesting and provide information that will make the audience want to find out more.
Writing For The Audience
One of the biggest flaws that can be seen in many blog posts is that they are written from a purely promotional point of view, and don’t provide the kind of information that will make the audience want to read and interact with the post. By looking at the website and identifying which posts get the most reaction and traffic from the blog’s audience, this can help you to identify the points about your topic that will be most interesting to them. Look at WebsistePlanet Blog; the key here is to provide enough information to interest the audience, but also to make them want to find out more, which is a key feature in the best blog posts.
Thomas is the web developer behind http://www.websiteplanet.com. He also has written a number of guest blogs for related websites.